metaphors in creativity
DESCRIPTION
The slides are from a lightning talk given at Cambridge Usability Group's UX Lightning Talks event on 30th April 2014 held at Microsoft Research, Cambridge. The talk was about metaphors being a design tool and how they aid creativity in various aspects of UX design. Also included are some examples from past work where using a metaphor had helped in the design process.TRANSCRIPT
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light BULBSover yourHEADS
METAPHORS
anushaiyer
Cambridge Usability GroupUX Lightning Talks ‘14
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Metaphorscompare two seemingly different things to drive the point * home
* especially if it’s drunk and lost
anushaiyer
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Creativityis the ability to connect different dots to make something entirely new
Metaphorscompare two seemingly different things to drive the point home
anushaiyer
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creative writing
design
architecture
Creativity
Metaphorsaid
anushaiyer
Metaphors help you look for different dots to connect
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Communication Design problem solving Visual design Interface design Content strategy Interaction design
have a role in UX
Metaphors
anushaiyer
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anushaiyer
Folded paper
INTERFACE + INTERACTION
Tablet app
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anushaiyer
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anushaiyer
Adventurous trip
CONCEPT + INTERACTION + CONTENT
Web app for students
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anushaiyer
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anushaiyer
Startup
INNOVATION FACILITATION
Design workshop
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anushaiyer
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anushaiyer
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anushaiyer
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anushaiyer
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anushaiyer
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anushaiyer
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anushaiyer
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anushaiyer
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anushaiyer
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anushaiyer
Superhero power
INTERACTION + INNOVATION FACILITATION
3D object manipulation ideas
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anushaiyer
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Me ta phors be with you
anushaiyer
THANK YOU