mexico strategy

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  • 8/20/2019 Mexico Strategy

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    ]Mexico Insight[

    Strategic Plan

  • 8/20/2019 Mexico Strategy

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    ]The Geographies[ : Mexico is a keycountry in Americas

    Americas

  • 8/20/2019 Mexico Strategy

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    ]The Geographies[ : Mexico is a keycountry

    • 

    República Constitucional Federal

    •  31 States + Districto Federal

    •  124 Million population (11th WW) + 11+Min US

    • 

    2 Million km2 (14th WW)

    • 

    Part of G20 (15th WW major economy)

    •  9th WW oil producer

    •  GDP based on PPP similar to Italy

    •  13th most visited country WW

    • 

    61st WW in HDI (Human DevelopmentIndex)

    •  4th WW in number of Intentional

    Homicides (after Brazil, India, Nigeria)

  • 8/20/2019 Mexico Strategy

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    ]The Geographies[ : Homicides bycountry 

  • 8/20/2019 Mexico Strategy

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    The Merida Initiative ($2.8B)

  • 8/20/2019 Mexico Strategy

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    ]The Geographies[ : Mexico – Did youknow ?

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    Mexico contributed most revenues to Hacking Te

    Revenues K ! 

  • 8/20/2019 Mexico Strategy

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    ]The Geographies[ : Mexico – CISENCISEN (Sec Gob) is TOP 3 customer

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    Revenues K ! 

  • 8/20/2019 Mexico Strategy

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    !"#"$%&' )*+#,' -+$,&"./0# 1022+#%

    Centro de Investigaciony Seguridad Nacional

    Current customer of Galileo140 agents. Strong need of IntimacyPlan

    Policia Federal

    3 potential units users:

    Operations- 

    Cyber-Police (new unit)

    Comision Nacional de Seguridad

    Secretaria de DefensaNacional (Mexican Army)

    Military Intelligence.Largest intelligence agencyPoC performed. Budget in 2015

    Secreataria de Marina(Navy)

    2 potential units:- 

    Navy Intelligence-  Comision de Seguridad de

    InformacionDemo performed

    Procuraduria General dela Republica (Attorney)

    In charge of Federal CrimesLawful Hacking opportunityLess budget but important reference

    ]The Customers[ : Federalinstitutions

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    !"#"$%&' )*+#,' -+$,&"./0# 34&%#+&

    Centro de Investigaciony Seguridad Nacional DIRECT

    Policia Federal NEOLINX

    Secretaria de DefensaNacional (Mexican Army) NEOLINX

    Secreataria de Marina(Navy) CLOUDSEC

    Procuraduria General dela Republica (Attorney) NEOLINX

    ]The Partners[ : Federalinstitutions

  • 8/20/2019 Mexico Strategy

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    ]The Customers[ : RCS activeStates

  • 8/20/2019 Mexico Strategy

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    5%4%+$ )*+#,' -+$,&"./0# 34&%#+&$

    Estado de Mexico LHN780K ! 

    Berroa / Neolinx

    Estado de Puebla IO@,-/ E38H1P32-/E12

    428K ! (to be renewed6/15)

    SYM Servicios

    Estado de Tamaulipas ++L 322K ! (to be renewed in7/15)

    SYM Servicios

    Estado de Yucatan IO@,-/ E38H1P32-/E12

    401K ! (to be renewed11/15)

    Elite

    Estado de Durango IO@,-/ E38H1P32-/E12

    421K ! (to be renewed11/15)

    Elite

    Estado de Jalisco IO@,-/ E38H1P32-/E12

    748K ! 

    + PGJ

    SYM Servicios

    Estado de Baja California IO@,-/ E38H1P32-/E12 550K ! (renewed in 9/15)

    Elite

    PEMEX +3@

  • 8/20/2019 Mexico Strategy

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    ]The Partners[ : Who’s Who 

    6+07"#8 1709:5+, ;7"%+ 5

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    6-2,Q

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    ]The Partners[ : Criteria 

    1&"%+&"4 6+07"#8 1709:5+, ;7"%+ 5

    IT experts (OS, Network,Security)

    In the LE Ecosystem !  New

    Installed base of GovernmentCustomers

    !  New !  ! 

    Project-Oriented ! 

    Professional Services, Assistance

    !  ! 

    Level 1 Support capabilities !  !  !  ! 

    Medium size (to large?)

    Local (or Global playinglocally)

    Federal Federal State State

    Complementary (socialengineering)

    !  \

    Need to signone large

    New toqualify

    opportunistic opportunistic

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    ]The Competitive Advantages[ :

    • 

    Key Federal & Direct customer (CISEN)

    •  Local presence with FAE (+ Colombia + Spain support)

    •  Complete solution (Desktop and Mobile) compared toNSO

    •  Multi-stage infection / Easy to use GUI (event/action inparticular)

    •  Partner with levers within SEDENA, PF and PGR

    • 

    Partner with operations practice / additional product

    •  Calibration services perceived as an added value toSEDENA

    • 

    RITE and Crisis Management to be explained

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    CISEN: a case study 

     Annual volumes: Potential of 1 000 targets per year(average request of 20 per week) 

    2014 volumes: 18 successful infections (12 physical + 6remote)

    Efficiency average: less than 2% of potential volume

    RiskThe Customerunplug RCS asa low efficiencyproduct

    OpportunityLaunch urgentlyIntimacy Plan

    “MaximizeEfficiency of

    your Attacks”

  • 8/20/2019 Mexico Strategy

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    CISEN: initial Action Plan 

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    Conclusion 

    1. ]The Geographies[

    2. ]The Customers[

    3. ]The Partners[

    4. ]The Competitive Advantage[

    Mexico is a Key Market Focus on Federal Agencies +PGJ’s

    Opportunistic on States

    NEOLINX + CLOUDSEC onFederal ELITE + SYM on States

    IP + HTTP Our Intimacy + Partner Plans

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    ]Thank you[