message design edc&i 583 steve kerr. before we begin… what is one key question you hope that...
TRANSCRIPT
![Page 1: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/1.jpg)
Message Design
EDC&I 583
Steve Kerr
![Page 2: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/2.jpg)
Before We Begin…
• What is one key question you hope that this course might answer for you? – Spend a minute or two thinking about this;
write your answer down
• In small groups (3-4 people), share your questions, and see if they generate new ones
• We’ll share results when we introduce ourselves to each other
2
![Page 3: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/3.jpg)
Introductions
• Class members
• Instructor
• The course
3
![Page 4: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/4.jpg)
Where it all began…
4
![Page 5: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/5.jpg)
Typographical fascination
5
![Page 6: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/6.jpg)
Later
• Publishing• Communication
technology• Art and ideology• Online and distance
learning
• Alaska • New York• Seattle• Russia
6
![Page 7: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/7.jpg)
Uncle Scrooge
• Carl Barks
7
![Page 8: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/8.jpg)
8
Why Is Message Design Important?
• How things are shown influences how people understand them
• Experience, assumptions, culture, traditions - all influence perceptions
• Media of presentation are not usually significant in and of themselves (no “magic bullets”)
• Technology, message forms, and popular culture interact in strong, unpredictable ways
• Today: More mediated info in more settings people need to learn how to interpret
![Page 9: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/9.jpg)
9
Where Is This Important?
• Where is it not? Think about…– All written / graphic material (textbooks,
handouts, etc.)– Data presentation and analysis– PowerPoint presentations– Web site design– Signage; maps and “wayfinding”; all kinds of
explanatory info– Animations, visualizations to support learning– All sorts of “persuasive messages”
![Page 10: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/10.jpg)
10
How Important Is This?
• Sometimes, not very – if motivated, people will learn under really bad conditions
• Sometimes, very – poorly designed materials interfere with learning, lead to misconceptions, mistakes, errors – e.g., drug overdose deaths in hospitals traced to
bad label design; warning systems at Chernobyl, Three Mile Island
• Sometimes, hard to say – preferences and past experience lead to differential effects
![Page 11: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/11.jpg)
How Should We Approach This?
• Experimentally– Good social science approach– Test hypotheses about design experimentally– Use resulting principles consistently
• Artistically– Look at what designers do, what’s popular– Follow “best practices” or create new ones– Look for intuitively “beautiful” approaches
11
![Page 12: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/12.jpg)
12
What Questions Can We Ask?
• Does message design affect our cognition?– Print culture
• Associated with rise of modernity in Europe– Film and TV
• Reduced scene length led to greater tolerance for attention shifting
– Television• More and longer exposure led to perception of
increased social threat– McLuhan suggested that these kinds of media
effects “were the message”– (But: difficult to prove this empirically …)
![Page 13: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/13.jpg)
Questions Specific to Education and Learning
• Do well-designed representations help learners overcome preconceptions, develop accurate mental models more rapidly?
• Does better presentation of information help people solve problems, work together more effectively?
• Do visualizations of complex information help people move more quickly to more sophisticated understandings?
13
![Page 14: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/14.jpg)
Other Kinds of Questions
• Does interface design give us a false sense of being able to process more information than we really can? (E.g., multi-tasking - “Cognitive load” now a focus).
• Does the current vogue for breaking up text into small chunks lead over time to lessened ability to think about issues in a deep or sustained way?
14
![Page 15: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/15.jpg)
Still More Questions
• Does increased access to complex and dynamic representations lead to improved understanding and learning, or does it just confuse us?
• Do advances in technology (think GPS systems in cars and on cell phones) kill otherwise useful message-comprehension skills (think map reading)?
• Should we ever trust a photo anymore to be a true depiction of reality?
15
![Page 16: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/16.jpg)
16
Ways of Presenting Information(What We’ll Do Here)
• Text (print typography and its heritage)• Maps, Graphics (graphs, diagrams, charts,
tables)• Pictures and Photographic media• Visualization (video, animation, sound,
computer interface design)• Critique: Messages for what?
– Accessibility, web site design, educational implications, etc.
• Emerging perspectives
![Page 17: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/17.jpg)
17
The Heritage of Presentation Forms
Typography
• Does the shape and style of letters make a difference to understanding?– What about this? How much could you
read without getting tired?
• Letters without serifs: adfgjlmpqrtuvwy• Letters with serifs: adfgjlmpqrtuvwy
• What about the size of text?
![Page 18: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/18.jpg)
18
Wow! This New Computer Has Lots of Great Fonts…
Part of the problem is thatWhen you mix different fonts togetherYou may lose the reader’s attentionAnd even impart a sense of confusionAre the differences supposed to make a difference?
Just what was this about, anyway?
![Page 19: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/19.jpg)
19
The Heritage of Presentation Forms
Text
![Page 20: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/20.jpg)
20
The Heritage of Presentation Forms
Organization
![Page 21: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/21.jpg)
21
The Heritage of Presentation Forms
Graphics
![Page 22: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/22.jpg)
The Heritage of Presentation Forms
Diagrams
• Showing internal structure, or process
• E.g.: David Macauley’s books– Castle– Mosque– Underground – How we work – Etc.
22
![Page 23: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/23.jpg)
The Heritage of Presentation Forms
Charts
• The XKCD “Money” chart
• Compare e-version with printed paper
23
![Page 24: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/24.jpg)
24
The Heritage of Presentation Forms
Maps
![Page 25: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/25.jpg)
25
The Heritage of Presentation Forms
Maps
![Page 26: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/26.jpg)
26
The Heritage of Presentation Forms
Photos
![Page 27: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/27.jpg)
27
New Presentation Forms
Visualizations – Netflix Similarity
![Page 28: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/28.jpg)
28
New Presentation Forms
Visualizations – The Human Diseasome
![Page 29: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/29.jpg)
29
We’ll Also Think About…
• Where should this take us next?
• How should we use new ways of showing information, visualizing processes and transformations, to encourage learning?
• Are we really becoming better with this stuff, or is it just reducing our ability to focus?
• What do we need to beware of?
![Page 30: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/30.jpg)
30
The Critique
• The curmudgeon’s perspective:– “Why do people really need to know how to
read all these complex visual images?” – “Everybody just wants to reduce everything to
fun graphics”– “People now read so much less, and when
they do, it’s at a much shallower level…”– “We’re witnessing the PowerPoint-ization of
everything”
![Page 31: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/31.jpg)
The Counter-Critique
• Culture does not stand still, nor does it often reverse itself once a new message form gets developed and introduced
• With technological development, people become sophisticated producers and designers of their own messages
• This produces serious shifts in and challenges to the “canon” of received forms, approaches, ways of representing the world
31
![Page 32: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/32.jpg)
32
For Next Week…
• Develop your ideas for paper/project, come prepared to share (OK to have 2-3 at this point)
• Read Tufte, Williams, look at Lupton web site, and read other article(s)
• Look for positive/negative examples
• I’ll do a brief example of a “redesign” presentation
![Page 33: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/33.jpg)
Questions to Think About
• Do you always use the default font on your word processing program? If you use different ones, how do you choose, and for what purpose (effect)?
• When/where (in your experience) does typography make a difference?
• Examples of books, web sites, other materials where typography facilitated or hindered learning?
33
![Page 34: Message Design EDC&I 583 Steve Kerr. Before We Begin… What is one key question you hope that this course might answer for you? –Spend a minute or two](https://reader036.vdocuments.us/reader036/viewer/2022070412/56649e2e5503460f94b1e05f/html5/thumbnails/34.jpg)
Thanks!
I’ll post this PowerPoint presentation on the course website within the next couple of days.
See you next week!
34