mesopartner stimulating the tourism sector in hazyview local and regional economic development
TRANSCRIPT
mesopartner
Stimulating theStimulating the
Tourism SectorTourism Sector
in Hazyviewin Hazyview
Local and RegionalEconomic Development
mesopartnerWhat is Participatory Appraisal of What is Participatory Appraisal of Competitive Advantage (PACACompetitive Advantage (PACA®®
)?)?
Participatory
Appraisal of
Competitive Advantage
Involve local stakeholders Motivate local stakeholders to take an
active role in an LED initiative Transfer know-how to local stakeholders
and businesses
Do a quick scan of the local economy Assess and refocus ongoing local
economic development activities
Identify strengths, skills, talents and opportunities
Identify business and LED opportunities
mesopartnerWhat is the objective of PACA?What is the objective of PACA?
Identify, with a rapid appraisal, the main strengths and weaknesses of the local economy and its main sectors (duration: 1 - 2 weeks)
Identify options for practical activities to strengthen the competitiveness of firms -- Criteria:– feasible with local resources– quickly implementable (starting next week)– quick, visible results (with 3 months)
mesopartnerWhat have we been doing?What have we been doing?(9 June 2003 – 12 June 2003)(9 June 2003 – 12 June 2003)
20 interviews with stakeholders and businessmen
Mini-workshops with– Local Government officials– Accommodation, B&B, Time shares, Self-catering– Wheel Operators, Safari & Adventure– Supply Industries – Hotel & Conferences
About 150 contacts
mesopartnerThe Kick-off WorkshopThe Kick-off Workshop
Prepa-ration:* Orga* Ad-vanceinfo
Kick-off
Wks
Results-Workshop:Diagnosis
+ Proposals
Interviews
Mini-workshops
Pre-sen-tationevent
Imple-mentation
PACA-Project
PACA-Exercise (2-3 weeks)
Fieldwork (1-2 weeks)
Hy-po-the-sis
Wks
Wayfor-
wardWks
Presen-tationEvent
mesopartnerStructure of this presentationStructure of this presentation
1. What is the first diagnosis of the tourism sector in Hazyview?
2. What are the first proposals to promote thetourism sector in Hazyview?
mesopartnerFocus-areas considered in the Focus-areas considered in the Hazyview Tourism PACAHazyview Tourism PACA®®
Nature
Culture
Adventure & Sports
Infrastructure (Tourism & Town)
Cross-cutting Issues
mesopartner
1.1.What is the first diagnosis of the What is the first diagnosis of the tourism sector in Hazyview?tourism sector in Hazyview?
mesopartnerNature:Nature:Strong points and assetsStrong points and assets
Accessibility of natural assetsDiversity of natural assetsWidening range of activities based on natural
environmentGrowing importance of ecotourism
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Depletion of natural resourcesDependency on KNPPoor relationships between business and KNPMalaria
Nature:Nature:Weak points and shortcomingsWeak points and shortcomings
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Culture: History, crafts, practices, dress, dance, art, music, folk lore, relation with nature + more
Unique, diverse and African culturesForeign visitors drawn to authentic experienceShangana village a success, created many jobs
Culture:Culture:Strong points and assetsStrong points and assets
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Underexploited rich cultural heritageNo reflection of culture in appearance of HazyviewArts and crafts seen by some actors as nuisance, not
as assetLimited evening entertainment given 6000 beds in HVLinkage to HTA weakLimited involvement by blacks
Culture:Culture:Weak points and shortcomingsWeak points and shortcomings
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New use of natural environmentWide variety of innovative & diverse activitiesHighest density of adventure activities in AfricaWide scope for expansionPossibility to focus on entire family entertainmentAddressing local and international sophisticated
demandFew competitors
Adventure & Sports:Adventure & Sports:Strong points and assetsStrong points and assets
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Seasonal businessFairly high level of investmentLittle collective promotionUnderutilised black marketSubstandard operators entering the market and
threatening the image of Hazyview
Adventure & Sports:Adventure & Sports:Weak points and shortcomingsWeak points and shortcomings
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Central localityAbundance of accommodationBooming economyRetail outletsMajor new property investments Huge potential for further development
Infrastructure (Tourism & Town):Infrastructure (Tourism & Town):Strong points and assetsStrong points and assets
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Unattractive appearance No clear positioning as tourism townFragmented developmentNo public land for focussing new developmentPoor infrastructurePoor services (power and telecoms)Weak enforcement of regulations
Infrastructure (Tourism & Town)Infrastructure (Tourism & Town)Weak points and shortcomingsWeak points and shortcomings
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Active tourism associationDesire by blacks and whites to work togetherGovernment and business wanting to cooperateWidespread realisation that joint action neededLocal enthusiasm about re-focussing town to
enhance tourism potential for all
Cross-cutting issues:Cross-cutting issues:Strong points and assetsStrong points and assets
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High crime levelsConflicts over resources – eg land claims, use of
pavements for vendingRacial divisions still evidentLack of cooperation between business and
governmentWeak local government presence
Cross-cutting issues:Cross-cutting issues:Weak points and shortcomingsWeak points and shortcomings
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2.2.What are the first proposals to What are the first proposals to stimulate the tourism sector in stimulate the tourism sector in Hazyview?Hazyview?
mesopartnerNatureNatureProposal:Proposal:
Develop hiking trails and birding Differentiate from KNP by offering more fulfilling
learning experience Increase role of guides in developing itineraries
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Introduce HTA awards/competition for best– Shebeen, Township Tours– Folk lore, Stories, Legends– Innovation in cultural tourism
Establish Shebeen tours Extend existing newsletter to local newspaper to keep the
broader tourism community informed Link the Cultural service providers, arts& crafts to the HTA Mediate between Hawkers & Local Government about
facilities Teach craft sellers to ask customers, why precisely they
preferred certain products Explore business opportunity to supply goods to hawkers
Culture:Culture:ProposalProposal
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Repackage adventure activity offers:– Introduce adventure dense-full-package (e.g. 9
adventure activities in 3 days)– Family Adventure Activities (esp. for children
< 10)
Adventure & Sports:Adventure & Sports:Proposal:Proposal:
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Initiate redesign process to make town attractiveRedesign road signage to promote Hazyview as a
tourist destination and gatewayDevelop support group to bulk buy supplies
Infrastructure (Tourism & Town):Infrastructure (Tourism & Town):Proposal:Proposal:
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Widen the HTA to include more black businessFacilitate joint marketing strategyAgree on protecting a Hazyview brandDefine principles for protecting the brandJoin the Nelspruit LTOPromote focussed interaction between white and
black business around business opportunitiesFacilitate interaction between local government
and land owners
Cross-cutting issues:Cross-cutting issues:Proposal:Proposal:
mesopartner
Thank your for your attention!Thank your for your attention!
mesopartner
The PACAThe PACA®® team in Hazyview team in Hazyview
Shawn Cunningham (GTZ Project Manager)
Valérie Hindson
Doug Hindson
John Lawson
Dumi Mhlongo
Nozipho Ngwenya
Rehana Pilodia
Christian Schoen (mesopartner)
With support from the Hazyview Tourism Association (HTA)
mesopartner
ContactsContacts
Shawn Cunningham ([email protected]) 082 902 4200
Valérie Hindson ([email protected])
Doug Hindson ([email protected] )
John Lawson ([email protected]) 083 266 8796
Dumi Mhlongo ([email protected])
Nozipho Ngwenya ([email protected])
Rehana Pilodia ([email protected]) 082 415 8029
Christian Schoen ([email protected]) 072 603 8957
PACA® is a registered trademark of mesopartner: www.mesopartner.com