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MEET MINNEAPOLIS

SENIOR DIRECTOR OF SALES

Minneapolis, MN

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MEET MINNEAPOLIS - Organiza�onal Values Accountability: At the core of accountability is reliability and personal responsibility; we value the ability of our staff and organiza�on to honor the commitments we make ac�ng with honesty and integrity. Inclusion: Meet Minneapolis inten�onally includes under-represented groups within our organiza�on and our interac�on with the community. Embracing variety enhances our ability to adapt our business and benefit Minneapolis Passion: Strong enthusiasm, devo�on, and desire in all that we do; inspired by the love for our community and made tangible through our work. Collabora�on: Drawing on internal and external talents and resources, we share individual and collec�ve wisdom in serving and benefi�ng our teammates, our partners and our community. MINNEAPOLIS CONVENTION CENTER Combining all the ameni�es you need with excep�onal service from the most skilled staff, the Minneapolis Conven�on Center serves up made-to-order events. A blend of form and func�on, the Minneapolis Conven�on Center provides aesthe�cally-pleasing and innova�ve solu�ons for a variety of conven�ons and mee�ngs. It boasts a unique auditorium, superb produc�on capabili�es and flexible technology op�ons. Extra features like The UPS Store, the Visitor Informa�on Center and Dunn Bros. Coffee ease pressure for planners and atendees once on site. The convenient loca�on that is close to freeways and 20 minutes from the MSP Interna�onal Airport makes the Minneapolis Conven�on Center easy to use. Connected by a climate-controlled skyway system to nearly 5,000 of the 6,000 downtown hotel rooms, plus dining and atrac�ons – everything is within walking distance from the Minneapolis Conven�on Center. A 900-space underground parking ramp is connected to the Conven�on Center via a glass-enclosed skyway. An addi�onal 8,000 parking spaces are located within four blocks. For disabled visitors, ramp curb cuts and power-operated doors are standard building features, along with accessible restrooms and public elevators.

THINGS TO DO Minneapolis Shopping: Mega malls, trendy boutiques, local thrift shops.

With all four seasons, we need to look good during them all. And there’s no beter way than hi�ng up our high-end fashion bou�ques, independent designers, even thri� shops for that I-can’t-believe-I-found-this-for-five-dollars find. Or go big and spend all day at the MOA. That’s the Mall of America, to the locals. Oh, and did we men�on that all clothing is tax free? You’re welcome!

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Sports: All the teams. All the stadiums. All right here.

The crack of the bat. The roar of the purple-painted crowd. The howl-worthy dunks. Catch the sports ac�on without ever leaving downtown. Whether you’re cheering for home or away, you’ll love that our impressive stadiums are right here and within walking distance of each other - and all the ac�on of the city.

Tours: Let us do the show and tell. Befriend a brewmaster. Kayak the river. Segway the city. Wear your purple to Paisley Park. Discover the city the way it was meant to be seen on a memorable tour. Kayak the river and explore the great outdoors, right in the city. Learn to cra� the perfect brew. Get a behind the scenes look at the Guthrie or US Bank Stadium. Navigate the water in a paddleboat down the Mississippi. Let us do the show around town. MINNEAPOLIS EVENTS: If there is one thing this city knows, it’s how to keep the calendar full all year long. May Day parades. Colorful Pride celebra�ons. Hot Chocolate Winter Runs. Improv Fes�vals. Pond hockey tournaments. Seasonal Beer Celebra�ons. There is no shortage of events happening in Minneapolis all year long. We are an extremely ac�ve community of ar�sts, creators, musicians, foodies, dancers, runners & bikers – a community of doers that can’t stand the thought of missing out. With something always going on, we’re confident you’ll find something you won’t want to miss too. FOOD & DRINK: Where global flavors meet ferris wheel cocktails. The innova�ve Minneapolis food and drink scene is ready to impress – whatever your tastes. Whether it’s the famous Jucy Lucy cheese-filled burger at Mat’s, a signature Old Fashioned at Parlour, fine dining at its finest at Spoon and Stable, trying to choose between 18 ethnic restaurants and food vendors at the Midtown Global Market, or two scoops of ar�sanal ice cream at Milkjam Creamery. We just ask that you bring your appe�te. For more information on Meet Minneapolis, click here.

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POSITION SUMMARY Position: Senior Director of Destination Sales Department: Destination Sales Reports to: SVP Des�na�on Sales & Sports Minneapolis Under the direc�on of the Senior Vice President of Des�na�on Sales, the Senior Director of Des�na�on Sales is responsible for driving conven�ons, mee�ngs and tourism business to Minneapolis through crea�on, implementa�on and oversight of des�na�on sales programs. MANAGEMENT RESPONSIBILITIES

• Member of the Leadership Team • Direct Supervision of Des�na�on Sales and Tourism Sales • Oversite of Sales department budget • Management of Des�na�on Sales and Tourism Incen�ve Plans • Development, implementa�on and achievement of respec�ve goals for Des�na�on Sales and Tourism Sales • Responsible for the comple�on performance evalua�ons of the Des�na�on Sales and Tourism Sales staff.

CORE COMPETENCIES

• Business acumen: Knowledge of general business prac�ces as well as understanding of the organiza�on’s culture and the ability to func�on effec�vely within it

• Results focus: Taking a dynamic approach to work as demonstrated by ini�a�ng decisions and ac�ons while adhering to the overall strategy of the organiza�on

• Professionalism: Accepts responsibility for own ac�ons and follows through on commitments • Quality: Demonstrates accuracy and thoroughness; looks for ways to improve standards and promote excellence

ESSENTIAL DUTIES OF THIS POSITION – DESTINATION SALES

• Collaborates with Senior Vice President of Sales, Senior Vice President of Des�na�on Branding & Strategy and other leadership staff to develop, coordinate and implement sales programs that work to achieve organiza�on’s vision: Minneapolis. Des�na�on of Choice.

• Directs sales effort on a day-to-day basis; ensures that sales staff is strategically progressing; develops and sustains measures of accountability via goals and internal communica�on

• Works with organiza�on’s professional development ini�a�ves to provide training to sales staff on sales techniques in order to find new business and close exis�ng business; assist sales team in areas such as presenta�on and selling skills

• Collaborates with the Director of MCC Sales & Marke�ng and Director of Sports Sales to direct the future sales/marke�ng programs with emphasis on “Need Periods”.

• Works closely with Des�na�on Services staff to ensure orderly transi�on of definite accounts and provide high levels of customer service

• Enthusias�cally spotlights Des�na�on Minneapolis by scheduling and coordina�ng crea�ve site visits and FAM trips

• Leverages knowledge of contacts with and experience in the industry to develop key insights into the sales and marke�ng func�ons of a des�na�on management organiza�on

• Builds posi�ve cross-func�onal team dynamics by leading in ways that foster crea�vity and unity • Passionately advocates the brand, extending the organiza�on’s external messaging by represen�ng Meet

Minneapolis on or membership in industry-related boards and associa�ons; cul�vates and nurtures collabora�ve and posi�ve rela�onships with industry partners

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• Proac�vely partners with Market Research for increasingly more effec�ve and relevant data mining that leads to solu�on-driven recommenda�ons.

• Enthusias�cally represents Des�na�on Minneapolis by facilita�ng and par�cipa�ng in industry trade shows, educa�onal seminars and sales calls

• Consistently tracks and reports sales ac�vity and lead conversion and reports informa�on to execu�ve leadership and appropriate external partners

• Under the guidance of the SVP Des�na�on Sales leads the crea�on of the Sales & Marke�ng Plan to include responsibility for researching and fully developing market segments

• Under the guidance of the SVP Des�na�on Sales and as a steward of the organiza�on’s financial assets, develops, administers, monitors and coordinates the fiscal sales budget to include assigned industry events, trips, tours and organiza�on events

• Willingly available to work outside core business hours (8:00 am-5:00 pm), when necessary • Par�cipates in various industry organiza�ons and ac�vi�es to maintain posi�ve rela�onships with partners and

increase awareness of Minneapolis Des�na�on Assets • Work cross-departmentally with Des�na�on Branding & Strategy to implement coordinated sales messaging,

materials and efforts for mee�ng and conven�on sales • Maintains consistently high level of communica�ons with staff and management through regularly scheduled

mee�ngs and data delivery • Manages and con�nually monitors incen�ve program to ensure that program is rewarding most desirable sales

behaviors ACCOUNT MANAGEMENT Handles repeat and/or large citywide accounts as assigned by the SVP of Des�na�on Sales. OTHER Performs other related du�es, as assigned. ESSENTIAL EDUCATION/EXPERIENCE

• Bachelor’s Degree in marke�ng, Business Management, or related field plus five (5) years of progressive leadership experience in hospitality-related industry sales.

• Successful sales / sales management experience in big box hotels, conven�on centers in other comparable ci�es • Proven success in booking major or marquee events • Past Tourism related sales experience is a plus but not required • Proficiency in the use of computers and related equipment, hardware and so�ware applicable to area of

assignment, specifically Excel and CRM so�ware • Valid Driver’s License

ESSENTIAL SKILLS/ATTRIBUTES

• Highly proficient in methods and procedures used in the solicitation of conventions, meetings and tourism sales. • Aggressively pursues, assesses and adopts (when advantageous) the latest sales-related technologies, analytics

and media essential for the sales environment of the future (Microsoft Office/MAC, SEO concepts, online data mining tools, social medial, e-marketing, etc.)

• Skilled in organizing work flow and managing multiple projects • Fine-tuned communications skills including listening, persuasive verbal and written communications; able to make

succinct and relevant presentations to stakeholder audiences; ability to market and advocate publicly for Destination Minneapolis

• Establishes and maintains positive rapport with organizations’ staff and stakeholders; strong interpersonal skills including the ability to work comfortably with diverse groups in complex situations and to help others reach compromise where there are differences of opinion

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• Skilled in establishing and maintaining effective working relationships with outside agencies and public including the public and private organizations and corporations

• Resourceful and adept at strategic problem solving • Vertically and horizontally nimble; able to drive both the strategy and implementation of ideas • A team driven leader, recognizing others’ talents and able to use collaboration to achieve the best result; always

leads by example • Well-developed sense of urgency and drive to succeed • Strongly committed to organization’s values of respect, innovation, integrity, excellence, teamwork and

accountability KEY CHARACTERISTICS

• Technically Sound • Good Teacher • Rela�onship Builder

• Self-Aware • Values Diversity • Analy�cal

SALARY & BENEFITS Compe��ve Salary and Incen�ve Poten�al; Excellent Benefits Package PHYSICAL DEMANDS While performing the du�es of this job the employee will be required to:

• Walk, sit, bend and squat • Talk and hear • Grab, pull or bend items • Li� and/or carry up to 30 lbs. • View items at a close and distant range • Sit, stand and walk for extended periods of �me • Use computers for extended periods of �me

WORKING CONDITIONS

• General office environment. • Trade Shows/Site Visits • Travel

If interested in this opportunity, please respond through the SearchWide Global website or email your resume to the following SearchWide Global Executive:

Kellie Henderson, Senior Vice President | SearchWide Global

www.searchwideglobal.com | info@searchwideglobal.com

703-912-7247 (direct) | 703-463-7042 (mobile)