michele polico – facebook marketing mix
DESCRIPTION
YDL Milano || May 23rd + 24thTRANSCRIPT
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Michele Polico
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Quali sono i KPIda consideraresu Facebook?
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Dipende.
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Tattica / Strategia
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paid. owned. earned.
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The average post from a brand pageonly reaches 16% of fans.
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facebook is a paid media.
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PEOPLE ON FACEBOOK ARE EARNED media.
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Le azioni che l’azienda compie al di fuori di Facebook
impattanosulla gestione del canale.
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Anche voci falsepossono provocare
crisi su Facebook.
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I fan hanno un costo, non sempre un valore
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