MGMT 180 November 5, 2013 Team #4 Brandon Foo James Liu Pearl Tobay Michael Reed Jai Syal

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Everyone’s Private Driver

Company Overview

•  Transportation Networking Mobile App - connects users with drivers for hire.

•  Operates in major cities in over 22 countries.

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• Founded as UberCab by Garrett Camp and Travis Kalanick in 2009. • Initially offered only luxury vehicles, but has since launched UberX to target

lower-market. • Raised a $361M round in August. • Current valuation over $3.7B post - investors include Goldman Sachs and Jeff

Bezos. "

Company History and Progress

Macro Market

•  Taxi ridership fell 10-30% •  Growth rates at 1.4% a year •  Top 4 taxi companies account for 3% of

market •  15% fewer calls •  Mobile apps more prominent

Micro Market

•  Cities that Uber has moved into have the highest number of smartphone users

•  Potential market without smartphones =

$9.2 billion •  UberX, Uber Black, Uber SUV, Uber Taxi

•  Targeting 18-25 & 25-35+ age range. •  Social Media •  Campus Reps •  Yelp •  Twitter

Industry Analysis - Macro

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Industry Analysis – Micro "

Sustainable Advantages:

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Management Team

Garret Camp Co-Founder

Travis Kalanick Co-Founder

CEO

Ryan Graves VP Operations

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Business Model

•  uberX, Taxi,Black, SUV, LUX •  first to market advantages •  pricing model and surge pricing •  continuous improvements •  possible “on-demand” service

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Q&A

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