Friendly Roads (megobruligzebi.ge)Friendly Roads (megobruligzebi.ge)Safe roads for allSafe roads for all

TbilisiTbilisi20132013

Why do we need friendly roads?Why do we need friendly roads?

More than 1 million road traffic casualties each yearEighth leading cause of death globallyLeading cause of death for people between 15 and 29

years of ageCauses a loss of up to 3% of GDP

More than 1 million road traffic casualties each yearEighth leading cause of death globallyLeading cause of death for people between 15 and 29

years of ageCauses a loss of up to 3% of GDP

Accidents and Fatality Rates in GeorgiaAccidents and Fatality Rates in GeorgiaPeople per 10,000 vehicles during 2004-2012People per 10,000 vehicles during 2004-2012

Why so many traffic deaths and injuries?Why so many traffic deaths and injuries?

Vehicles in GeorgiaVehicles in Georgia

45% of all cars are between 11-20 years old and 40% are more than 20 years old;

No obligatory vehicle inspection (since 2004) or mandatory car insurance;

Increasing annual traffic growth at 8.7% in 2012

45% of all cars are between 11-20 years old and 40% are more than 20 years old;

No obligatory vehicle inspection (since 2004) or mandatory car insurance;

Increasing annual traffic growth at 8.7% in 2012

We need safe footpaths, safe crossingsWe need safe footpaths, safe crossings

Places that kill pedestrians and cyclistsPlaces that kill pedestrians and cyclists

JaywalkingJaywalking

ConsequencesConsequences

The road death rate of 13.4 per 100,000 people (2012) is at least 4 times higher than that of global leaders and amongst the worst in the World Bank Europe and Central Asia Region

Road traffic injuries are one of the top 10 causes of death - 605 deaths in 2012

The socio-economic cost of road crashes is estimated to be between 1%-1.5% of GNP

The road death rate of 13.4 per 100,000 people (2012) is at least 4 times higher than that of global leaders and amongst the worst in the World Bank Europe and Central Asia Region

Road traffic injuries are one of the top 10 causes of death - 605 deaths in 2012

The socio-economic cost of road crashes is estimated to be between 1%-1.5% of GNP

Key Key causescausesHazardous road infrastructure (“black spots”)Lack of education on safe driving behaviorLack of structured data collection on:

Local traffic hazards (black spots)Seasonal effects

AccidentsCauses:

SpeedingAlcohol consumptionInsufficient street lightingEtc.

Best practices

Hazardous road infrastructure (“black spots”)Lack of education on safe driving behaviorLack of structured data collection on:

Local traffic hazards (black spots)Seasonal effects

AccidentsCauses:

SpeedingAlcohol consumptionInsufficient street lightingEtc.

Best practices

- non monthly -

DECADE GLOBAL PLANDECADE GLOBAL PLAN

Five pillars for a Safe Systems approach

Road Safety Management

Safer User behaviour

Safer Roads & Mobility

Safer Vehicles Post-crash response

Decade Global Plan: Safer Roads & Mobility Decade Global Plan: Safer Roads & Mobility Pillar 2 – Indicators Pillar 2 – Indicators

Number of countries with a target to eliminate high risk roads by 2020

Number of countries with systematic safety audit/safety assessment policies in place

Number of countries with a defined allocation of funding for infrastructure safety

Number of countries implementing sustainable mobility programs

International Road Assessment Programme estimates that 1 million death and serious injuries per year can be prevented if 10% of all high risk roads are fixed

Number of countries with a target to eliminate high risk roads by 2020

Number of countries with systematic safety audit/safety assessment policies in place

Number of countries with a defined allocation of funding for infrastructure safety

Number of countries implementing sustainable mobility programs

International Road Assessment Programme estimates that 1 million death and serious injuries per year can be prevented if 10% of all high risk roads are fixed

““Megobruli GzebiMegobruli Gzebi”” (Friendly Roads) (Friendly Roads)

A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to:

Report hazardous traffic infrastructure and accidents in their area (e.g. potholes, insufficient street lighting, a lack of speed bumps close to a school etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email, Twitter and Facebook;Sign up for SMS and email alerts notifying them about hazardous traffic infrastructure in their area;Connect with local decision makers to jointly analyse and resolve local traffic hazards.

A mobile phone and web platform engaging citizens to:A mobile phone and web platform engaging citizens to:

Report hazardous traffic infrastructure and accidents in their area (e.g. potholes, insufficient street lighting, a lack of speed bumps close to a school etc.), using SMS, web input, the “Megobruli Gzebi” Smartphone app, email, Twitter and Facebook;Sign up for SMS and email alerts notifying them about hazardous traffic infrastructure in their area;Connect with local decision makers to jointly analyse and resolve local traffic hazards.

How does it work?How does it work?

Citizens report using SMS, web form, SafeDrive smartphone app, email, Twitter or Facebook

All reports are automatically analyzed and aggregatedAll reports are displayed on the SafeDrive web

platform:Interactive mapIntuitive data visualizationsPhotos and videos submitted by citizens

Citizens report using SMS, web form, SafeDrive smartphone app, email, Twitter or Facebook

All reports are automatically analyzed and aggregatedAll reports are displayed on the SafeDrive web

platform:Interactive mapIntuitive data visualizationsPhotos and videos submitted by citizens

How is the data being used?How is the data being used?

Resolution of local hazards – involving decision makers and participating citizens

Analytical reportsAdvocating safer roads with donors, local authorities

and citizens

Resolution of local hazards – involving decision makers and participating citizens

Analytical reportsAdvocating safer roads with donors, local authorities

and citizens

Friendly Roads Friendly Roads web & mobile phone toolweb & mobile phone toolmegobruligzebi.gemegobruligzebi.ge

Friendly Roads (megobruligzebi.ge)Friendly Roads (megobruligzebi.ge)Safe roads for allSafe roads for all

TbilisiTbilisi20132013