membership ileane smith dan smith. agenda 1.membership promotion 2.roster maintenance 3.questions
TRANSCRIPT
MembershipIleane SmithDan Smith
Agenda
1. Membership Promotion
2. Roster Maintenance
3. Questions
Participating Memberships continue to show steady
growth
Participating Membership Growth
24,051
24,611 24,
722
2008 2009 2010
“Maximizing Stakeholder participation to reflect the market”
This will add to high quality standards and market buy-in.
Benefits of Membership Promotion
• Increases technical expertise in a certain area
• Helps maintain a balance of interests
• Support development of new activity
• Increases international participation
• Introduce new stakeholders to the ASTM process
• Promote awareness of ASTM’s mission
Determine Focus of Campaign
• New Work Items
• Task Group Activity
• Significant revision to an existing standard
• Input from Staff Managers and Committee Officers
Audience for Distribution • Mailing List Rental
• List Swaps with Trade Associations
• Conference Attendees
• TPT Attendees
• Meeting Visitors
• Personal Invitations
Formats for Promotional Material
• Custom Landing Page
• Invitation Letter/Flyer
• Fact Sheet
• Ecard
Additional Strategies
• Invite a Colleague
• Meeting Visitors
• MoU Partner Ads
• Student Members
• One-on-One Engagement
Team Resources
• Staff Manager
• Member Promotion Manager
• Technical Committee Contacts
• Marketing Department
• Art Department
Technology• The most effective delivery takes
place if efforts are in both formats:−Hard copy
• More convenient for some companies
− Electronic • Easy and convenient• Instant delivery
Introduction to Roster Maintenance
• Used by membership secretaries and subcommittee chairs
• Used for assigning classification and voting privileges to new members and members that change employment
• Used for maintaining balance as the roster changes
• Used for creating membership reports for meetings
Roster Maintenance
View Pending Members
Sample New Member Application Notice
View Pending Members
Notification to New Member
Pull-down Menu of Membership Report Options
Roster by Individual
Producer Wait List
Balance Report
Membership Report Provides Information within Date Ranges
Excel Roster to Sort Information
Christensen, Scott T The Gallegos Corporation USER YES 04/01/2008Trimino, Humberto The Plycem Company GEN INT YES 10/01/2001Starks, G Michael Titan America PRODUCER YES 10/21/2005Fallon, Sean Tramex GEN INT YES 05/04/2006Menendez, Alicia Tree Island Industries PRODUCER YES 10/03/2007Solodkin, Sofya Tree Island Industries Ltd PRODUCER NO REDUNDANT INTEREST 03/28/2002Good, Larry E Trinity Erd GEN INT YES 05/06/2004Alvarez, Dennis A USG Corporation PRODUCER NO REDUNDANT INTEREST 08/09/2001Shipp, Paul USG Corporation PRODUCER YES 07/30/2003Mc Donald, David B USG Corporation PRODUCER NO REDUNDANT INTEREST 02/29/2008
Meeting Attendance Roster
Process for Handling New Member Applications
Member Application
Classification and Voting Status
• If a Classified Committee – review of company and major product or service provided− Would the member be considered a
producer, user, consumer (only on some committees), or a general interest according to the scope of the committee?
• Review of roster− Is there a member from this same voting
interest already on the committee with a vote?
− Subsidiaries
Balance of Interest
Producer
User &GeneralInterest
ASTM
Classified Technical Committees are balanced. Classified Technical Committees are balanced. No excess influence by any interest groupNo excess influence by any interest group
Producer Vote Wait Lists
• Created when the number of potential voting producers is greater than the number of voting user and general interest members combined.
• Producers are removed from the wait list and given votes when−New user and general interest
members are added as voting members
−Other producer members resign
Methods: Approving Applications
• Executive Subcommittee meetings
• Ballot of Executive Subcommittee
• Authority granted by Executive Subcommittee to Membership Secretary to approve applications between meetings−Action is subsequently reviewed
Website Tools• Membership
Orientation
• Invitation to a Colleague
• Membership Types & Benefits
• Renewing via Website
• Value of Membership Video
Information Tools for Members
