metro start best new print product...profiles ¼ pagina i my job 1/3 pagina moodboard ½ pagina zoom...
TRANSCRIPT
METRO START
Best new print product
Traditional market with “boring” ads, placed in one section
Ads placed tertris-wise on one page, contaminating the fresh lay-out of the newspaper.
2015/2016: revenue shift to online jobboards
both local and international competition
So we came up with a new innovative section; Metro Start
Market situation recruitment advertising in Belgium in 2015/2016
Old-fashioned recruitment adverstising
Published every week on Monday; 8 to 10 pages
Articles 80% native advertising
Omnichannel; print / online / social
Fresh look&feel, appreciated by readers
Differents features offer advertisers the possibility to promote companies as a likeable employer
YOUR APPOINTMENT ON MONDAY
Job applicants’ mindset changed too
Applicants no longer look for a suiting job offer,
they are on the look for a company that suits their professional expectations
Metro Start offers the possibility to engaging companies to introduce applicants into the culture
of the company trough native advertising.
We offer an all-in service wit a dedicated editor, translation lay-out
We offer different packages that combine corporate branding & call to action
YOUR APPOINTMENT ON MONDAY
Metro START = NATIVE ADVERTISING & HR COMMUNICATION.
Weekly features offer companies several possibilities to promote their company as an attractive advertiser.
NATIVE ADVERTISING - PRINT
COVER ARTICLE
Focus on an industry, a
region, profiles…
ZOOM-IN
Focus on an industry or
a company
IN TEAM
Focus future colleaguesI MY JOB
Testimonial
NATIVE ADVERTISING - PRINT
MOODBOARD
visual presentation of a
job offer
WORKING DAY OF…
visual presentation of a
working day
TEST
Gamification
OTHER
Branded list // Infographic …
Weekly features offer companies several possibilities to promote their company as an attractive advertiser.
NATIVE ADVERTISING – ONLINE / SOCIAL
All native articles are published to our websites and offer easy qlicktrough to the company website
Traffic generation via: newsletter, facebook, twitter, linkedin
www.metrotime.be
> 800.000 visitors
> 8.000 followers
> 70.000 followers
> 2.500 followersNewsletter
> 1.000.000 subscribers
CASE METRO START
t-interim is a temporary employment agency in Belgium.
Target; raise the level of name recognition
Solution; Metro Start. T-interim published in six months all possible features to promote the agency
CASE t-interim: in team - retail
www.metrotime.be
paper
CASE t-interim: other features
Profiles ¼ pagina Moodboard ½ pagina Zoom inI my job 1/3 pagina
CASE t-groep: andere rubrieken
Working day of… I my job ½ pagina ½ pagina ad Coffee Break
IN 2017: recruitment advertising raise +127% !!
We published 880 insertions in 2017 compared to only 330 in 2015 !!
68 new clients in 2017 !!
RESULTS
Metro START = HUGE SUCCES in terms of sales revenue
SO...WHY IS METRO START
THE RIGHT MEDIUM?
WE HAVE THE BEST READERS
WE REACH THE BEST AUDIENCE
WE OFFER A ONE-STOP-SHOP FOR NATIVE
ADVERTISING
WE HAVE COMPETITIVE PACKAGES
CREATIVITY DOESN’T SCARE US
WE FIND TAILORMADE SOLUTIONS
More information?
Contact Steven Meel, Sales Director
+32 473 83 06 81 - [email protected]
AND LAST BUT
NOT LEAST WE
HAVE
A
SUPER
TEAM!