Michelle Paige Hutton 2824 Fair Timber Way, McKinney, TX 75071

214.418.3832

Skill Set

Marketing Organized Team Management AdvocacyEvent Planning Strong Written Skills Advertising Community RelationsExcellent Communicator

Project Management Branding

Strong Creative Drive Meeting Management Public Relations

Professional Experience

Cooper Aerobics, Craig Ranch, McKinney, TX Marketing Director, April, 2013 – Present Plan and coordinate on-site events including meetings, luncheons, social events, culinary

demonstrations/classes, lectures and physical education instruction generating additional revenue. Manage Membership retention strategies that improve member communication resulting in participation

in more programs and initiatives across the facility. Manage all print and web content from design to copy write for Cooper Aerobics, Craig Ranch. Maintain Cooper Fitness Center at Craig Ranch website (Kentico CMS Desk) in collaboration with the

brand guidelines of The Cooper Aerobics Company. Manage email communications for all internal and external messaging. Manage and update company facebook page to maintain social media engagement.

Facebook.com/coopercraigranch Liaison between Cooper Fitness Center at Craig Ranch and Mayor’s Health Partnership, MISD, City of

McKinney and Baylor Hospital. Successfully managed campaigns that secured the following awards:

o Back-to-back Reader’s Choice Awards for the McKinney Courier Gazette, (2013 & 2014), http://starlocalmedia.com/extras/readers_choice/

o Best of McKinney Living Magazine (2014 & 2015) for facility and spa, http://livingmagazine.net/bes-winners/

o McKinney Chamber of Commerce, Best Spa (2013), http://snurl.com/2a31g5mo Fit Friendly Workplace award from the American Heart Association (2014 & 2015).

Established partnerships throughout the community through leading Field Marketing Initiatives. Such partnerships under my management include; TPC Craig Ranch, McKinney Chamber of Commerce, Allen/Fairview Chamber of Commerce, local trade shows, health and wellness fairs and other business functions.

Update and maintain all internal department training and customer events utilizing CSI Software. Research, present and execute marketing solutions to keep facility and spa relevant in the market.

o Television media: www.youtube.com/watch?v=YEJdk823244 , Initiate and document sales calls to identify customer potential by qualifying business needs.

o Facilitated change of soft drink vendors in onsite café from Coke to Pepsi to gain business from PepsiCo, Inc. and Frito-Lay, Inc. headquarters.

Chick-fil-A at Custer & 121, McKinney, TX Marketing & Administrative Director, August, 2006 – April, 2013

Successfully supported the Operator to build, maintain and grow his business locally while maintaining the highest levels of customer satisfaction.

Effectively acted as the liaison between the restaurant and the community through daily interaction with customers.

Planned and executed promotional events with local schools, businesses, churches and non-profit organizations at the restaurant and market level.

o Executed a week–long fundraising event for a local high school student with Leukemia that encompassed a blood drive and donations that resulted in the restaurants highest net sales to date.

o The community responded in droves from 5 different ISD’s to support the restaurants efforts and show their appreciation and goodwill.

Responsible for the promotion, tracking, execution and delivery of all catering which contributed to a positive ROI for outside sales.

Performed the daily administration of the restaurant, from interfacing with all vendors to ordering supplies and team member uniforms.

Entered and scheduled all invoices for payment, and printed checks accordingly. Served on a team that organized quarterly marketing events for the 79 Chick-fil-A restaurants in DFW. Installed, maintained and approved all POP and restaurant signage, including internal and external

menu boards. Negotiated sales and catering contracts that provided weekly meals to local high schools and middle

schools. Implemented fundraising guidelines for 18 different schools in four independent school districts. Served on the planning committee that organized and executed the first ever DFW Marketing

Conference without any financial support from the home office.o Personally responsible for finding and negotiating arrangements for the guest speaker, Former

Biggest Loser contestant, Tracey Yukich.o The conference attracted more than 30 vendors for the sales and marketing expo and 367

marketing directors from 7 states for a two-day conference at the Gaylord Texan. Developed multiple facebook pages that utilized social media internally to motivate and educate team

members, and externally to promote the restaurant, advertise upcoming events and build and maintain guest relationships. Facebook.com/CFAcuster121

Chick-fil-A, Inc., Atlanta, GA Event Marketing, 2006 – April, 2013

Recruited by the Home Office as an ambassador of the Chick-fil-A brand. Traveled throughout the United States to open new restaurants (TX, KY, OK, PA, ID, CO, KS, MO, FL,

& LA). Responsible for building rapport with members of the community in established and low-awareness

markets through grassroots marketing, targeting local business owners. Collaborated with grand opening teams to “blitz” the community and distribute food, coupons and

promotional materials. Assisted in set-up and execution of the themed dinners for new employees and their families. Provided “Second Mile Service” at Premier Night events.

o This event targeted Chamber of Commerce members, local police and fire personal and other community leaders.

o As part of the marketing team, I was tasked with the execution of dinner, guest speakers and entertainment to establish the new restaurant as a partner in the community.

o Going the “second mile” involved providing exceptional customer service through a remarkable experience.

Executed the selection, processing, set-up and entertainment of up to 500 people for overnight camp-outs.

Successfully opened 47 restaurants and created thousands of “raving fans” along the way by exceeding expectations.

Served on a team to develop marketing software to be used by more than 1,600 restaurants.

Creative Accents, McKinney, TX

Creative Designer, January 1998 - Present Experienced seamstress, specializing in custom window treatments, bedding and decorative home

accessories. Proficient in making specialty clothing for the Chick-fil-A Cow.

Community Outreach

Mayor’s Health Partnership of McKinney, McKinney, TXCorporate Liaison, June, 2013 – Present

Promote a healthy, active community through fitness-based events and programs.

St. Peter’s Episcopal Church, McKinney, TXVolunteer, April, 2006 – Present

Offer general assistance to various individuals/groups in need or crisis.

Healthy Lifestyles Council, McKinney, TXCorporate PartnerElliott Elementary, August 2013 - Present

Bring school staff, teachers, families and students together to address health and wellness issues. Focus on the collaboration between education and health.

Campus Improvement Team, McKinney, TXCorporate LiaisonElliott Elementary, August, 2011 – April, 2013Ogle Elementary, August, 2010 – June, 2012Scoggins Middle School, August, 2010 – June, 2012

Collaborate with district & school staff, teachers and parents to establish and review goals and objectives to promote public education.

McNeil Elementary PTO, McKinney, TXPresident, August, 2005 – June, 2006Fundraising Director, August, 2003 - June, 2005Teacher Appreciation Director, August, 2001 – June, 2003

Eldorado Pointe Homeowners Association, McKinney, TXPresident, January, 1999 – August, 2001

F.E.M.A.L.E./Plano, Plano, TX Co-Founder, November 1996 – January 1999

Launched and organized a local chapter of a national support group for stay-at-home moms.

EDUCATION

Oberlin College, Oberlin, OHGeneral Studies