methods persuasive speaking
TRANSCRIPT
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Methods of Persuasive Speaking
Getting the Most out of a Persuasive Speech
Credibility Appeals
Evidential Appeals
Logical Appeals
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Emotional Appeals
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Methods of Persuasive Speaking(continued)
Motivational Appeals
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• Expect Selective Exposure
• Don't Expect Too Much
• Employ Empathy and Sensitivity
• Use Different Kinds of Appeals
Getting the Most out of a Persuasive Speech
Methods of Persuasive Speaking > Getting the Most out of a Persuasive Speech
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• The selective exposure theory is a concept that refers to individuals’ tendency to
favor information that reinforces pre-existing views while avoiding contradictory
information.
• Selective exposure operates by reinforcing beliefs rather than exposing
individuals to a diverse array of viewpoints.
• Perceived usefulness of information, perceived norm of fairness, and curiosity
regarding valuable information are three factors that can counteract selective
exposure.
Expect Selective Exposure
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Pianist
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Methods of Persuasive Speaking > Getting the Most out of a Persuasive Speech
• The expected effectiveness of each speech depends on a number of factors,
such as the audience, venue, time allotted, and the speaker's experience.
• The expected quality of the delivery depends on the speaker's experience and
comfort. Even the most gifted speakers make mistakes, so expecting perfection
from a novice is unreasonable.
• Anxiety of public speaking sometimes is derived from the idea that the audience
expects perfection. In reality, most audiences are sympathetic and want the
speaker to succeed.
Don't Expect Too Much
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Martin Luther King, Jr.
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Methods of Persuasive Speaking > Getting the Most out of a Persuasive Speech
• Appeals to empathy and sensitivity are called emotional appeals. Emotional
appeals seek to impart certain feelings in the audience so that they will act a
certain way. They can be much more powerful than logical arguments in some
situations.
• To deploy an emotional appeal you need to share carefully selected information
that naturally makes your audience feel a certain way.
• Audiences can sense inauthentic emotional appeals and react negatively
because they feel that they are being negatively. Poorly used emotional appeals
can have the exact opposite effect than intended.
Employ Empathy and Sensitivity
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Audience Emotion
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Methods of Persuasive Speaking > Getting the Most out of a Persuasive Speech
• Aristotle defined 3 types of appeals: logos (evidential), pathos (emotional), and
ethos (based on moral standing). Logos and pathos are the two most common
contemporary categories.
• Evidential appeals (logical appeals, logos) are based entirely on evidence that is
then shown to cause a certain outcome based on rationality alone. This is the
type of appeal allowed in scientific research and in courts of law.
• Emotional appeals (pathos) attempt to cause the audience to feel certain
emotions in order to persuade them. Stories and metaphors are examples of
emotional appeals.
Use Different Kinds of Appeals
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Courtroom
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Methods of Persuasive Speaking > Getting the Most out of a Persuasive Speech
• Defining Credibility
• Types and Elements of Credibility
• Building Credibility
• Ethical Usage
Credibility Appeals
Methods of Persuasive Speaking > Credibility Appeals
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• Credibility is a composite of subjective and objective factors, so it relates to
feelings and opinions, as well as facts and evidence.
• The subjective component of a public speaker's credibility centers on the
speaker's self-presentation.
• The objective aspect of a public speaker's credibility is based on the speaker's
expertise.
Defining Credibility
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Unmasking Credibility
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Methods of Persuasive Speaking > Credibility Appeals
• Personal experience in the workplace, at home, in a hobby, or volunteering
situations can bolster your credibility. You can support the validity of your
experience with testimonials and personal recommendations.
• Formal or informal training that relates to your topic can also support your
credibility.
• If you connect yourself and your message to credible people, your own credibility
will benefit from the association.
Types and Elements of Credibility
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Mountaineering
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Methods of Persuasive Speaking > Credibility Appeals
• Establishing your good character is a crucial part of winning the audience's trust.
• For a public speaker, character is not only about being a good person or a law-
abiding citizen; speakers should also be looking out for the needs of their
listeners.
• To show your listeners that you care about their needs and interests, find
common ground with the audience, appeal to shared beliefs and goals, and
entertain potential objections.
Building Credibility
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Building Blocks
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Methods of Persuasive Speaking > Credibility Appeals
• There are three types of appeal techniques in persuasive speaking: logos, pathos
and ethos. Ethos is focused on the credibility appeal, that is, a rhetorical appeal
to an audience based on the speaker's credibility.
• It is unethical to lie to your audience about who you are and what you bring to the
table in terms of experience, credibility and authority.
• When it comes to ethical usage of credibility appeals, stick to authenticity and
speaking honestly about who you are.
Ethical Usage
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Rhetorical
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Methods of Persuasive Speaking > Credibility Appeals
• Defining Evidence
• Deploying Evidence
• Ethical Usage: Considering Other Viewpoints
Evidential Appeals
Methods of Persuasive Speaking > Evidential Appeals
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• Accurate, contextual, easily understandable evidence builds credibility to your
persuasive argument.
• The success or failure of an evidential appeal depends on how well the evidence
has been defined and laid out for the audience.
• Any information used as evidence must be complete enough that it strengthens
the appeal. Otherwise, weak evidence will only erode the argument.
• Name and define the evidence only as comprehensively as the scope of the
speech allows; dense supporting materials can actually confuse your audience by
overwhelming them with too much or too deeply defined evidence.
Defining Evidence
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Sherlock Holmes
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Methods of Persuasive Speaking > Evidential Appeals
• When crafting your speech, consider the following three areas: accuracy,
relevance, and thoroughness.
• Make sure that your evidence, be it facts, statistics, personal testimony, or other
pieces of information, comes from credible sources.
• Make sure your evidence is directly related to the points you are trying to make
while also anticipating competing evidence that may contradict your line of
reasoning.
• By thorough by fully explaining and defining your evidence to your audience, but
don't overwhelm them in the process.
Deploying Evidence
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Sherlock Holmes
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Methods of Persuasive Speaking > Evidential Appeals
• The same evidence can be interpreted differently by different people.
• Falsified evidence (intentionally or unintentionally) is unethical to use. Finding
false evidence that is due to statistical fallacy can only be found after deep
critique.
• If an argument can withstand the honest critique of an opponent and is based on
true and complete evidence, then the appeal is on sound ethical ground.
Ethical Usage: Considering Other Viewpoints
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Chilean Presidential Debate
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Methods of Persuasive Speaking > Evidential Appeals
• Different Lines of Reasoning
• Deploying a Rational Appeal
• Logical Fallacies
Logical Appeals
Methods of Persuasive Speaking > Logical Appeals
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• Inductive reasoning, also known as induction, is a kind of reasoning that
constructs general propositions that are derived from specific examples.
• Inductive reasoning is probabilistic; it only states that, given the premises, the
conclusion is probable.
• One important aspect of inductive reasoning is associative reasoning: seeing or
noticing similarity among the different events or objects that you observe.
• Deductive reasoning is the process of reasoning from one or more general
statements, laws, or principles regarding what is known, in order to reach a
logically certain conclusion.
Different Lines of Reasoning
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Inductive and Deductive Reasoning
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Methods of Persuasive Speaking > Logical Appeals
• Deploying rational appeals focuses on reasoning and how you use evidence to
reason with your audience and invention, how arguments are formed based on
the classical proof of logos--rational appeal and logic.
• The burden of proof is on you the speaker to develop the right appeals for the
particular audience.
• When deploying deductive reasoning consider whether or not the audience is
likely to accept the general premise as valid and true before you attempt to
deduce other ideas or courses of action based on the general premise.
• When deploying inductive reasoning consider if you have observed or collected
enough evidence to draw a highly probable conclusion.
• When deploying associative reasoning, you will want to make sure that the ideas
are indeed similar and that there are not obvious or outstanding differences which
would negate the association you propose.
• As you deploy a rational appeal consider if your reasoning is sound, whether the
audience will accept your evidence and reasoning, and what objections the
audience might raise so you can address the most significant points of
disagreement in your message.
Deploying a Rational Appeal
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The mind
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Methods of Persuasive Speaking > Logical Appeals
• "Formal" refers to the form of the argument. An argument that contains a formal
fallacy will always be invalid. However, even if a premise is not accurate, the
formal conclusion could still be valid if the rules of logic are followed.
• An informal fallacy is an error in reasoning that occurs due to a problem with the
content, rather than mere structure, of the argument and is often due to a
misconception or a presumption.
• Common Fallacy--hasty generalization: argues from limited examples or a special
case to a create general rule that applies to many cases.
• Common Fallacy--Popular sentiment or bandwagon appeal (argumentum ad
populum):—appeal to the majority; appeal to loyalty, "Everyone is doing it".
• Common Fallacy--If it comes before, it is the cause, post hoc ergo propter hoc:
believing that temporal succession implies a causal relation.
• Common Fallacy--Two events co-occurring is not causation, cum hoc ergo
propter hoc: believing that correlation implies a causal relation.
Logical Fallacies
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Euler circles to illustrate categorical deduction
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Methods of Persuasive Speaking > Logical Appeals
• Defining Emotional Appeal
• Producing an Emotional Appeal
• Ethical Usage
Emotional Appeals
Methods of Persuasive Speaking > Emotional Appeals
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• Pathos represents an appeal to the emotions of an audience.
• An emotional appeal uses the manipulation of the emotions rather than valid
logic to win an argument.
• Emotional appeal is a<b> </b>logical fallacy, whereby a debater attempts to win
an argument by trying to get an emotional reaction from the opponent and
audience.
• In debating terms, emotional appeals are often effective as a rhetorical device,
but are generally considered naive or dishonest as a logical argument, since they
often appeal to the prejudices of listeners rather than offer a sober assessment of
a situation.
Defining Emotional Appeal
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A father with his children
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Methods of Persuasive Speaking > Emotional Appeals
• Producing an emotional appeal requires an understanding of your audience and
what may strike their emotions the most.
• An effective way to create emotional appeal is to use words that have a lot of
pathos associated with them. Pathos is an emotional appeal used in rhetoric that
depicts certain emotional states.
• An example of a speech that is particularly effective at producing an emotional
response with its listeners is Martin Luther King, Jr.'s "I Have a Dream" speech.
The speech uses rhetoric to convey the point of equal opportunity for all people.
Producing an Emotional Appeal
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Martin Luther King, Jr.
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Methods of Persuasive Speaking > Emotional Appeals
• Ethos (plural: ethe) is an appeal to the authority or honesty of the presenter.
• Emotional appeals will encourage the audience to identify with your message on
a visceral level, bypassing intellectual filters, such as skepticism and logic.
• It may be appealing to take a shortcut to making the audience sympathize with
your point of view. However, emotional appeals don't always hold up well after
the fact--so fortify your emotional appeal by engaging the intellect, too.
Ethical Usage
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Audience Emotion
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Methods of Persuasive Speaking > Emotional Appeals
• Motivating Listeners
Motivational Appeals
Methods of Persuasive Speaking > Motivational Appeals
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• We can divide our motives into two basic types: internal, intrinsic and external or
extrinsic motives. Some are more intrinsic than others, but basically a motive or
motivator is external if someone controls the means for you to satisfy the need or
desire.
• It is important to understand the current state of unfulfilled desires or need states
that exist in your audience in order to select the appropriate motives for your
appeal.
• You can use Maslow's Hierarchy of Needs to select an unsatisfied need for your
motivational appeals. The lower level needs such as Physiological and Safety
needs will have to be satisfied before higher level needs, such as achievement or
self-actualization can be addressed.
• Monroe's Motivated Sequence is one method to organize your appeal to the
listeners. The five steps in order are: Get Attention, Explain Need, Satisfaction
(how your solution will met the need), Visualization (picture audience living with
solution in place), and Action (what audience can do now).
Motivating Listeners
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Hierarchy of Needs
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Methods of Persuasive Speaking > Motivational Appeals
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Appendix
Key terms
• accuracy Exact conformity to truth, or to a rule or model; degree of conformity of a measure to a true or standard value. (
CC BY-SA 3.0)
• audience A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance. (CC BY-SA 3.0)
• character Moral strength; consistency of values and principles. (CC BY-SA 3.0)
• credibility The objective and subjective components of the believability of a source or message. (CC BY-SA 3.0)
• credibility The objective and subjective components of the believability of a source or message. (CC BY-SA 3.0)
• Deductive reasoning The process of reasoning that uses given true premises to reach a conclusion that is also true. Deductive reasoning contrasts with inductive reasoning. (CC BY-SA 3.0)
• Disposition A habit, a preparation, a state of readiness, or a tendency to act in a specified way. (CC BY-SA 3.0)
• emotional appeal An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos. (CC BY-SA 3.0)
• emotional appeal An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos. (CC BY-SA 3.0)
• ethics The study of principles relating to right and wrong conduct. (CC BY-SA 3.0)
• ethos A rhetorical appeal to an audience based on the speaker/writer's credibility. (CC BY-SA 3.0)
• ethos A rhetorical appeal to an audience based on the speaker/writer's credibility. (CC BY-SA 3.0)
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Methods of Persuasive Speaking
• evidence The available body of facts or information indicating whether a belief or proposition is true or valid. (CC BY-SA 3.0)
• evidence The available body of facts or information indicating whether a belief or proposition is true or valid. (CC BY-SA 3.0)
• evidential appeal An attempt to show the logical connection between a set of evidence and a consequence. Also known as logical appeal or logos. (CC BY-SA 3.0)
• fallacy An error in reasoning often due to a misconception or a presumption; used in informal discourse to mean an argument which is problematic for any reason (CC BY-SA 3.0)
• fallacy An error in reasoning often due to a misconception or a presumption; used in informal discourse to mean an argument which is problematic for any reason (CC BY-SA 3.0)
• Inductive reasoning A kind of reasoning that constructs or evaluates general propositions that are derived from specific examples. Inductive reasoning contrasts with deductive reasoning, in which specific examples are derived from general propositions. (CC BY-SA 3.0)
• Invention the formulation of arguments based on logos--rational appeal or logic. (CC BY-SA 3.0)
• logical fallacy A fallacy; a clearly defined error in reasoning used to support or refute an argument, excluding simple unintended mistakes. (CC BY-SA 3.0)
• manipulation The usage of psychological influence over a person or situation to gain a positive outcome. (CC BY-SA 3.0)
• Motivated sequence a technique for organizing persuasive speeches that inspires people to take action, developed by Alan Monroe. Includes five steps—attention, need, satisfaction, visualization, and action. (CC BY-SA 3.0)
• motivation Willingness of action especially in behavior (CC BY-SA 3.0)
• motive An incentive to act; a reason for doing something; anything that prompted a choice of action. (CC BY-SA 3.0)
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Methods of Persuasive Speaking
• objective not influenced by irrational emotions or prejudices; based on facts or evidence. (CC BY-SA 3.0)
• Pathos An appeal to the audience's emotions. (CC BY-SA 3.0)
• persuasion the process aimed at changing a person's (or a group's) attitude or behavior (CC BY-SA 3.0)
• red herring A clue or information that is or is intended to be misleading, that diverts attention from a question;often thought to relate to using smelly fish to train dogs to recognize the real scent of something they were suppose to be tracking. (CC BY-SA 3.0)
• rhetoric The art of using language, especially public speaking, as a means to persuade. (CC BY-SA 3.0)
• selective exposure The selective exposure theory is a concept in media and communication research that refers to individuals’ tendency to favor information that reinforces pre-existing views while avoiding contradictory information. (CC BY-SA 3.0)
• straw man An insubstantial concept, idea, endeavor or argument, particularly one deliberately set up to be weakly supported, so that it can be easily knocked down; especially to impugn the strength of any related thing or idea. (CC BY-SA 3.0)
• subjective formed, as in opinions, based upon a person's feelings or intuition, not upon observation or reasoning; coming more from within the observer than from observations of the external environment. (CC BY-SA 3.0)
• syllogism An inference in which one proposition (the conclusion) follows necessarily from two other propositions, known as the premises. (CC BY-SA 3.0)
• thorough painstaking and careful not to miss or omit any detail (CC BY-SA 3.0)
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Methods of Persuasive Speaking
Pianist
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Methods of Persuasive Speaking
Martin Luther King, Jr.
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Audience Emotion
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Courtroom
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Methods of Persuasive Speaking
Unmasking Credibility
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Mountaineering
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Building Blocks
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Rhetorical
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Sherlock Holmes
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Sherlock Holmes
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Chilean Presidential Debate
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Inductive and Deductive Reasoning
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Methods of Persuasive Speaking
Summary of Deductive and Inductive Reasoning
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The mind
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Methods of Persuasive Speaking
Euler circles to illustrate categorical deduction
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A father with his children
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Methods of Persuasive Speaking
Martin Luther King, Jr.
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Audience Emotion
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Carrot and Stick
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Hierarchy of Needs
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Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) persuasion
B) emotional appeal
C) evidential appeal
D) audience
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "audience." CC BY-SA 3.0 http://en.wiktionary.org/wiki/audience
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) persuasion
B) emotional appeal
C) evidential appeal
D) audience
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Methods of Persuasive Speaking
Which of the following best describes the selective exposure theory?
A) The theory that suggests consumers strive for information that results in cognitive equilibrium.
B) The theory that listeners are easily swayed by new information based on their trust of the speaker.
C) The theory that people will pay closer attention when the information contradicts previous opinions.
D) The theory that people tend to favor information that reinforces their preexisting opinions.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Which of the following best describes the selective exposure theory?
A) The theory that suggests consumers strive for information that results in cognitive equilibrium.
B) The theory that listeners are easily swayed by new information based on their trust of the speaker.
C) The theory that people will pay closer attention when the information contradicts previous opinions.
D) The theory that people tend to favor information that reinforces their preexisting opinions.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The _______ theory is a concept in media and communication research that refers to individuals’ tendency to favor information that reinforces pre-existing views while avoiding contradictory information.
A) emotional appeal
B) persuasion
C) evidential appeal
D) selective exposure
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "selective exposure." CC BY-SA 3.0 http://en.wikipedia.org/wiki/selective+exposure
Methods of Persuasive Speaking
The _______ theory is a concept in media and communication research that refers to individuals’ tendency to favor information that reinforces pre-existing views while avoiding contradictory information.
A) emotional appeal
B) persuasion
C) evidential appeal
D) selective exposure
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) non-verbal communication
B) noise
C) audience
D) situational awareness
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "audience." CC BY-SA 3.0 http://en.wiktionary.org/wiki/audience
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) non-verbal communication
B) noise
C) audience
D) situational awareness
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) informative
B) speech
C) audience
D) toast
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "audience." CC BY-SA 3.0 http://en.wiktionary.org/wiki/audience
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) informative
B) speech
C) audience
D) toast
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) Group
B) Gathering
C) Meeting
D) Audience
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "audience." CC BY-SA 3.0 http://en.wiktionary.org/wiki/audience
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) Group
B) Gathering
C) Meeting
D) Audience
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) audience
B) Encode
C) Message
D) Demographics
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "audience." CC BY-SA 3.0 http://en.wiktionary.org/wiki/audience
Methods of Persuasive Speaking
A group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance.
A) audience
B) Encode
C) Message
D) Demographics
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
the process aimed at changing a person's (or a group's) attitude or behavior
A) audience
B) emotional appeal
C) persuasion
D) evidential appeal
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/persuasion
Methods of Persuasive Speaking
the process aimed at changing a person's (or a group's) attitude or behavior
A) audience
B) emotional appeal
C) persuasion
D) evidential appeal
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Methods of Persuasive Speaking
Many speakers get nervous before giving a speech because they think the audience expects perfection. This is
A) false. Most audiences are like a sympathetic friend.
B) true. Most audiences expect you to speak perfectly.
C) false. Most audiences expect you to fail.
D) true. Audiences assume you are a professional speaker and won't make any mistakes.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Many speakers get nervous before giving a speech because they think the audience expects perfection. This is
A) false. Most audiences are like a sympathetic friend.
B) true. Most audiences expect you to speak perfectly.
C) false. Most audiences expect you to fail.
D) true. Audiences assume you are a professional speaker and won't make any mistakes.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) emotional appeal
B) audience
C) persuasion
D) evidential appeal
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/emotional-appeal
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) emotional appeal
B) audience
C) persuasion
D) evidential appeal
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
Which of the following is an example of a drawback of appealing to the emotions of your audience?
A) All of these answers.
B) If taken too far, an appeal to emotion can seem forced.
C) Audiences may feel manipulated by a disingenuous emotional appeal.
D) If an emotional appeal appears inauthentic, an audience may reject the appeal and the speaker.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Which of the following is an example of a drawback of appealing to the emotions of your audience?
A) All of these answers.
B) If taken too far, an appeal to emotion can seem forced.
C) Audiences may feel manipulated by a disingenuous emotional appeal.
D) If an emotional appeal appears inauthentic, an audience may reject the appeal and the speaker.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) audience
B) emotional appeal
C) logic
D) persuasion
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0
http://www.boundless.com//communications/definition/emotional-appeal
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) audience
B) emotional appeal
C) logic
D) persuasion
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
An attempt to show the logical connection between a set of evidence and a consequence. Also known as logical appeal or logos.
A) evidential appeal
B) audience
C) persuasion
D) emotional appeal
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidential-appeal
Methods of Persuasive Speaking
An attempt to show the logical connection between a set of evidence and a consequence. Also known as logical appeal or logos.
A) evidential appeal
B) audience
C) persuasion
D) emotional appeal
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) audience
B) persuasion
C) evidential appeal
D) emotional appeal
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/emotional-appeal
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) audience
B) persuasion
C) evidential appeal
D) emotional appeal
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A woman gives a press conference because her daughter has been kidnapped. The woman cries and begs for her daughter to be returned. This exemplifies which type of appeal?
A) Logos
B) Pathos
C) Evidential
D) Logical
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
A woman gives a press conference because her daughter has been kidnapped. The woman cries and begs for her daughter to be returned. This exemplifies which type of appeal?
A) Logos
B) Pathos
C) Evidential
D) Logical
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) emotional appeal
B) audience
C) logic
D) persuasion
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/emotional-appeal
Methods of Persuasive Speaking
An an attempt to make the audience feel certain emotions so that they will be more likely to be engaged by the speech. Also known as pathos.
A) emotional appeal
B) audience
C) logic
D) persuasion
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
formed, as in opinions, based upon a person's feelings or intuition, not upon observation or reasoning; coming more from within the observer than from observations of the external environment.
A) subjective
B) abstract
C) direct
D) orality
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "subjective." CC BY-SA 3.0 http://en.wiktionary.org/wiki/subjective
Methods of Persuasive Speaking
formed, as in opinions, based upon a person's feelings or intuition, not upon observation or reasoning; coming more from within the observer than from observations of the external environment.
A) subjective
B) abstract
C) direct
D) orality
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
Eye-Oh-Key-Are. That’s spelled I-O-K-I-Y-A-R. Eye-Oh-Key-Are. It means ‘It’s OK if you are a Republican’ and it’s one of many ways opposing parties vilify each other in today’s political climate. The problem is that each party spends so much time disparaging the other party that voters rarely hear politicians presenting their problem-solving ideas. Which of the following statements would be the best one to insert after this passage to establish the speaker’s credibility?
A) A poll sponsored by the Washington Times found that 1 in 3 registered voters did not know how their current representative in Congress would vote on infrastructure spending.
B) To prepare for this speech, I examined several transcripts from recent political speeches and found not a single one which went into detail about any policy issues.
C) I’ve been voting since the day I turned 18 and have never seen politics as dominated by misinformation as it is now.
D) Elected officials may be politicians, but in my opinion, they have an obligation to inform their constituents of where they stand on issues.
Free to share, print, make copies and changes. Get yours at www.boundless.comSaylor OER. "Communication « Saylor.org – Free Online Courses Built by Professors." CC BY 3.0 http://www.saylor.org/majors/Communication/
Methods of Persuasive Speaking
Eye-Oh-Key-Are. That’s spelled I-O-K-I-Y-A-R. Eye-Oh-Key-Are. It means ‘It’s OK if you are a Republican’ and it’s one of many ways opposing parties vilify each other in today’s political climate. The problem is that each party spends so much time disparaging the other party that voters rarely hear politicians presenting their problem-solving ideas. Which of the following statements would be the best one to insert after this passage to establish the speaker’s credibility?
A) A poll sponsored by the Washington Times found that 1 in 3 registered voters did not know how their current representative in Congress would vote on infrastructure spending.
B) To prepare for this speech, I examined several transcripts from recent political speeches and found not a single one which went into detail about any policy issues.
C) I’ve been voting since the day I turned 18 and have never seen politics as dominated by misinformation as it is now.
D) Elected officials may be politicians, but in my opinion, they have an obligation to inform their constituents of where they stand on issues.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) anecdote
B) credibility
C) topic
D) introduction
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/credibility
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) anecdote
B) credibility
C) topic
D) introduction
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A good way to earn subjective credibility is to
A) speak loudly, clearly, and confidently.
B) state your credentials.
C) reveal a personal connection to your topic.
D) establish common ground with your audience.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
A good way to earn subjective credibility is to
A) speak loudly, clearly, and confidently.
B) state your credentials.
C) reveal a personal connection to your topic.
D) establish common ground with your audience.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) understanding
B) memory
C) mnemonic
D) credibility
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/credibility
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) understanding
B) memory
C) mnemonic
D) credibility
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) search engine
B) credibility
C) keyword
D) database
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/credibility
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) search engine
B) credibility
C) keyword
D) database
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
not influenced by irrational emotions or prejudices; based on facts or evidence.
A) inflection
B) objective
C) language
D) meaning
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "objective." CC BY-SA 3.0 http://en.wiktionary.org/wiki/objective
Methods of Persuasive Speaking
not influenced by irrational emotions or prejudices; based on facts or evidence.
A) inflection
B) objective
C) language
D) meaning
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Methods of Persuasive Speaking
You are giving a speech on Italian performance art. You spent a month studying Commedia dell'Arte in Italy. You refer to your time in Italy in your speech, boosting your credibility. This is an example of
A) credibility from training.
B) credibility from experience.
C) credibility by association.
D) credibility from intelligence.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
You are giving a speech on Italian performance art. You spent a month studying Commedia dell'Arte in Italy. You refer to your time in Italy in your speech, boosting your credibility. This is an example of
A) credibility from training.
B) credibility from experience.
C) credibility by association.
D) credibility from intelligence.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) search engine
B) keyword
C) credibility
D) database
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/credibility
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) search engine
B) keyword
C) credibility
D) database
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) understanding
B) memory
C) mnemonic
D) credibility
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/credibility
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) understanding
B) memory
C) mnemonic
D) credibility
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) anecdote
B) credibility
C) topic
D) introduction
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/credibility
Methods of Persuasive Speaking
The objective and subjective components of the believability of a source or message.
A) anecdote
B) credibility
C) topic
D) introduction
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
You are government official speaking to an audience of senior citizens about changes in their government-sponsored health care benefits. Which of the following would be a good way to establish your credibility with that audience?
A) Begin your speech with a story about your grandmother
B) Summarize what you know about the audience’s health care concerns and provide information that addresses those concerns.
C) Describe what your job is and how you were trained to do it
D) Emphasize how the changes will not increase their out-of-pocket expenses.
Free to share, print, make copies and changes. Get yours at www.boundless.comSaylor OER. "Communication « Saylor.org – Free Online Courses Built by Professors."
CC BY 3.0 http://www.saylor.org/majors/Communication/
Methods of Persuasive Speaking
You are government official speaking to an audience of senior citizens about changes in their government-sponsored health care benefits. Which of the following would be a good way to establish your credibility with that audience?
A) Begin your speech with a story about your grandmother
B) Summarize what you know about the audience’s health care concerns and provide information that addresses those concerns.
C) Describe what your job is and how you were trained to do it
D) Emphasize how the changes will not increase their out-of-pocket expenses.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
Moral strength; consistency of values and principles.
A) objective
B) credibility
C) ethos
D) character
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "character." CC BY-SA 3.0 http://en.wiktionary.org/wiki/character
Methods of Persuasive Speaking
Moral strength; consistency of values and principles.
A) objective
B) credibility
C) ethos
D) character
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
In order to build credibility, you should
A) entertain potential objections.
B) walk the audience through opposing viewpoints.
C) All of these answers.
D) listen to the needs of the audience.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
In order to build credibility, you should
A) entertain potential objections.
B) walk the audience through opposing viewpoints.
C) All of these answers.
D) listen to the needs of the audience.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
A rhetorical appeal to an audience based on the speaker/writer's credibility.
A) perception
B) classification
C) comparison
D) ethos
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "ethos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/ethos
Methods of Persuasive Speaking
A rhetorical appeal to an audience based on the speaker/writer's credibility.
A) perception
B) classification
C) comparison
D) ethos
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Methods of Persuasive Speaking
A politician gives a speech during a campaign in which she misrepresents her past in order to appear more credible. This is
A) ethical. The politician has a right to freedom of speech.
B) unethical. The audience should not be lied to about the politican's experience.
C) unethical. The politician is likely to be found out, so it is too risky.
D) ethical. The audience is responsible for confirming the claims made by the politician.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
A politician gives a speech during a campaign in which she misrepresents her past in order to appear more credible. This is
A) ethical. The politician has a right to freedom of speech.
B) unethical. The audience should not be lied to about the politican's experience.
C) unethical. The politician is likely to be found out, so it is too risky.
D) ethical. The audience is responsible for confirming the claims made by the politician.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
Ethos is a type of appeal to an audience based on
A) the audience's emotional involvement in the argument.
B) the speaker's personal credibility.
C) logic and reason.
D) the audience's understanding of a universal morality.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Ethos is a type of appeal to an audience based on
A) the audience's emotional involvement in the argument.
B) the speaker's personal credibility.
C) logic and reason.
D) the audience's understanding of a universal morality.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
How can context be used to strengthen evidence in a persuasive speech?
A) The evidence must be constructed and defined based on truth.
B) The evidence must be presented in a way the audience understands.
C) The evidence must be defined only as comprehensively as necessary.
D) The evidence must be defined within the subject matter of the speaker's appeal.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
How can context be used to strengthen evidence in a persuasive speech?
A) The evidence must be constructed and defined based on truth.
B) The evidence must be presented in a way the audience understands.
C) The evidence must be defined only as comprehensively as necessary.
D) The evidence must be defined within the subject matter of the speaker's appeal.
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Methods of Persuasive Speaking
What is the primary role of evidence in persuasive speaking?
A) Evidence builds credibility.
B) Evidence builds audience support.
C) Evidence provides context.
D) Evidence appeals to emotion and logic.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
What is the primary role of evidence in persuasive speaking?
A) Evidence builds credibility.
B) Evidence builds audience support.
C) Evidence provides context.
D) Evidence appeals to emotion and logic.
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) search engine
B) evidence
C) database
D) peer review
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0
http://www.boundless.com//communications/definition/evidence
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) search engine
B) evidence
C) database
D) peer review
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) evidence
B) Deductive reasoning
C) logic
D) fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidence
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) evidence
B) Deductive reasoning
C) logic
D) fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
Exact conformity to truth, or to a rule or model; degree of conformity of a measure to a true or standard value.
A) statistics
B) Mean
C) accuracy
D) Median
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "accuracy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/accuracy
Methods of Persuasive Speaking
Exact conformity to truth, or to a rule or model; degree of conformity of a measure to a true or standard value.
A) statistics
B) Mean
C) accuracy
D) Median
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) search engine
B) database
C) evidence
D) peer review
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidence
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) search engine
B) database
C) evidence
D) peer review
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) Deductive reasoning
B) logic
C) evidence
D) fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//communications/definition/evidence
Methods of Persuasive Speaking
The available body of facts or information indicating whether a belief or proposition is true or valid.
A) Deductive reasoning
B) logic
C) evidence
D) fallacy
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Methods of Persuasive Speaking
When crafting a speech, speakers must consider which of the following to ensure their evidence is accurate?
A) Ensure that facts, statistics, and personal testimony come from credible sources.
B) Ensure a comprehensive understanding about the knowledge base of the audience.
C) Ensure the evidence is relevant to the argument.
D) Ensure web sources are partial and biased.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
When crafting a speech, speakers must consider which of the following to ensure their evidence is accurate?
A) Ensure that facts, statistics, and personal testimony come from credible sources.
B) Ensure a comprehensive understanding about the knowledge base of the audience.
C) Ensure the evidence is relevant to the argument.
D) Ensure web sources are partial and biased.
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Methods of Persuasive Speaking
painstaking and careful not to miss or omit any detail
A) thorough
B) fallacy
C) evidence
D) Motivated sequence
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "thorough." CC BY-SA 3.0 http://en.wiktionary.org/wiki/thorough
Methods of Persuasive Speaking
painstaking and careful not to miss or omit any detail
A) thorough
B) fallacy
C) evidence
D) Motivated sequence
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Methods of Persuasive Speaking
Exact conformity to truth, or to a rule or model; degree of conformity of a measure to a true or standard value.
A) accuracy
B) abstract
C) direct
D) objectivity
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "accuracy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/accuracy
Methods of Persuasive Speaking
Exact conformity to truth, or to a rule or model; degree of conformity of a measure to a true or standard value.
A) accuracy
B) abstract
C) direct
D) objectivity
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Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) motivation
B) fallacy
C) evidence
D) logic
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "fallacy." CC BY-SA 3.0 http://en.wikipedia.org/wiki/fallacy
Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) motivation
B) fallacy
C) evidence
D) logic
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Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) microeconomics
B) fallacy
C) Factors of production
D) Circular flow diagram
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "fallacy." CC BY-SA 3.0 http://en.wikipedia.org/wiki/fallacy
Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) microeconomics
B) fallacy
C) Factors of production
D) Circular flow diagram
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Methods of Persuasive Speaking
Which of the following must a public speaker do to ensure that the evidence in his or her speech withstands audience scrutiny?
A) All of these answers.
B) The speaker must consider the viability of opposing viewpoints before rejecting them.
C) The speaker must allow others to criticize his or her viewpoints.
D) The speaker must convince the audience of something that he or she believes to be true.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Which of the following must a public speaker do to ensure that the evidence in his or her speech withstands audience scrutiny?
A) All of these answers.
B) The speaker must consider the viability of opposing viewpoints before rejecting them.
C) The speaker must allow others to criticize his or her viewpoints.
D) The speaker must convince the audience of something that he or she believes to be true.
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Methods of Persuasive Speaking
All humans require oxygen to survive. Mary is human. Therefore, Mary requires oxygen to survive. This is an example of
A) deductive reasoning.
B) inductive reasoning.
C) associative reasoning.
D) All of these answers.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
All humans require oxygen to survive. Mary is human. Therefore, Mary requires oxygen to survive. This is an example of
A) deductive reasoning.
B) inductive reasoning.
C) associative reasoning.
D) All of these answers.
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Methods of Persuasive Speaking
The process of reasoning that uses given true premises to reach a conclusion that is also true. _______ contrasts with inductive reasoning.
A) Invention
B) fallacy
C) Deductive reasoning
D) red herring
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "Deductive reasoning." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Deductive+reasoning
Methods of Persuasive Speaking
The process of reasoning that uses given true premises to reach a conclusion that is also true. _______ contrasts with inductive reasoning.
A) Invention
B) fallacy
C) Deductive reasoning
D) red herring
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Methods of Persuasive Speaking
A kind of reasoning that constructs or evaluates general propositions that are derived from specific examples. _______ contrasts with deductive reasoning, in which specific examples are derived from general propositions.
A) Invention
B) fallacy
C) red herring
D) Inductive reasoning
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "Inductive reasoning." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Inductive+reasoning
Methods of Persuasive Speaking
A kind of reasoning that constructs or evaluates general propositions that are derived from specific examples. _______ contrasts with deductive reasoning, in which specific examples are derived from general propositions.
A) Invention
B) fallacy
C) red herring
D) Inductive reasoning
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Methods of Persuasive Speaking
An inference in which one proposition (the conclusion) follows necessarily from two other propositions, known as the premises.
A) Invention
B) syllogism
C) fallacy
D) red herring
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "syllogism." CC BY-SA 3.0 http://en.wiktionary.org/wiki/syllogism
Methods of Persuasive Speaking
An inference in which one proposition (the conclusion) follows necessarily from two other propositions, known as the premises.
A) Invention
B) syllogism
C) fallacy
D) red herring
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Methods of Persuasive Speaking
Which of the following types of persuasive appeals focuses on appealing to the audience's sense of logic and reason?
A) pathos
B) logos
C) ethos
D) All of these answers.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Which of the following types of persuasive appeals focuses on appealing to the audience's sense of logic and reason?
A) pathos
B) logos
C) ethos
D) All of these answers.
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Methods of Persuasive Speaking
the formulation of arguments based on logos--rational appeal or logic.
A) Invention
B) Deductive reasoning
C) syllogism
D) fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "Invention." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Invention
Methods of Persuasive Speaking
the formulation of arguments based on logos--rational appeal or logic.
A) Invention
B) Deductive reasoning
C) syllogism
D) fallacy
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Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) motivation
B) evidence
C) logic
D) fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "fallacy." CC BY-SA 3.0 http://en.wikipedia.org/wiki/fallacy
Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) motivation
B) evidence
C) logic
D) fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) microeconomics
B) fallacy
C) Factors of production
D) Circular flow diagram
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "fallacy." CC BY-SA 3.0 http://en.wikipedia.org/wiki/fallacy
Methods of Persuasive Speaking
An error in reasoningoften due to a misconception or a presumption; used in informal discourse tomean an argument which is problematic for any reason
A) microeconomics
B) fallacy
C) Factors of production
D) Circular flow diagram
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Methods of Persuasive Speaking
The dog is panting and the cat is sleeping, therefore the cat sleeps because the dog pants. This is an example of a logical fallacy known as
A) straw man.
B) a formal fallacy.
C) two events co-occurring is not causation.
D) converse fallacy of accidental or hasty generalization.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
The dog is panting and the cat is sleeping, therefore the cat sleeps because the dog pants. This is an example of a logical fallacy known as
A) straw man.
B) a formal fallacy.
C) two events co-occurring is not causation.
D) converse fallacy of accidental or hasty generalization.
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Methods of Persuasive Speaking
An insubstantial concept, idea, endeavor or argument, particularly one deliberately set up to be weakly supported, so that it can be easily knocked down; especially to impugn the strength of any related thing or idea.
A) straw man
B) microeconomics
C) Factors of production
D) market for the factors of production
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "straw man." CC BY-SA 3.0 http://en.wiktionary.org/wiki/straw+man
Methods of Persuasive Speaking
An insubstantial concept, idea, endeavor or argument, particularly one deliberately set up to be weakly supported, so that it can be easily knocked down; especially to impugn the strength of any related thing or idea.
A) straw man
B) microeconomics
C) Factors of production
D) market for the factors of production
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Methods of Persuasive Speaking
A clue or information that is or is intended to be misleading, that diverts attention from a question;often thought to relate to using smelly fish to train dogs to recognize the real scent of something they were suppose to be tracking.
A) market for the factors of production
B) Circular flow diagram
C) scientific method
D) red herring
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "red herring." CC BY-SA 3.0 http://en.wikipedia.org/wiki/red+herring
Methods of Persuasive Speaking
A clue or information that is or is intended to be misleading, that diverts attention from a question;often thought to relate to using smelly fish to train dogs to recognize the real scent of something they were suppose to be tracking.
A) market for the factors of production
B) Circular flow diagram
C) scientific method
D) red herring
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Methods of Persuasive Speaking
A fallacy; a clearly defined error in reasoning used to support or refute an argument, excluding simple unintended mistakes.
A) logical fallacy
B) manipulation
C) ethics
D) Pathos
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "logical fallacy." CC BY-SA 3.0 http://en.wiktionary.org/wiki/logical+fallacy
Methods of Persuasive Speaking
A fallacy; a clearly defined error in reasoning used to support or refute an argument, excluding simple unintended mistakes.
A) logical fallacy
B) manipulation
C) ethics
D) Pathos
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Methods of Persuasive Speaking
Emotional appeals are effective as a rhetorical device but considered a logical fallacy because
A) they often appeal to the prejudices of listeners rather than offer logical assessments.
B) they are associated with lots of pathos, ethos, and logos.
C) they are used to develop the foundation of an appeal to fact-based arguments.
D) None of these answers.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
Emotional appeals are effective as a rhetorical device but considered a logical fallacy because
A) they often appeal to the prejudices of listeners rather than offer logical assessments.
B) they are associated with lots of pathos, ethos, and logos.
C) they are used to develop the foundation of an appeal to fact-based arguments.
D) None of these answers.
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Methods of Persuasive Speaking
To create an effective emotional appeal in a speech, the speaker must use words that are heavily associated with
A) rhetoric.
B) anecdotes.
C) All of these answers.
D) pathos.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
To create an effective emotional appeal in a speech, the speaker must use words that are heavily associated with
A) rhetoric.
B) anecdotes.
C) All of these answers.
D) pathos.
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Methods of Persuasive Speaking
A habit, a preparation, a state of readiness, or a tendency to act in a specified way.
A) manipulation
B) logical fallacy
C) ethos
D) Disposition
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "Disposition." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Disposition
Methods of Persuasive Speaking
A habit, a preparation, a state of readiness, or a tendency to act in a specified way.
A) manipulation
B) logical fallacy
C) ethos
D) Disposition
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Methods of Persuasive Speaking
The art of using language, especially public speaking, as a means to persuade.
A) Manipulation
B) Rhetoric
C) Persuasion
D) Logical Fallacy
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "rhetoric." CC BY-SA 3.0 http://en.wiktionary.org/wiki/rhetoric
Methods of Persuasive Speaking
The art of using language, especially public speaking, as a means to persuade.
A) Manipulation
B) Rhetoric
C) Persuasion
D) Logical Fallacy
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Methods of Persuasive Speaking
An appeal to the audience's emotions.
A) ethics
B) Pathos
C) logical fallacy
D) manipulation
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "Pathos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Pathos
Methods of Persuasive Speaking
An appeal to the audience's emotions.
A) ethics
B) Pathos
C) logical fallacy
D) manipulation
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Methods of Persuasive Speaking
When a speaker suggests to audience members that they do not care enough, are too selfish, or have it easy, the speaker is employing which of the following manipulative techniques?
A) Shaming
B) Vilifying the victim
C) Playing the victim
D) Guilt tripping
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
When a speaker suggests to audience members that they do not care enough, are too selfish, or have it easy, the speaker is employing which of the following manipulative techniques?
A) Shaming
B) Vilifying the victim
C) Playing the victim
D) Guilt tripping
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Methods of Persuasive Speaking
The study of principles relating to right and wrong conduct.
A) extemporaneous
B) teleprompter
C) ethics
D) concept map
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "ethics." CC BY-SA 3.0 http://en.wiktionary.org/wiki/ethics
Methods of Persuasive Speaking
The study of principles relating to right and wrong conduct.
A) extemporaneous
B) teleprompter
C) ethics
D) concept map
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Methods of Persuasive Speaking
A rhetorical appeal to an audience based on the speaker/writer's credibility.
A) perception
B) ethos
C) classification
D) comparison
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "ethos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/ethos
Methods of Persuasive Speaking
A rhetorical appeal to an audience based on the speaker/writer's credibility.
A) perception
B) ethos
C) classification
D) comparison
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Methods of Persuasive Speaking
The study of principles relating to right and wrong conduct.
A) ethics
B) active listening
C) open-minded
D) recuse
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "ethics." CC BY-SA 3.0 http://en.wiktionary.org/wiki/ethics
Methods of Persuasive Speaking
The study of principles relating to right and wrong conduct.
A) ethics
B) active listening
C) open-minded
D) recuse
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Methods of Persuasive Speaking
The usage of psychological influence over a person or situation to gain a positive outcome.
A) Pathos
B) rhetoric
C) logical fallacy
D) manipulation
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "manipulation." CC BY-SA 3.0 http://en.wiktionary.org/wiki/manipulation
Methods of Persuasive Speaking
The usage of psychological influence over a person or situation to gain a positive outcome.
A) Pathos
B) rhetoric
C) logical fallacy
D) manipulation
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Methods of Persuasive Speaking
According to Maslow, which of the following must be met on the Hierarchy of Needs before satisfying self-esteem, recognition, and achievement?
A) Love and friendship needs
B) Physiology needs
C) Self-actualization needs
D) Safety and security needs
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
According to Maslow, which of the following must be met on the Hierarchy of Needs before satisfying self-esteem, recognition, and achievement?
A) Love and friendship needs
B) Physiology needs
C) Self-actualization needs
D) Safety and security needs
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Methods of Persuasive Speaking
Willingness of action especially in behavior
A) evidence
B) fallacy
C) motivation
D) emotional appeal
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "motivation." CC BY-SA 3.0 http://en.wiktionary.org/wiki/motivation
Methods of Persuasive Speaking
Willingness of action especially in behavior
A) evidence
B) fallacy
C) motivation
D) emotional appeal
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Methods of Persuasive Speaking
a technique for organizing persuasive speeches that inspires people to take action, developed by Alan Monroe. Includes five steps—attention, need, satisfaction, visualization, and action.
A) Inductive reasoning
B) syllogism
C) emotional appeal
D) Motivated sequence
Free to share, print, make copies and changes. Get yours at www.boundless.comWikipedia. "Motivated sequence." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Motivated+sequence
Methods of Persuasive Speaking
a technique for organizing persuasive speeches that inspires people to take action, developed by Alan Monroe. Includes five steps—attention, need, satisfaction, visualization, and action.
A) Inductive reasoning
B) syllogism
C) emotional appeal
D) Motivated sequence
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
An incentive to act; a reason for doing something; anything that prompted a choice of action.
A) fallacy
B) persuasion
C) motive
D) evidential appeal
Free to share, print, make copies and changes. Get yours at www.boundless.comWiktionary. "motive." CC BY-SA 3.0 http://en.wiktionary.org/wiki/motive
Methods of Persuasive Speaking
An incentive to act; a reason for doing something; anything that prompted a choice of action.
A) fallacy
B) persuasion
C) motive
D) evidential appeal
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Methods of Persuasive Speaking
After showing how the speech topic applies to the psychological needs of the audience members, the speaker must then
A) get the audience's attention.
B) present an action plan.
C) solve the issue.
D) provide a visual.
Free to share, print, make copies and changes. Get yours at www.boundless.comBoundless - LO. "Boundless." CC BY-SA 3.0 http://www.boundless.com/
Methods of Persuasive Speaking
After showing how the speech topic applies to the psychological needs of the audience members, the speaker must then
A) get the audience's attention.
B) present an action plan.
C) solve the issue.
D) provide a visual.
Attribution
• Wikipedia. "Selective exposure theory." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Selective_exposure_theory
• Wikipedia. "Ethos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Ethos#Rhetoric
• Wikispaces. CC BY-SA http://muneastafrica.wikispaces.com/Public+Speaking
• Brigham Young University. CC BY-SA http://rhetoric.byu.edu/Encompassing%2520Terms/audience.htm
• Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion
• Brigham Young University. "rhetorical pedagogy." CC BY-SA http://rhetoric.byu.edu/Pedagogy/Pedagogy.htm
• Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion
• Wikispaces. CC BY-SA http://muneastafrica.wikispaces.com/Public+Speaking
• Wikipedia. "Appeal to emotion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Appeal_to_emotion
• Blog. "Speech Coach: Fear of Speaking in Public - Speech Coach: Fear of Speaking in Public - Blog.hr." CC BY-SA http://blog.dnevnik.hr/marquisedwar6140908/2012/02/1629914331/speech-coach-fear-of-speaking-in-public.html
• Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion
• Wikipedia. "Ethos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Ethos#Rhetoric
• Wikipedia. "Ethos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Ethos#Rhetoric
• Wikipedia. "Pathos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Pathos
• Wikipedia. "Logos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Logos
• Wikipedia. "Appeal to emotion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Appeal_to_emotion
• Wikipedia. "Persuasion." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Persuasion
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
• Wikipedia. "Credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Credibility
• Wikipedia. "Source credibility." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Source_credibility
• Wikipedia. "Expertise." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Expertise
• Wikipedia. "Charlatan." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Charlatan
• Wikibooks. "Rhetoric and Composition/Rhetorical Analysis." CC BY-SA 3.0 http://en.wikibooks.org/wiki/Rhetoric_and_Composition/Rhetorical_Analysis
• Wikipedia. "Explanation." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Explanation
• Wikipedia. "Epistemic." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Epistemic
• Wikispaces. "The Activist Toolkit Wiki - Public Speaking." CC BY-SA http://activist-toolkit.wikispaces.com/Public+Speaking
• Brigham Young University. CC BY http://rhetoric.byu.edu/encompassing%2520terms/rhetoric.htm
• Wikipedia. "Logos." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Logos
• Wikipedia. "Poverty." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Poverty
• Wikipedia. "Individual events (speech)." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Individual_events_(speech)#Persuasion
• Brigham Young University. CC BY-SA http://rhetoric.byu.edu/encompassing%2520terms/rhetoric.htm
• Brigham Young University. CC BY-SA http://rhetoric.byu.edu/Persuasive%2520Appeals/Logos.htm
• Brigham Young University. CC BY-SA http://rhetoric.byu.edu/Persuasive%2520Appeals/Pathos.htm
• Wikipedia. "Perjury." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Perjury
• Wikipedia. "Reason (argument)." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Reason_(argument)
• Wikipedia. "Data manipulation." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Data_manipulation
• Wikipedia. "Individual events (speech)." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Individual_events_(speech)#Persuasion
Free to share, print, make copies and changes. Get yours at www.boundless.com
Methods of Persuasive Speaking
• Brigham Young University. CC BY http://rhetoric.byu.edu/encompassing%2520terms/rhetoric.htm
• Wikipedia. "Inductive reasoning." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Inductive_reasoning
• Wikibooks. "Survey of Communication Study/Chapter 4 - History of Communication Study." CC BY-SA 3.0 http://en.wikibooks.org/wiki/Survey_of_Communication_Study/Chapter_4_-_History_of_Communication_Study
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Methods of Persuasive Speaking
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Methods of Persuasive Speaking
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Methods of Persuasive Speaking