Membership Net+1DISTRICT 12 LEADERSHIP TRAINING

OBJECTIVES Objective 1: To communicate District Goal of Net + 1 per Club Objective 2: To provide current Club statistics compared to goal Objective 3: To identify strengths in District on Membership Objective 4: To provide retention strategies Objective 5: To identify your District 12 Membership Liaisons

Membership Goal: Net + 1 What is Net + 1?

Each Club has a goal to increase its membership by Net + 1 per year Equates to Net + 2 over Biennium Starting point – Club membership numbers as of June 1, 2012

(Beginning of the Biennium) Monthly membership numbers against goal communicated.

Case Study - Goal of Net + 1 Club has 39 members as of June 12, 2012

First year goal (2012-2013) = 40 Second year goal (2013-2014) = 41

First Year (2012 – 2013) Adds 2 members Loses 9 members (did not renew)

Did the Club meet it’s objective? 39 + 2 – 9 = 32 - No

Current Club Goals and Progress (as of Feb. 18, 2014)

Area 1 Goal Actual Billings 46 42 Black Hills 67 82 Glendive15 14 Pierre Ft. Pierre 22 24 So. Black Hills 20 16 Spearfish 44 43 Sturgis 21 20

Area 4 Goal Actual Royal Gorge 24 21 Pikes Peak 30 24 Prowers Cty 23 29

Area 2 Goal Actual Cheyenne 26 38 Converse Cty 19 19 Fort Collins 15 26 Greeley 22 21 Laramie 52 59

Area 3 Goal Actual Boulder Cty 20 17 Denver 41 33 Denver II 26 25 Douglas Cty 19 24 Foothills-Bldr 30 28 Lakewood-Gldn 14 9

Retention Did you know?

It is cheaper to retain a member than to recruit a new one? When a Member is lost, two must be recruited to grow? When a Member is retained, new growth occurs with every new recruit?

Warning Signs: decline in attendance / committee involvement Why members choose to not renew

Don’t see value Club assumes member will renew (renewal efforts might be focused to

specific groups.) Not having good member activities – service projects Economics Loss of Interest Personal Circumstances New Members haven’t been involved early

Strategies Strategies

Personal Follow-up Value Members

Find out skills and ask them to take a task that they can do. Get to know your members individually Smile and say hi! Say “Thank You” Show you care - 50/50 to raise $ for member care

Recognize Honor for years of involvement / service Certificate of appreciation for a job well done. Recognize for accomplishments outside club.

Support from family – family night

Strategies Retention:

Successful membership is every member’s role! This is an IMPORTANT time – dues renewal in April/May

Don’t wait to find out if a Member is going to renew or not! What can I do?

Membership Committee – divide up retention and recruiting Ask members to participate

Calling members not attending Recognition event

Use training - mentor program / new member orientation – to retain your new members!

Learn from each other What are your best practices?

Black Hills – Expo event; well known & reputable in community Cheyenne – Ladies Night Out; planned membership event as part of Ladies Night Out event. Douglas County – Trivia Night; personal touch – meet for coffee with potential members Prowers County – International Women’s Day Roses

Resources Membership Training:

Mentor Program D12 Training was held July, 2013 Materials available on D12 website: www.zontadistrict12.org/training

New Member Orientation D12 Training was held January, 2014 Included a PowerPoint AND New Member Manual (that Clubs can customize). Materials available on D12 website: www.zontadistrict12.org/training

“Is there a Hole in your Bucket?” Presentation Given at 2013 Area Meetings Materials available on D12 website: www.zontadistrict12.org/training

Clubs – Best Practices Get to know other club membership chairs across the District! Ask them for ideas / best practices

District 12 Membership Team Membership Chair: Marcy O’Toole

Email: motoole48@comcast.net Area 1: Theresa Forbes

Email: tlarueforbes@hotmail.com Area 2: Michelle Ammerman

Email: michelleinwyo@gmail.com Area 3: Ann Hodgson

Email: johnannhodgson@att.net Area 4: Linda Hawkins

Email: flowerboutique86@hotmail.com