Welcome to the REALTOR.com® National Blogger Conference Call

September 30, 2009

Call Agenda

• Previous Blogger Calls Recap

• Special Guest: Dana Severson, Ad Age, Fast Company

• Ask a REALTOR®/ Beta Testing

• REO Designation and NAR Annual Conference

• Q&A

Pre-Op: Keys to Success

Positioning

Targeting

Frequency

Consistency

Branding vs. Direct Response

• Love both equally, but differently• Don’t become a Sofabed• Right time for branding• Right time for direct response • Measure appropriately

Power of Branding

The Changing Landscape of Advertising

• Hide and Seek• Is print media dying?• iAdvertising

The Good, The Bad and The Ugly

Rule #1

Avoid using borrowed interest

The Good, The Bad and The Ugly

Rule #2

Don’t do this

The Good, The Bad and The Ugly

Rule #3

Narrow your message

The Good, The Bad and The Ugly

Rule #4

Sell what’s important to the buyer

The Good, The Bad and The Ugly

Rule #5

Don’t do this either

Post-Op: Where to go from here

• If you’re experiencing any of those symptoms, seek professional assistance immediately.

• Identify your position• Understand your target market• Develop your strategy • Be consistent and persistent

Ask a REALTOR®

• Launched 8/25/09:

• New REALTORS® joining daily

• Great questions daily

• Two Ask a REALTOR® posts on REALTOR.com® Blogs daily

Ask a REALTOR® Hot Quotes

“I’d like to be on the panel to answer consumer questions. I draw a significant amount of traffic from my Trulia site and would appreciate the chance to work with you folks.” –Hank Miller, Associate Broker, Prudential Realty

“As I read more through the information, I am really excited to see what you are launching. I really appreciate that you are starting with a core group of ‘experts.’ I occasionally feel like the Zillow & Trulia police making sure we are answering questions at least truthfully with accurate information.” --Sheri Moritz, Broker/Owner, Real Living Realty Experts

“Ask a REALTOR is good publicity. Got one answer published last week and have a listing appointment today.” –Tony Lazzari, REALTOR®, Ryan Hill Realty

“Would love to contribute with solid content! And thanks for the opp to ‘step in front’ of the camera. Hope we can form a lasting cooperative relationship.” –Sue Cartun, CEO/Designated Broker, Realty Executives Southern Arizona

New Search Functions on REALTOR.com®

http://beta.realtor.com/Enhancements:• Predictive “as you type”

suggestions when entering a search location

• New listing count preview on homepage based on location

• Additional search capabilities—by neighborhood, street name and address

• New “example search text” for first-time visitors to the site

• Interactive facet refinements• Existing nearby search featured

includes neighborhoods

REO Specialists

http://www.realtorsfr.org/news_events.htmlNAR’s Shorts Sales and

Foreclosure Resource Certification:

• Realtors® must complete a one-day education program, either in-person or online, as well as three one-hour Webinars.

• REALTOR.com is looking for certified REO specialists for upcoming media opportunities

Q&A