membership is dead? by belinda moore. the landscape of membership is about to change …...
TRANSCRIPT
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Membership is Dead?
By Belinda Moore
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The landscape of membership is about to change …
Dramatically.
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Baby Boomers are retiring
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5.3 million shoes to fill and only 4.4
million feet
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Skilled staff and volunteer leaders shortages are coming
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Creating strong member communities is critical for success
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Ad hoc volunteering is a critical segue between uninvolved and
involved members
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Often the most important
value in joining is intangible.
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Effective segmentation is
critical.
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Events are evolving
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How you communicate is as important as the message
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Social media is too popular and powerful to be ignored
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New technology creates significant opportunities
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Many Baby Boomers are resistant to making the
required changes
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0413 190 [email protected]
Belinda Moore© 2013
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