mega trends in tech - present and future and how they'll impact your top line
TRANSCRIPT
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Megatrends in TechGreg M. Collier, Business Development
FamilySearch
© 2015 by Intellectual Reserve, Inc. All rights reserved
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I’d like to kick off my remarks with a bit of a personal story
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Some Terms We’ll Be Chatting about
■ IoT
■ “Crowd Sourcing”
■ Big Data & Machine Learning
■ “Transparent Computing”
■ Social networks
■ Oh yeah… a little thing called mobile
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Internet of Things
Pretty much -‐ if it’s a “thing” -‐ someone will figure out how to connected it if
“it” hasn’t been already.
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Crowd sourcing
• Many eyes and contributions makes data more accurate.
• It eliminates single point of error. • Lowers the cost of acquiring data • The value is in the experience and how it leverages the freely given data
Think Waze
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Waze -‐ Crowd sourcing app. AWESOME experience
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Big data
Big data is an evolving term that describes any voluminous amount of structured, semi-‐structured and unstructured data that has the potenYal to be mined for informaYon.
In this context, the IoT will create 20x’s more data than human sources by 2020
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Machine LearningMachines and services that make sense out of big data
See: h[ps://gigaom.com/2015/02/04/what-‐happens-‐when-‐too-‐few-‐databases-‐becomes-‐too-‐many-‐databases/
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IoT + Crowd Sourcing + Big Data + Machine Learning [should]=
Transparent Computing The ‘future’ backbone of connectivity
Automation that makes my life simpler, more comfortable, efficient, without the need for me to
interact with any “thing”.
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Mobile
!Soc
ial!
Some charts from Henry Blodgett, Business Intelligence
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Ubiquitous connectivity for the entire human race is quickly becoming a possibility.
■ Within the next 10 years, anyone -‐ anywhere will have access to some form of connectivity.
■ Consequently, for the first time in history, all of mankind will have access to one another anywhere, any time.
■ That’s an incredible thought if you ponder it for just a minute.
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So this begs the question(s)….
■ Why should I care?
■ What does the social mobile trend have to do with transparent computing?
■ What on earth does this have to do with the family history vertical?
To illustrate: let’s shift gears for just a second…
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This is my Mum.
■ Born in Cape Town, South Africa
■ Immigrated to the US in 1958 leaving everything behind to never [permanently] return.
■ Graduated with honors in 1963 from Brigham Young University with a BA in Music. (She never graduated from high school). She went on to graduate with her MA in Music at age 50.
■ She’s shared very little about her childhood.
My mum. I really don’t *get* where she’s coming from :)
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But I really wish I could…..So how about a couple of cool scenarios to consider.
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What if “Family History Jarvis” came approached me on my car speakers on my ride home….
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This transformation has two parts:
■ Transparent computing is the back end.
■ The machine learning component previously discussed will eventually make itself into the user experience. Perhaps even sooner than later (think virtual reality + ML)
■ Mobile/Social will define the user experience
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So what’s changing?
■ Mobile platforms are more prolific than ever. That trend won’t end for a very long time
■ Social on mobile devices has become the new platform of The Internet
■ Newer generations will experience connectivity in ways that we’ve (up to now) thought was “out there”
■ The pace of innovation is growing at an unprecedented rate.
■ The more connected our world becomes, the more data becomes available. That means cheaper access to customers, data, and geos.
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Why should I care?■ The impact of mobility is happening now.
■ Social networks are the ‘new’ platform of The Internet
■ The growth rate is staggering.
■ The longer you wait to get on board, the higher your costs for on boarding will be.
■ Because there is a significant risk that your business model will become stagnant if you’re counting on subscription revenue and desktop platforms (if it hasn’t already).
■ Others will figure this out if you don’t.
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+ I love this Super Bowl ad. It does a great job in showing just how quickly things change….
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+So who will win the race?
Mobile
!Soc
ial!
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+A few final words
■ Hire people who *get* big data.
■ Hire people who know how to reveal context sensitive data SIMPLY on a mobile device.
■ Morph your business model around your new direction and commit to it long term. Acquire what you can’t develop fast enough to give you the competitive advantage.
■ Know your customers whoever and wherever they are.
■ K.I.S.S. Single purpose apps are the current rage.
■ Last, but most importantly, embrace that this deck will be irrelevant by the time you leave this room :)
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Thank youGreg M. Collier
Business Development
+1.801.319.0637
Find me on:
Facebook or LinkedIn
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Appendix
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So why does FamilySearch have a business development group?
■ We want to see the ecosystem grow to adjacent markets
■ We’d love to see the market grow and spur new innovation and fresh ideas that will attract all kinds of audiences and investors in all kinds of markets.
■ Because it helps us understand better what pressures new innovators and legacy companies alike are facing in:
■ Maintaining the status quo
■ What’s working and what’s not
■ Where ‘poking’ at different concepts is less risky than it is for our partners.
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Some of the Common Elements Business Elements on Mobile
■ Static ad supported.
■ Context sensitive audio/video ads
■ Think FHJ making travel reservations and the $$ opportunities there. The possibilities are endless
■ Mobile only
■ Based on social platforms
■ Carefully target your *growth* demographic and use the right platform to approach them where they are.
■ Consider phasing out subscription models. They can be kryptonite.
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+Now for something to ponder on:
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+Mobile data growth is off the charts
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Citations, Attributions & Sources■ http://www.fastcolabs.com/3009429/open-‐company/in-‐depth-‐how-‐to-‐pick-‐the-‐right-‐revenue-‐model-‐for-‐your-‐app
■ https://intelligence.businessinsider.com/the-‐future-‐of-‐digital-‐2014-‐edition-‐2014-‐12#
■ http://yourstory.com/2014/03/ultimate-‐master-‐list-‐revenue-‐models-‐web-‐mobile-‐companies/
■ https://www.facebook.com/business/overview
■ http://gizmodo.com/a-‐map-‐of-‐every-‐device-‐in-‐the-‐world-‐thats-‐connected-‐to-‐t-‐1628171291
■ http://www.pewsocialtrends.org/2014/03/07/millennials-‐in-‐adulthood/
■ http://venturebeat.com/2015/02/04/google-‐quietly-‐unveils-‐android-‐5-‐1-‐lollipop-‐shipping-‐first-‐on-‐android-‐one-‐devices-‐in-‐indonesia/
■ https://gigaom.com/2015/02/03/the-‐whole-‐world-‐is-‐sucking-‐down-‐mobile-‐data-‐like-‐its-‐water/