Mercedes GLE Class India launch - Press Release

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  • Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.

    Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953

    Press Information

    14th October, 2015

    Mercedes-Benz redefines the luxury SUV

    segment; drives in its global best-seller, the

    versatile and dynamic luxury SUV - the GLE in

    India

    New nomenclature for the GLE (M-Class to GLE): carries the DNA of the G-Class

    The GLE is the highest selling SUV for Mercedes-Benz globally as well in India with

    1.6 million units of production run globally | 6,100 plus units sold in India till date

    The GLE is launched in the 350 d and the 250 d variants, and owing to its

    overwhelming demand will be locally produced in India from its launch

    GLE blends on-road with off-road performance: 9G-TRONIC nine-speed

    automatic transmission with DIRECT SELECT lever | AIRMATIC package with air

    suspension | 4MATIC permanent All-Wheel-Drive System | Downhill Speed

    Regulation (DSR)

    DYNAMIC SELECT: Driver can choose five different modes - Comfort, Sport,

    Slippery, Individual and Off-road

    Convenience redefined: Memory Package, COMAND Online with New Generation

    Telematics | Touchpad, Parking Package with 360Camera, Easy Pack Tailgate,

    Thermotronic (3 Zone) climate control, Keyless GO Start/Stop

    Best in class safety assistance features: ESP with Curve Dynamic Assist,

    Crosswind Assist, Brake Assistance System, Attention Assist, Active Parking Assist,

    PRE-SAFE, 6 airbags

    The GLE 250 d is priced at INR 58.90 lakhs (ex-showroom Delhi)

    The GLE 350 d is priced at INR 69.90 lakhs (ex-showroom Delhi)

  • Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.

    Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953

    Page 2

    New Delhi: Indias leading luxury car brand Mercedes-Benz today launched one of the

    most awaited luxury SUVs the GLE, in India today. The GLE combines the best of on-

    road driving with off-road performance and raises the benchmark for a luxury SUV to

    the next level. The launch of the GLE further cements Mercedes-Benzs strong

    presence in the fastly growing luxury SUV segment in India. The SUV was launched by

    Roland Folger, Managing Director & CEO, Mercedes-Benz India in New Delhi.

    Mr. Roland Folger, Managing Director & CEO, Mercedes-Benz India said: The

    GLE is a very special product for all of us at Mercedes-Benz. The M-Class which

    established the luxury SUV segment in 1997 has been one of the most successful

    models for Mercedes-Benz globally till date, with more than 1.6 million units sold. The

    GLE has all the attributes to be a worthy successor and continue the success story of

    the best-selling M-Class. With its sporty and serene appearance, clear and sensuous

    design idiom combined with typical attributes of a modern off-roader; the GLE will create

    new segment benchmark. We are launching yet another winning product for our

    discerning Indian customers, today.

    Mercedes-Benz has a formidable SUV portfolio ranging from the GLA to the AMG G 63

    in India. This gives us a strong competitive advantage, resulting in our SUV segment to

    grow the fastest in the entire portfolio, by 70% in the Jan-Sep 2015 period. The addition

    of the versatile GLE comes at the right time and will add to our brands winning SUV

    portfolio. To add to customer excitement, we are offering the GLE in the 250 d and 350

    d variants from launch, both of which will be manufactured in our Pune facility. The start

    of local production of both the variants of the GLE simultaneously, is a key decision that

    will enable us to address the demand of the SUV in foreseeable future added Mr.

    Folger.

    Dynamic character through design: The exterior design of the GLE adds dynamism

    and makes the SUV appear wider. Key exterior design elements comprise an upright

    radiator trim with centrally positioned Mercedes star and two sculpted louvres. There is

    an accentuated front bumper with diamond grille and typical SUV chrome-look

    underguard, bonnet with powerdomes and LED daytime running lamps integrated in all

  • Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.

    Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953

    Page 3

    new full LED headlamps The strikingly sculpted front wings reinforce the sense of width

    of the vehicle and add even more dynamism to the SUV. The rear design is

    accentuated by an exhaust system with tailpipe trim elements, two-piece tail lights with

    all lighting functions in LED, including brake lights and reversing lights in LED.

    Luxurious interiors: The GLEs interior boasts of modern luxury with meticulous

    attention to detail that enhances the overall feeling of luxury. The GLE features a sporty

    3-spoke multifunction steering wheel and the instrument cluster features newly

    designed pointers and dials for an enhanced sporty look. The seats are designed for a

    comfort ride for long journeys and optimal lateral support. The carefully selected

    materials and workmanship are highlight of the GLEs interiors and spell high-quality

    appeal.

    9G-TRONIC Transmission: The GLEs gear changes are handled by the 9G-TRONIC

    developed in-house by Mercedes-Benz. It is the world's first 9-speed automatic

    transmission in the luxury segment that can be used in conjunction with longitudinally

    mounted engines. The 9G-TRONIC ensures a sportier, more dynamic driving thanks to

    more closely spaced gears and multiple downshifts. 9G-TRONIC features automatic

    transmission with nine forward gears and one reverse gear. It ensures comfortable, fuel-

    efficient driving at low engine speeds. There can also be multiple downshifts for fast

    sprints if required. The 9G-TRONIC also weighs lesser despite two additional gears.

    Power packed performance: The GLEs 6-cylinder engine boasts of a powerful

    performance. The 6-cylinder turbocharged diesel engine of the GLE 350 d with a

    displacement of 2987 cc produces 190 kW (258 hp) of power and a maximum torque of

    620 Nm. The 2143 cc Inline 4-cylinder diesel engine of the GLE 250 d produces 150 kW

    (204 hp) of power and a torque of 500 Nm.

    DYNAMIC SELECT: The innovative DYNAMIC SELECT dynamic handling control

    system of the GLE offers up to five driving modes for an unparalleled driving

    experience. The DYNAMIC SELECT changes parameters such as the characteristics of

  • Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.

    Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953

    Page 4

    engine, transmission, steering and suspension. The five different driving modes are

    Comfort, Sport, Slippery, Individual and Off-road.

    COMAND Online with New Generation Telematics: The infotainment system of the

    GLE offers COMAND Online with New Generation Telematics and features Mercedes-

    Benz Apps. Navigation, telephone, audio, video, internet, Wi-Fi hotspot with the

    COMAND Online controler and display system enables the driver to keep these and

    many other functions in view and under control. Information is shown in high-resolution

    and in colour on the large 20.3 cm (8-inch) Media Display.

    AIRMATIC Suspension: This unique suspension enables enhanced ride comfort, a

    higher driving dynamics and offers higher ground clearance. The GLEs AIRMATIC air

    suspension combined with the Adaptive Damping System (ADS) guarantees extremely

    stable driving. The damping system changes its priorities depending on the preselected

    DYNAMIC SELECT mode. SPORT focuses on the greatest possible lateral dynamics

    with the best possible ride quality. Conversely, COMFORT mode enables maximum ride

    quality with the best possible dynamics. The AIRMATIC suspension ensures constant

    vehicle level irrespective of loading and raises the maximum ground clearance to 232

    mm and also automatically lowers the suspension by 15 mm at high speeds.

    Advanced safety and assistance systems: The GLE is one of the safest vehicles in

    the luxury SUV segment. GLE offers comprehensive safety features and advanced

    assistance systems. Numerous assistance systems have been coordinated in terms of

    function and packaged under the Intelligent Drive. The extensive safety equipment of

    the GLE is extended with assistance systems such as Crosswind Assist, Attention

    Assist, Active Parking Assist and Brake Assist Plus. The GLE is equipped with 6 airbags

    for driver and passenger protection i.e. adaptive front airbags, side bags for driver and

    front passenger and also window air bags between A, B and C-pillars.

    -###-

  • Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.

    Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953

    Page 5

    Media Contact: Mercedes-Benz India Pvt. Ltd.:

    Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 9850836477

    Reuben George | reuben.george@daimler.com | +91 98239 69057

  • Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.

    Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953

    Page 6

    About Mercedes-Benz India:

    Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz Indias world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost assembly plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coup, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63 and the AMG GLA 45.

    Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of Live the Best, which is based on its brand philosophy of Best or Nothing. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the BEST to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach.

    The company has launched thirteen products, including some of the most awaited cars like the GLE, Mercedes-Maybach, the CLA, the new C 220 CDI, the new B-Class, the new E-Class. Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coup, the Mercedes-AMG S 63 Coup, Mercedes-AMG S 63 sedan, the AMG G 63 Crazy Colour and the Mercedes-AMG C 63 S. Mercedes-Benz India also inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore, Raipur, Calicut along with a new city showroom in Bangalore, Chennai and service outlets in Trivandrum, Chennai and Calicut. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 80 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India.

  • Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.

    Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953

    Page 7

    Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan - June 2015 period. This sales growth also marks the brands highest ever Q2 volumes at 3093 units, up by 43%. Mercedes-Benz for the second consecutive year has emerged as the most awarded luxury car brand in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times Brand Equity Most Exciting Brands survey 2015, Mercedes-Benz emerged on top of the Automotive four wheeler category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.

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