mgmt-180 business plan sample part 1 · pdf filenetworks solutions, inc. and tellabs ... can...

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Business Plan

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Business Plan

History● 35+ years of experience delivering Tier 1

networking products and services

● Founded by Marlin Equity Partners,

acquired Nokia Siemens Networks

Optical Networks Business, Sycamore

Networks Solutions, Inc. and Tellabs

● R&D centers of excellence in Europe,

Asia and the U.S.

Executive Summary● Excellent customer service.● Strategic acquisition to penetrate local markets.● State of the art high-speed servers & exceeding industry standards.● Competitive low prices.

Current Business Situation

Focuses on developing Tier 1 global infrastructure

Targets other large companies and entities such as:

● ISP● Governments

One of the leaders in cloud based storage

SWOT Analysis ProfileStrengths:

● Privately owned● Customer service● Cloud management● High growth rate

Weaknesses:

● Competitive market● Future profitability

Opportunities:

● Growing market● Venture Capitalist● New product and Services

Threats:

● Regulations● Rising costs● Financial capacity

Perceptual MapReliability

Customer Satisfaction

Customer Frustration

Instability

DNA ToolIndustries

Solutions

PartnershipsCustomer Service

Competitors

Live chatLive telephoneEmail inquiry

Network operatorsGovernment & Education

Cloud managementData transportation

T-MobileLocal government agenciesIBM

CiscoEricssonCiena

Business Objectives & Target Market● Locate rental facilities for server housing

● Finding Clients

● Find Investors

● Develop marketing

Target Market ● Big Companies● Entrepreneurs/Startup● Personal

Revenue Model

Large Enterprise Suite

Entrepreneur Suite

Personal

$15,000/Year Unlimited

Start $100/year at 30 terabytes

Can upgrade anytime $10/year for additional 10 terabytes

30 GB for free

Upgrade to 2 terabytes for $9.99/ a month

Projected Revenue

Business Plan/Industry Strategy

● Overall Objective○ Create value for customers through a more protected and enhanced way of transporting

your data

● The 5 Ps○ Product-High speed localized servers○ Price- 3 Tier data packages○ Promotion-Market to cities and large companies to host data○ Placement- Munich, then expand out to US ○ Package-package for the customer that will provide a satisfactory daily experience for

our consumers

Implementation● Gradual implementation through major cities across the globe

● Phase 1 Munich and two other major cities London and Paris. 3-4years● Phase 2 Cover the rest of Europe(major cities). 3-4 years● Phase 3 United States: Chicago, San Francisco, Los Angeles, New York, San Jose 3-4 years● Phase 4 Japan: Tokyo Osaka South Korea: Seoul 2-4 years● Phase 5 India: Mumbai Saudi Arabia: Riyadh United Arab Emirates: Dubai 2-3 years● Phase 6 Distribute evenly across the rest of Asia: India, Japan, South Korea, Malaysia, Hong Kong,

Singapore 5-7 years● Phase 7 South Africa: Cape Town 1-2 years

THANK YOU