Michelle BasketUS Centers for Disease Control and Prevention

National Center for Immunization & Respiratory DiseasesHealth Communication Science Office

National Infant Immunization Week

April 23-30, 2011

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Immunization Week Goes Global! 17th annual National Infant

Immunization Week (NIIW) - United States

National Immunization Awareness Week (NIAW)- Canada

8th Vaccination Week in the Americas (VWA)

6th European Immunization Week (EIW)

2nd Vaccination Week in the Eastern Mediterranean (VWEM)

1st Vaccination Week in African 1st Vaccination Week in Western

Pacific Region

NIIW History-US• Began in 1994• Promotes immunization for children

< 2 years old• Celebrates immunization

achievements• Revitalizes efforts• Locally driven effort• Held in conjunction with VWA

Objectives• Create events to increase media

interest in infant immunization.• Create events to increase awareness

about importance of infant immunization.

• Recognize partners/volunteers for their efforts in helping to immunize children and increase immunization rates.

• Create opportunities to educate hcp.• Engage new partners and strengthen

existing ones. • Re-energize or launch of year round

immunization efforts

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www.cdc.gov/vaccines/events/niiw

Web-based Resources

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Web-based Resources

Planning Guidance and ToolsPromotional, Public Relations, and

Media Materials Educational ResourcesActivities and Events Listing

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Planning Tools• Lay the foundation/needs assessment

• Plan Activities• Build successful partnerships

• Develop champions• Evaluate

• Planning Templates• State and local success stories

www.cdc.gov/vaccines/events/niiw/planning

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Promotional Materials

MediaWeb and E-toolsPrint ProductsEvent Signage

www.cdc.gov/vaccines/events/niiw/promotional

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Media ToolsPR ToolkitSample Press ReleaseSample Key MessagesProclamationTweets

– Don’t wait! #Vaccinate! Protect your baby from harmful diseases with immunization

– Parents, protect your baby from 14 vaccine-preventable diseases! #Immunize on time!

– Check your child’s #immunization records to make sure he is up-to-date on all his #vaccines.

Print Ads (various sizes)Drop-in Articles

Media Tips• Involve communication specialists

in planning• Consider involving media in the

planning committee• Chose your media strategy wisely • Clear and consistent messaging• Need a “news worthy” story • Share the immunization challenges• Choose credible and skilled

spokespeople• Good location with good visuals

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Web and E-tools

Web BannersWeb ButtonsE-cardsVideos

www.cdc.gov/vaccines/events/niiw/web-etools

Videos

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Print Products

PostersStickersBookmarksCertificatesLetterheadLogos

www.cdc.gov/vaccines/events/niiw/promotional

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Event Signage

www.cdc.gov/vaccines/events/niiw/promotional

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Educational Resources-Providers-1

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Educational Resources-Providers -2

Talking with Parents about Vaccines for Infants

The Childhood Schedule

www.cdc.gov/vaccines/conversations

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Diseases and the Vaccines that Prevent them

– English– Spanish– Plain

Language

www.cdc.gov/vaccines/conversations

Educational Resources for Parents-1

Educational Resources for Parents-2

Educational Resources for Parents-3

Educational Resources for Parents-4

www.cdc.gov/pertussis/pubs-tools/multimedia.html

Share your plans!AND find out what others are doing

www.cdc.gov/vaccines/events/niiw/activities/activity-form

Activity and Event Listing

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Stay Connected and Be the First to Know

• Hundreds of US communities participate

• Successful cross border collaboration• New partnerships and strengthened

existing partnerships• Media relationships• Increased political goodwill for

immunization • Revitalizes immunization leaders,

partners, and programs

NIIW: A Partnership Success Story

Lessons Learned• Part of year-long immunization

program • Needs assessment critical• Involve new partners • National, state and local leaders• Highlight achievements AND

challenges• Keep it simple• Make it fun!

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Anne Schuchat, MD“For me, NIIW provides a chance to get out and listen and learn from the immunization providers and coalition members on the front line about their real challenges and needs. It gives me one more chance to understand the realities they must cope with, and to thank them personally. Although everyone involved in planning works very hard, the NIIW and VWA activities always leave us all feeling re-energized and committed to the important mission we share. “

Thank You!• Michelle Basket– (404) 639-8561– mbasket@cdc.gov

• Vicki Evans– (404) 639-8637– vevans@cdc.gov