meet the principal dear prospective student, · as a record producer and artist he has featured on...

MEET THE PRINCIPAL

Martyn Ware is the Principal of Tileyard Education.

In his iconic career, he has written, performed and produced two Human League, two BEF and nine Heaven 17 albums.

As a record producer and artist he has featured on recordings totaling over 50 million sales worldwide, producing amongst others Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples.

He founded Illustrious Company with Vince Clarke in 2001 to exploit the creative and commercial possibilities of their unique three-dimensional sound technology, in collaboration with fine artists, the performing arts and corporate clients around the world. Clients include BP, the British Council, The Science Museum, The Royal Ballet, Amnesty International, the V&A Museum, Mute Records, BBC TV, the Royal Observatorya Greenwich, BAFTA, Museum Of London, Tate Britain. He created sonic architectural works in the British Pavilion at the Venice Architectural Biennale in 2006.

Martyn Ware

DEAR PROSPECTIVE STUDENT,

As Principal of Tileyard Education, I very much enjoy my role helping young people find their way through to a long-term and meaningful career in the ever-changing music industry. My career started over 40 years ago with experimental electronic pop in the early Human League, then onto creation of my production company British Electric Foundation and Heaven 17. My name has appeared as producer on over 60 million records worldwide, and I’ve been lucky enough to work with such diverse and iconic artists as Tina Turner, Terence Trent D’Arby, Erasure, Marc Almond, Mavis Staples, Billy Preston, Chaka Khan, John Lydon, Scritti Politti, Shabba Ranks amongst many others.

In addition, in 2000 I founded a 3D soundscape production company called Illustrious, which has led me into fields of work associated with architecture, sonic branding, world heritage and historical museum installations amongst many other unlikely but exciting areas. From the start, as THL, BEF and H17 I have looked after my own business interests and strategy, and how to relate to many clients in a positive way - and I intend to pass my knowledge on to our future MA students at Tileyard Education.

London is the world centre for the exchange of musical ideas and business - to borrow a song reference “If I

can make it there, I can make it anywhere...”

Whether you’re a performer, songwriter, producer or music entrepreneur,

friendships for life will be made, serious fun will be had, but most importantly, I honestly believe that TYE provides the best opportunity for music business career and knowledge growth currently available at masters level in the UK. Become part of our community, take your passion to a higher level, and be encouraged that you will be giving yourself the best chance to make a lifelong successful career in the music industry.

Please come and join us.

TILEYARD EDUCATION 2020/21 PROSPECTUS

ABOUT US Tileyard is the largest professional music community in Europe and is home to 100+ professional recording studios and more than 250 music and entertainment businesses including Mark Ronson, Lily Allen, The Prodigy, John Newman, Chase and Status, Maverick, Notting Hill Music, Marathon Artists, Sound Advice, Spitfire Audio, Tileyard Music, PLATOON and many more.

Tileyard Education is the latest addition to the group and has launched a post-graduate and professional training facility housing a world-class recording studio, tech lab, production songwriting rooms and a lecture space.

“Studying at Tileyard you’ll be surrounded by dozens of real-world creative music projects and people. The campus is buzzing with more than 1200 professionals so if you want to connect to what’s really happening in the music industry you can’t find a better place!”

Michael Harwood, Partner, Tileyard Music

The Tileyard ethos, in a word, is Community.

Since 2010 a creative community has formed organically at Tileyard through the mindful curation of Nick Keynes, Managing Director, Tileyard Studios. Producers, artists and songwriters formed the first cohort and within a few years, a dozen recording studios had been built and leased. An astonishing achievement on its own given the supposed downturn in the fortunes of the music industry. But the community continued to grow. More studios were built and support businesses started to see the benefit of being close to the talent so labels, publishers, managers, agents, PR and marketing services began to take root.

In this community coffees and conversations turn into partnerships and collaborations which turn into new songs, new recordings, new business and new friendships. People help each other out with equipment, experience, space and contacts. People rope each other into projects wherever possible.

People are Tileyard and Tileyard is Community at work.

TILEYARD EDUCATION 2020/21 PROSPECTUSTILEYARD EDUCATION 2020/21 PROSPECTUS

ON SITE COURSES

FOR SONGWRITERS AND ARTISTS

The MA Commercial Songwriting and Production, validated by Nottingham Trent University in partnership with Confetti Institute of Creative Technologies, is an industry-driven practical MA Programme that strikes a necessary balance between traditional creative songwriting and production practice and a critical evaluation of specialised tools, techniques, approaches and case studies unique to the current music and entertainment industries.

The programme is delivered entirely at Tileyard London, the largest independent music community in Europe featuring 90 recording studios, 250 music and entertainment businesses, 1200 creative industry professionals and the Tileyard Education Centre, putting you right at the heart of the industry.

As students, you will work on live commercial briefs throughout your studies and the programme includes the opportunity to pitch your Creative Songwriting Project to the Tileyard investment fund.

You will also benefit from exclusive access to regular, large-scale industry networking events, exceptional professional masterclasses, one-to-one electronic mentoring, work-based learning opportunities and the unrivalled social network at Tileyard London.

Artists producers and companies located at Tileyard include Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Dru Masters, Sean Hargreaves, Paul Whalley, Tom Fuller, Notting Hill Music, Spitfire Audio, Focusrite, PLATOON, Beats One, Breaking Fourth, The Script, The Narrative and many more.

“Be inspired and connect with international hitmakers, artists and businesses”Nick Keynes, Managing Director, Tileyard London

MA COMMERCIAL SONGWRITING & PRODUCTION

MODULES


TERM 1: FOUNDATION

- COMMERCIAL SONGWRITING 1- DEVELOPING VOICE & STYLE 1 - CREATIVE MUSIC MANAGEMENT - AUDIO PRODUCTION

60 CREDITS

TERM 2: DEVELOPMENT

- COMMERCIAL SONGWRITING 2- DEVELOPING VOICE & STYLE 2- WRITING TO COMMERCIAL BRIEF- IMAGE BRANDING & THE CREATIVE PROCESS60 CREDITS

TERM 3: CREATION

- CREATIVE MUSIC PROJECT60 CREDITS

COMMERCIAL SONGWRITING 1

This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

DEVELOPING VOICE & STYLE 1

A module that directly compliments Commercial Songwriting, providing students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and/or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support

CREATIVE MUSIC MANAGEMENT

Focusing on the interconnected activities and collaborative stakeholders in the production, distribution and marketing of commercially released music. The module begins with a mapping and critical evaluation of label, publisher and creative artist management and with an analysis of how the landscape is evolving and adapting to competitive dynamics. It continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points with case studies in both the physical and digital worlds. Students also have the opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard.

AUDIO PRODUCTION

This module is designed to provide you with the necessary skills to be able to manage, execute and deliver the practical production aspects of the course. You will learn the essential tools and techniques of modern production, exploring the typically used approaches within the pre-production and recording environments during the creative production process.

Study of relevant tools within the software landscape (i.e. Pro Tools, Logic, Ableton and other emerging DAW technologies), alongside recording techniques and microphone deployment plays a large part of this module. Activities will be conducted within relevant onsite Mac Suites and professional recording facilities at Tileyard Education.

the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.

FOUNDATION

CREATIVE MUSICPROJECT

This cap-stone module provides the student with an opportunity to consolidate their learning, experience and original thought into a collection of original songs to be recorded and performed (playback and/or live) in front of an A&R panel curated by Tileyard Music.

CREATION

COMMERCIAL SONGWRITING 2

This module provides students with a continuous weekly series of practical songwriting workshops that lie at the core of the programme. Layered over this practical foundation is a critical analysis of commercial songwriting techniques, case studies, genres and the practical evaluation of original works created by the students. It begins with a series of technical music and songwriting classes to bring everyone up to speed then delves into weekly analyses of differing songwriting examples coupled with the showcase and practical critique of original works created solo and in groups by the students.

DEVELOPING VOICE & STYLE 2

A module that directly compliments Commercial Songwriting, providing students with a range of theoretical and practical tools and techniques to develop a unique “voice” as a songwriter and/or an artist. Classes in vocal tuition, technique, range, style, power, dynamics for studio work, live performance, solo and group vocal work, confidence building and case studies of key works that highlight examples are designed to support

WRITING TO COMMERCIAL BRIEFS

A module of lectures, discussions, case studies and workshops exploring the creation and management of songwriting, compositions and productions to a commercial brief. Delivered by Tileyard Education Principal and founder of creative sound agency Illustrious, Martyn Ware, this module covers briefs from record labels, publishers, film and TV productions, advertising agencies, government and local authority major events, sporting events and corporate brand and event productions. Drawing on his own extensive international experience in the field alongside numerous guest lectures and case studies of commercially briefed productions the module is designed to offer students a varied and portfolio perspective on their commercial skill sets.

IMAGE BRANDING &THE CREATIVEPROCESS

This module looks at the principles and methods of creative process and visual identity in marketing practice. Students will learn the sociological and psychological aspects of visuals and their use in campaigns for marketing and promotion, practical shoot planning and management, creative marketing concepts and structured methodologies for idea generation. Image Branding And the Creative Process will be delivered using real world cases studies, guest lectures, workshops and multimedia resources.

the student’s abilities to write, record and perform original songs or to guide others to do so as a songwriter producer.

DEVELOPMENT

Initial classes will outline the assessment brief, requirements, timelines, deadlines and presentation panel process. Deliverables include a collection of between 6-10 original songs, written and recorded by the student, and an associated presentation of those works in an audio playback and/or live performance environment.

“Tileyard Education has helped me incredibly with my career!I have found integral parts of my team at Tileyard, I’ve made best friends for life and contacts that have stood with me since leaving. I also have a much better understanding of the industry and am a much more capable writer than I was before Tileyard.”

Carrie Baxter, 2019 Graduate

“

FOR INTERNATIONAL CAREERS IN MUSIC PRODUCTION

The MA Commercial Music Producer, validated by University of Wales Trinity Saint David is a one year, full time practical and industry-focused MA for the technically proficient, aspiring or established commercial producer.

You’ll be taught at Tileyard Education by professional writer-producers, engineers and industry executives. The MA Commercial Music Producer is a unique opportunity for you to harness the latest technical and creative production skills whilst learning from and collaborating with the extensive professional network based at Tileyard London, the largest independent music community in Europe.

As students, you will also work on live commercial briefs throughout your studies and the programme includes the opportunity to pitch your Creative Production Project to the Tileyard investment fund.

Artists producers and companies located at Tileyard include Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Dru Masters, Sean Hargreaves, Paul Whalley, Tom Fuller, Notting Hill Music, Spitfire Audio, Focusrite, PLATOON, Beats One, Breaking Fourth, The Script, The Narrative and many more.

“Be inspired and connect with international hitmakers, artists and businesses”Nick Keynes, Managing Director, Tileyard London

MA COMMERCIAL MUSIC PRODUCER

MODULES


CONTEMPORARYPRODUCTION TECHNIQUES

The Contemporary Production Techniques discipline is designed to provide you with the necessary skills to be able to manage, execute and deliver the practical production aspects of the course. You will learn the essential tools and techniques associated within modern production environments, exploring the approaches typically deployed within pre-production and recording environments during the creative production process. Study of relevant tools within the software landscape (i.e. Pro Tools, Logic, Ableton and other emerging DAW technologies), alongside recording techniques and microphone deployment plays a large part of this module. Activities will be conducted within relevant onsite Mac Suites and professional recording facilities at Tileyard Education.

COMPOSING AND ARRANGING

The Composing & Arranging discipline focuses on the use and application of musical concepts and techniques. Designed to embed music composition skills for technical professionals

THE MUSIC INDUSTRY LANDSCAPE

The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline

FOUNDATION

TERM 1: FOUNDATION

- CONTEMPORARY PRODUCTION TECHNIQUES - COMPOSING & ARRANGING - THE MUSIC INDUSTRY LANDSCAPE

60 CREDITS

TERM 2: DEVELOPMENT

- MIXING TECHNIQUES & SOUND DESIGN - SOUND DESIGN & CREATIVE MEDIA TECHNOLOGY - WRITING TO COMMERCIAL BRIEF- THE MUSIC INDUSTRY: MARKETING

60 CREDITS

TERM 3: CREATION

- CREATIVE PRODUCTION PROJECT60 CREDITS

from the production idiom, the study includes critical analysis of commercial composition techniques, case studies, genres and the practical evaluation of your own original works. Alongside this, you will begin to examine the theoretical framework of composition and explore its relationship to practice, including; chords, melody, harmony, countermelodies, musical hooks, harmonic and melodic rhythm and other rhythmic structures and arranging. Relevant software notation tools will be regularly utilised during the study.

variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents. Students have an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.

CREATIVEPRODUCTIONPROJECT

This module is the culmination of your Masters level studies and an opportunity for you to plan, research and ultimately create a major creative production project, which you will formally present to a panel of industry experts curated by Tileyard Music. The nature and scope of the project you undertake is entirely at your discretion and is an opportunity for you to combine theory and practice into a single portfolio of work. Throughout the module you will enhance your skills as both a researcher and music producer practitioner, through the design of a body of work that is based on a sound theoretical framework and linked to your main areas of production interests. The module is supported by an initial series of classes in academic research methods, critical and reflective analysis and project management techniques. You will also be allocated an industry mentor for the duration of the module who will help guide the development of your work. Meetings with your mentor will take place through a balance of monthly Skype and face to face meetings.

CREATION

MIXING TECHNIQUES& SOUND DESIGN

You will continue to extend your knowledge and theoretical understanding of commercial music production through the study of Mixing Techniques & Sound Design. This discipline explores the attributes and protocols associate with the application and deployment of mixing, synthesis, sampling and sound design techniques within the hardware and software landscape. Activities will be conducted within relevant onsite Mac Suites and professional recording facilities at Tileyard Education.

SOUND DESIGN & CREATIVE MEDIATECHNOLOGY

The Creative Media Technology discipline delivers study of the burgeoning maker and hacker landscape. Analysis of instrument creation, physical computing, micro controllers and creative coding for musical professionals is undertaken, alongside study of new ways of manufacture, crowdfunding, batch production and real world applications.


You will extend your knowledge and theoretical understanding of commercial composition through the study of writing to commercial brief. This discipline explores the nature of, and routes to, delivering commercial briefs from record labels, music publishers, film and TV productions, advertising agencies, games developers, corporate audio branding, multi-media convergence events and large scale government or local authority projects.

THE MUSIC INDUSTRY: MARKETING

A conclusion of The Music Industry discipline, Marketing provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign-driven marketing case studies.

DEVELOPMENT

“Tileyard has something a little magical going on. When it comes to the people I have worked with, learned from, and who I now call my friends, I have profoundly grown as both a professional and a human being.”

Gary Keane, 2020 Spitfire’s Scholarship Winner

“

FOR MUSIC MANAGERS, LABELS, PUBLISHERS AND ENTREPRENEURS

The MA Music Business is the perfect opportunity to immerse yourself in the largest independent music community in Europe, learning and practising the mechanics and strategies of labels, publishers, managers, agents, promoters, event organisers and new media entrepreneurs through first-hand case studies taught by industry practitioners based at Tileyard.

The MA is delivered at Tileyard London and at the UWTSD Oval campus, home to their business and MBA programmes. All modules are taught using current industry case studies and the programme includes the opportunity to pitch your Creative Business Project to the Tileyard investment fund.

The programme contains a voluntary, industry placement module to enable students to examine contemporary working practices, opportunities to pitch to the in-house record label On Top Records, exclusive access to Tileyard masterclasses, one-to-one industry mentoring, work-based learning opportunities and the annual social calendar of events and networking opportunities.

Artists, producers and companies located at Tileyard include Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Dru Masters, Ciaran Robinson, Charlie Arme, Michael Harwood, Sean Hargreaves, Paul Whalley, Tom Fuller, YK Koi, Lorenzo Cosi, Spitfire Audio, Focusrite, Notting Hill Music, PLATOON, Beats One, Breaking Fourth, The Script, The Narrative, Tileyard Music, Maverick, Marathon, Karma and many more.

MA MUSIC BUSINESS

MODULES


ECONOMICS, PLANNING AND FINANCE

20 credits / 40 hours tuition Assessment: Report The module provides students with a comprehensive and detailed foundation of managerial economics enhanced with lectures on the economics of global commercial entertainment. This module includes mapping and evaluation of current sources, routes and methods to financing creative projects.

LEGAL AND BUSINESS AFFAIRS

20 credits / 40 hours tuition Assessment: Case Study, Essay A module providing a detailed analysis of contracts, negotiation points and new business development strategies in the music and entertainment sectors, from a legal perspective. The module analyses current contracts for recording, publishing, management, live event, touring, festivals, new technology, IP licensing and start up business and creates a forum for discussion on strategies for deal brokering, negotiation and conflict resolution.


20 credits / 40 hours tuition Assessment: Portfolio, Reflective Summary The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents. Students

FOUNDATION

TERM 1: FOUNDATION

- ECONOMICS, PLANNING AND FINANCE - LEGAL AND BUSINESS AFFAIRS - CREATIVE MUSIC MANAGEMENT

60 CREDITS

TERM 2: DEVELOPMENT

- NEW TECHNOLOGIES IN MUSIC & ENTERTAINMENT - ENTERTAINMENT MARKETING - LIVE EVENTS MANAGEMENT - INDUSTRY PLACEMENT

60 CREDITS

TERM 3: CREATION

- CREATIVE BUSINESS PROJECT60 CREDITS

have an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.

NEW TECHNOLOGIES IN MUSIC & ENTERTAINMENT

20 credits / 40 hours tuition Assessment: Essay, Presentation This module explores and analyses the impact of new technology on the music and entertainment industries. This includes breaking down the components of the digital world, mapping key stakeholders and analysing start-up companies, platforms, applications and new technologies following the food chain of creation, production, distribution, marketing and sales. Case studies of start-up companies developing and adapting new technology for the music industry will be included alongside a new tech accelerator programme.

CREATIVE BUSINESSPROJECT

60 credits / 30 hours tuition Assessment: Report (12,000 words), Presentation This module provides the student with an opportunity to consolidate their learning into a business plan and investor presentation for a new product, service, or creative campaign. Initial classes will introduce the project and develop research skills. Deliverables include a full business plan, market research analysis, financials, any legal or IP ownership status, any prototypes or demo products or platforms, business team, timeline for deliverables, investor pitch and associated presentation. In addition to handing in their assessments for marking, students present their business case live to the Tileyard Studios investment fund.

CREATION

ENTERTAINMENT MARKETING

20 credits / 40 hours tuition Assessment: Report, Presentation The module provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign driven marketing case studies. It will focus on the sociological, psychological and consumer behavioural dynamics inherent in branding, promotion and

LIVE EVENTS MANAGEMENT

20 credits / 40 hours tuition Assessment: Portfolio A compact module providing a critical analysis and evaluation of the mechanics, income streams and associated costs of the live music, culture and event industry. The module will focus on managing individual live music concerts, UK and international touring, festivals, corporate and brand sponsored events, merchandising and the impact of digital technologies. Students will hear first-hand accounts of case studies from recent and current artists and other music professionals. A practical assessment will challenge students to host a live music event on site at Tileyard Studios.

INDUSTRY PLACEMENT

FORMATIVE: Students will research companies, prepare CVs and covering letters and interview for a voluntary industry placement within a creative music company based at Tileyard Studios. The placement will enable

DEVELOPMENT

“Tileyard Education was something more than just academia, it was a home within the music industry that provided me unique access to the professional world that no other university could offer”

Desiree Banugo, 2019 Key Production’s Bursary Winner

“



the communication of perceived value. New Technology in Music and Creative Entertainment.

the students to examine contemporary working practices, business set-up and strategy in addition to expanding their network of contacts and personal portfolio of work.

FOR SERIOUS MUSIC MARKETEERS

The MA International Music Marketing provides those aspiring to a career as music marketeers and label owners, with an unrivalled opportunity to harness creative, technical, business and industry skillsets while learning from and working with the largest independent music community in Europe.

“There is a serious shortage of quality music marketing graduates and postgraduates so this MA is designed to alleviate that.” Charlie Arme, Tileyard Music

This industry-centric course also includes regular, large-scale industry networking events, an unrivalled master class series featuring case study insights from many of the companies working with Tileyard, a one-to-one mentoring programme, an international industry placement module and access to the annual calendar of events held on-site at Tileyard London. Students work on live commercial briefs throughout their studies and the programme includes the opportunity to pitch your Creative Marketing Project to the Tileyard investment fund.

Artists producers and companies located at Tileyard include Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Dru Masters, Ciaran Robinson, Charlie Arme, Michael Harwood, Sean Hargreaves, Paul Whalley, Tom Fuller, YK Koi, Lorenzo Cosi, Spitfire Audio, Focusrite, Notting Hill Music, PLATOON, Beats One, Breaking Fourth, The Script, The Narrative, Tileyard Music, Maverick, Marathon, Karma and many more.

MA INTERNATIONAL MUSIC MARKETING

MODULES



The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents. Students have an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music

PRINCIPLES AND PRACTICES OF MARKETING

The module provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign-driven marketing case studies. It will focus on the sociological, psychological and consumer behavioural dynamics inherent in branding, promotion and the communication of perceived value. Students will benefit from guest lectures and network opportunities with design agencies and practitioners. The module is intended to help the development of entrepreneurial, business initiation, management and funding skills in addition to contextualising the creative marketing landscape.

IMAGE BRANDING & THE CREATIVE PROCESS

This module looks at the principles and methods of creative process and visual identity in marketing practice. Students will learn the sociological and psychological aspects of visuals and their use in campaigns for marketing and promotion, practical shoot planning and management, creative marketing concepts and structured methodologies for idea generation. Image Branding And the Creative Process will be delivered using real world cases studies, guest lectures, workshops and multimedia resources.

FOUNDATION

TERM 1: FOUNDATION

- THE MUSIC INDUSTRY LANDSCAPE - PRINCIPLES AND PRACTICES OF MARKETING - IMAGE BRANDING & THE CREATIVE PROCESS

60 CREDITS

TERM 2: DEVELOPMENT

- DIGITAL MUSIC MARKETING - SKILLS FOR THE CREATIVE WORKPLACE - INDUSTRY PLACEMENT

60 CREDITS

TERM 3: CREATION

- CREATIVE MARKETING PROJECT60 CREDITS

artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.

CREATIVE MARKETING PROJECT

This module provides the student with an opportunity to consolidate their learning into a business plan and investor presentation for the marketing of a new product, service, or creative industry campaign. Initial classes will introduce the project and develop research skills. Deliverables include a full marketing plan, market research analysis, financials, creative marketing processes, any legal or IP ownership status, prototype audio video content, demo materials, business team, timeline for deliverables, investor pitch and associated presentation. In addition to handing in their assessments for marking, students present their business case live to the Tileyard Studios investment fund. Students will receive personal supervision and mentorship and be encourage to collaborate with both the Tileyard and wider creative community to produce a substantial, inspired work.

CREATION

DIGITAL MUSIC MARKETING

This module of study looks at the skills required to create, manage and evaluate creative industry digital music and entertainment marketing campaigns. Students will appraise essential marketing principles and critique their application within industry. Digital Marketing provides students with a range of digital tools required to deliver cutting-edge campaigns and an awareness of project and financial management. The module will include lectures and workshops run by industry practitioners focusing on real world, creative entertainment marketing campaigns.

SKILLS FOR THE CREATIVE WORKPLACE

This module provides the tools and techniques of personal transferable skills with a view to improving workplace performance and employment prospects. You will develop the confidence to anticipate problems and find solutions, to work independently and with other people at all levels within the workplace, to plan things out before you start and complete the things you’ve started, namely to develop the

INDUSTRY PLACEMENT

On this module, students will research companies, prepare CVs and covering letters, interview for and complete an industry placement or internship within a creative music company based at Tileyard Studios or within the wider international music market. Short-term employment opportunities are pooled on an annual basis in London, Stockholm, Malmo, Copenhagen, Austin and Los Angeles and students are responsible for their own travel and accommodation to any chosen opportunity taken. The placement will enable the students to examine contemporary working practices, business set-up and strategy in addition to expanding their network of contacts and personal portfolio of work.

skills that employers want. Teaching is real world and project-based, linking theory with practice and contextualising workplace situations and challenges common to creative industry campaigns, project timelines, budgets and external client management.

DEVELOPMENT

“It sounded like the perfect course. All the modules I have studied and the people I have met so far, whether my fellow students, teachers or guest speakers were amazing. The community at Tileyard is amazing, I won’t find a place like this anywhere else, I love being there.”

Melina Tileyard Musics Bursary Winner

“

MA ENTERTAINMENT DESIGN

“Commercial music campaigns regularly generate over 100 designed artefacts. At Tileyard you’ll master these skills and build your future client base”. Steve Cole, Head of MA Design

The Tileyard MA Design, taught in partnership with Design Laboratory and interaction design practice Kin, provides those aspiring to a career in creative industry design with an unrivalled opportunity to learn, collaborate and connect with more than 1000 music industry practitioners based at Tileyard London.

The MA Design will create highly strategic and practical innovative designers, able to apply their skills across digital brand strategies, content creation and design services to the music and entertainment industries. The programme will provides students with an integrated and critically aware understanding of user-centric design methodology focused on digital, physical, creative strategies, platforms and techniques and an in-depth analysis of key stakeholder organisations in a global context.

While working inside the Tileyard MA Design Agency, students can earn income and build their client networks designing to live creative briefs year round. This industry-centric course also includes regular music networking events, a master class series on real-world case studies, work-based learning opportunities, a 1-2-1 industry mentoring programme and access to the annual calendar of events held at Tileyard London.

MODULES


THE INTERNATIONAL BUSINESS OF DESIGN

This module enables students to appraise and evaluate both contemporary and key historical design-related businesses. Students will benefit from guest lectures and network opportunities with design agencies and practitioners. The module is intended to help the development of entrepreneurial, business initiation, management and funding skills in addition to contextualising the design business land-scape.

DESIGN TECHNOLOGY

The Design Technology module develops competency with industry standard design tools, including the Adobe Creative Suite and website building applications in a workshop environment. Students will en-gage with live design briefs to encourage time management and best practice.

DESIGN PHILOSOPHY

The module provides a critical evaluation and analysis of historical and contemporary designers, and their relationship with the social, political, Economic and

TERM 1: FOUNDATION

- THE INTERNATIONAL BUSINESS OF DESIGN- DESIGN TECHNOLOGY - DESIGN PHILOSOPHY60 CREDITS

TERM 2: DEVELOPMENT

- DIGITAL MARKETING - DESIGN HACK - INDUSTRY PLACEMENT

60 CREDITS

TERM 3: CREATION

- CREATIVE DESIGN PROJECT

60 CREDITS

technological landscape. The module will also focus on the sociological and psychological aspects of visual communication and key design Principles and ideas. Creative Design Theory will be delivered using cases studies, guest lectures, workshops and multimedia resources.

FOUNDATION

DEVELOPMENT

DIGITAL MARKETING

This module of study looks at the skills required to create, manage and evaluate marketing campaigns on and offline. Students will appraise essential marketing principles and critique their application within industry. The module also provides students with a range of digital tools required to deliver cutting-edge campaigns and an awareness of project and financial management. The module will include lectures and workshops run by industry practitioners.

DESIGN HACK

Building on Design Technology, this module encourages students to explore new relationships between established design tools, technology and the physical world

with an enterprising ‘hacker’ approach. In a design workshop environment, skills in coding and making will be taught with a focus on the interaction with the design’s intended audience.

INDUSTRY PLACEMENT

Students will complete an industry placement or internship relating to their area of interest or specialism. The placement will enable the students to examine contemporary working practices, business set-up and strategy in addition to expanding their network of contacts and personal portfolio of work. The industry placement is intended to assist the student’s development of a major design project.

CREATIVE DESIGN PROJECT

Drawing on the creative, technical, business and soft skills developed during the programme of study, students will produce a Creative Design Project. This autonomous module will encompass the final term of study. Students will receive personal supervision and mentorship and be encourage to collaborate with both the Tileyard and wider creative community to produce a substantial, inspired work.

CREATION About Design Laboratory

Design Laboratory partners with visionary leaders to create brands, products, services and experiences that engage people and deliver results. Over the last 15 years, Design Laboratory has worked with some of the world’s most influential brands to define and create solutions that have a long-lasting impact.

About Kin

Kin is an interaction design practice. We are a team of designers, developers, makers, producers, and strategists based in London. We work on projects big and small for clients ranging from commercial businesses to cultural organisations. We have close links with education, and work regularly with academic institutions.

ONLINE COURSES

The MA Commercial Music Producer (Online Blended) is a one year, practical and industry-focused Master of Arts Degree, delivered via a combination of on-line interactive media and face-to-face delivery and is designed for the technically proficient, aspiring or established commercial producer seeking to learn interactively online, balancing their professional lifestyle and work commitments with a more flexible approach to study and career.

Students access Tileyard Education’s unique online tuition materials, interactive professional tutorials and industry mentoring while face-to-face teaching consists of a 10-day summer songwriting, production and business camp, delivered on site at Tileyard London. Students also work on live commercial briefs throughout their studies and the programme includes the opportunity to pitch a Creative Production Project annually to the Tileyard Investment Fund.

Producers and technical companies located at Tileyard include Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Sean Hargreaves, Phelan Kane, Dov Waterman, Ciaran Robinson, Paul Whalley, Tom Fuller, Dru Masters, YK Koi, Lorenzo Cosi, Spitfire Audio, Focusrite, PLATOON, Breaking Fourth, The Script, The Narrative and many more.

MA COMMERCIAL MUSIC PRODUCER (ONLINE BLENDED)

MODULES


TERM 1: FOUNDATION

- CONTEMPORARY PRODUCTION TECHNIQUES - COMPOSING & ARRANGING - THE MUSIC INDUSTRY LANDSCAPE

60 CREDITS

TERM 2: DEVELOPMENT

- MIXING TECHNIQUES & SOUND DESIGN - SOUND DESIGN & CREATIVE MEDIA TECHNOLOGY - WRITING TO COMMERCIAL BRIEF- THE MUSIC INDUSTRY: MARKETING

60 CREDITS

TERM 3: CREATION

- CREATIVE PRODUCTION PROJECT

60 CREDITS

CONTEMPORY PRODUCTION TECHNIQUES

The Contemporary Production Techniques discipline is designed to provide you with the necessary skills to be able to manage, execute and deliver the practical production aspects of the course. You will explore the essential tools and techniques associated within modern production environments, as we analyse the approaches deployed within the production process of several creative recording sessions. Study of relevant tools within the software landscape, alongside recording techniques and microphone deployment plays a large part of this module.

COMPOSING & ARRANGING

The Composing & Arranging discipline focuses on the use and application of musical concepts and techniques. Designed to embed music composition skills for technical professionals from the production idiom, the study includes critical analysis of commercial composition techniques, case studies, genres and the practical evaluation of your own original works. Alongside this, you will begin to examine the theoretical framework of


The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Case studies

composition and explore its relationship to practice, including; chords, melody, harmony, countermelodies, musical hooks, harmonic and melodic rhythm and other rhythmic structures and arranging.

FOUNDATION

used will be based in the UK and the wider international music scene, and will include both major labels and independents. Students are assessed on the formulation of a professional campaign for an independent music artist of your choosing, presenting a detailed analysis of key stakeholders, campaign timelines, budgets and marketing strategy.

DEVELOPMENTMIXING TECHNIQUES& SOUND DESIGN

You will continue to extend your knowledge and theoretical understanding of commercial music production through the study of Mixing Techniques. You will be guided though the process of mixing a track, and experiment with signal processing techniques to adapt and incorporate these methods in your own work.

SOUND DESIGN & CREATIVE MEDIA TECHNOLOGY

This discipline explores the attributes and protocols associate with the application and deployment of synthesis, sampling and sound design techniques within the hardware and software landscape.

CREATIVE MUSICPROJECT

This module is the culmination of your Masters level studies and an opportunity for you to plan, research and ultimately create a major creative production project. The nature and scope of the project you undertake is entirely at your discretion and is an opportunity for you to combine theory and practice into a single portfolio of work. Throughout the module you will enhance your skills as both a researcher and music producer practitioner, through the design of a body of work that is based on a sound theoretical framework and linked to your main areas of production interests. The module is supported by an initial series of classes in academic research methods, critical and reflective analysis and project management techniques. You will also be allocated an industry mentor for the duration of the module who will help guide the development of your work. Meetings with your mentor will take place through a balance of regular Skype meetings.

CREATION

THE MUSIC INDUSTRY: MARKETING

Marketing provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign driven marketing case studies.

This discipline includes analysis of instrument creation, physical computing, micro controllers and creative coding for musical professionals.


You will extend your knowledge and theoretical understanding of commercial composition through the study of writing to commercial brief. This discipline explores the nature of, and routes to, delivering commercial briefs from record labels, music publishers, film and TV productions, advertising agencies, games developers, corporate audio branding, multi-media convergence events and large scale government or local authority projects.

DEVELOPMENT

“The MA Commercial Music Producer Online has taken me to the next level. The content is digestible and thorough, the tutors really want the best out of you and are so supportive. It has helped me highlight the skills I needed to improve on and made me a much better music producer.”

Amit Dhiman, Current Student

Online Blended Learning Study

Online delivery uses interactive video content and supporting written materials, reinforced with live online conferences, video calls and workshops. Student learning is checked using a combination of:

• Self-assessed exercises• Peer-assessed exercises• Teacher/mentor marked assignments• Interactive tutorials

Coursework will include submissions in the form of:

• Written essays, reflective accounts and reports• Audio artefacts• Video presentations (live and pre-recorded)

Feed-forward and feedback is provided using a combination of discussion boards, written delivery and video/audio messaging. Support is also available via e-mail, live chat and video calls.

“

The MA Music Business (Online Blended) is a one year, practical and industry-focused Master of Arts Degree, delivered via a combination of on-line interactive media and face-to-face delivery and is designed for the creative industry experienced, aspiring or established music entrepreneur seeking to learn interactively online, balancing their professional lifestyle and work commitments with a more flexible approach to study and career.

Students access Tileyard Education’s unique online tuition materials, interactive professional tutorials and industry mentoring while face-to-face teaching consists of a 10-day creative music business camp, delivered on site at Tileyard London, the largest independent music community in Europe.

Creative industry companies and professionals located at Tileyard include Beats One, Ostereo, Spitfire Audio, Maverick, Mararthon Artists, Sound Advice, Budde Music, Focusrite, PLATOON, Breaking Fourth, The Narrative, Martyn Ware, Goetz Botzenhardt, Nikolaj Bjerre, Jon Kelly, Sean Hargreaves, Paul Whalley, Tom Fuller, Dru Masters and many more.

MA MUSIC BUSINESS (ONLINE BLENDED)

MODULES


TERM 1: FOUNDATION

- ECONOMICS, PLANNING AND FINANCE - LEGAL AND BUSINESS AFFAIRS - CREATIVE MUSIC MANAGEMENT

60 CREDITS

TERM 2: DEVELOPMENT

- NEW TECHNOLOGIES IN MUSIC & ENTERTAINMENT - ENTERTAINMENT MARKETING - LIVE EVENTS MANAGEMENT60 CREDITS

TERM 3: CREATION

- CREATIVE BUSINESS PROJECT

60 CREDITS

ECONOMICS, PLANNING AND FINANCE

20 credits / 40 hours tuition Assessment: Report The module provides students with a comprehensive and detailed foundation of managerial economics enhanced with lectures on the economics of global commercial entertainment. This module includes mapping and evaluation of current sources, routes and methods to financing creative projects.

LEGAL AND BUSINESS AFFAIRS

20 credits / 40 hours tuition Assessment: Case Study, Essay A module providing a detailed analysis of contracts, negotiation points and new business development strategies in the music and entertainment sectors, from a legal perspective. The module analyses current contracts for recording, publishing, management, live event, touring, festivals, new technology, IP licensing and start up business and creates a forum for discussion on strategies for deal brokering, negotiation and conflict resolution.


20 credits / 40 hours tuition Assessment: Portfolio, Reflective Summary The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents. Students

FOUNDATION

have an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.



CREATIVE BUSINESSPROJECT

60 credits / 30 hours tuition Assessment: Report (12,000 words), Presentation This module provides the student with an opportunity to consolidate their learning into a business plan and investor presentation for a new product, service, or creative campaign. Initial classes will introduce the project and develop research skills. Deliverables include a full business plan, market research analysis, financials, any legal or IP ownership status, any prototypes or demo products or platforms, business team, timeline for deliverables, investor pitch and associated presentation. In addition to handing in their assessments for marking, students present their business case live to the Tileyard Studios investment fund.

CREATION

ENTERTAINMENT MARKETING

20 credits / 40 hours tuition Assessment: Report, Presentation The module provides a critical evaluation and analysis of the principals and practices of marketing, both physical and digital, with specific reference to entertainment, youth, media and campaign driven marketing case studies. It will focus on the sociological, psychological and consumer behavioural dynamics inherent in branding, promotion and

LIVE EVENTS MANAGEMENT

20 credits / 40 hours tuition Assessment: Portfolio A compact module providing a critical analysis and evaluation of the mechanics, income streams and associated costs of the live music, culture and event industry. The module will focus on managing individual live music concerts, UK and international touring, festivals, corporate and brand sponsored events, merchandising and the impact of digital technologies. Students will hear first-hand accounts of case studies from recent and current artists and other music professionals. A practical assessment will challenge students to host a live music event on site at Tileyard Studios.

DEVELOPMENT



the communication of perceived value. New Technology in Music and Creative Entertainment.

“Study this MA while you keep your job going and still connect to our world class professional community!”

Harry Leckstein, MD

Online Blended Learning Study

Online delivery uses interactive video content and supporting written materials, reinforced with live online conferences, video calls and workshops. Student learning is checked using a combination of:

• Self-assessed exercises• Peer-assessed exercises• Teacher/mentor marked assignments• Interactive tutorials

Coursework will include submissions in the form of:

• Written essays, reflective accounts and reports• Audio artefacts• Video presentations (live and pre-recorded)

Feed-forward and feedback is provided using a combination of discussion boards, written delivery and video/audio messaging. Support is also available via e-mail, live chat and video calls.

“

TILEYARDCALLING

CAMPUS LIFE

The Tileyard campus sits just off of York Way at the northern end of the new Kings Cross creative quarter, a 10-minute walk from King’s Cross station passed the head offices for Universal Music Group, YouTube, PRS, Google, The Guardian and Central Saint Martins. This bustling and ever-expanding development is an exciting place to check out live nights, mingle with artists, and enjoy some great bars and cafes. Tileyard London is spread out across 180,000 square feet but is a like a tucked-away community of creatives, isolated from the noise and bustle of the city outside. Tileyard is home to 90+ recording studios, as well as over 120 businesses and over 1200 professional creatives. This is what a true creative collective looks like, with hundreds of complementary and like-minded producers, songwriters, artists, labels, managers and creative entrepreneurs creating content, sharing ideas, collaborating on projects, pitching for new business and ultimately reducing their overheads through collective, shared resources. The power of many.



On our campus, we have some great spaces for you to break-out and enjoy a mingle or a meeting. The Vinyl Cafe is at the very heart of the creative community. A perfect place for students to unwind and mingle. With a daily mix of breakfasts, specials and artisan coffee it is the perfect place to dine or host an important meeting. Tileyard Education collaborates with the Vinyl Cafe throughout the academic year to host student events. The Gallery is a multi-functional event space on site. Used for seminars, masterclasses and live playback sessions. Used by the wider community for bookings and external seminars, it is also a great space with a rich programme of other activity for students to get involved in. Two Tribes Brewery is our newest neighbour with the on-site live brewing of their full range of beers and rotation food truck, it’s a great space to grab a bite or a cold beer. Two Tribes partner with Tileyard Education in the delivery of a lot of our extra-curricular programming, including showcases, live nights and networking events. We believe Tileyard Education provides aspiring creatives and entrepreneurs with a unique opportunity to study with and alongside this vibrant and diverse professional community. We look forward to seeing you here.

SONGWRITING CAMPS


Songwriting Camps are a unique and interactive experience for songwriters and music producers to collaborate and to write specifically to an active brief each day. Your music could be placed as songs in film, TV, advertising trailers or pitched to major record labels and established or up and coming artists. For anyone serious about a career in songwriting, camps are a great place to start.

As part of your degree you will attend 3 songwriting camps, writing with your peers, Tileyard professionals as well as international producers.

“As A&R Manager for Tileyard Education, I’m really proud of the success of our songwriting camps. Collaborators should expect to leave with at least 4 professionally mixed/mastered tracks to add to their portfolios. 100%, that’s every single writer on our 2020 online summer songwriting camp signed a single song deal. On our international songwriting camp in Marrakech 2020, we signed a whopping seven songs to a major publisher.”

Jamie Searls, Admission and A&R Manager

“

““Tileyard has helped me develop the skills that I already had, but I feel like I got some good contacts and opportunities like writing to the live briefs etc...I feel like I can come back al the time. I’ve been back for sessions and I feel like I always have that contact like receiving emails about whats on...”

““Tileyard has provided me with some very helpful tools, knowledge and experience to start my career in the music industry. Not only did I successfully complete my master’s degree but they also linked me with a mentor and an artist manager to learn from their experiences and learn more about the UK music industry.”

Steffi Stroker,MA Music Business

Benedetta Atti,MA Commercial Songwriting and Production

EVENTS


We run over 52 events a year online and offline, and growing. Being a student at Tileyard Education gains you exclusive invitations to our range of masterclasses, A&R sessions, songwriting circles, music industry days, live showcases and connector days.

STUDENT SUPPORT


Suzanna Storey is the Staff and Student Support Manager at Tileyard Education. She spent many years working in various creative sectors as well as being qualified in hypnotherapy and counselling skills, and specialising in mental health within the entertainment industry.

With over 10 years experience in film and music – as well as a number of years within the corporate and public sector – Suzanna is now focussed on one to one development with artists and songwriters, helping to unlock their full potential.Suzanna has a unique understanding of the psychology of the creative brain, enabling her to connect with and understand individuals on a deeper level.

Suzanna believes in mental wealth; by empowering oneself with knowledge and embarking on a healing journey, we can not only overcome areas of life we struggle with, but we can connect to our truest identity. Suzanna has helped artists and creatives overcome anxiety in songwriting sessions, discover their true voice, overcome imposter syndrome and put down self limiting beliefs.

Students will be offered a range of free mental health and wellness masterclasses covering topics such as imposter syndrome, anxiety and navigating and coping with change.

Students can also book 121 sessions if they feel they need a safe place to talk about any academic or personal struggles that may be impacting their ability to study. The Pastoral and Academic team work closely together to support each student through their study journey to ensure they achieve the success they desire.

TUTORS

SISTER BLISS

Together with iconic frontman Maxi Jazz and producer Rollo Armstrong, she formed Faithless: one of the most successful electronic acts with a career spanning 17 years, that included 8 albums (3 at number 1), and six top 10 singles. To date, Faithless have sold in excess of 15 million records worldwide and have played live to millions across the world, headlining festivals, stadiums and arenas. The genre-spanning band have collaborated with acts such as Boy George, Cat Power and Dido, never conforming and moving effortlessly across an eclectic range of genres.

MEET THE TUTORS

STEVE COLE

Steve Cole is a creative professional with a wealth of experience in design, communications and PR in the music industry. Steve also works for Expansion records, working on releases and marketing, and is an Associate Lecturer at University of the Arts. Steve’s experience working for PRS For Music has given him a full-circle view of the music industries opportunities and pathways.

HARRY LECKSTEIN

Managing Director of Tileyard Education and a creative industry executive, digital music business pioneer and project director with 30 years experience in the music, television, social enterprise and higher education sectors.

He joined Eunite in 1999 where he built the first internet radio stations and streaming media applications in the UK and, following the successful sale of the company, founded the youth music social enterprise Urban Collective in 2004 which ran in five cities across the UK for eight years and was twice nominated for Best Social Enterprise by Edge Upstart Awards for projects including “Inferno-A Hipopera” which won Best Narrative Short, Chicago International Hip Hop Film Festival and a Community Channel Best Programming award.

MICHELLE ESCOFFREY

Award Winning British Singer, Songwriter and Vocal Producer,Michelle is celebrated as one of the UK’s most respected songwriters.

Ivor Novello Award winner for her song ‘Just A Little’ 2002 PRS Most Performed work, also chosen as part of PRS’ ‘Songs Of A Century’, a selection of the top 100 British songs from the last century. She has penned songs for Tina Turner, All Saints, Beverley Knight, Artful Dodger and worked on vocal arrangement and production for Rod Stewart song ‘Human’ and performed with Artists Stevie Wonder, George Michael and more. She has had recent hits around the world for international artist Nabiha (single sat on the top of the airplay charts in Denmark for 40+ weeks) and SHINee (The last mini album was number 1 in 6 countries in 2015).

DAVID LAUDAT

David Laudat has had a successful career as a session vocalist, both as a lead singer (The Bucketheads, Hustler’s Convention, Love City Groove, Cosmos, D&G), and backing vocalist David moved into vocal coaching.

He has appeared throughout two seasons of The X Factor as a judge’s expert, followed by shows for E4, MTV & Channel 5 among others.

Since then he has worked extensively in artist development for both private clients and record companies in a freelance capacity and continues to travel the UK, providing masterclasses at music colleges including LIPA, ACM, Access to Music and BIMM.

CIARAN ROBINSON

Ciarán Robinson is an audio engineer with over 25 years experience including productions for Fireapple Red, Oliver Torr, March of the Raptors. He’s taught at leading contemporary music institutes such as BIMM, SSR and SAE, and he’s currently Head of MA Commercial Music Producer at Tileyard Education.

He has worked in almost every area of the industry, covering everything from live engineering, mixing & recording & studio design, to film, TV and game sound. Ciarán has lectured in audio production for over 20 years and has developed & delivered courses on Pro Tools, Game Audio, Studio Engineering & Post Production. His students have gone on to work with Coldplay, Biffy Clyro and Stereophonics to name a few.

You can apply to Tileyard Education’s MA courses by emailing us at [email protected] to asking for an application form or by filling out the application form on the relevant MA course page on the website.You can also call us to speak with a course advisor in case you need any help with your application or have some questions you’d like to ask us.

We will notify you once we’ve received your application and, if successful, we’ll invite you to an interview, either in person or via Skype. After the interview, we will be in touch either offering you a place or suggesting how you can develop your skills further to meet the required standard. Please, ensure to do everything you can to make your application shine as this will not only be essential to get you on the course, but it could also award you a bursary or scholarship from one of our partners!

We encourage anyone interested in Tileyard Education to book into one of our Open Days and get a feel for the environment and community. Starting at 17:00 and lasting for just two hours, ticket holders receive a free tour of Europe’s largest professional music community and Tileyard Education, followed by a short presentation and Q&A session.

HOW TO APPLY



Applicants accepted onto any of our Master courses are able to get a Postgraduate Loan to help with course fees or living costs.

You can apply for a maximum of £10,906. All EU citizens are eligible.

You can read more or apply easily here: https://www.gov.uk/masters-loan

Our 2020 tuition fees are as follows:

MA Songwriting and Production: £10,900MA Music Business: £10,900MA Commercial Music Producer: £10,900MA International Music Marketing: £10,900MA Design: £10,900MA Commercial Music Producer (online): £9,850MA Music Business (online): £9,850

All students accepted on our MA programmes are considered for bursaries and scholarships by our partners.

Winners are chosen based on their personal statement and (where applicable) their music submitted during the application process.

Previous companies that took part in our bursaries and scholarships scheme include: Spitfire Audio, Tileyard Music, Key Production, Marshall Records, Arturia, Aston Microphones, Music Gurus, Yamaha, Autonomy Music Group and Devialet Audio.

BURSARIES & SCHOLARSHIPS


During the COVID-19 epidemic, all Tileyard Education programs this academic year will be taught using a combination of on-campus and on-line delivery. Additional measures may need to be implemented as we react to current events. On-campus delivery:Class sizes have been reduced to allow for appropriate social distancing measures in all teaching spaces. Please follow all guidance provided on site at your enrolment/familiarisation session. On-line delivery:Some classes will be delivered online using a combination of live “virtual room” sessions, and pre-recorded video. This will allow us to free up more studios and rooms for you to book outside of class time for writing, recording and business practice. We understand that one of the reasons that you have chosen to study at Tileyard Education is to be part of the professional community, and to make use of the school resources. Access to writing, study and meeting rooms as well as Tech Labs is available throughout the year and we will be taking every step to ensure that you still get the full Tileyard experience during your time with us.

BLENDED DELIVERY - COVID19


TILEYARD NORTH


Tileyard North, a 135,000 square ft site compromised of 5 abandoned Victorian Mill buildings, is being prepped for regeneration to put Wakefield on the map as the ‘new creative destination in the North of England.’

The regeneration plan will convert the space into a mixed-use, inclusive, creative and cultural cluster, with a focus on commercial, community and education. Tileyard North is situated directly opposite The Hepworth Gallery, titled “Museum of the Year 2018” and “The most significant and exciting place for sculpture in Europe”. The site will will filled with music studios, production and office spaces, contemporary street food, bars, restaurants and event live spaces.

As it stands, Tileyard Education will be one of the first clients to move in in 2021. Students who prefer to continue their studies in the North of England will now have the option to do so, whilst still being immersed in the largest creative community in Europe. You can find out more on Tileyard North’s exciting progress on Tileyard North’s website here.

[email protected]

3, Acorn, Tileyard Studios, London N7 9BN

@tileyarded

meet the principal dear prospective student, · as a record producer and artist he has featured on...

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