micromax a comple studey on operations and supply chain
TRANSCRIPT
STRATEGIC FIT
COMPETITIVE STRATEGY COST EFFECTIVE STRATEGY
Update the products Low cost Products
High Innovation Waiting(High Lead Time)
Product Variety Tolerance in quality
Emergency Ordering Availability of Basic models
Looks for quality
SUPPLY CHAIN FOR ALL PRODUCTS
Handset Manufacturer
(China, Taiwan, South
Korea)
65Super Stockist
(up to 5%)
1500Distributors(up to 15%)
100000Retailers
Customer
SWOT ANALYSIS
• Increase penetration in urban market
• Entry into international markets
•Bundling with telecom providers
• Increasing competition from local and international players
•Replication of business model by competitors
•Weak brand image in urban areas
•Perception of low quality Chinese
•Poor service after sales
• Innovative products and features
• Low cost
•Effective promotion campaigns
• Launching of new products in market frequently.
• Time to market
•Smart distribution
S W
OT
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