ib micromax

8/11/2019 IB Micromax

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INTERNATIONAL BUSINESS

Presented To : Prof. Baldev Raj

By:

Rasmeet BhurjiA 06

Paras DodiaA 13

Sahil Singh

A 29Ankita SalwanA 53

Tarleen KaurA 60


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g

GOES INTERNATIONAL!!!


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Indian consumer electronics company headquartered in

Gurgaon, Haryana, India

It started as an IT software company in the year 2000

It entered the mobile handset market by 2010

It has presence in more than 560 districts through 1,25,000 retail

outlets in India.


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WHY MOBILE HANDSET SECTOR?


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WHY ??

Micromax overtakes Samsung, gains top spot in India market

Micromax make the leap from Indian to global brand

The company has no debt in the balance sheet


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WHY ?

Russian market is similar to that of India

Good political and economic relationship

Russia is mature market with high purchasing power

Mobile phone : customer is 2:1

High demand for low cost smart phone

Sales of Smartphone is Russia touch 17.5 million devices in 2013

143 million people with 85% internet penetration.

People change their every 11 months

Demand and consummation for mobile internet is also growing


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COMPETITIVE ANALYSIS OF RUSSIAN MOBILE HANDSET

INDUSTRIES


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PESTEL ANALYSIS


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INTERNATIONAL MARKETING MIX


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MODE OF ENTRY

Strategic Alliance

VVP roup


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ADVANTAGES OF STRATEGIC ALLIANCE

Technological exchange

Global competition

Industry convergence

Economies of scale and reduction of risk

Alliance as an alternative to merger


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DISADVANTAGES OF STRATEGIC

ALLIANCE

Difficult to find a good partner

Risk of unequal partnership

Loss of control

Relationship management across borders


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CHANNEL OF DISTRIBUTION

ib micromax

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