mercedes benz india launches s 500, s63 amg, g 63 amg colour crazy edition - press release

Mercedes-Benz India. E-3, MIDC, Chakan. Tal: Khed. Pune- 410501, India. Tel: +91 2135 673000 / 395000, Fax: +91 2135 673953

30th July, 2015

Mercedes-Benz redefines individualization by

introducing the exclusive ‘designo’ platform in India;

launches three highly luxurious cars: S 500 Coupé,

AMG S 63 Coupé and AMG G 63 ‘Crazy Colour’ Edition

Mercedes-Benz launched the exclusive ‘designo’ platform; customer can

choose exclusive paints, high quality interior appointments, trims and

features

In a one of its kind model initiative in India, Mercedes-Benz launches three

highly luxurious cars in a day

India debut of the much awaited ‘MAGIC BODY CONTROL in the AMG S 63

Coupé

World first: the curve tilting function, part of the ‘MAGIC BODY CONTROL’

suspension system, enhances driving enjoyment and comfort

S 500 Coupé and AMG S 63 Coupé features optionally available unique

headlamps with a total of 94 Swarovski crystals

The AMG S 63 Coupé is another exciting addition to the powerful AMG

portfolio in India; the eighth AMG car now available in India

AMG G 63 available in limited ‘Crazy Colours’ solar beam, sunset beam and

alien green for enhanced personalization

Mercedes-Benz launches the ‘designo’ app for specially trained sales

personnel which allows customers hundreds of different combination for

customization and allows instant price quotes

The fully customized S-Class Coupé is priced at Rs. 2 crores, the top end

AMG S 63 Coupé at Rs. 2.60 crores and the AMG G 63 ‘Crazy Colour’

Edition at Rs. 2.17 crores (All prices are ex-showroom Delhi)

Press Information

January, 2012


New Delhi: In a one of its kind aggressive model initiative that underpins the brand

philosophy of ‘Best or Nothing', Mercedes-Benz today launched the exclusive ‘designo’

platform along with three products that sets new benchmark in modern luxury, design

aesthetics, technology and bespoke craftsmanship. The finest example representing

Mercedes-Benz’s philosophy of sensuous clarity - the S 500 Coupé; the breathtaking

and irresistible - AMG S 63 Coupé and the timeless work of handcraftsmanship, the

AMG G 63 ‘Crazy Colour’ Edition, were launched for the Indian market by Eberhard

Kern, Managing Director & CEO, Mercedes-Benz India.

Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “We

are launching in India the ‘designo’ platform which epitomizes individualization and will

offer our discerning customers innumerable customization options to choose from,

ranging from exclusive paint finishes, high quality interior appointments and trims. We

have seen an increasing demand for exclusivity and customization from our customers

and the launch of the ‘designo’ range will further reinforce Mercedes-Benz’s customer

focused approach, transforming customer delight to the next level. With the ‘designo’

platform, we are enabling the customers to add special value to their cars and create a

new trend of customization in the luxury car industry. We have seen the Indian luxury

car customers are increasingly seeking higher levels of customization and Mercedes-

Benz with its latest product portfolio and the new ‘designo’ platform will have a clear

edge in catering to these diverse customer requirements.”

Pursuing its intense product drive in accordance with the ‘15 in 15’ strategy, Mercedes-

Benz has now introduced as many as nine new products in the Indian market this year.

This strong product drive reaffirms Mercedes-Benz’s determined consumer focus and

eagerness to provide the Indian customers with the best of products from its global

portfolio. By introducing segment benchmark products from its global portfolio,

Mercedes-Benz continues to provide patrons with ‘Top of Pyramid’ model line-up, which

creates unparalleled modern luxury experience.

“It is never before that Mercedes-Benz has launched three exclusive luxury cars in a

day. These three supremely exclusive cars live up to our claim of ‘Best or Nothing’ in

the most detailed and compelling fashion. The S 500 Coupé, the AMG S 63 Coupé and

the AMG G 63 ‘Crazy Colour’ Edition, presents the most exciting model range ever and

truly epitomizes modern luxury, modern aesthetics, advanced technology, exclusive

appointments and supreme sportiness. With the launch of these cars we once again

strongly reiterate our unmatched prowess in product offering in the top end league of

the luxury car segment in India.”


Stylistically self-assured presence, exclusive appointments and refined sportiness – the

new S-Class Coupé from Mercedes-Benz redefines modern luxury offering for the

Indian customers. While the new AMG S 63 Coupé is the latest dream car to augment

the Mercedes-AMG model range, its exciting lines underpins this two-door model's

design. Its dominance and sensual purity combine to lend the vehicle an irresistible

presence and effortlessly superior sportiness. Also equally impressive is the

combination of high driving dynamics, ambitious lightweight construction and

groundbreaking efficiency. The AMG G 63’s ‘Crazy Colour’ Edition takes custom-

tailoring to the next level and adds to the iconic SUV’s timeless appeal even further.

designo App - Mercedes-Benz also launched a unique ‘designo’ app for the iPad.

Created for the specially trained sales personnel, this app will enable hundreds of

different combination for customization. The ‘designo’ app will also significantly enhance

the look of the car through various customization options. The customer can also

receive instant price quotes for the model he has customized.

designo Platform:

Mercedes-Benz ‘designo’ offers a host of individualization options to choose from;

exclusive paint finishes, high quality interior appointments and trims. designo

appointments enhances the unmatched dimensions that patron can create for their

Mercedes-Benz. Whether it is exclusive paint finishes, hand-sewn leather upholstery,

trims made from fine wood or lustrous natural stone, the choice of materials and

unparalleled craftsmanship from designo brings in a unique sensuous experience,

sought after by Mercedes-Benz customers. designo customization ensures particular

design specifications are carefully implemented using traditional craftsmanship and the

customers owns a car that is produced according to their ideas and needs.

designo Leather: An important component of designo platform is the interior upholstery

of the cars. The designo leather upholstery comes in single or two-tone combination

with black designo leather, varying on the Mercedes-Benz model.

designo trim elements: designo trim elements, whether made in wood, piano lacquer,

carbon fibre or stone; are created out of the finest materials. designo wood trim

elements are selected, sorted, stained, lacquered with several clear coats and finally

polished, all by hand. Raw materials are thus transformed into designo creation with

exquisite display of handcraftsmanship. Similarly, designo stone trim is fashioned from

granite following a patented procedure which includes a careful selection, cutting into

water thin sheets and finished. A Piano lacquer trim for instance is created with similar

meticulous care that goes into creating a grand piano by coating the trim elements by

up to ten layers of lacquer.


designo paint finishes: designo paint finishes provides an extra degree of exclusivity

with a range of fascinating colours. Combining metallic paint with a satin finish, designo

paints are visually captivating.

designo extras: The designo range also includes a wide selection of exclusive

additional features, ranging from carbon fibre exterior packages to seat massagers.

Customers can further enhance the exclusivity of their vehicles by adding these

features.

###

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 129 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. The production facility is among the fastest green-field operations ever to be created and is rated among the topmost CKD plants of Mercedes-Benz, globally. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has an installed production capacity of 20,000 units annually, largest for any luxury car maker in India.

Mercedes-Benz India product portfolio comprises the locally produced S-Class, E-Class, C-Class sedans and the GLA, GL-Class and the M-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLA, CLS, SLK, E-Class Cabriolet, S-Class Coupé, the S 600 Guard and a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader AMG G 63 as well as a wide range of other AMG performance cars like the AMG CLA 45, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63 and the AMG GLA 45.

Continuing its growth momentum into 2015, Mercedes-Benz India announced its philosophy for the year 2015 as the year of ‘Live the Best’, which is based on its brand philosophy of ‘Best or Nothing’. The growth strategy is built on 5 key initiatives with an aim to provide nothing but the ‘BEST’ to its customers, through BEST products, BEST operations, BEST touch points, BEST customer experiences and BEST corporate citizenship. ‘Live The BEST' which is the new driving philosophy for Mercedes-Benz India in 2015, aims to also achieve the objectives of growing a profitable and sustainable business in India and to further extend its customer focused approach.

The company has launched nine products, including some of the most awaited cars like the CLA, the new C 220 CDI, the new B-Class, the new E-Class Cabriolet, the new CLS 250 CDI, the new S600 Guard, the S-Class Coupé, the AMG S 63 AMG and the AMG G 63 ‘Crazy Colour’ Edition. Mercedes-Benz India also inaugurated new dealerships in


Jamshedpur, and Ghaziabad along with a new city showroom in Bangalore and a service outlet in Trivandrum. Mercedes-Benz inaugurated its highly exclusive AMG Performance Centre, in Hyderabad and Pune. There are five such high-end AMG Performance Centre in India, currently. Presently Mercedes-Benz India has 73 outlets across 39 Indian cities including 3 standalone Mercedes-Benz Certified outlets, making it the brand with the densest network presence in the luxury segment, in India.

Mercedes-Benz India registered a stellar 41% year-on-year growth by selling 6659 units in the Jan - June 2015 period. This sales growth also marks the brand’s highest ever Q2 volumes at 3093 units, up by 43%. Mercedes-Benz for the second consecutive year has emerged as the ‘most awarded luxury car brand’ in India. The brand has won as many as 34 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India. In the Economic Times’ Brand Equity ‘Most Exciting Brands’ survey 2015, Mercedes-Benz emerged on top of the ‘Automotive four wheeler’ category and remained the topmost auto brand in the survey that comprised 100 brands in India across categories.

For more details, please visit www.mercedes-benz.co.in

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | [email protected] |+91 98508 36477

Reuben George | [email protected] | +91 9823969057

Perfect Relations:

Dhirendra Negi | [email protected] | +91 98186 28096

Shruti Arora | [email protected] | +91 98711 48260

mailto:[email protected]

mailto:[email protected]


Product Information:

‘2015 World Luxury Car’ - S-Class Coupé:

Exterior design:

Mercedes-Benz’s new S-Class Coupé combines the proportions of a large, sporty

coupé with modern luxury and pioneering technology. Optionally available are the

expressive LED high performance headlamps, featuring 94 Swarovski crystals, which

produce a uniquely striking appearance. 34 angular crystals form the flare-shaped

daytime running lamps, with 60 round-shaped crystals making up the turn indicator

lamps.

The S 500 Coupé is available with a 4663 cc V8 engine and has a rated output of 335

kW (455 hp) and its torque level peaks at 700 Nm. The sporty and dynamic motoring

experience is significantly enhanced by the emotional sound produced by the exhaust

system.

The S 500 Coupé is characterized by typical rear-wheel-drive proportions, emphasized

by the hallmark Mercedes dropping line. With a wheelbase of 2945 mm, the Coupé is

5027 mm long, with a width of 1899 mm and a height of 1411 mm.

Interior:

The interior of the new S 500 Coupé is an expression of the Mercedes-Benz design

idiom- sensuous clarity. The alluring combination of sculptured, sensuous interior

features (and components) with the clear geometry of the basic architecture is the

expression of an avant-garde design philosophy. A perceived value, hand-crafted look

and outstanding tactile quality appeal to all the senses of the occupants so that the

interior represents the ultimate in ‘modern luxury’.

The S 500 Coupé's dashboard fascinates with its architecture, giving rise to a vehicle of

unique character in the upper coupé segment. The large, two-part wide-screen format

TFT display is placed in a prominent ‘hovering’ position. Under the display, the sportily

elevated centre console extends to the vehicle rear. All lids and armrests are lavishly

covered in leather.

Both the front and the rear seats have a pronounced sporty character, the two rear

seats are designed as individual seats. The standard available exclusive nappa leather

includes seats in diamond backstitching pattern. The front seat belts are integrated in

the rear side panels without interrupting the waistline with windows open; seat belt

extenders make them easily accessible for the seat occupants.


The S 500 Coupé is optionally available with MAGIC SKY CONTROL giving the Coupé

a lighter appearance. The MAGIC SKY CONTROL makes it possible to switch the

transparency of the roof at the push of a button, from light to dark.

The new S-Class Coupé is available with numerous new assistance systems that make

driving even more comfortable and safer. The ‘Intelligent Drive’ systems include PRE-

SAFE®, Brake Assist, Adaptive Highbeam Assist Plus and Night View Assist Plus.

S 500 Coupé is also available with HUD (Head Up Display) which allows key driver

information at a glance, without the driver having to take their eyes off the road.

AMG S 63 Coupé:

Exterior design: A combination of sensual purity and superior sportiness

The AMG S 63 Coupé boasts of exciting looks which underlines its sporty performance:

it exudes dominance and hallmark Mercedes-Benz sensual purity. The bold design is

the highlight for the exciting technology of this new dream car. The front end is

dominated by the three-dimensional AMG ‘twin-blade’ radiator grille in silver chrome.

The A-wing is located below the radiator grille. This three-dimensional air-ducting

element is painted in the body colour, spans the entire width of the front apron and

displays the stylized ‘A’ that is a hallmark of AMG vehicles. Together with the lower

feature line, the chrome inserts make the AMG S 63 exude dynamism even when it is at

a standstill. Further eye-catching features of the side design include the large AMG

forged wheels. ‘V8 BITURBO’ lettering in a new, contemporary typography on the front

wings is another hallmark AMG design touch. . The two chromed twin tailpipes of the

AMG sports exhaust system with sports flaps are perfectly integrated into the diffuser

insert. Stylized, vertical air outlets in the rear apron assume the role of a defined spoiler

lip and optimize aerodynamics. The ‘S 63 AMG’ model designation in a new,

contemporary typography below the tail lamps adds the perfect finishing touch to the

rear-end design.

Interiors: A combination of luxury and exclusivity

The instrument panel of the AMG S 63 Coupé almost seamlessly transitions into the

doors in a wrap-around design. High-quality materials and fine workmanship are

combined with a sporty, exclusive design idiom. Fine AMG exclusive nappa leather with

piping and AMG badges on all four seat backrests, together with the embossed AMG

emblem on the armrest of the front centre console create an exquisite atmosphere on

board. The newly developed AMG sports seats with electrical adjustment, memory

function and seat heating offer the driver and front passenger optimum lateral support.


The new three-spoke AMG sports steering wheel with its distinctively contoured rim and

perforated leather in the grip area allows perfect vehicle control. Another feature

displaying the hallmark AMG look is the high-resolution TFT colour display and an AMG

instrument cluster with two animated round dials.

AMG Lightweight Performance:

The AMG S 63 Coupé benefits from the systematic implementation of the AMG

lightweight performance strategy. Lightweight construction has reduced the vehicle

weight by 65 kilograms – even though the car has a higher output and more extensive

standard equipment. Furthermore, the entire outer skin and the front end of the body

are made of aluminium. The reduced weight improves driving dynamics and cuts fuel

consumption, the AMG S 63 Coupé accelerates from 0 to 100 km/h in 4.2 seconds and

goes on to reach a top speed of 250 km/h (electronically limited).

AMG SPEEDSHIFT MCT 7-speed sports transmission:

The AMG SPEEDSHIFT MCT 7-speed sports transmission combines perfectly with the

V8 biturbo engine. Maximum agility and exciting dynamics are the two key strengths of

this transmission, which is used exclusively at AMG. Drivers can configure their own

personal set-up, depending on their driving style. There are three modes to choose

from: ‘C’ (Controlled Efficiency), ‘S’ (Sport) and ‘M’ (Manual). The ECO start/stop

function is fitted as standard.

Systematic lightweight construction: AMG forged wheels as standard

The AMG S 63 Coupé is equipped with AMG forged light-alloy wheels as standard. This

design reduces weight while at the same time increasing strength. The lower unsprung

masses result in advantages in terms of handling and spring/damper element response.

In the standard specification, the AMG S 63 Coupé is fitted with multi-spoke forged

wheels painted in titanium grey with a high-sheen finish with front as 255/45 R 19 and

rear being 285/40 R 19 tyres.

Curve tilting function:

With the curve tilting function the AMG S 63 Coupé introduces a world first for series-

production cars. The curve tilting function makes the Coupé lean into bends in a manner

similar to a motorcyclist or skier. The lateral acceleration acting upon occupants is

reduced in a way akin to when driving in a steep curve, and passengers sit more firmly.


On country roads in particular, the new curve tilting function enhances motoring

enjoyment and comfort.

MAGIC BODY CONTROL:

The MAGIC BODY CONTROL suspension system, standard available for the AMG S

63 Coupé includes the new curve tilting function in addition to the Active Body Control

(ABC) and ROAD SURFACE SCAN functions. With Active Body Control the suspension

struts are equipped with hydraulic cylinders, in order to adjust the force in each strut

individually. Depending upon the curve of the road driven, the curve tilting function

adapts the preload for individual spring. This allows the vehicle to incline automatically

and continuously in fractions of a second on bends – depending on the road angle and

vehicle speed. The innovative suspension system detects curves using a stereo camera

behind the windscreen, registering the curvature of the road up to 15 meters ahead, and

an additional lateral acceleration sensor.

The AMG G 63 ‘Crazy Colour’ Edition:

After 35 years of conquering lonely lands and crowded cities, winning accolades and

earning loyalty, Mercedes-Benz India launched an exclusive edition of the AMG G 63:

The Crazy Colour Edition. As the G enters its 36th year of production, Mercedes-Benz

now offers three additional and exclusive paint choices for the iconic off-roader’s

patrons.

These new colour package is available for customers wishing to give their AMG G-

Class an even more personal look. This unique level of custom-tailoring is made

possible by its handcraftsmanship. The ‘Crazy Colour’ Edition package with its

combination of distinctive colours and obsidian black add-on parts and colour co-

ordinated topstitching in the interior, lends the Mercedes-AMG G-Class an expressive,

stylish and imposing appearance and turns it into a visual delight.

The exclusive Crazy Colour AMG G 63 stands apart with a host of features including

three exclusive exterior paint finishes (solar beam, sunset beam and alien green), 50.8

cm (20-inch) AMG 5-spoke wheels in black, designo leather in black, AMG carbon fibre

trim and AMG performance steering wheel amongst others.

Exterior and interior design:

The Crazy Colour package lends the vehicle an expressive and stylish appearance

which enhances the imposing and personalized character and sportiness of the SUV.

Detachable parts such as the mirrors, front and rear bumpers, wheel arch extensions


and the ring around the spare wheel cover as well as the roof features obsidian black

enunciations, for all the colour variants. The interior topstitching is colour-matched to the

paintwork. The AMG G 63 ‘Crazy Colour’ Edition features 50.8 cm (20-inch) AMG 5-

spoke light-alloy wheels painted in matt black with a high-sheen finish.

The look and feel of the AMG G 63 Crazy Colour’s interiors is characterized by high-

quality contrasting topstitching finished in the colour of the exterior paint finish. The

coloured stitching features on the seats, centre console and dashboard, as well as on

the handbrake and beltlines and grab handles on the doors. Additional enhancement to

the interior comprises designo leather in black, AMG carbon fibre trim and the AMG

performance steering wheel.