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Medicines regulation - National David Legge Savar, November 2018 (Several slides from Ken Harvey gratefully acknowledged) 1

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Page 1: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Medicines regulation - National

David LeggeSavar, November 2018

(Several slides from Ken Harvey gratefully acknowledged)

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Page 2: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

National regulation• Licensing of manufacturers and certification of foreign manufacture

(GMP – good manufacturing practice)• Approval / notification of clinical trials• Registration of medicines / marketing approval

– pre-approval evaluation– post-approval pharmacovigilance

• Labelling and packaging • Advertising, promotion, guidelines, advice• Prescribing and use / quality use of medicines• Price regulation • Subsidy and public procurement (EML - essential medicines lists);

institutional procurement• Shortage notification and response

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Page 3: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

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Page 4: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Health systems strengthening

• Universal health cover including social pooling to cover the cost of medicines

• Effective bulk purchasing, tight health system logistics, contract solutions to production and distribution shortfalls

• Clinical governance including clinical guidelines and quality assurance

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Page 5: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Data for marketing approval• Quality data

– composition of the drug substance and the drug product– batch consistency– stability data– sterility data (if applicable)– the impurity content

• Nonclinical data– pharmacology data– toxicology data

• Clinical data– results of clinical trials– results of post-approval surveillance

• Risk management plan (pharmacovigilance)

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Page 6: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Pharmacovigilance

• Risk management plan– analysis (and review) of safety profile of drug– initial drug evaluation data for marketing approval– monitoring activities

• routine • additional

– risk minimisation activities• routine • additional

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Page 7: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Risk monitoring

• Routine– evaluation for approval– adverse event reporting– periodic update safety

reports– identification and

analysis of safety signals(eg WHO product alerts)

• Additional– clinical trials – post-authorisation safety

studies – drug utilisation studies – patient registries – physician surveys – prescription event

monitoring

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Page 8: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Risk minimisation

• Routine– product information – consumer medicine

information – directions for use

document – labelling, pack size and

design – legal (prescription)

status

• Additional– education programs – prescriber checklists – DHCP letters – controlled access

programs – medical software alerts

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Page 10: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

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Page 11: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Inappropriate use• Impact

– over use– wrong treatment– inadequate treatment

• Causes– doctors’ lack of information– doctors’ lack of commitment to evidence based practice– aggressive marketing– weak regulation– consumer pressure

• Necessary background– medicines promotion; principles, precedents and politics– professional education– struggles over medicines regulation – community attitudes and expectations

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Page 12: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

WHO (2002)• Worldwide more than 50% of all medicines are

prescribed, dispensed, or sold inappropriately, while 50% of patients fail to take them correctly.

• Common types of irrational medicine use are: – the use of too many medicines per patient

(polypharmacy);– inappropriate use of antimicrobials, often in inadequate

dosage, for non-bacterial infections; – over-use of injections when oral formulations would be

more appropriate; – failure to prescribe in accordance with clinical guidelines; – inappropriate self-medication, often of prescription only

medicines.

WHO (2002). Promoting Rational Use of Medicines: Core Components. WHO Policy Perspectives on Medicines. Geneva, World Health Organization 12

Page 13: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Inappropriate prescribing for the elderly

• Brazil (60+ years, discharged from tertiary hospital)– 13.9% potentially inappropriate medications– 39.1% potential prescribing omissions

• Los Angeles (400 elderly African Americans)– 70% potentially inappropriate medications– 27% taking at least one medication classified as

“Avoid”• US Veterans Health Administration (older adults

receiving OP care)– 12.3% potentially inappropriate prescriptions

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Page 14: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Inappropriate antibiotic use (WHO, 2005)

• In industrialized countries, around 80-90% of antibiotic use for humans occurs in the community– at least half of this is based on incorrect indications,

mostly viral infections– contributing to widening threat of resistance

• Extensive use of antibiotics in livestock production contribute to spread of resistance

• Antimicrobial resistance plus reduced R&D threatens a ‘post-antibiotic era’

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Page 15: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Medicines promotion• Aggressive marketing of under-patent drugs standard practice

– maximise revenues before patent expires– embed brand name familiarity to maintain price premium after patent expires

• Includes– public relations– advertising– direct marketing (‘medical representatives’)

• Spending 50-100% more than on R&D• Benefits and risks

– rapid translation of therapeutic advances into practice– encourages over-servicing and inappropriate prescribing– drives cost escalation – builds community expectations: ‘a pill for every ill’

• WHO ‘Ethical criteria’• National regulatory norms

– principles and precedents• Politics and debates

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Page 16: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

WHO: ethical criteria for drug promotion

• … claims concerning medicinal drugs should be reliable, accurate, truthful, informative, balanced, up-to-date, capable of substantiation and in good taste

• [promotional material] should not contain misleading or unverifiable statements or omissions likely to induce medically unjustifiable drug use or to give rise to undue risks

• The word "safe" should only be used if properly qualified. Comparison of products should be factual, fair and capable of substantiation.

• Promotional material should not be designed so as to disguise its real nature.

• Scientific and educational activities should not be deliberately used for promotional purposes.

• Advertisements to the general public … should not generally be permitted for prescription drugs or to promote drugs for certain serious conditions that can be treated only by qualified health practitioners.

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Page 17: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Common practices• Advertising• Public relations• Medical detailing• Advertisements within prescribing software• Gifts (equipment, travel, accommodation, etc)• Sponsored dinners, recreational events• Conference sponsorship• Journal support through advertising• Sponsored research• Sponsored clinical guidelines• Consultancies and advisory boards• Ghostwriting• Support for patient associations• Disease mongering (meetings, media, reports)

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Page 18: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Disease mongering

PLoS Medicine. A collection of articles on disease mongering: how drug companies sell sickness. Presented at the Inaugural Conference on Disease Mongering, Newcastle, Australia, April 11-13, 2006. http://collections.plos.org/diseasemongering-2006.php

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Page 19: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Drug Promotion: Why the concern?

• Pharmaceutical promotion selectively promotes the benefits of the latest and most expensive drugs.

• It provides minimal information about drug side-effects, contra-indications and opportunity costs.

• Cost-effective generic drugs and non-drug solutions are rarely promoted.

Drug giant forks out $65,000 on posh nosh for doctors

The Australian, July 21, 2006

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Page 20: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

“Pigs and reptiles”

• Some 80-95% of doctors regularly see drug reps despite evidence that their information is overly positive and prescribing habits are less appropriate as a result.

• Many doctors receive multiple gifts from drug companies every year, yet most doctors deny their influence despite considerable evidence to the contrary.

BMJ 2003;326 (31 May)20

Page 21: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

However

• Industry-doctor interaction correlates with: – doctors' preferences for new products that hold

no demonstrated advantage over existing ones. – decreased prescribing of generic drugs.– a rise in both and irrational and incautious

prescribing. – rising prescription expenditures.

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“Pigs and reptiles”

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Page 24: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Quality Assurance Cycle

Continually updatedstandards of practice: treatment guidelines

Drug audit / utilisation review

Practitioner reflection / targeted education

Feedback results to health administrators and guideline authors

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Page 25: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Independent advice

• Invest in provision of independent advice; – professionals (including clinical guidelines,

academic detailing); – consumers (including social marketing)

(inappropriate use)

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Page 26: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

Antibiotic Guidelines

• Best practice recommendations concerning the treatment of choice for common clinical problems.

• Written by teams of national experts.• Evidence based where possible.• Regularly updated.• Endorsed by Medical Associations, Colleges, etc.• Used for medical education, problem look-up, drug

audit and targeted educational campaigns.

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NPS: Core curriculum

http://nps.unisa.edu.au/new/index.htm27

Page 28: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

NPS: Academic detailingAlso: home medication review

by pharmacists

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NPS: Consumer Campaigns

http://www.gottacold.com/29

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Results: antibiotics scripts 1990-2004

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Page 31: Medicines regulation - National · Drug giant forks out $65,000 on posh nosh for doctors The Australian, July 21, 2006 19

• The NPS initially received about $5 million per annum (for four years) in 1997/98.

• A evaluation of their first three years of operations suggested their activities achieved PBS savings of over $15 million per annum for a cost of $5 million per annum.

• Their budget has subsequently been increased and a consumer education moiety has been added.

• Spending money on RDU activities saves money by reducing inappropriate drug use.

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In hospitals: drug and therapeutics committees (DTCs)

• Select cost-effective drugs for the hospital formulary.

• Develop (or adapt) and implement standard treatment guidelines.

• Audit drug use to identify problems.

• Conduct interventions to improve drug use.

• Manage adverse drug reactions and medication errors.

• Educate staff about drug use issues, policies and decisions.

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