GROUP CAULIFLOWERMichael El-Saleh

Julia Brondani

Sarah Chicoine

Jenna Dolce

Christy Ferri

Agenda

Intro Problem Definition

MRP/MDP Research Approach Data Analyses and Results Limitations Conclusion and Recommendations

Introduction History of Poutine

10th greatest Canadian invention Client information

Diverse student bodyLarge population

Strengths and WeaknessesLarge cultural variety of foods downtownDon’t have access to correct ingredients

Goal of study Expectations

Problem Definition

MDP“Should we open a poutine restaurant in

State College?” MRP

“To assess the market potential for poutine in State College”

7 research questions and components

Research Process

Survey MethodQuestionnaire design process

Pretesting Field work

PopulationSample

Collection of data Respondent Incentives

Data Analysis and Results

Component 1 – lifestyle and interests Component 2 – reactions and willingness Component 3 – promotions Component 4 – liking of campaign Component 5 – competitive set Component 6 – other menu items Component 7 – demographics

Component 1 – Descriptive Statistics

Component 1 – Inferential Statistics

Component 2 – Descriptive Statistics

Component 2 – Inferential Statistics

Component 3 – Descriptive Statistics

Component 4 – Descriptive Statistics

Component 5 – Descriptive Statistics

Component 5 – Inferential Statistics

Component 6 – Descriptive Statistics

Component 7 – Descriptive Statistics

Component 7 – Inferential Statistics

Limitations

Survey limitations Population limitations Systematic errors Random sample errors Social Desirability (gym, healthy food

eating habits)

Conclusions

What we found Interpretations

Recommendations

Suggestions Would this be successful/profitable in

State College? Where we go from here – recommend to

open Blanchard’s Poutinerie or not

FIN. Merci Beaucoup. Vous-avez des questionnes?