The campaign: We created a bespoke Facebook page for Medicines Evaluations Unit, this gave us a platform from which to begin posting adverts and content about the courses and bring the brand to life on Facebook. We also created a landing page enquiry form in order to generate and store applicant interest in taking part in a medical study.

We created a wide range of informational posts that were made daily to highlight the types of studies that the Medicines Evaluations Unit were conducting and how participants could get involved. This also highlighted the compensation benefit to potential participants to encourage engagement.

The campaign:

The results: 605 people engaged with the campaign. Here are some examples of the interactions we get:

The results: Through the series of posts we generated the following results:

•  The campaign reached over 26083 people •  605 people engaged with the campaign •  Generated 962 likes to the Facebook page

9th Nov 15th Nov 23rd Nov 30th Nov 6th Dec

People Engaged 125 425 540 575 605

Weekly Reach 6576 21387 25446 25713 26083

Total Likes 919 941 959 961 962