micro-documentaries - 4 keys to successful video distribution
TRANSCRIPT
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Ben Henretig, Founder & Creative Director
The 4 Keys to Successful Video DistributionSXSW 2012
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No distribution = No impact
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Most videos fail.
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communications
fundraising
events PR
presentationsemail
blogwebsite
donation pagesrecruiting
internal communication
s
best-place-to-work submissions
activism
community relations
pre-movie screeninggovernment relations
stewardshipconferences
acknowledgments social media
one-on-one
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The Stanford FundIncreased donor participation by 23% Achieved 60% donor participation
Giving amount was double all-time record
fundraising
24,000 Views
575 Clicked “Make a Loan”1511 Clicked “Apply to be a Fellow”
recruiting
activism
2,000 letters of support150 top VC signatures 2,800+ tweets 44,000 views1,000+ video submissions
call for submissions
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Maximizing the Impact of Your Videos
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1. Optimize video hosting before distribution• Apply for non-profit status on YouTube.
• Include Call-to-Action at the end of your video for 5+ seconds.
• Optimize title, description, & tags, include action link.
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2. Coordinate & deploy all of your owned media assets
• Choose a launch date.
• Plan internal launch event to leverage personal networks.
• Post to social channels (Blog, Twitter, Facebook, LinkedIn)
• Include in email newsletter / run targeted email campaign.
• Show at an existing event (or create a new one).
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3. Deliver value to earn distribution.
• Create original content, not promos.
• Make it easy to share.
• Engage bloggers & top ambassadors.
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4. Build paid distribution into your budget.• Start with
something. Even $1 a month.
• Run a YouTube promoted videos campaign.
• Include your video in a banner ad.
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Thank you!
Follow me: @henretigFollow microdox: @microdox
Email [email protected] Subject: “SXSW Distribution
Resources”for access to our online distribution
resources.