messages from mafi - gca · pdf filemessages from mafi mafi ab, mora, sweden. ... nager at...
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MAFI products approved by Arqiva ..........................................................3Success at telecomday in Stockholm ........................................................5New product: Adjustable cabinet platform ..............................................6Andy Morrison is the happy winner ..........................................................7CEO Pierre Bengtsson: We are strengthening our positions .................7Cultural events in Dalarna: Classic Car Week ..........................................8
NEWSLETTER JULY ´13
#13
Messages from MAFI
Mafi AB, Mora, Sweden. Tel: +46 250 381 60. Fax: +46 250 381 84. [email protected] Mafi Oy, Finland. Tel: +358 9 586 3001. Fax: +358 9 586 3344. [email protected] www.mafi.se Produced by: Reklamskaparna AB
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Invitation to MX racesin the UK
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GCA and MAFI initiates partnership
We are
openin Sweden, Norway and the UK throughout the summer for receiving orders and deliveries.
www.mafi.se
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NEWSLETTER JULY ´13
#13 pageGraphicshow Cable Accessories
”We had a gap in our ever expan-ding product portfolio and MAFI’s antenna mount steelworks and other steel work components will fill the gap perfectly.”
Greg Wingham, Sales Manager at Graphicshow Cable Accessories (GCA), UK, is both very pleased and proud to announce a partner-ship between the two companies.
”I see this as a great opportu-nity for both companies to gain increased market share in the UK”
It was at the beginning of the year that GCA and MAFI initiated the dialogue that soon led to a partner-ship.
gCa, founded by Ronald Wingham 1998, is a well-known 'One-Stop-Shop' for next day supply of clamps, cleats and other cellular tower rigging accessories. It manufactu-res a patented range of clamps, cleats and other registered design products as well as stocking a wide range of components and consum-bles suitable for the cellular tele-coms market.
”We see ourselves as a unique provider of components for cellular telecom industry”, he continues. ”Whilst building our reputation with our wides range of GCA patented single, double and four-way cable
clamps and fixings we have gone on to build an extensive range of supporting rigging materials and components, often initiated by customer enquiries.”
sinCe gCa launChed it has added a new product lines to its catalogue every year and tries to work with recognised manufacturers. Ad-ding antenna mount steelworks is a strategic and logical continuation of this trend.
”Together with MAFI and our other recognised suppliers, we are
now able to offer most of the rig-ging materials that can practically be shipped on a next day basis”
”We complement each other very well”, he considers. ”We were unable to provide solutions for customers when antenna mount steelworks were requested. It suits our customers to gather their order with as many items as possible, so working with MAFI, as a stocked product line, makes procurement easier for the busy rigging compa-nies, so they can focus on building.
gCa is happy to support MAFI’s entire product catalogue now. MAFI ships their products to GCA’s ware-house and GCA sells them ex-works in the UK so that they can be ship-ped with other items for site builds.
”There are many reasons, beyond our wide range of products, to our success,” Greg explains further. ”rapid response to requests for next day deliveries, being all ears to what the market needs and adapting accordingly to offer a high level of cutomer service. The fact that MAFI follows the same principles strengthens my opinion that our partnership has great potential.”
as a matter of faCt, GCA and MAFI has already developed a new pro-duct together, a parallell standoff
bracket (Product number 31998).”This is a multipurpose product
that replaces previous special products. MAFI was very responsive to the needs of the UK market and together with Sebastian Hohenthal we went from concept to prototype
in two months, which I think was excellent! We expect to start delive-ring as early as July.
greg wingham Considers the fact that MAFI recently had a number of products approved by Arqiva as a great advantage.
”Yes, it is very important. With the commencement of the Arqiva MIP 150 million pound government contract to improve rural coverage, this approval will make the MAFI offering an increasingly important component in this project.”
”Another project where I think the partnership with MAFI will be highly beneficial is the Beacon project, in which O2 and Vodafone are impro-ving their networks.”
the response from gCa’s clients have been immediate:
”I’ve talked to several of our clients who are now trying out MAFI’s products.” Greg continues, ”Many are curious and interested, but I anticipate it will take between six to twelve months before the UK market recognise us as a supplier of antenna mount steelworks, and sales take off for real, but we are pleased to see that our customers now have solutions to rigging is-sues that we couldn’t solve before working with MAFI”. n
MAFI initiates partnership with GCA in the UK
Greg Wingham, Sales Manager at GCA, is both pleased and proud over entering a partnership with MAFI.
Facts GCA Ltd
GCA: Family owned company. Run by it’s founder, Ronald Wingham and his three sons, Greg, Philip and Stephen.Head office: Saffron Walden, Essex, UKMain production site: Cambridge, UKCustomers: Most rigging companies in the UK and Ireland.End customers: Most major telecom providers, such as, Vodafone, 3, Everything Every-where and O2.Webbpage:www.gcaltd.co.uk
www.mafi.se
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NEWSLETTER JULY ´13
#13 pageA milestone in the UK
MAFI has gone through a rigorous product review with Arqiva and now we’re proud to be able to tell you that a number of MAFI products have been approved. This means that these specific products are approved for deployment on Arqiva sites when installed strictly in accordance with the instructions and limitations described in the MAFI product data sheet. Further MAFI kits will be approved on a rolling pro-gramme. To receive a current list of the Arqiva-approved pro-ducts please contact:Sebastian Hohenthal, UK Key Account [email protected]: +46 70-917 98 16
MAFI products approved by Arqiva
www.mafi.se
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NEWSLETTER JULY ´13
#13 pageInvitation to MX races in the UK
We hereby invite our UK custo-mers, associates and friends to one of the most exciting moto-cross event in the UK, the MX GP Festival.
If you would like to visit us, see our boys, Carl Bengtsson and Alvin Östlund, race, have a bite and see some antenna mounts, get in touch with us and we will arrange a ticket for you.The festival takes place 22-25 Au-gust. Our team is racing on the 24th and 25th. n
I you would like us to arrange with tickets, contact Sebastian Hohenthal UK Key Account [email protected]: +46 70-917 98 16: MX GP Festival´s homepage: http://www.britmxgrandprix.com/
Welcome to visit MAFI in Winchester
Follow MAFI Motocross Team on Facebook!
http://www.facebook.com/teammafiCarl Bengtsson #63 Alvin Östlund #61
www.mafi.se
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NEWSLETTER JULY ´13
#13 pageTelecomday in Stockholm
Fredrik Ohlsson (black jacket) Project Ma-nager at Huawei Technologies Sweden AB, came to listen to Mafi´s seminar. ”It´s interesting to hear what Mafi has to say since they are close to the market and are quick to hear new needs and trends. It´s also nice to see new products I have not seen before. Some might be of importance for us, for instance when it comes to our RRU´s.”
Susanne Lahti Hagbard and Peter Rydell from Ericsson.”These products are usually just a number to me, says Susanne Lahti Hagbard. ”It´s of great value for me to see what they actually look like, their size and weight.”I also value that we meet suppliers and can exhange thoughts and ideas,” says Peter Rydell.
”I'm here every year,” says Andreas Hägerström, Project Manager at Ge-neral Telecom. ”This new RRU-holder is very interesting. A clever solution to remove weight from the antennas. We've already bought a few.”
Mafi was acti-vely involved at the Telecom day in Stock-holm in May. First, they held a well-atten-ded seminar, and presented new Products as usual. Mafi's tent had a steady stream of interested visitors from Sweden's tele-com industry.
Andreas Persson, Mafi, shows Marco Nikkanen, Karin Age and Lasse Blom-berg from Relacom, some of the new products and how they are used.
John Stenberg, Leif Envall, Esa Forsten and Daniel Chrysong (all in black shirts) from JM Construction appreciated both the high flexibility and low weight of Mafis new cabi-net holder. Pierre Bengtsson, right, explained that Mafi developed it as a response to market needs. ”The ones we
Jalle Liljestedt, Relacom Defence Department, took the opportunity to try out the motocross run by Carl Bengts-son, Mafi MX Team. ”We set up antennas that are three meters in diameter, and Mafi has solutions for such big antennas as well,” he says.”I also like that Mafi are quick. They usually submit an order the very same day they recieve it. And they provide all the support you need.”
have today weigh at least twice as much. This one saves us both time and energy. I also think all Our cabinets can be mounted on it, another great advantage,” says John Stenberg.
www.mafi.se
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NEWSLETTER JULY ´13
#13 pageProducts launched in 2013
Adjustable cabinet platformThis cabinet platfrom is designed to carry small and meduim size cabi-nets with many possibilities and very low steel weight.Because of the elongated holes and slidable cross beams it is possible create the hole pattern you need for your cabinet. It can be placed on the supplied ball jointed feets orthe frame can be placed directly on the roof/ground.The frame can be placed on sloping roofs with a maximum slope of 6 degrees.For use when designing sites, detai-led design data for this product can be found on MAFI´s webbpage.Article number: 8051 (click!) n
New
Cabinet bolt dimensionMaximum M12
Ground/Roof slopeMaximum 6 degrees
Equipment weightMaximum 600kg
Tightening torqueBolt M12: 80Nm
Package dataLength: 1400 mmWidth: 800mmHeight: 350mmWeight: 60kg
Use this product to fasten RRUs (Radio Remote Unit) on cable lad-ders lying on roof tops. The low mount makes the RRUs less visible from ground level. It also makes it possible to place the RRUs close to the antennas without burdening the antenna carrier (the antenna pipe or a freestanding structure) with more wind load.5110 is quickly and easily assembled with self drilling tapping screws into the cable ladder and then the RRU is attached to the slot grooves on the bracket. n
RRU mount for cable ladder
Rubber cable holdersThe inserts are designed to fit up to three fiber cables in a 7/8” cable clamp. The cylindrical design al-lows it to be used both as a retrofit in any type of existing 7/8” ca-ble clamp and as a new installa-tion. It is designed to prevent any deformation of the cables.All the cable holders are sli-ced open for easy mount on the cables.The high quality rubber material creates a good grip around the cables even if all the cable holes are not used.Article number: 2141-2143 n
Tube offset bracket 3263Article 3263 designed to allow an equipment pole mount to be offset from a parent pole or tower leg. The bracket can be mounted on any vertical round member from Ø25mm to Ø169mm and also on vertical angle sections. The offset pole can be Ø60.3mm, Ø76.1mm or up to Ø114.3mm.The largest combination of Ø168.3 parent pole and Ø114.3mm offset provi- des an offset of 330mm from the face of the parent pole to the centre of the offset pole.
3263 (Equipment pole up to Ø76.1) 3265 (Equipment pole up to Ø114.3)Article number: 3263 (click!) n
Article: 5115 (click!) n
www.mafi.se
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NEWSLETTER JULY ´13
#13 page
• In what company do you work, in what department, and what city? ”WHP Wilkinson Helsby; Projects design; in Wakefield.” •What is your title and function?”Project Engineer, to survey sites for client specific builds.” • In what ways are you working with MAFI?”We often come across sites that need upgrades and the new anten-nas/AMPS will not fit on existing historic sites so your assistance has been vital to try an upgrade old to new technologies.” •What is your opinion on MAFI?”Your documentation and web site is very important to us and your instant response to mails etc. is very much appreciated.” •AndwithMafi´ssolutions?”Because we juggle so many dif-ferent projects and each service provider uses different solutions we can always find what we need from MAFI.
•What was your reaction when youweretoldyou´dwonaniPad?
Andy Morrison has amongst a number of MAFI´s UK customers and con-tacts won this years MAFI iPad by answering our customer survey.
We thank everyone for their answers and congratulate Andy Morris-son for his win.
During the past half-year, we have further strengthened our positions outside our home market.Primarily, I am referring to the trend in the UK. In a relative short span of time we have built up functioning and effective logistics, and many of our products can be delivered within 24 hours of ordering, which is the self-imposed commitment that we are striving to live up to.We see that our products are att-racting increasing interest through continually increasing demand, which is both a result of us intensi-vely working the market as well as of the fact that we offer effective solutions.
In the past few months we have been able to add a further two suc-cesses to the previous ones:A number of our products have been approved by ArqivaOur partnership with Graphicshow Cable Accessories Ltd (GCA).I am extremely pleased and proud that we have received this show of
Strengthening our positions confidence from such a demanding partner as Arqiva and GCA. Having a number of our products approved by Arqiva is a milestone for us. It is an important step for us in the British market. I view the partnership with GCA as being incredibly positive. The com-pany has an impeccable reputation when it concerns honesty, product quality and delivery reliability. Their philosophy and level of service are completely in line with MAFI's. In addition, we match exceptionally well in terms of how we comple-ment each other's product portfo-lios. We can now offer the market a breadth that I believe is unmatched.I am convinced that this will open
the door to further progress and that MAFI will be establishing itself as an increasingly important player in the UK.
We also continue to conquer mar-ket share in Norway. A year ago, we opened an office and a warehouse in Oslo, and it has turned out well.Currently, we are also active in the Netherlands and Germany. Substan-tial interest in MAFI's solutions also exists in these countries, and I am convinced that our hard work there will pay off in the future.There is a lot that needs to be wor-king properly in order to increase sales so quickly in such a short spa-ce of time. That we have employ-ees, ranging from our warehouse personnel and technical specialists through our people responsible for logistics and to all our local mar-keting specialists, who all work in a loyal and devoted manner, and who are prepared to go the extra mile, is the key to our success.Pierre Bengtsson, CEO n
And the winner is...
”I was very surprised! I have never won anything before, still can’t believe it!” •What will you mainly do with it?”I surf the net a lot but I have a fee-ling my wife will be the new owner of the iPad for reading and games.” n
We are open in Sweden, Norway and the UK through-out the summer for receiving orders and deliveries.
Miscellaneous
www.mafi.se
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NEWSLETTER JULY ´13
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www.mafi.se
Super cruise in Rättvik, Dalarna
On Thursday, the last week in July, Rättvik*, where approx. 5,000 pe-ople normally live, will be visited by over 50,000 people. They will come both to participate in, as well as to admire, the motorcade of nearly 6,000 veteran cars that will at that
Classic Car Week – the idea nobody believed inIn 1985, Roland Pettersson of the small town of Rättvik had an idea:What if a week were to be arranged for veteran car enthusiasts?For a number of years, nobody took the bait. But at the beginning of the 1990s, Roland Pettersson had some 20 people in on it and "Classic Car Week" was born. The rest, as the saying goes, is history.
time be cruising through Rättvik and the vicinity.
Due to the event, it is estimated that the area will host approx. 35,000 overnight stays during the week in which Classic Car Week is held. And
in the entire district, the turnover is estimated to be approx. SEK 100 million (approx. EUR 12 million), also due to Classic Car Week.However, in the beginning, visitors were sparse.”The first year, 1992, there were 67 caravans”, reminisces Roland Pet-tersson with a laugh. But since then, the number of visitors has grown by 50-80 percent each year up to the present figures.”Roland Pettersson, who has been
the Chairman of the Classic Car Week's Board for 20 years, believes that the broad offerings of the event, both for adults and children, are the secret to its success. There are, in addition to the main event of the cruising, competitions for the best car, performances by artists, dance, pub nights, a demolition derby, snowmobile race (in the middle of sum-mer!), guided bus tours to the district's sights, a medieval market, air show and veteran boat festival (Rättvik is loca-ted by Sweden's largest lake, Siljan).”Every year we also
offer something new, this is im-portant”, says Roland Pettersson. ”This year, we will have both drive-in weddings and drive-in baptisms!”
the visitors come from all over Sweden. Around ten percent of the guests are tourists from other countries, including Norway, Fin-land, Denmark, Germany, the UK and the Netherlands. In Sweden, most people take holidays in July. By week 31, which is that last week of July, and the beginning of August, most people normally have returned back home.”This is precisely why we chose week 31”, explains Roland Pettersson. ”We wished to extend the tourist season for our tourism industry. There were not very many people who believed in the idea. But now, it is during this week that we have the greatest num-ber of visitors to our district”.On the question of whether he is now the town's hero, he just laughs and says:”I don't know, it's not an issue I spend any time on. I just think it is fun to be able come and see our society and to have a nice time to-gether in various pleasant forms.” n
*Rättvik is about a 30 minute drive from Mora.
Above: Roland Pettersson, who came up with the idea to arrange Classic Car Week, is also part of the show.
Below: Some of the nearly 6,000 veteran cars that cruise through Rättvik.
Left: Showing the old beautiful cars is part of Classic Car Week.
(Photos: Classic Car Week, Kjell Larsson.)