mibor realtor® association - managing broker/owner meeting owner meetings/m... · 2016. 6. 7. ·...
TRANSCRIPT
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S
Managing
Broker/Owner
MeetingAugust 22, 2014
Janet Jernigan, 2014 MIBOR President
Welcome!
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The Transition is over!
S Managing Brokers
S New Language
S Watch for the Change
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Board of Director Elections
District 2 (Hancock County, Shelby County, Eastern Marion County)
Dan Adams, Artisan REALTORS®
Stacy West, Prudential Indiana Realty Group
District 5 (Hendricks County, Morgan County, Western Marion County)
Dan Baldini, Polaris Real Estate Group, Inc.
Marvin Burris, RE/MAX Centerstone
District 6 (Boone County, Hamilton County, Montgomery County)
Phil Ludlow, Carpenter, REALTORS®
Helen Metken, F.C. Tucker Company
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Steve Sullivan, MIBOR CEO
Janet Jernigan, 2014 MIBOR President
S MIBOR Strategic Plan Update
S Realtrends August 2014 Article:
S The Naïve Question
S What’s working and what’s not in real estate today?
(Article will be on the MIBOR.com website after the meeting)
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S
REAL TRENDS /
MIBOR RESEARCHListing Portal Advertising Analysis and Benchmark Study
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THANK YOU
S Special thank you to those who submitted the survey. Your
individual benchmarking report will be released next week.
We still need to obtain Google Analytics Access from a few
of the participants.
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About REAL Trends
S REAL Trends is a consulting and communications company
for the residential real estate industry.
S We are well known for our REAL Trends 500 Brokerage
Analysis, Top Thousand Agent Ranking, America’s Best
Real Estate Agents, Online Performance Study and
countless research reports and industry publications.
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About Our
Tech Consulting- Brokerage Consulting
- Technology Companies
- Industry Technology
Research
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S
Now Let’s Get Into The
Presentation.
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What to Expect
S Google Analytics Data
S The Big Acquisition and What It
Means to You
S Special Findings From MIBOR
Survey
S Industry Listing Portal Analysis
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WHY?
S Glass half empty: We are
doing this because the
listing portals have nearly
half of all real estate
eyeballs on a monthly
basis. 120 of 240
Million/Mo.
S Glass Half Full:
Analyzing the relationship
because there is 120
million real estate visitors
per month up for grabs.
240 Total Monthly Real Estate
Visits
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Why?Consumers are there.
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How is your market using them?
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Average Monthly Spends
S Realtor.com - $3,350 per month – 87% of overall listing portal spend.
S Trulia - $174 per month – 4.5% of overall spend.
S Zillow - $148 per month – 3.8% of overall spend.
S Homes.com - $181.5 – 4.7% of overall spend.
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Average Monthly Lead Volume
S Realtor.com – 109 per month – 46% of overall leads.
S Trulia - 36 per month – 15% of overall.
S Zillow – 69 per month – 29% of overall.
S Homes.com – 21 per month – 9% of overall.
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Cost Per Lead
S $4.83 per Trulia Lead
S $8.64 per Homes.com Lead
S $30.73 per Realtor.com Lead
S $2.14 Per Zillow Lead
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Adjusted Cost Per CONTACT
S $32.83 per Trulia Lead
S $22.80 per Homes.com Lead
S $150.22 per Realtor.com Lead
S $10.72 Per Zillow Lead
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ROI
Calculation
S -$2,648.88 for Realtor.com
per month or Negative .79
cents per dollar.
S -$7.08 for Trulia per month.
Negative -.04 per dollar.
S $285 for Zillow per month.
$1.92 return on the dollar.
S $82.31 for Homes.com Per
Month. 45 cents return on
the dollar.
Formula: Total Monthly
Contacts x Average Closing
Rates= (Total Deals/Mo x
Average GCI (assumption
2.5% Commission rate) for
your market) minus average
monthly spenditure.
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Website Traffic Dynamic
S Average Size Monthly Visits of Sample size (only midwest firms) 108,000
visits/month.
S Average Monthly Zillow Referrals: 110
S Average Monthly Trulia Referrals: 56
S Average Monthly Realtor.com Referrals: 170
S Average Monthly homes.com Referrals: 5
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S
Maximizing Your
Relationship with the
Portals7 Steps to Increase Your Return
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1) Direct Broker Feed
2) Upgrade to all the
pro/premier solutions.
3) Use All Four
4) Think outside the box (they
aren’t just buyer leads)
5) Custom Agent Feed.
6) Claim your listings
7) TESTIMONIALS
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S
ZULIA.comThe Big Acquisition and What it Means to You
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S What they are saying
S Innovation will be more prevalent
S This is in the best interest of the consumer and agent
S What we are hearing
S Two giants running independently innovation will be thwarted.
S We can squeeze more revenue out of the agents and increase our consumer presence
Versus
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