Messaging as a

Logistics USP.

August 2015

1

Revenue (Mio $)*

31.432 22.587 19.732 17.317 12.752 8.517 8.140 7.738 7.293 7.263

Countries served

200+ 100+ 140 41 38 170 70+ 51 70+ 102

B2C () ()

App 2.0(more than tracking)

Top 10 third party logistics providers and

their technology engagement

2

Source: 2013 Top 50 Global & Domestic 3PL, SupplyChain247

Not a single 3PL uses an application capable of more than shipment tracking

End-user communication becomes a crucial

differentiator in the logistics industry

3

• 2PL/3PL companies create more value

than just the delivery

• Tracking features & real-time shipment

information are customary

• Multiple delivery options, location and

time specific increasingly relevant

Current end-user interface Quo vadis, Logistics?

Develop a communication infrastructure as a basic

technology with extensive features

• Is Uber the new gold-standard in the

industry and take over deliveries?

• Whit same day/hour shipping, how

flexible can addresses be?

• Can technology help supply chains to be

global, reliable and deliver JIS?

4

• UBER is valued at $50 bn. and just announced its

everyday delivery function to be launched soon

• How to compete with tech-startups before they

cannibalize the market?

Messaging apps partner up

for vertical integration

Faster deliveries require

different locating than

addresses

Infrastructure as a basic

technology

• Amazon already offers 1-2 hours shipping

• Industrial supply chains decrease their buffers to stay

competitive, and increase shipment frequencies

• How to integrate messaging into existing

applications and set up a reliable infrastructure?

• No proprietary solutions, but leverage white-label

messaging infrastructure in enterprise environments

• MDK supplies the core infrastructure for context

orientated multi-channel communicating in the

enterprise world!

What are the challenges for logistic providers arising

from the communication trend?

Why would the offline logistic sector require a mobile

app infrastructure?

5

Crowdsourced Logistics

Individuals/firms ship goods

using excess capacity

Trucks & cars are shared

Sole proprietor logistic

providers (each UBER driver)

High utilization, low cost

Requires app infrastructure

Self-Driving Vehicles

Truck drivers become on-the-

road administrative assistants

Self-driving vehicles for

automated pick-ups

Less manpower, more

technology needed

Requires app infrastructure

Ship to Person

GPS replaces addresses

Reduced costs for missed

deliveries

Drone drop-offs possible

On-demand, in-time, on-the-

spot deliveries

Requires app infrastructure

3 Trends in Logistics

Source: 3 Technology Trends Changing Supply Chains, Logisticsmatter.com

Logistics becomes a personalized experience, built on tech, not machinery

Our vision – Supply the infrastructure for geo-location

communication apps across all enterprise channels.

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How to enable

communication

across the supply chain?

How to enhance

productivity through

mobile communication?

How to set up a reliable

infrastructure using

integrated messaging?

White Label Messenger

Highly

scalable

infrastructure

Built for

enterprises

GPS

locations &

Geo-Fencing

Performance

by design

Introducing MDK: a white label messaging infrastructure

for context rich applications.

Highly scalable infrastructure,

capable of absorbing any

growth needs and designed to

seamlessly integrate with third

party services.

Exclusively designed for large

organizations, covering a vast

feature bandwith while

providing an open platform.

High quality data throughput

and storage infrastructure,

minimizing data loss and

supplying on-the-go hosting

scenarios.

All communication and data is

encrypted and hosted, using

industry security standards, to

prevent privacy and data breaches.

Emphasis on geolocation services

to allow for unique application

scenarios in the geofencing

context.

System architecture designed for

low power consumption to

support computing heavy

applications.

4

Possible Use Case: A messaging solution for B2B and

B2C customers featuring real-time geo tracking.

Needs

Possible Use Cases B2C

Location services

Context awareness

Secured user authentication

and validation

Compatibility with all relevant

platforms and systems

Scalability

Low power consumption

Encryption

…

8

Geo-Fencing for automatic

notifications when a shipment

leaves a pre-defined area.

Drop-off a delivery exactly at a

life-tracked GPS-location,

even when in motion.

Process shipments only when

payment location and

shipping address coincide.

Instant messaging between

support, out-bound logistics

and delivery staff for faster

customer service.

Track down lost items faster,

using live audio and video

communication.

Real-time tracking to optimize

routing, deliveries and

optimize efficiency.

Possible Use Cases B2B

Possible Use Case: Fleet-management based on activity

data in real-time.

Data

Location data

Traffic updates

Shipment details

Vehicle facts

Acceleration information

Driver profile

Logistic hub database

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Location

Awareness

Geo

Fencing

Activity

Awareness

Proximity

Awareness Fleet Management Possibilities

Live-update routing, using

not only traffic info and GPS

but activity data

Flexible intermodal transport

and cross-docking through

proximity awareness

Improved route & delivery

forecasting through holistic

data gathering

Secure vehicles & access

using biometric authentication

Track driver behavior and

enable daily efficiency contest,

through instant notifications

MDKs feature set is to provide opportunities to build

messaging platforms and allow third party integration.

MessagingSend text, audio, picture and video

messages to single contacts or groups.

User ProfilesProvide complete user profiles,

including customisable themes and

third party social media integration.

Location ServicesShare specific location data and geo-

tag messages by activating the

location services functionality.

Content & Data StorageSecurley upload, store & send content

within the MDK infrastructure or

through third party services.

Authentification & VerificationSecured user authentication via

validated phone numbers or social

media profiles.

NotificationsPush notifications for messages and

events to specific contacts or groups.

VOIPTransmit voice data and set up

mailboxes for missed calls.

Third Party Services Integrate third party content platforms,

such as YouTube and allow sharing of

internal data to outside web properties.

EventsCreate and manage events for private

and public audiences.

Polls & RemindersAllow the creation, sharing and

exporting of context based polls and

reminders.

Streaming & ConferencingStream video and voice live to follower

audiences or within a private and

secure environment.

Location Search & DiscoveryImplement any number of location

based search and discovery features.

PaymentsSend and receive money through third

party payment wallets, such as Google

Wallet or PayPal.

Content PlatformsBuild a content platform and

marketplace, to allow the exchange of

user generated content.

Voice RecognitionTransform audio into text.

Follower ChatsEnhanced administrative capabilities

for VIPs, themes and events.

AnalyticsAdvanced user administration and

analytic capabilities.

Translation ServicesEnhance your communication

capabilities with translation from

services such as Google Translate.

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The MDK architecture – Providing a full stack

messaging solution.

1

2

3

4

2. MESSAGING BACKEND

Highly available server cluster

3. SERVER INFRASTRUCTURE

Lightweight communication

protocol based on MQTT

1. MESSAGING PROTOCOL

Client integration via APIs

and cross platform SDKs

4. CLIENT INTEGRATION

Highly scalable messaging

application server

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The MDK architecture is flexible and designed to

integrate third-party sources and content providers.

MDK Services

Databases

Location

Services

Third-Party Services & Content

Providers

Cloud based On-premise

MessagingPayments

Authenti-

ficationEvents ...

Analytics Administrative Services

MQTT / HTTP API

MQ

TT

/ H

TT

P A

PI

Multi C

hanne

l M

essagin

g

Logistic

Providers

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