mgt595 -- technology strategy (2)

8/4/2019 Mgt595 -- Technology Strategy (2)

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Lovely Professional University,Punjab

Course No Cours Title Course Planner Lectures Tutorial Practical Credits

MGT595 TECHNOLOGY STRATEGY 13720 :: Harendra Singh 3 1 0 4

Sr. No. (Web adress) (only if relevant to the courses) Salient Features

11 http://www.12manage.com/methods_porter_five_forces.html Discuss about Porter five forces model

Sr No Jouranls atricles as compulsary readings (specific articles, Complete reference)

6 Data Warehousing Supports Corporate Strategy at First American Corporation

7 The Customer Relationship Management Process: Its Measurement and Impact on Performance

8 Determinants of Information Technology Outsourcing: A Cross-Sectional Analysis9 Strategies to Fight Low-Cost Rivals, BY Nirmalya Kumar, Dec 01, HBR 2006

10 B2B Business models

Strategic Management of Technology and Innovation by Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright, TataMcGraw Hill, 2009

1Text Book:

Other Specific Book:White and Bruton, The Management of Technology and Inovation- A strategic Approach, Cengage Leraning, 20102

Kazmi, Strategic management and Business Policy, Tata McGraw Hill, 20083

wheelen and hunger, strategic management, Pearson education, New Delhi, 20084

Effy Oz, Management Information System, Cengage Learning Indian Edition, N Delhi 20095

Relevant Websites

Other Reading

Format For Instruction Plan [for Courses with Lectures and Tutorials

1 Approved for Autumn Session 2011-12


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12 http://www.marketingteacher.com/lesson-store/lesson-generic-strategies.html

Discuss about generic strategies

13 http://www.netmba.com/strategy/value-chain/ Explains about value chain analysis

14 http://faculty.msb.edu/homak/HomaHelpSite/WebHelp062208/Supply_Chain_Success_Factors.htm

Discuss about SCM success factors

15 http://en.wikipedia.org/wiki/Content_management_system Explains about CMS

16 http://en.wikipedia.org/wiki/Executive_information_system Explains about EIS

17 http://agileintro.wordpress.com/2008/01/04/waterfall-vs-agile-methodology/

Difference between waterfall and Agile methodology

18 http://inventors.about.com/od/fstartinventions/tp/Future_Techno.htm

Discuss about future Technologies

Detailed Plan For Lectures

Week Number Lecture Number Lecture Topic Chapters/Sections ofTextbook/otherreference

Pedagogical toolDemonstration/casestudy/images/anmation ctc. planned

Part 1Week 1 Lecture 1 Evolution of Strategic management and Business

Policy->Reference :3,1

Lecture 2 Introduction to Business Policy,Understandingstrategy, Strategic Decision making

Lecture 3 Schools of thought on Strategy formulat ion,Introduction to Strategic management

Week 2 Lecture 4 Integrating technology and Strategy : A generalPerspective, Key concepts, Technology Innovations,Technology Entrepreneurship, activities andoutcomes, Interrelations among key concepts.

->Reference :1,part 1

Lecture 5 Integrating technology and Strategy : Perspectiveson Strategy, Connecting Technology and Strategy

Lecture 6 Technology and The Value chain , TechnologicalEvolution and Forecasting, Assessing InnovativeCapabilities, Innovative Capabilities AuditFramework

Allotment of mini-Project



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Week 3 Lecture 7 Technological Innovation, Technological Barriersand Risks

->Reference :1,part 1section 1

Case I-1 : ElioEngineering, Inc. Ref 1page no13

Lecture 8 Profi ting From Technological Innovation:Implications for Integration, Collaboration, Licensing,Public Policy

->Reference :1,part 1section 1 reading I-1

reading I-1

Lecture 9 How to Put Technology into Corporate Planning ->Reference :1,part 1section 1 reading I-2

reading I-2

Week 4 Lecture 10 The Core Competence of the Corporation, ->Reference :1,part 1section 2 Readings 1-3 C. KPrahalad ref 1 page102,

Part 2Week 4 Lecture 11 What is Strategy? ->Reference :1,part 1

section 2Readings 1.4

Lecture 12 The Art of High-Technology Management Readings 1.5

Week 5 Lecture 13 Design and Implementation of Technology Strategy ->Reference :1,part 2pg no 142-152

Lecture 14 Technological Evolution: Management Criteria forEffective Innovation

->Reference :1,part 2section 1 pg no 172-179

readings II-1

Lecture 15 Patterns of Industiral Innovation ->Reference :1,part 2section 1 pg no 202-208

Case II-3 CIENACorporation, Ref 1 page189

Week 6 Lecture 16 Exploring the limits of Technology ->Reference :1,part 2section 1 pg no 208-227

Lecture 17 Customer Power, Strategic Investment, and theFailure of Leading Firms

->Reference :1,part 2section 1 pg no 245

Case II-4 HewlettPackard's MercedDecision , Page no 233

Lecture 18 Crossing the Chasm and Beyond ->Reference :1,part 2section 1 pg no 362

Quiz 1

Week 7 Lecture 19 Competing Technologies: An overview ->Reference :1,part 2section 1 pg no 368

Digital Distribution andMusic Industry in 2001,page no 378

Lecture 20 Finding the Balance: Intellectual Property in theDigital Age

->Reference :1,part 2section 1 pg no 398

Lecture 21 Revision



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MID-TERM

Part 3Week 8 Lecture 22 Strategic Dissonance, sources of Strategic

Dissonance->Reference :1,part 2section 3 page 478

Case II-12 IntelCorporation: The DRAMDecision, Ref 1 page no454

Lecture 23 Meeting the challenge of Strategic change ->Reference :1,part 2section 3 page 541

Hewlett- Packard: TheFlight of the KittyHawk

Lecture 24 Strategic Action: Strategic intent ->Reference :1,part 2

section 4 page 550Week 9 Lecture 25 Enactment of Technology Strategy- Developing A

firms Innovative Capabilities: InnovationChallenges, Strategic management of CorporateResearch.

->Reference :1,part 3page 658

Lecture 26 Managing Corporate Entrepreneurship ->Reference :1,part 3page 664

Lecture 27 Internal and External sources of Technology:readings III-1

->Reference :1,part 3section one page 672

Case III-1 Du PontKevlar Aramid IndustrialFiber,Ref 1 page no 674

Week 10 Lecture 28 Transforming Invention into Innovation: The

conceptualization Stage,

->Reference :1,part 3

section one page 682

Part 4Week 10 Lecture 29 Technology markets, technology organisation, an

Apprapriating the returns from Research,Thetransfer of technology from research to development

->Reference :1,part 3section one page 690

Lecture 30 Linking New technology an Novel Customer Needs: ->Reference :1,part 3section two page 780

Case III-5 Innovation at3M Corporation, ref 1page 781

Week 11 Lecture 31 Note on Lead User Research, Discovery DrivenPlanning

->Reference :1,part 3section two page 794


submission of miniproject

Lecture 32 The Technology Adoption Life Cycle ->Reference :1,part 3section two page 846

Readings III-9 Living onthe Fault Line , ref 1page no 846

Lecture 33 Enactment of Technology Strategy- Creating andImplementing a Development Strategy

->Reference :1,part 4page 940

Quiz 2



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Week 12 Lecture 34 New product development ->Reference :1,part 4section one page 957

Case IV-1 : ProductDevelopment at DellComputer Corporation,ref 1 page no 957

Lecture 35 Builing competencies / Capabilities through newProduct development


Lecture 36 Innovation Challenges in established Firms ->Reference :1,part 4section three page1109

Apple Computer, 1999,Ref 1 page 1110

Spill OverWeek 13 Lecture 37 B2B Business models ->Reference :10,.. ref 10

Lecture 38 Determinants of Information TechnologyOutsourcing: A Cross-Sectional Analysis

->Reference :8,..

Lecture 39 The Customer Relationship Management Process:Its Measurement and Impact on Performance

->Reference :7,..

Details of homework and case studies

Homework No. Objective Topic of the Homework Nature of homework

(group/individuals/fieldwork

Evaluation Mode Allottment /

submissionWeek

Mini project 1 this wi ll helpstudents to usetheir knowledge inpractical way

Each group (of 3 members) will be allocated an organization andgroup has to answer for the following questions:1.What in future might seriously threaten the success, perhapsthe very existence, of this organization?(asa group develop at least three such future scenarios)2.Estimate the probability (0 to 100) of each future scenariooccurring.3.Develop a strategy for each scenario that will enable theorganization to successfully deal with it.

Group 5 marks forpresentation skills,2 marks for thecontent, 3 marksfor groupcoordination

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Quiz 1 to test the

knowledge ofstudents regradingsubject

quiz consist of 20 question from the syllabus Before mid term Individual 1/2 marks for

each question

7 / 7

Quiz 2 to test theknowlwge ofstudents regardingsubject

quiz consist of 20 question from the syllabus after mid term Individual 1/2 marks foreach question

11 / 11



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Scheme for CA:out of 100*

Component Frequency Out Of Each Marks Total Marks

Homework 2 3 10 20

Total :- 10 20

* In ENG courses wherever the total exceeds 100, consider x best out of y components of CA, as explained in teacher's guide available on theUMS

Plan for Tutorial: (Please do not use these time slots for syllabus coverage)

Tutorial No. Lecture Topic Type of pedagogical tool(s) planned(case analysis,problem solving test,role play,business game etc)

Tutorial 1 Introduction to the subject and clearing doubts Problem solving

Tutorial 2 Discussion on Problems Problem solving

Tutorial 3 Case I-2 Advent Corporation. Ref 1 page no 47 Case analysis

Tutorial 4 On the Job: Strategy Case of Naukari.com Case analysisTutorial 5 The Optical Component Industry : A perspective , Ref 1

page 179Case analysis

Tutorial 6 group presentation on miniproject miniproject based presentation

Tutorial 7 Solving Problems of students Problem solving

After Mid-TermTutorial 8 Case III-6 What's the Big Idea? Ref 1 page 801 Case analysis






mgt595 -- technology strategy (2)

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