Welcome, one and all, to the MARS A-Z of Digital Shopper Marketing. Now, the world of digital is always brimming with new and confusing terminology, and it can be difficult to stay up-to-date.

Our weekly glossary will keep you right on top of the key terms that you need to know, and this week we the big, bad digi-buzzwords beginning with...

Brief text updates that are usually fewer than 200 characters. These can either be received by the general online community or a select number of individuals. Twitter is a great example of a microblog platform.

Microblogging

In Online Reputation Management, mentions refer to the instances when your brand is talked about online. Monitoring tools like BrandsEye seek out mentions and alert you to them so you can respond appropriately.

Mentions

Meta tags are there to tell the spiders what exactly the web pages are about. It’s important that your meta tags are optimized for the targeted key phrases. Meta tags are made up of meta titles, descriptions and keywords, etc.

Meta Tag

Meta data is informationthat can be entered about a web page and the elements on it that provide context and relevancy information to search engines. These used to be an all-important ranking factor.

Meta Data

MySQL is an open source Database Management System that is available for Linux and Windows. Based on goals of speed, robustness and ease of use, this very popular, ubiquitous system stores information for use on web sites.

MySQL

A blend of the words mobile and weblog. A moblog consists of content posted to the Internet from a mobile or mobile device or tablet. Moblogs generally involve technology that allows publishing from a mobile device.

Moblog

Mousetrapping is a “cheesy” term that essentially describes the practice of forcing the visitor to stay on a particular web page. Mousetrapping techniques include disabling browser features to prevent closing or moving back pages.

Mousetrapping

Duplicates of a site usually found on a different server. These sites are used to trick search engines and are usually considered a black hat tactic that the search engines will most often penalize by removing both the mirror and original sites from the index

Mirror Sites

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