VANCOUVERSUN

2016 MEDIA KITVancouVersun.com

2016 MEDIA KITVancouVersun.com

ResearchIn 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their

behaviours and preferences in consuming news and information on smartphones, tablets, websites

and in print. This proprietary study provided us with unparalleled insights into the media consumption

habits of Canadian audiences. We have used these insights to create a suite of newsmedia products

that speak to our different audiences in new ways.

Product DevelopmentPostmedia has created differentiated, distinctive and dynamic products across our four platforms to

connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging

experts in user-experience and design, Postmedia reimagined the Vancouver Sun with elegant

and engaging print, web, smartphone and tablet products.

REIMAGINE YOUR NEWS

3

2016 MEDIA KITVancouVersun.com

STORYTELLINGThe Vancouver Sun has changed how it creates and delivers content to audiences. This new approach

focuses primarily on local news and platform-driven storytelling to bring the right audiences at the

right time to our advertisers.

For over 100 years the Vancouver Sun has kept readers informed with news and information, in-depth

analysis and context. With revitalized products across all four platforms, readers will engage with

stories differently, on different platforms, at different times throughout the day.

The MastheadThe Vancouver Sun’s redesigned masthead combines the classic

nameplate with an abstract representation of the sea wall where the

water meets land. Rendered in shades of green, inspired by vast

nature and greenery as well as the environmental friendliness of

this coastal city, the new masthead reinforces our connection to

Vancouver and unifies our print, web, smartphone and

tablet platforms.

VANCOUVERSUN

5

Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads

what on which platform, the Vancouver Sun’s four-platform strategy connects readers to what they care

about most and is fully tailored to their reading habits. We continue to offer compelling news and

information with powerful insight and analysis for a distinctive, differentiated and dynamic experience

on every platform.

Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a

compelling reader experience. Unique advertising opportunities are available for print, web, smartphone

and tablet to give brands extensive options for unique engagement with their target markets.

PLATFORMS

2016 MEDIA KITVancouVersun.com

PRINT

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Print readers have a deep emotional connection with their newspaper. Their daily morning routine

requires personal time to start their day knowing what’s happening in the world and in their city.

The Vancouver Sun is their daily briefing on what’s happening on the West coast and beyond, with

engaging storytelling and bold photography all contained within a fresh new design.

Primary Target Audience$HHI: $80K-$100K

Marital Status: Married

Education: Post-secondary

Buying Power: High

DesignBeautifully redesigned and easily navigated, the Vancouver Sun newspaper provides a strong local focus

up front, with insights and analysis on the news that matters to readers.

The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes

strong local content backed by a comprehensive daily package of national and international news in the

National Post section. It features some of the best commentary from noted columnists including Christie

Blatchford, Andrew Coyne, Robert Fulford and Michael Den Tandt.

Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.

New design formats have been created to tell stories in compelling ways and audience research will

help direct content selection.

• Morning readers

• Empty-nesters

• Print is a habitual and lifestyle choice

• Most likely to be a Postmedia loyalist

• Highest growing audience to engage on social media

• High audience crossover with desktop

WEBVancouVersun.com

2016 MEDIA KIT

This dynamic one-stop shop for all things news is the very hub of the

Vancouver Sun. Here readers will find breaking news twenty-four hours a

day from across the Postmedia network, from the latest headlines to sports to

entertainment, in a dynamic responsive design that is optimized for all devices.

Primary Target Audience$HHI: All

Marital Status: Everyone

Education: Varied

Buying Power: Mixed

DesignAlways on and always up-to-date, the Vancouver Sun website is the hub of news

for our readers, providing the broadest and most comprehensive information.

The responsive design is easier to navigate with tagged, indexed, and

organized content that is sectionalized for a search-driven audience.

Breaking news, analysis, opinion and features create a simple, efficient and

aesthetically pleasing experience for audiences and advertisers.

The emphasis is on local coverage, supplemented by national and international

content curated and managed by a central Postmedia news desk. Each piece

of content is optimized for the web through related links, photo galleries

and multimedia.

9

WEB

• Engaged multiple times throughout the day

• Broad demographics and interests

• Heavily influenced by referrals

• Good audience crossover with all platforms

VancouVersun.com

2016 MEDIA KIT

Published 7 days a week, our Vancouver Sun tablet app features news and

information from both our print edition and website. Released in the mornings and

updated throughout the day, the tablet app features local, national and world news,

as well as articles from readers’ favourite sections such as Business, Politics, Arts

and Life, Opinion and Sports.

Primary Target Audience$HHI: $100K+

Marital Status: Married

Education: Post-secondary

Buying Power: Very high

DesignComplemented by photo galleries and videos, the Vancouver Sun tablet app

delivers a comprehensive look into the day’s top stories, available first thing in the

morning while ideal for that lean back experience at the end of the day.

Available on iOS, the tablet app is identified by a new icon as well as a masthead

that reflects the Vancouver Sun brand identity.

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TABLET APP

• Evening readers

• Comfortable with technology

• Likely to make an online purchase

• Moderate social media use and commentary

• Most read to pass time or for general interest

Vancouversun.com

2014 MEDIA KIT

SMARTPHONEVancouVersun.com

2016 MEDIA KIT

Young and on-the-go, the Vancouver Sun’s mobile audience expects their news at their fingertips. With an

emphasis on local content updated in real time, stories are crafted for the small screen with features such

as audio, video, and photos for quick snippets of information delivered with a distinct personality and voice.

Primary Target Audience$HHI: All

Marital Status: Half are Single

Education: High School +

Buying Power: Moderate

DesignOur redesigned smartphone app for both iPhone and Android is designed with a specific approach to fit

the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and easy

consumption.

The mobile app includes a live, local news service that connects readers to the crucial information of the

day—when it happens and when they need it.

It is focused on what’s happening now in Vancouver with story summaries, pictures, maps, audio and

video elements that are optimized for sharing.

Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Vancouver’s

mobile audiences with the quality and credibility readers have come to expect from the Vancouver Sun.

*The iPhone app is now enabled for the Apple Watch.

SMARTPHONE APP

• Plugged in, on-the-go audience

• Strong contingent of students and new grads

• Most comfortable with new technology

• Most active on social media and likely to comment

• Most likely to buy online

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AD SIZES: PRINT

IN THE SPOTLIGHT

GET RESULTS

FUNDAMENTALS

VancouVersun.com

2016 MEDIA KIT

Print Ad Sizing:To create consistency across

our brands and to simplify

campaign booking we have

adapted a modular layout.

This gives our clients flexible

advertising positions and

creates a better experience

for our loyal readers.

Custom Ad Sizes:

Speak to your sales

representative about custom

ad size opportunities.

TAKE OWNERSHIP

15

* Ticker Banner and Big Box unavailable for A1 sections. For inside sections, please contact a Sales Rep.

AD SIZES: DIGITAL

VancouVersun.com

2016 MEDIA KIT

Digital Ad Sizing:To create consistency across

our brands and to simplify

campaign booking we have

standardized our ad units.

This allows our clients to

develop innovative creative,

while ensuring a superior

user-experience for our readers.

Custom Ad Sizes:

Speak to your sales

representative about custom

ad size opportunities.

WEB

TABLET

MOBILE

Postmedia offers a wide variety of digital web ad formats for premium exposure of advertiser messaging across our brands.

Postmedia offers a wide variety of tablet ad formats for premium exposure of advertiser messaging across our brands.

Postmedia offers a wide variety of mobile ad formats for premium exposure of advertiser messaging across our brands.

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CONTENT2016 MEDIA KITVancouVersun.com

CONTENTReach the right audience at the right time with the right message. The Vancouver Sun offers a variety of

content to align with your advertising needs.

NewsWhether it’s happening in the mountains or in the city, the Vancouver Sun’s award-winning

journalists bring the best news in the region to your doorstep every day.

YouThis section focuses on how readers savour life in Vancouver, from the city’s eclectic arts

scene to the burgeoning restaurant milieu. Its Arts and Life content includes movies, music, TV,

fitness, food and recipes, and fashion.

SportsWhether you’re a committed Canucks fan, a loyal Lions follower or a Whitecaps worshipper, the

Vancouver Sun’s Sports section has the scores, statistics, and stories behind the stories that

every sports buff is looking for.

National Post in the Vancouver SunA comprehensive package of national and international news, commentary and analysis along

with provocative, insightful columns powered by the National Post.

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

N EWSpolitics

Isn’t it ironic? Duffy ducks questions about housing allowance A3

city

Everything you need to know about the LRT plan A6

Hockey

Wayne Scanlan sizes up the Senators ahead of the NHL’s trade deadline C1 

soccer

Farewell to Sir Tom Finney, the greatest Englishman to lace on boots C5

travel

Five getaways to help you forget about winter K1

you

Spor tS

D E N I S FA R R E L L , T h E A S S o c I AT E D P R E S S F I L E S

THE MIND OF

gorgeous, from the garbageInstruments made from recycled items make for uniquely beautiful music E1

MANDELA

c oN t Ex t

S a t u r d a y , d e c e m b e r 7 , 2 0 1 3 O t t a W a c I t I Z e N e S t a b L I S H e d I N 1 8 4 5

hats onone-of-a-kind creations E5

A n d r Ew S Ey m o u ro t ta W a C I t I Z e n

Ottawa judges are openly rebelling against a Conservative government law that doubled a surcharge in-tended to help victims and made them mandatory for anyone con-victed of a crime, giving offenders up to 60 years to pay the fine or — in one case — not ordering it at all.

Judges are essentially thumb-ing their noses at the new law, made mandatory on Oct. 24, that removed the court’s discretion to waive the fee if the person couldn’t afford to pay it. The change was part of the Conservative government’s Increasing Offenders Accountabil-ity for Victims Act, and followed complaints by victims’ rights ad-vocates that judges were waiving the surcharge too freely.

“I’m told it is fully automatic, that these troublesome judges have been relieving against it and not charging it, so the government likes to put a

stop to that kind of thing by trouble-some judges who feel their inde-pendence,” Ontario Court Justice Peter Coulson said after sentencing a crack addict who had stolen seven chocolate bars to eight days in jail. “I have ruled that he not have to pay the Victim Fine Surcharge. Let the chips fall where they may.

“The bureaucrats may feel that it happens anyway no matter what the judge says,” said Coulson.

That same day, another judge in-vited a lawyer to make a constitu-tional challenge to the new law.

The 31-year-old man, who had just pleaded guilty to stealing a bottle of rum from the LCBO, had no means to pay the $100 victim fine surcharge, said his lawyer.

“If I granted him 50 years to pay that victim fine surcharge, would that appropriately reflect the ends of justice?” asked the judge.

“Did you say 50 years?” asked the federal prosecutor to laughter.

JuDgEs sNub NEw FEEsTory law that doubled surcharge for victims not being enforced

The man who led South Africa out of apartheid was as ‘clever as he was virtuous, as cunning as he was bold’ A17 The troubled country he leaves behind A19 Comment A24

observer

Robert Sibley finds himself on his pilgrimage in Japan B1

dAv i d r E Ev E lyo t ta W a C I t I Z e n

The NCC doesn’t know enough about local affairs and is getting in the way of progress, the mayors of Ottawa and Gatineau charged Wednesday, and putting them on its board is their solution.

After their first formal meeting since Gatineau’s Maxime Pedne-aud-Jobin was elected last fall, he and Ottawa Mayor Jim Watson emerged with a list of grievances, from “relentless obstruction in the City of Ottawa’s efforts to create a world-class transit system for the National Capital Region” to the “unilateral decision to close Rue Gamelin” in Gatineau. They signed it and sent it to Prime Minister Ste-phen Harper, demanding reforms that should start with adding an elected official from each city coun-cil to the 15-member NCC board.

John Baird, the minister respon-sible for the commission, gave the idea a chilly reception.

Ottawa, Gatineau mayors seek NCC seats

s e e M AY O R S o n A5 s e e j u d G e S o n A4

in the VANCOUVER SUN

A N E D I T I O N O F

VancouVersun.com

We offer full-service, one-stop shop advertising solutions for businesses of any size. Our suite of unique opportunities

provides you with everything you need to build meaningful engagements with your customers across print, web,

smartphone and tablet platforms.

DIGITALWe leverage our innovative technologies and content expertise to bring new digital marketing opportunities to you and

your clients.

Display Brand, Audience and Performance solutions offer customizable opportunities to reach a premium, scalable audience

across Canada in a brand-safe environment.

Digital Marketing ServicesOur suite of best-in-class digital marketing services will help you grow your business by establishing a professional online

presence, creating engagement at a local level and turning qualified leads into customers.

Content SolutionsWe can take content that you’ve created, or create content for you and deploy it through our automated native

advertising network to generate interest and engagement in a way that provides utility to your customers on our network.

Content WorksBy connecting quality content and marketing intelligence we offer the perfect balance between creativity and science

to propel brand awareness, conversion, engagement and loyalty. We’ll work with you to develop a customized strategy to

build relationships with your audiences through efficiency and scale on or off-network.

2016 MEDIA KIT

ADVERTISING SOLUTIONS

Our trusted local news brands exist because they have a heritage of meaningful connections with

our readers. Traditional print advertising remains a relevant and important component of any

advertising campaign.

Standard Advertising Traditional print advertising opportunities provide premium brand exposure across our network

of trusted brands. Our modular ad sizes simplify creative executions and the booking process to

ensure a seamless experience.

Special SectionsUnique and timely sections can be published throughout the year in print and supported digitally

to engage customers with relevant and well-timed content.

Inserts We provide a one-stop shop for insert planning, printing and distribution services that target local

and national clients. These turn-key solutions cover every aspect of the insert process and include

premium analytics services.

Custom ContentOur native advertising and custom content solutions are available in print to complement your

digital campaign. Alignment across platforms is a key component of a successful marketing

campaign.

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PRINT

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MORE FROM THE VANCOUVER SUN

Westcoast Homes & Design MagazineYour home and lifestyle publication reaching Metro Vancouver’s affluent audience and delivered via the Vancouver Sun, The Province and key partners throughout Metro Vancouver.

Peter Ryznar pryznar@postmedia.com 604-605-2373

CONTACTSVancouVersun.com

2016 MEDIA KIT

VANCOUVER SUN CONTACTSNational Sales ContactAlvin Chow

Director, Integrated Advertising Sales

Phone: 604-742-8899

Email: achow@postmedia.com

Local Sales ContactsPaul Batchelor

Regional Vice President, Advertising Sales

BC & Calgary

Phone 604-605-2146

pbatchelor@postmedia.com

Clayton Moore

Director, Media Sales

chmoore@postmedia.com

604-605-2043

Tracey Copeman

Regional Director Media Strategy, West

tcopeman@postmedia.com

604-605-2198

David Black

Multi-Media Sales Manager

(Automotive/Entertainment)

Phone: 604-605-2096

dblack@postmedia.com

Tony Guarascio

Multi-Media Sales Manager (Retail)

Phone: 604-605-2100

tguarascio@postmedia.com

Peter Ryznar

Multi-Media Sales Manager

(Real Estate/Finance/Travel/Misc.)

Phone: 604-605-2373

pryznar@postmedia.com

General Sales

Phone: 604-605-2478

Local Support ContactsMartin Lauzé

Operations Manager

Phone: 604-605-2131

mlauze@postmedia.com

23

General Subscription & Newsstand QueriesPhone: 604-605-7381

Email: mysubscription@sunprovince.com

Financial Services Billing Inquiries: 1-888-552-4590

Photo (Infoline) & Page Reprints/Licensing

Email: Infoline@sunprovince.com

Additional Contacts:

Sponsorship Requests www.vancouversun.com/partnerships

Reader Sales and Service Terry Carabetta

Reader Sales Manager

Phone: 604-605-2298

Email: tcarabetta@postmedia.com

Ad Upload DetailsDigital: sunprovince.com/submit-ad-materials

Contact your Vancouver Sun or Postmedia representative for more information and material specifications.

Print:sunprovince.com/submit-ad-materials

VANCOUVER SUNVancouVersun.com

2016 MEDIA KIT