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MEET THE NEW CALGARY HERALD 2016 MEDIA KIT CALGARYHERALD.COM

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Page 1: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

MEET THE NEW CALGARY HERALD

2016 MEDIA KITCALGARYHERALD.COM

Page 2: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

2016 MEDIA KITCALGARYHERALD.COM

Page 3: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

Postmedia has invested significantly in research, technology, storytelling and product development

over the past three years. With your audiences and our audiences in mind, we are proud to unveil the

fully reimagined news media brand —the new Calgary Herald.

ResearchIn 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their

behaviours and preferences in consuming news and information on smartphones, tablets, websites

and in print. This proprietary study provided us with unparalleled insights into the media consumption

habits of Canadian audiences. We have used these insights to create a suite of news media products

that speak to our different audiences in new ways.

StorytellingFor over 130 years the Calgary Herald has focused on local news and local audiences. With this

revolutionary redesign the Calgary Herald continues to do so in compelling and innovative ways.

Utilizing the unique characteristics of each platform, and driven by our research, the Calgary Herald

is customizing the storytelling experience for audiences by platform.

Product DevelopmentPostmedia has created differentiated, distinctive and dynamic products across our four platforms to

connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging

experts in user-experience and design, Postmedia reimagined the new Calgary Herald with elegant

and engaging print, web, smartphone and tablet products.

REIMAGINE YOUR NEWS

3

Page 4: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

2016 MEDIA KITCALGARYHERALD.COM

A BOLD TRANSFORMATIONWith a bold transformation and a complete reimagining of news media, the Calgary Herald has

changed how it creates and delivers content to audiences. This new approach focuses primarily

on local news and platform-driven storytelling to bring the right audiences at the right time to

our advertisers.

The Calgary Herald’s content reaches half-a-million residents of Canada’s energy capital each week.

For over 130 years the Calgary Herald has been Calgary’s choice for news and information, keeping

readers informed with in-depth analysis and context. With revitalized products across all four

platforms, readers will engage with stories differently, on different platforms, at different times

throughout the day.

Conceptual RedesignThe newspaper’s redesigned masthead combines the original

nameplate with a symbolic version of Calgary’s iconic mountain

skyline. Capturing the deep blue of our prairie skies, the masthead

is a fresh, instantly recognizable design element that will carry

across print, web, smartphone and tablet platforms.

Page 5: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

5

Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads

what on which platform, the Calgary Herald’s four-platform strategy connects readers to what they care

about most and is fully tailored to their reading habits. We continue to offer compelling news and

information with powerful insight and analysis for a distinctive, differentiated and dynamic experience

on every platform.

Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a

compelling reader experience. Unique advertising opportunities are available for print, web, smartphone

and tablet to give brands extensive options for unique engagement with their target markets.

PLATFORMS

Page 6: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

2016 MEDIA KITCALGARYHERALD.COM

Page 7: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

PRINT

7

Print readers have a deep emotional connection with their newspaper. Their daily morning routine

requires personal time to start their day knowing what’s happening in the world and in their city.

The Calgary Herald is their daily briefing on the happenings in the oil patch and beyond, with engaging

storytelling and bold photography all contained within a fresh new design.

Primary Target AudienceHHI: $80K-$100K

Marital Status: Married

Education: Post-secondary

Buying Power: High

DesignBeautifully redesigned and easily navigated, the new Calgary Herald newspaper provides a strong

local focus up front, with insights and analysis on the news that matters to readers.

The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes

strong local content backed by a comprehensive daily package of national and international news in

the National Post section. It features some of the best commentary from noted columnists including

Christie Blatchford, Andrew Coyne, Robert Fulford and Michael Den Tandt.

Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.

New design formats have been created to tell stories in compelling ways and audience research will

help direct content selection.

• Morning readers

• Empty-nesters

• Print is a habitual and lifestyle choice

• Most likely to be a Postmedia loyalist

• Highest growing audience to engage on social media

• High audience crossover with desktop

Page 8: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

WEB2016 MEDIA KITCALGARYHERALD.COM

Page 9: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

This dynamic one-stop shop for all things news is the very hub of the

Calgary Herald. Here readers will find breaking news twenty-four hours a

day from across the Postmedia network, from the latest headlines to sports to

entertainment, in a dynamic responsive design that is optimized for all devices.

Primary Target AudienceHHI: All

Marital Status: Everyone

Education: Varied

Buying Power: Mixed

DesignAlways on and always up-to-date, the Calgary Herald website is the hub of news

for our readers, providing the broadest and most comprehensive information.

The new responsive design is easier to navigate with tagged, indexed, and

organized content that is sectionalized for a search-driven audience.

Breaking news, analysis, opinion and features create a simple, efficient and

aesthetically pleasing experience for audiences and advertisers.

The emphasis is on local coverage, supplemented by national and international

content curated and managed by a central Postmedia news desk. Each piece

of content is optimized for the web through related links, photo galleries

and multimedia.

9

WEB

• Engaged multiple times throughout the day

• Broad demographics and interests

• Heavily influenced by referrals

• Good audience crossover with all platforms

Page 10: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

2016 MEDIA KITCALGARYHERALD.COM

Page 11: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

11

TABLET APP

• Evening readers

• Comfortable with technology

• Likely to make an online purchase

• Moderate social media use and commentary

• Most read to pass time or for general interest

Published 7 days a week, our Calgary Herald tablet app features news and

information from both our print edition and website. Released in the mornings and

updated throughout the day, the tablet app features local, national and world news,

as well as articles from readers’ favourite sections such as Business, Arts and Life,

Opinion and Sports.

Primary Target AudienceHHI: $100K+

Marital Status: Married

Education: Post-secondary

Buying Power: Very high

DesignComplimented by photo galleries and videos, the Calgary Herald tablet app delivers

a comprehensive look into the day’s top stories, available first thing in the morning

while ideal for that lean back experience at the end of the day.

Available on iOS, the tablet app is identified by a new icon as well as a new

masthead, reflecting the new Calgary Herald brand identity.

Page 12: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

2016 MEDIA KIT

SMARTPHONECALGARYHERALD.COM

SMARTPHONE

Page 13: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

Young and on-the-go, the Calgary Herald’s mobile audience expects their news at their fingertips. With an

emphasis on local content updated in real time, stories are crafted for the small screen with features such

as audio, video, and photos for quick snippets of information delivered with a distinct personality and voice.

Primary Target AudienceHHI: All

Marital Status: Half are Single

Education: High School +

Buying Power: Moderate

DesignOur redesigned smartphone app for both iPhone and Android is designed with a specific approach to fit

the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and easy

consumption.

The mobile app includes a live, local news service that connects readers to the crucial information of the

day—when it happens and when they need it.

It is focused on what’s happening now in Calgary with story summaries, pictures, maps, audio and video

elements that are optimized for sharing.

Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Calgary’s

mobile audiences with the quality and credibility readers have come to expect from the Calgary Herald.

SMARTPHONE APP

• Plugged in, on-the-go audience

• Strong contingent of students and new grads

• Most comfortable with new technology

• Most active on social media and likely to comment

• Most likely to buy online

SMARTPHONE13

*The iPhone app is now enabled for the Apple Watch.

Page 14: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

AD SIZES: PRINT

IN THE SPOTLIGHT

GET RESULTS

FUNDAMENTALSHanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

2016 MEDIA KIT

Print Ad Sizing:To create consistency across

our brands and to simplify

campaign booking we have

adopted a modular layout.

This gives our clients flexible

advertising positions and

creates a better experience

for our loyal readers.

Custom Ad Sizes:

Speak to your sales

representative about custom

ad size opportunities.

TAKE OWNERSHIP

CALGARYHERALD.COM

Page 15: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

Hanging BannerW10.340" x H1.429" W26.264 cm x H3.630 cm

Regular BannerW10.340" x H2.857" W26.264 cm x H7.257 cm

Full PageW10.340" x H20.500"W26.264 cm x H52.070 cm

3/4 PageW10.340" x H15.357"W26.264 cm x H39.007 cm

3/5 VerticalW6.144" x H20.500"W15.606 cm x H52.070 cm

1/2+W8.242" x H14.286"W20.935 cm x H36.286 cm

1/2 VerticalW5.095" x H20.500"W12.942 cm x H52.070 cm

1/2 HorizontalW10.340" x H10.214"W26.264 cm x H25.944 cm

1/3 VerticalW5.095" x H13.643"W12.942 cm x H34.653 cm

1/3 HorizontalW10.340" x H6.786"W26.264 cm x H17.236 cm

1/4 VerticalW5.095" x H10.214"W12.942 cm x H25.944 cm

1/4 HorizontalW10.340" x H5.071"W26.264 cm x H12.880 cm

1/7 VerticalW4.046" x H7.357" W10.278 cm x H18.687 cm

1/7 HorizontalW5.095" x H5.857" W12.942 cm x H14.877 cm

In The Spotlight

Get Results

Fundamentals

Contact Information*For Ticker Banner front sections, please contact a Sales Rep

2/3 HorizontalW10.340" x H13.786"W26.264 cm x H35.016 cm

2/3 VerticalW8.242" x H17.071"W20.935 cm x H43.360 cm

1/5 PageW4.046" x H10.214"W10.278 cm x H25.944 cm

1/6 PageW5.095" x H6.786" W12.942 cm x H17.236 cm

1/8 PageW4.046" x H6.429" W10.278 cm x H16.330 cm

1/10 Page W2.997" x H6.786" W7.613 cm x H17.237 cm

1/2 BannerW5.095" x H2.857" W12.942 cm x H7.257 cm

Ticker Banner*W10.340" x H0.714" W26.264 cm x H1.814 cm

Correction/TeaserW1.948" x H2.286" W4.949 cm x H5.806 cm

2 x 2W1.948" x H1.429" W4.949 cm x H3.630 cm

Frequency SpecialW4.046" x H4.286" W10.278 cm x H10.886 cm

Business CardW2.997" x H2.143" W7.613 cm x H5.443 cm

Big BoxW4.046" x H2.857" W10.278 cm x H7.257 cm

1/16 PageW2.997" x H4.286" W7.613 cm x H10.886 cm

Double PageW21.680" x H20.500"W55.067 cm x H52.070 cm

1/2 Double PageW21.680" x H10.214"W55.067 cm x H25.944 cm

Take Ownership

MODULAR AD SIZES2014

15

*Ticker Banner and Big Box unavailable for A1 sections. For inside sections, please contact a Sales Rep.

Page 16: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

AD SIZES: DIGITALWEB AD SIZES

TABLET AD SIZES

SMARTPHONE AD SIZES

2016 MEDIA KIT

Digital Ad Sizing:To create consistency across

our brands and to simplify

campaign booking we have

standardized our ad units.

This allows our clients to

develop innovative creative,

while ensuring a superior

user-experience for our readers.

Custom Ad Sizes:

Speak to your sales

representative about custom

ad size opportunities.

**Refer to detailed SpecsCALGARYHERALD.COM

Standard Leaderboard728 x 90

Standard Billboard970 x 250

970 x 60

Pushdown970 x 90 / 970 x 415

Filmstrip300 x 600

Banner 768 x 90 | 1024 x 90

Full Page Ad768 x 1024 | 1024 x 768

Big Box300 x 250

Pre App Interstitial320 x 480**

Page 17: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

17

*A variety of HPTO advertising opportunities are available including video pre-roll and channel takeovers.

Big Box300 x 250

Premium Leaderboard1200 x 90

Premium Billboard1200 x 250

Master/Companion728 x 90 + 300 x 250

Tallblock300 x 600

Pre-Roll.7 - .15 - .30 secs

Wallpaper Home Page Takeover*

Portrait300 x 1050

Top Layer Adup to 1000 x 1000

Small Box235 x 196

Pre App Interstitial768 x 1024 | 1024 x 768

Banner320 x 50Mobile opt only

Adhesion 320 x 50Mobile opt only

Pull320 x 50Mobile opt only

Slider320 x 50Mobile opt only

Page 18: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

Extensive reach and hyper-local targeting options are available to you through our proprietary audience targeting

and analytics services. Print, web, smartphone and tablet each provide unique user-experiences throughout the day.

Whether it’s flipping through the newspaper in the morning, or swiping through content at night, our four platforms

deliver engaging marketing solutions that connect with your audience.

2016 MEDIA KIT

AUDIENCE TARGETING

Geography• National

• Provincial

• City

• Postal Code

Context• News Brand

• Homepage

• Section

• Sub-section

• Keyword

Sponsorship• Takeover

- Homepage

- Section

- Sub-section

Technology• Language

• Manufacturer

• Device Type

• Capabilities

• Connection

Standard Targeting

Audience Buying SolutionsBehavioural Your customer’s interests are diverse, but marketers can capture the right audience even outside traditional

segments. Behavioural targeting allows advertisers to deliver relevant ads to specific audience segments based on

behaviour and interests. This form of cookie-based targeting uses historical user preference and parameters

to serve ads to users based on their online activity.

RetargetingSometimes consumers don’t convert right away. That’s why we offer retargeting opportunities to drive your

customers through the conversion funnel. Retargeting allows us to tag users and advertise to them again,

after they have expressed interest in your brand.

CALGARYHERALD.COM

Page 19: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

19

GeographyCanada is the second largest country in the world, but don’t be intimidated by the geography!

We can reach your audience whether they’re located in the vast concrete canyons of the city,

the picturesque rolling hills of the prairies, or the beautiful shorelines of the coasts.

DaypartingConsumers read news on a variety of platforms throughout the day. Postmedia offers integrated

advertising solutions that reach readers where and how they access news. Dayparting allows us

to reach your audience at the particular time of day you desire.

Content Targeting - SiteOur network offers award-winning content all across the country. Advertisers can reach key

markets by targeting just one, or all of our premium brands.

Content Targeting - ChannelOur channel targeting allows advertisers to put their ads in front of their customers alongside

category content that is relevant and interesting.

Content Targeting - ContextualSuccessful advertising is about reaching the right audience. Ensure your ads are delivered in an

optimal environment surrounded by relevant content for your brand. With contextual targeting,

your marketing efforts will be more effective at reaching your desired customer.

eNewsletters & eBlastsUtilizing our database of engaged and loyal subscribers, eBlasts and eNewsletters are a proven

method of delivering additional exposure straight to your customer’s inbox. This is a great

opportunity to reach customized and targeted audiences with strong share of voice.

SegmentationIdentify groups of users who exhibit similar traits.

Algorithmic ModellingUsing an algorithm, identify groups of users who exhibit similar traits to those who have visited the client website.

Audience ExtensionTarget Postmedia’s audience off-network.

Programmatic BuyingLeverage technology to place bids on open market impressions.

Page 20: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

CONTENT2016 MEDIA KIT

CONTENT

CALGARYHERALD.COM

Reach the right audience at the right time with the right message. The Calgary Herald offers a variety

of content to align with your advertising needs.

NewsWhether it’s happening in the oil patch or right on your street, the Calgary Herald’s

award-winning journalists bring the best news in the region to your doorstep every day.

SportsWhether you are a die-hard Flames fan or want to plug in to rodeo or the Stampeders,

the Calgary Herald’s Sports Section has the scores, statistics, and stories behind the

stories that every sports buff is looking for.

YouThis section focuses on how readers savour life in Calgary, from the city’s eclectic arts

scene to the burgeoning restaurant milieu. It’s Arts and Life content that includes movies,

travel, music, TV, fitness, food and recipes, and fashion.

National Post in the Calgary HeraldA comprehensive package of national and international news, commentary and analysis along

with provocative, insightful columns powered by the National Post.

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

in the CALGARY HERALD

A N E D I T I O N O F

Page 21: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

21

MORE FROM THE CALGARY HERALD

Special ProjectsCreative solutions to market needs. Specialized team of editorial, advertising and design

specialists deliver multi-platform campaigns tailored to fit advertisers’ needs.

SwerveSwerve is the city’s most comprehensive entertainment, culture and lifestyle guide,

and is distributed every Friday in the Calgary Herald.

www.swervecalgary.com

AUG • 08 • 14

polo, everyone?Two local clubswant to attractnew members. Butteaching the hoipolloi how to playa sport associatedwith wealthinvolves more thanmerely followingthe bouncing ball.

photographed by

colin way

more fun inside: + CALGARY OPERA PITCHES ITS TENT + NOTHING GETS MISSED AT BLINK + SELF-SERVE LEECHES AND MAGGOTS

In our dry city, hot fun in the summertime rarely includesa rope swing over a quaint pond. So we adjusted ourexpectations and found a city brimming with swimmingholes that are uniquely Calgarian.

BY

JUL • 04 • 14

+special

summer issue:

SHARKNADO

IS COMING FO

R YOU

+ HOW TO REA

LLY SAVE ST

AR

WARS + CHOW D

OWN ON OUR

STAMPEDE

PANCAKE L

ISTINGS

connect to your

city at

Page 22: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

CONTACTS2016 MEDIA KIT

CALGARY HERALD CONTACTS

Local Sales ContactsPaul BatchelorVice-President, SalesEmail: [email protected]

Ed HuculakDirector, Media Sales Email: [email protected]

Leanne NorthwoodDirector, Media Sales [email protected]

Advertising Inquiries Dal LewisManager, Media SalesEmail: [email protected]

Laura LinnellManager, Media SalesEmail: [email protected]

CALGARYHERALD.COM

Sherrie SawkeyManager, Media Sales Email: [email protected]

Warren ClunieManager, Media Sales

Email: [email protected]

Local Strategic Initiatives Jason GaudryIntegrated Program Manager, PrairiesPhone: 403-235-7515 Email: [email protected]

Barb WilkinsonSenior Producer, Content Strategy, Prairie RegionPhone: 780-429-5374

Email: [email protected]

Local Support ContactsLyn ProppAdvertising Operations ManagerPhone: 780-429-5264Email: [email protected]

Page 23: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

23

Additional Contacts:

Sponsorship Request https://postmedia.sponsor.com/

Reader Sales and Service Gerry Turgeon

Distribution Manager

Phone: 403-250-4172

Email: [email protected]

General Subscription & Billing QueriesPhone: 403-235-READ (7323)

or 1-800-372-9219

Email: [email protected]

Financial Services Billing Inquires: 1-888-552-4560

Photo Reprints: [email protected]

Ad Upload DetailsDigital: www.calgaryheralddigitalmedia.com/mediakit/online-ad-upload

Print:https://calgaryherald.affinitydigital.net/addrop/

Contact your Calgary Herald or Postmedia representative for more information and material specifications.

Page 24: MEET THE NEW CALGARY HERALD - Postmedia Solutions€¦ · In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their behaviours and preferences

CALGARY HERALD2016 MEDIA KITCALGARYHERALD.COM