mice 2020 trends
TRANSCRIPT
Visibility and�Digital Brand 2.0 Toni Mascaró - Director eMascaró Crosmedia�http://www.emascarotourism.com http://www.tonimascaro.com Twitter: @tonimascaro
@tonimascaro
01. LA VISIBILIDAD Visibility
The Internet Revolution
Your brand is here
Where are you?
Your event is here
Where are you?
Where�We�Are?
Knowledge
Online projects
Loyalty / CRM
Visibility
Events Management
Marketing online
Metrics
Social Networks
I n t e r n e t
M I C E
Funnels
@ @
@
@
@ @ @
@ @ @
The old Marketing
Conversation 1.0
Social Networks
Chat
eMail SMS
Skype
Twitter Coments
The big conversation 2.0
Universe 2.0
Content capillarity
Opinion leaders
Online Reputation
The new Internet World
Opinion Leaders
Apps
Vertical�Social
Networks
Next generation�Search Engines
Virtual Assistants
Experiences
New devices &�Interfaces
2.0 Ecosystems
Contents Aggregators
Bots
Smart�Destinations
Innovative OTA’s
Mashups
Reputation
Online Maps
The new internet user Hiperconnected
Global User
Heavy Buyer
Content Generator
Build communities
Online prescriber
Your online personal brand
2.0 Ecosystems
Your brand is here
The Universe 2.0
Web 2.0 Strategy
STORY TELLING
Transmedia Story Telling
Strategy
Channels Marketing
Metrics
2.0 Internet strategy
Strategy
Channels Marketing
Metrics
2.0 Internet strategy
Objectives�Target Market
Story Telling Added Value Story Telling�Resources�
Agenda
Strategy
Channels Marketing
Metrics
2.0 Internet strategy
Channel Setup Blog
Facebook Web
Communities Twitter Video
Slideshare
Strategy
Channels Marketing
Metrics
2.0 Internet strategy
Contents Opinion leaders
Campaigns Viral Marketing
Video Marketing Advergaming
Comunity Manager eMarketing Newsletter
Strategy
Channels Marketing
Metrics
2.0 Internet strategy
KPI Reputation Influence Analytics Funnels
Dashboard Conversions
Leads
Pre Event!During Event!
Post Event!
Event process
Pre Event!During Event!
Post Event!
Event process
Trends 2020
Virtual!Reality!
Traceability! Digital!Brand!
Apps!
Mashups! Reputation!
Visibility!
Multi!Platform!Metrics!
Transmedia!Story Telling!
Thanks
Toni Mascaró - @tonimascaro�www.emascarotourism.com