MICHAEL COLEMAN, LLC.WHO WE ARE / HOW WE WORK / WHAT WE DO

Michael Coleman, LLC has laid claim to a position in the creative world that

accesses the capabilities of an agency while eliminating it’s overhead. We

retain the scrappy passion of a freelancer but ensure a consistent product

and stable timeline. We’re committed to our clients and have the loyalty

of a dedicated employee, but we provide additional capabilities and

extended bandwidth.

Our mission is to understand each client’s brand and business need in order

to develop the strategy and resources to achieve them through highly

productive relationships that eliminate superfluous costs and processes.

WHO WE ARE

For Michael Coleman, operating a close-knit

and ambitious creative team was the natural

progression of a freelance career that generated

marketing experience in real estate, hospitality,

golf, retail, and more.

Working as a freelance designer, Michael

developed visual identity for new brands,

helped to establish and execute long term

marketing strategy, managed print and digital

ad campaigns, and produced multitudes of

marketing collateral and sales tools.

Established in 2010, Michael Coleman LLC has

proven to be a team of designers and artists

with a passionate and entrepreneurial work style

that perpetually expands the company’s growth

in size, capability, and character.

FLEXIBLE AS A FREELANCER

ENGAGED AS AN EMPLOYEE

ACCOMPLISHED AS AN AGENCY

WHO WE ARE

Michael’s team has created solutions and a streamlined process to help

execute our global marketing initiatives at the property level.

They are highly responsive, seek to understand cultural nuances, and have

proven their ability to translate the brand vision and visual identity into

compelling, locally customizable collateral.

JAMI KIRK // GLOBAL EXPERIENTIAL MARKETING

The Ritz-Carlton, St. Regis Hotels & Resorts,

Ritz-Carlton Reserve, Bulgari Hotels & Resorts

WHAT WE DO / GLOBAL HOSPITALITY

A streamlined, locally-customizable process implementing global initiatives at property level

ST. REGIS HOTELS

St. Regis Hotels introduced a new brand visual identity in 2016

and requested assistance in translating that aesthetic to their

catering, events, and weddings sales tools. After coordinating

a brand standard design with the corporate creative team, we

developed a portal for properties to schedule creative services

and upload assets.

HOW WE WORK

STAGE 1: LARGE PROJECT

• We worked with the corporate marketing team to establish a brand

standard design and workflow process to roll the design out to all

fifty-five properties worldwide.

STAGE 2: SMALL PROJECTS

• Via an online portal, each hotel scheduled creative services and

uploaded their assets, which were routed to a designer in our office

who worked with the property to complete their menu design.

BREAKFAST 早餐 LUNCH 午餐BREAKS 茶點 COCKTAILS 雞尾酒會 DINNER 晚餐

The Art of Catering餐饗美學

Placing a dedicated focus on its global catering offerings, St. Regis Hotels & Resorts has elevated the private event experience, taking culinary excellence to new heights with The Art of Catering. Custom created by a team of leading St. Regis culinarians from around the globe, The Art of Catering brings refined dining with an artisanal approach to gatherings both large and small.

With the debut of the Astor Menu, traditional catering has evolved to a fine-dining experience, as guests work with the chef to create an entirely personalized menu without restriction. Launching globally at the end of this year, The Art of Catering and Astor Menu are distinctly St. Regis, exemplifying food artistry at its finest for a memorable culinary experience beyond expectation.

瑞吉酒店及度假村一向致力為賓客提供臻美的國際化餐飲體驗，特意聯合全球多家瑞吉酒店廚藝家創作「餐饗美學」把私人宴饗體驗再推上高峰，無論各類規模的私人宴會皆能體現「餐饗美學」。

其中今年底於全球各地推出的「阿斯特菜單」更把傳統宴會帶進藝術創作的精品世界。賓客能與名廚共同創造尊屬菜單，為尊貴的賓客提供瑞吉獨家的精緻飲食藝術，創造難忘的用餐體驗。

BREAKFAST BRUNCH LUNCH BREAKS TEA SERVICE DINNER DRINKSBREAKFAST

Brunch

BREAKFAST BRUNCH LUNCH BREAKS TEA SERVICE DINNER DRINKS

St. Regis Rituals

Sabering

The art of sabrage has an illustrious history that stretches back more than 200 years. The practice is most commonly associated with Napoleon Bonaparte, who famously opened champagne with his saber, savoring it in victory and defeat. Now carried out flawlessly at many St. Regis hotels and resorts around the world, the evening ritual continues in lieu of the more traditional uncorking.

Artist: Bil Donovan

The Bloody Mary

In 1934, Fernand Petiot, the bartender at The St. Regis New York’s King Cole Bar, perfected the recipe for a vodka-and-tomato juice cocktail he dubbed the Bloody Mary. Deemed too racy a name for the hotel’s clientele, it was rechristened the Red Snapper. While the latter moniker may not have stood the test of time, Fernand’s spicy concoction certainly has. Today, the Bloody Mary remains the signature cocktail of the St. Regis brand, with each hotel crafting its own interpretation of the libation. We invite you to sample from our collection of Bloody Mary cocktails whenever you stay with us, or enjoy this privilege at home with the recipes you’ll find below. Cheers!

Midnight Suppers

Caroline Astor, mother of the St. Regis founder and doyenne of Gilded Age high society, entertained in a style that was unprecedented both in its opulence and its exclusivity. Her celebrated galas were often followed by intimate midnight supper experiences, which only a select few were invited to attend. These more relaxed affairs, distinguished by the finest wine and cuisine, were coveted after-parties where guests could unwind from the formality of the preceding event. Traditionally commencing at midnight, they now conclude at this hour.

A. Macao bilingual catering menu B. Houston catering menuC. Bal Harbour Microsite (stregisbalharbourweddings.com)

A

B

BREAKFAST 早餐 LUNCH 午餐BREAKS 茶點 COCKTAILS 雞尾酒會 DINNER 晚餐

MORNING PASTRIES早晨糕點

Served at Your TableCroissants, Morning Pastries, Doughnuts, Muffins and Bread Rolls with Fresh Butter, Jams and Homemade Marmalade在餐桌上為你準備牛角包、早晨糕點、甜甜圈、鬆餅、麵包卷伴牛油、果醬、自製果醬

St. Regis Country Breakfast Set 瑞吉田園式早餐 mop280+ per person / 每位澳門幣280+

CHILLED FRUIT JUICES凍果汁

Orange, Honeydew, Watermelon, Apple橙汁、蜜瓜汁、西瓜汁、蘋果汁

CEREALS AND YOGURT營養穀物和乳酪

Greek Yogurt with Blueberry Compote and Granola 希臘乳酪伴籃莓脆脆燕麥

MAIN COURSE 主菜

Please Choose 1 Option請選其中一項

Warm Smoked Salmon, Egg Cocotte, Creamed Wild Mushrooms, Sautéed English Baby Spinach 煙三文魚、法式燉蛋、野菌醬、炒菠菜苗

or 或

Steak and EggsAngus Minute Steak, Creamy Scrambled Eggs with Gruyere and Black Truffle, Potato Noisettes and Sautéed Green Asparagus牛扒伴雞蛋安格斯牛排、瑞士芝士黑松露炒滑蛋、酥炸薯仔球、炒碧綠蘆筍

SEASONAL FRUIT時令水果

Watermelon, Rock Melon, Pineapple, Seasonal Berries西瓜、哈蜜瓜、菠蘿、雜莓

REFRESHMENTS飲品

Freshly Brewed St. Regis Coffee, Decaffeinated Coffee 即磨瑞吉咖啡、低因咖啡

Selection of Herbal, Chinese and Aromatic Teas 精選草本茶、中國茶、花茶

BREAKFAST BRUNCH LUNCH BREAKS TEA SERVICE DINNER DRINKS

Event and Catering Menus

C

Michael Coleman Creative Services knows how to design for luxury

brands and provides stable, high quality service on an on-demand basis.

It’s like having a part time employee who can respond to our sporadic

needs with urgency, attention to detail, and an understanding of our

product and market positioning.

KEVIN SNEDDON // CEO AND FOUNDER

Private Client Realty

WHAT WE DO / REAL ESTATE BROKERAGE

A cost-effective alternative to hiring an employee

PRIVATE CLIENT REALTY

Private Client Realty is a boutique New York based real estate

brokerage that uses advanced financial analytics to represent

the buyers and sellers of extraordinary homes in Manhattan,

Greenwich, and The Hampton’s.

HOW WE WORK

SMALL AND LARGE PROJECTS

• We work on every project for Private Client Realty as either a

small or large project, based on the nature of the assignment.

Because of our close familiarity with the brand, we can readily

route projects to the most suitable designer to ensure efficiency

and quality.

A. Full Page Advertisement B. Property listing Brochure C. Brokerage Website D. Featured Listings Email

CO-EXCLUSIVE LISTING BROKER: KEVIN SNEDDONCEO AND BROKER

(917) 952-8329kfsneddon@gmail.comprivateclientrealty.org

C0-EXCLUSIVE SALE OFFERING: $14,500,000

6 LAUDER WAYGREENWICH, CT

Glorious Brick Georgian on 3.4 Acres of “Park-Like” Property

A

B

C

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45 HUSTED LANE – GREENWICH | EXCLUSIVE OFFERING PRICE: $4,995,000

New York – Greenwich – Anguilla

Kevin Sneddon CEO and Broker(917) 952-8329 | kfsneddon@gmail.com

PrivateClientRealty.org

3 EAST 94TH STREET – NEW YORKCO-EXCLUSIVE OFFERING PRICE: $29,500,000

ESTATE HOME 11 – RESIDENCES BY CUISINART – ANGUILLAEXCLUSIVE OFFERING PRICE: $6,000,000

Private Client Realty is a highly specialized luxury residential brokerage servicing the unique real estate needs of exclusive clientele in Manhattan, Greenwich, the Hamptons, and beyond....

Kevin Sneddon is one of the top real estate brokers in the U.S. as ranked by the Wall Street Journal.

As a boutique luxury brokerage representing a global brand, our

intermittent design needs demand high caliber work.

Michael Coleman Creative Services acts as an on-demand design team,

creating beautiful marketing collateral, managing our website, and

developing and activating email campaigns to promote our residential

project in Anguilla.

KEVIN SNEDDON // CEO AND FOUNDER

Private Client Realty, representing Residences by Cusinart

WHAT WE DO / DESTINATION REAL ESTATE

Developing a luxury brand to promote a real estate development from an international name.

RESIDENCES BY CUISINART

When CuisinArt Golf Resort & Spa in Anguilla resumed

sales and construction on a collection of single family and

townhouse homes, we stepped in to help create a distinct

identity that paired with the existing resort brand. Once an

identity was established, we created collateral including a

print brochure, website, print advertising, email campaigns,

and large format signage.

HOW WE WORKED

RETAINER

• The client’s scope of work included a comprehensive project list

and a six month timeline, so we established a six month retainer

that spread out the total per-project cost into even monthly

fees.

A. Logo B. Large Property Brochure Booklet C. HTML Responsive Email D. Website E. 30’ Billboard

L i f e i n Angu i l l a encap su l a t e s e ve r y h i gh l i g h t o f Ca r i bbean l i v i n g . Sunny day s and

wa rm n igh t s a re wrapped in an omn ip resen t b reeze o f ocean a i r t ha t de f ines the sp i r i t

o f t he i s l a nd . The mos t e x c l u s i v e and l e a s t deve loped Ca r i bbean i s l a nd , Angu i l l a

c a t ches t he eye o f t r a ve le r s seek ing t he deep exha le t ha t comes a long w i t h l i f e i n t he

Ca r i bbean i n con j unc t i on w i t h t he p r i v a c y and i n t imacy t h a t t he sma l l i s l a nd o f f e r s .

Se t be tween t he Cu i s i nAr t Go l f Re so r t & Spa and t he new l y -opened The Ree f by

Cu i s i nAr t , t he Re s idence s by Cu i s i nAr t homes en joy l i f e i n Angu i l l a w r apped i n

t he amen i t i e s and l i f e s t y l e o f t he i s l a nd ’ s two p r em ie r v a c a t i on de s t i n a t i on s .

R E S O R TE X P E R I E N C E

O W N Y O U R

K E V I N S N E D D O N

Head of Sales & Marketing

9 1 7 . 9 5 2 . 8 3 2 9

i n f o @ r e s i d e n c e s b y c u i s i n a r t . c o m

r e s i d e n c e s b y c u i s i n a r t . c o m

P O B o x 2 0 0 0 , R e n d e z v o u s B a y

A n g u i l l a , A I - 2 6 4 0

CuisinArt Golf Resort & Spa, a member of The Leading Hotels of the World, is the preferred

dest inat ion for luxury t ravelers to the Car ibbean. The Reef by Cuis inArt, jus t down the

beach, is a contemporary beachside resort wi th urban f la i r and a member of Smal l Luxury

Hotels of the World. Residents of the Residences by CuisinArt enjoy the l i festyle of resort

l iv ing with unfet tered access to the amenit ies of each resort as an extension of thei r home.

R E S O R T L I V I N G

The Res idences by Cuis inArt makes l i v ing in Angui l l a s imple. Resor t Res idences a re

managed as a par t o f The Reef by Cuis inArt , a l lowing res idents to opt in to rent ing the i r

home when i t i s not occupied. Es ta te Homes may opt for a mul t i tude of ma in tenance

services as wel l as rental services. Regardless, owners enjoy the assurance of arr iv ing home

to a home that has been fu l ly prepared by a team of housekeepers and maintenance s ta f f .

C A R E F R E E O W N E R S H I P

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O N E T O F I V E B E D R O O M R E S O R T

R E S I D E N C E S & E S T A T E H O M E S

P R I C E D F R O M $ 1 , 7 9 5 , 0 0 0

Visit the residential sales center for more information.

residencesbycuisinart.cominfo@residencesbycuisinart.com

R E S O R TE X P E R I E N C E

O W N Y O U R

E

Retaining Michael Coleman Creative Services to perform a function that

has traditionally been internal increased our bandwidth and design caliber.

The design team has become a part of our office and has added capabilities

that took our marketing efforts to the next level and reduced both our

workload and creative budget.

CHRISTINE M. SMITH // ASSISTANT DIRECTOR OF MARKETING

Hilton Chicago, The Drake Hotel, and Palmer House, a Hilton Hotel

WHAT WE DO / REGIONAL HOSPITALITY

Broadening creative services and increasing capacity in lieu of an internal designer

HILTONS OF CHICAGO

Hiltons of Chicago is the central sales and marketing office

for multiple properties, including the historic Palmer House

Hilton, The Drake Hotel, and Hilton Chicago. By replacing

their outgoing staff designer with retainer services they

increased their design bandwidth, decreased cost, and

accessed a broader skill set.

HOW WE WORK

RETAINER

• To fill the shoes of a full time designer, we established a 120

hour retainer per month. The workload is distributed between

two account representatives -- one who focuses on food and

beverage creative, another who focuses on general creative.

Other designers interact with this client when their expertise will

expedite a project, for instance when we produce web, email,

or small branding projects.

A. Annual Report to Hilton Executive Team B. Advertisements for Kitty O’sheas Brunch C. Email Newsletter for The Drake D. Print factsheets.

A

B C

D

Throughout our ten year relationship, Michael Coleman Creative

Services has maintained a contemporary aesthetic for our brand that

appeals to a new generation of consumers.

They have enveloped our century-old brand in a fresh look,

introduced us to new marketing channels, and created consistent and

contemporary advertising to help solidify our brand presence.

OSCAR TATOSIAN // OWNER

Oscar Isberian Rugs

WHAT WE DO / MARKETING A HERITAGE BRAND

Creating and managing a contemporary brand for a 92 year old business

OSCAR ISBERIAN RUGS

Oscar Isberian Rugs sources and retails the most unique

and beautiful handmade rugs that they discover in frequent

expeditions across the globe. As their business expands and

their marketing efforts require more advanced design and

strategy, we help develop and manage the planning and

assets that are necessary for a new style of advertising.

HOW WE WORK

RETAINER

• With a 25 hour per month retainer we are able to manage

Oscar Isberian Rugs’ social media channels, send regular email

campaigns from a dedicated MailChimp account that we

administer on their behalf, develop Google Ad campaigns and

supply correlated creative, and design print advertising, direct

mail pieces, and more.

A. Email Campaigns B. Direct Mailer C. Print Advertisement D. Google Banner Ad Campaign E. Print Catalog

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C

E

D

B