mercedes gle 450 amg coupe launched in india
TRANSCRIPT
Press Information
12th January, 2016
Mercedes-Benz launches its first ever SUV Coupé
– drives in the dynamic, sporty and versatile GLE
450 AMG Coupé
The GLE 450 AMG Coupé is the first Performance SUV Coupé from Mercedes-
Benz in India, it’s a product without a predecessor
The GLE Coupé combines the emotional, timeless elegance of a coupé with the
impressive dynamics of a sports car and the versatility and effortless
superiority of the Mercedes-Benz world bestseller GLE
GLE 450 AMG Coupé is a masterpiece of design with smooth contours and
sporty appeal
The brute performance is powered by an AMG enhanced 3-litre V6 bi-turbo
engine producing 270 kW (367hp) and a torque of 520 Nm
GLE 450 AMG Coupé has a very peppy acceleration and takes a mere 5.7
seconds to sprint 0-100 km/h
With a tuning relatable to Mercedes-AMG high performance vehicles, the SUV
boasts of Five AMG Dynamic Select transmission modes including ‘Sport Plus’
and suspension designed for high driving force
The new GLE 450 AMG Coupé is priced at Rs.86.40 Lakhs (Ex-showroom
Mumbai)
Mumbai: The country’s leading luxury car maker, Mercedes-Benz India started 2016 with
the introduction of a product without a predecessor in its Indian portfolio, the GLE 450
AMG Coupé. This SUV takes dynamism and sportiness to the next level with a first of its
kind to be launched in a Coupé version in India. The alluring SUV embodies superlative
performance, driving agility and stays true to the legacy of the world renowned
performance stable of Mercedes-AMG. The car was launched by Mr. Roland Folger,
Managing Director and CEO, Mercedes Benz India in the city today.
Mr. Roland Folger, Managing Director and CEO, Mercedes Benz India said, “We are
glad to kick-start 2016 by introducing a thrilling and powerful product from our global
portfolio, the GLE 450 AMG Coupé. At Mercedes-Benz it is our constant endeavour to
bring the best products for our discerning Indian customers. The GLE 450 AMG Coupé
is a valuable addition to our versatile SUV portfolio in India. This one of a kind
performance SUV is sure to delight the customers with its raw power output level, exhaust
system, a sleek design with multifarious features and an active sports light system. We
believe that these distinctive qualities will fulfil our customers’ expectations leaving them
spellbound with an unmatched combination of a luxurious and sporty drive experience.”
Mr. Roland Folger further commented, “With this launch, we are committed to bring more
such exciting products this year redefining luxurious mobility to our existing customer
base and creating more such experiences for those who are yet to experience the
opulence of Mercedes Benz.”
Alluring Design Elements
Exteriors: The iconic front AMG apron, a single louvre front grille, contoured
powerdomes, a distinctive underguard and front splitter in chrome finish, blackened
beltline and window weatherstrips, AMG spoiler lip in vehicle colour, rear bumper with
chrome-look simulated underguard, 21-inch AMG-5 spoke light alloy wheels, painted in
black and in a high sheen finish, perforated brake discs; AMG badge in front and black
exterior mirrors are some of the designing geniuses of the GLE Coupé. The dynamic SUV
Coupé comes with an automatic panoramic sliding sunroof and two chrome-plated AMG
tailpipe trim elements with a four-pipe exhaust look. The AMG exteriors amplify high
quality performance and sporty attitude. The highlight of the exterior is a combination of
black and chrome which brings class and dimension to the performance SUV. The
exteriors exhilarate slickness combined with modernity.
Interiors: The interiors are particularly designed with a 3-spoke multifunction sports
steering wheel in black nappa leather with flattened bottom, sports seats for driver and
front passenger with sports brushed stainless steel sports pedals with rubber studs and
embroidered "AMG" lettering on the ‘AMG’ floor mats. The GLE 450 AMG Coupé has an
instrument cluster with dials in checkered flag look and offers an ambient lighting package
with 3 colors and 5-stage dimming options for the desired lighting mood. The dynamic
SUV Coupé comes with an infotainment system that is equipped with a high-resolution
media display with a 20.3 cm (8 inch) screen.
Performance with an edge
The GLE 450 AMG Coupé features a powerful AMG-enhanced 3.0-liter V6 biturbo engine,
churning out an output of 270 kW (367 hp) with 520 Nm of Torque. The SUV Coupé
sprints from 0-100 km/hr in just 5.7 seconds! The performance SUV Coupé exudes a
sporty performance exhaust including backfire sound with a braking System with
optimized brake cooling system. The dynamic SUV Coupé comprises the 9G-TRONIC
automatic transmission that enables efficiency, comfort and dynamism of an entirely new
dimension. Its high efficiency helps to reduce fuel consumption and enhances
performance. The reduced intervals between gear shifts lead to faster gear changes and
enhanced spontaneity and agility.
Advanced Technology:
DYNAMIC SELECT
The DYNAMIC SELECT variable control system gives significance and varied
characteristics to the five transmission modes of INDIVIDUAL, COMFORT, SLIPPERY,
SPORT and SPORT Plus which the driver has the freedom to select using a rotary control
on the centre console. DYNAMIC SELECT networks with all control systems, hence,
generating a distinctive driving experience. The fifth, namely SPORT Plus transmission
mode remains a unique feature for the performance lovers.
Infotainment
Through the COMAND Online system, the driver can control and display navigation,
telephone, audio, video, and internet functions, in turn, giving an elegant touch to the
interiors, recreating an aura about itself. It also comes with two USB ports and one SD
card slot, LINGUATRONIC® voice control system and WLAN hotspot functionality. The
intuitively controlled touchpad with multi-touch sensor system recognizes simple
gestures, handwriting and even letters and numbers. The dynamic SUV Coupé comes
with Mercedes-Benz Apps, taking connectivity to a whole new level. Mercedes-Benz Apps
provides convenient access to a wide range of some of the most popular apps and
services on the internet.
Safety & Assistance Systems
Active Parking Assist
The SUV Coupé comes with a parking package with 360-degree camera including Active
Parking Assist with PARKTRONIC. The 360° camera projects the surroundings on
COMAND Online display with guidelines using four networked cameras.
Adaptive airbags and PRE-SAFE® system
The GLE 450 AMG Coupé comes with 6 airbags - adaptive airbags and sidebags for
driver and front passenger, windowbags between A, B and C-pillars. The dynamic SUV
Coupé is equipped with a preventive occupant protection system as standard. It
recognizes critical driving situations and initiates preventive occupant protection
measures. The reversible belt tensioners for driver and front passenger seats are
activated when a high collision impact/accident is detected.
Crosswind Assist and Attention Assist
This is a unique driver assistance system designed to reduce vehicle drift during strong,
gusting crosswinds that is active from 80 km/h when driving straight ahead and on slight
bends. A visual and audible prompt is generated to alert the driver to take a break when
drowsiness is detected. This is active in a speed range from 60 to 200 km/h.
Adaptive Highbeam Assist Plus and Adaptive brake lights
The automatic main beam control is designed for permanent broad illumination of the
road surface. It is a feature that selectively obscures the light beam to avoid dazzling
traffic ahead or oncoming traffic. Adaptive brake lights is a unique safety feature that
flashes red warning signal from the tail lamps when emergency braking is recognized.
Price: The fully loaded GLE 450 AMG Coupé is priced at Rs. 86.40 Lakhs (Ex-
showroom Mumbai)
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost assembly plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45 and AMG GT S.
Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach.
The company has launched fifteen products, including some of the most awaited cars like the A-Class, AMG GT S, GLE, Mercedes-Maybach, the CLA, the new C 220 CDI, the new B-Class, the new E-Class. Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupé, the Mercedes-AMG S 63 Coupé, Mercedes-AMG S 63 sedan, the AMG G 63 ‘Crazy Colour’ and the Mercedes-AMG C 63 S. Mercedes-Benz India also inaugurated new dealerships in Chennai, Jamshedpur, Ghaziabad, Mangalore, Raipur, Calicut along with a new city showroom in Bangalore, Chennai and service outlets in Trivandrum, Chennai and Calicut. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 82 outlets across 40 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India. Mercedes-Benz has been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury brands for the second year in a row.
Mercedes-Benz India registered a stellar 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth and is emerging as the ‘most awarded luxury car brand’ in India. The brand has won as many as 16 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories
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Mercedes-Benz India Media Contacts:
Shekhar Das Chowdhury | [email protected] |+91 98508 36477
Reuben George | [email protected] | +91 98239 69057