mediakit-2013 - Журнал grazia · * 1 week. the text is composed of up to 3000 characters with...

The legendary weekly magazine

of fashion and celebriTies

mediak i t -2013

M e d i a k i t – 2 01 3

Dear FrienDs anD Partners!

this year is the 75th anniversary of the edition of the Grazia Magazine in the global market. the first issues of Grazia Magazine were released in 1938 in italy and were prosperous. nowadays the Grazia Magazine is released in 20 countries of the world and holds a sound position in russia. this was achieved also due to our capacity to find out and show the new niche of glossy weekly magazine. We choose the most interesting and important news from the sea of information and present the magazine with fresh events of “glossy” life to our readers every week. Our experts share the latest world fashion trends and reveal the secrets of beauty and style with our audience. in five years the Grazia Magazine has been developing and changing and today it’s recognized as the unique glossy fashion weekly in russia. Our special pride is the Contest of young designers which will be 5 years old this year! We are sincerely glad that thanks to our Contest the new names in russian fashion industry were discovered. and, of course, we are very grateful to our friends and partners that you remain with us and help us to make our issue topical, interesting and dynamically developing. We wish us joint success and new beautiful issues!

Elena Razumova,the publisher of the Grazia Magazine (Russia).

PUBLISHER’S leTTer

publishing magazine marketing advertising sChedule editOrial Calender COntaCtsteChniCal speCifiCatiOnspublishing

M e d i a k i t – 2 01 3

publishing magazine marketing advertising sChedule editOrial Calender COntaCtsteChniCal speCifiCatiOns

FIRST weekly glossy

GraZia is the first italian weekly on fashion andcelebrities.

every tuesday GraZia tells its readers the latestfashion and celebrity news. Only in GraZia youcan find interviews with celebrities, reports fromthe most glamourous parties, beauty novelties,tips from famous stylists, make-up expertsand designers.

GRAZIA meAns fAshIonAble newseVeRY TUesDAY!

publishing

M e d i a k i t – 2 01 3


italy – 1938

Bulgaria – 2004

UK – 2005

Middle east – 2005

Croatia – 2006

serbia – 2006

RUssIA – 2007

Holland – 2007

india – 2008

australia – 2008

China – 2009

France – 2009

thailand – 2009

indonesia – 2009

Germany – 2010

Bahrain – 2010

Bosnia – 2011

Macedonia – 2011

slovenia – 2012

south africa – 2012

spain. Launch in 2013

Poland. Launch in 2013

GraZia was originally launched in italy in 1938 and is claimedto be one of europe’s leading fashion magazines. it is owned by the italian publisher Mondadori.GraZia is the number-one weekly glossy in italy, the UK and France and has left its rivals far behind.

GraZia russia is the 7th international edition of the magazine.

GRAZIA world!

publishing

M e d i a k i t – 2 01 3


top 10 the hottest and the most fashion items of the week selected by fashion-experts of the Grazia Magazine.

FASHon charT

Celebrity look in detail.

PRIcE page

magazine

M e d i a k i t – 2 01 3


What is everybodytalking about? the hottestand most fascinating fashion,beauty and celebrity news.

HoT news

10

Current real-life stories.exclusive interviewswith a-list stars.

TALK of The week

the review of the most fashion novelties of the week.

fashion nEwS

magazine

M e d i a k i t – 2 01 3


the protagonist of the column, a fashion and beauty novelty, shot close-up, is examined in detail.

LovE! love! LovE!

interviews with founders and owners of fashion houses and brands.

FLASH-LIGHT

GraZia fashion editorschoose the best easy-chicclothes and accessories andtell the readers about the right ways to combine them.

easy cHIc

magazine

M e d i a k i t – 2 01 3


trendy diets and practicaltips from GraZia beautyteam. treatment guides.Celebrity choice. Personalexperience of our editors.Cosmetic novelties.

BEAUTY

special travel routes andunique offers from ourpartners. inspiring ideasfrom the world’s bestinterior designers, tophotels.

LIFESTYLE

Celebrities and chefs of famous restaurants present the recipes of delicious and unique dishes to our readers.

The food

magazine

M e d i a k i t – 2 01 3


every week the editor-in-chief of the Grazia Magazine, famous people and the fashion industry experts talk about the new trends in the world of fashion and share their opinion of the topics of the day with our audience.

The grazia magazine

coLUmnISTS

alena Peneva, the editor-in-chief of the GraZia Magazine

Dasha Veledeeva, the editor-in-chief of the Harper’s Bazaar

Fashion bloggers. the best blog of the week

Oleg roy, author

German Larkin, fashion reviewer

natasha Bogdankevich, the head of Beauty department

Masha Mozolevskaya, columnist

magazine

M e d i a k i t – 2 01 3


grazia REAdER’S PRoFILE Our reader is a successful 22-35-year-oldwoman open to new experience. a monthlyglossy is not enough for her as it fails to keep upwith her frantic life.she is sociable, independent and careeroriented,living in a big city and having a higherpersonal income.Grazia reader is well-educated, socially involvedand financially independent.she stays on the top of the latest fashion trendsand follows the most glamorous high-life events.she is ready for everything new and is not afraidof experiment.she stands out of a crowd, enjoys her senseof style and appreciates individuality.

ReADeRs sexFeMaLe – 84,7%MaLe – 15,3%aG e20–25 – 33%26–35 – 41%36–44 – 26%inCOMeaBOVe-aVeraGeanD HiGHer – 68%aVeraGe – 17%sOCia L statU sWHite COLLars, sPeCiaLists,tOP ManaGers – 49%stUDents – 25%LeisUr eVisit restaUrants anD CLUBs – 71%GO tO sPOrt CLUBs – 49%Visit BeaUty stUDiOs – 62%GraZia reaD ersreGU Lar Ly Use:internet – 92%CreDit CarDs – 89%

marketing

M e d i a k i t – 2 01 3

publishing magazine marketing advertising sChedule editOrial Calender COntaCtsteChniCal speCifiCatiOnsmarketing

GRAZIA anniversaries

75 YeARs In The woRlD mARkeTin 75 years of the Grazia Magazine’s life thanks to its supporting the new bright fashion stars lit up on the dome of the fashion sky. We are pleased to note that the Grazia Magazine is very popular not only at its home, in italy, but also in the United Kingdom, France, Germany and russia.

the Magazine has different release formats – weekly and monthly, but the unique layout and the style of presentation of the information ensure its stable and sound position.

5 YeARs of The ConTesT of YoUnG DesIGneRsin 2013 the Contest of young designers of the Grazia Magazine will be 5 years old. the Contest discovers the new names in the fashion world and is conducted every year. the idea of a fashion competition was born in the italian edition of the Grazia Magazine and thanks to it the world had got to know about Giorgio armani.

For the years of existing of the Contest in russia some dozens of the finalists were let out, and now they organize their own fashion shows and sell their collections in boutiques. For example, the winner of the 2011 alexandr Kondakov has signed a contract with the aizel124/7 Boutique. His new collection will be presented there in the end of January 2013.

the winner of 2012 Voldemar Quanteliani will present his own collection on the Volvo – the Moscow Fashion Week, in the spring 2013.

in 2013 the Contest of young designers of the Grazia Magazine will be held in three stages. the Finale of the competition will take place on the Volvo – the Moscow Fashion Week, where the finalists of the Contest will present their capsule collections createdwith the patronage of three well-known russian designers.

M e d i a k i t – 2 01 3


popular onLInE nEwS

in 2012 we made a redesign of our web – site and now we are aimed at promotion of the magazine on-line. at www.graziamagazine.ru you can find:• practical advices,• beauty novelty reviews,• fashion and celebrity news,• interesting travel routes, etc.

you can take part in different competitions,win prizes and receive information on salesand discounts. all you have to do is to registerat www.graziamagazine.ru.

we hAVe A popUlAR CommUnITY of GRAZIA ReADeRs AT:Facebook: www.facebook.com/Grazia.rutwitter: www.twitter.com/Grazia_ruyoutube: www.youtube.com/user/GraziaFashionVkontakte: www.vk.com/graziamagazinePinterest: www.pinterest.com/graziaru/instagram: www.instagram.com/grazia_ru

marketing

M e d i a k i t – 2 01 3


The price list for the

promotional PLAcEmEnT

on www.graziamagazine.ru

* seasonal factors:January 0.80. February 0.85. March 1.15. April 1.10. May 0.95. June 1.00. July 0.85. August 0.80. September 1.10. October 1.15. November 1.15. December 1.10

• the prices are valid till 01.07.2013.• When placing a banner with the external system of statistics calculation the access to the statistics is obligatory provided.• the minimum amount of the order is 12 000 roubles to pay non-metering of Vat.• the price mark-up for using the off-site banner network, for geo targeting and for rate is 25%.• the projected number of exposures for the statics can lessen or grow.• 10% and more of discount for advertising agencies.

tHe PriCe List FOr tHe PrOMOtiOnaL MateriaL PLaCeMent in statiCs(the cost is for 1 week of placement non-metering of the seasonal factor*

and Vat)

POsitiOn PrOJeCteD traFFiC 970 х 90 240 х 400

all pages 15 000 18 000 rub 24 000 rub

tHe PriCe List FOr tHe PrOMOtiOnaL Pr-MateriaL PLaCeMent(the cost is for 1 week of placement not metering of Vat)

POsitiOn Press aDVertisinG

PaCKaGe OF 6 PUBLiCatiOns

Per year***

PaCKaGe OF 12 PUBLiCatiOns

Per year***

an article with the announcement

on a homepage*15 000 76 500 rub 135 000 rub

news. announcement in the news**

no no no

all the prices are in

roubles non-metering

of Vat 18%

marketing

* 1 week. the text is composed of up to 3000 characters with spaces, 3 photos and 3 links.** the text is composed of up to 1000 characters with spaces, 1 photo and 2 links.*** the maximum discount for this type of placement is 15%. 1 package of publications = 1 Client.• the prices are valid till 01.07.2013.• the minimum amount of the order is 12 000 rubles to pay non-metering of Vat.• all the materials are published with a mark «special Promotion Project».• Publications are put up only with the concurrence of the editorial office.


grazia is known GRAZIA Is lIsTeneD Toadvertisements and news at the radiostations: evropa Plus», Love radio, enerGy, russkoe radio, shokolad.

GRAZIA Is noTICeDOutdoor advertising in Moscow and other regions.

GRAZIA Is wAT CheDadverts on tV channels: MtV, World Fashion, ru.tV, Fashion tV, sony pictures, tLC.

GRAZIA Is ReADWe successfully collaborate with such sites as woman.ru, fashiontime.ru, buro247.ru, spletnik.ru, wmj.ru.

RelAx wITh GRAZIA• Campaigns by Grazia at biggest tradecentres in Moscow.• Unique Gra Zia offers at beauty salonsand fitness centres. • Partnership programmes with the bestshops in both capitals. • Clients days and special discounts onlyfor our readers.• support of mass events which take place on the leading grounds of Moscow: Gorky Park, red October and others.

GRAZIA – pARTneR Volvo Fashion Weekaurora Fashion Week

М едиа ки т – 2 01 2

marketing

M e d i a k i t – 2 01 3


special ISSUES

Fashion issue

Double cover

theme issue neW! Grazia Man

Big sizeCover + 1/2 cover

each issue will be devoted to one theme. every new season there will be one issue printed in special format ( big size, opens from 2 sides, double cover and so on). special issues, devoted to Fashion, Beauty, accessories, will be supported by promo campaigns, and special events ( parties, master classes, workshops)

marketing

M e d i a k i t – 2 01 3


markeTing EvEnTS 2013 open eDITIonthe Grazia Magazine organize an open edition. On February all the editorial staff of the Grazia Magazine will move to the “Metropolis” Mall only for three days. all the visitors of the shopping centre will be able to observe the favourite magazine staff work on the new issue of the Grazia Magazine.

this year the event is timed to the special edition of the magazine intended for men - GraZia Men. Just on that issue our staff will be working in the Mall. to celebrate the event and congratulate the Grazia Magazine on it a great number of famous men will visit the temporary editorial office in the Mall and will sign the autographs for everyone.

beAUTY RoUTethe Grazia Magazine is to launch a new annual project named “Beauty route”. in the middle of april the Grazia Magazine will invite beauty centre experts and cosmetic brands representatives to the gorgeous luxury vessel of the radisson flotilla. On the trip the guests of the event would be able to try the new procedures and other novelties of beauty centres and get some beauty hints from the experts.

marketing

M e d i a k i t – 2 01 3


markeTing EvEnTS 2013 sTReeT fAshIonstreet fashion is very popular theme in russia. so we decided to launch a special project on it. the idea of it is to place Grazia cabins in some Moscow shopping malls where all the customers can:• Create original looks in different styles in Grazia virtual fitting room;• Get a list of boutiques where they can buy all the items from these looks in that shopping mall;• Make a photo of themselves and place it on Grazia web and on all social networks;• take part in a photo competition with the opportunity to win the free shopping from our partners in the malls..

GRAZIA DIGesTin spring and autumn the Grazia Magazine publishes an original digest with fashion reviews of the season. the digest in a layout of a newspaper is already popular with magazine readers but also is directed on expansion of the audience and encouraging in trial purchase. Various topics are presented in the Grazia digest created by the magazine staff - fashion, beauty, travels, interview with celebrities. the Grazia digest is being distributed in coffee houses, restaurants, beauty centres and other fashionable places of Moscow. the circulation is 50 000 copies.

marketing

M e d i a k i t – 2 01 3


Page 7 250 euro*inside spread 13 000 euro1/2 Page 4 600 euro1/3 Page 3 250 euro

speCIAl posITIons:1st spread 15 825 euro2st spread 14 625 euro3st spread 13 575 euroinside Back Cover 8 250 euroBack Cover 13 900 euro

sTRATeGIC posITIons:Content 8 250 euro editor’s Letter 8 250 euro Bloggers 8 250 euro Masthead 8 250 euro Fashion Chart 1, 2 8 250 euro Price page 8 250 euro Dasha Veledeeva’s Column 8 250 euro 10 Hot news 7 700 euro

advertising

grazia Price-list 2013

*rates do not include

Vat (18%)

M e d i a k i t – 2 01 3


distribution

CIs – 3%Belorus (1,8%), Kazakhstan (1,2%)

The bAlTIC sTATes – 5%

sT. peTeRsbURG – 12,7%

mosCow – 53%

VolGA ReGIon – 6%nizhny novgorod (2,2%),saratov (0,3%), samara (1,5%),Kazan (1,7%), Ufa (0,3%)

soUTh of RUssIA – 8%Krasnodar (3%), rostov-on-Don (3%),sochi (2%)

URAl AnD sIbeRIA – 10%ekaterinburg (5,4%), Chelyabinsk (1%), Omsk (1%),novosibirsk (2,6%)

The fAR eAsT – 2,3%Vladivostok (1,7%), Khabarovsk (0,6%)

CIRCUlATIon 100 000 weeklY

advertising

M e d i a k i t – 2 01 3


Special advertising opportunities

item apportionment

shopping with a celebrity

Celebrity look articles

Collages illustration

Fashion photography

GraZia creative team will developand put into practice most daringand efficient ideas for the brandpromotion in the magazine.

reportage photography

advertising

M e d i a k i t – 2 01 3


№ approval of the ad layout sheet

ready-made ad materials

Market launch (tuesday)

1 12.12.2012 24.12.2012 22.01

2 19.12.2012 24.12.2012 29.01

3 17.01 25.01 05.02

4 24.01 01.02 12.02

5 31.01 08.02 19.02

6 07.02 15.02 26.02

7 14.02 22.02 05.03

8 21.02 01.03 12.03

9 28.02 08.03 19.03

10 07.03 15.03 26.03

11 14.03 22.03 02.04

12 21.03 29.03 09.04

13 28.03 05.04 16.04

14 04.04 12.04 23.04

15 11.04 19.04 30.04

16 18.04 02.05 14.05

17 02.05 10.05 21.05

18 09.05 17.05 28.05

19 16.05 24.05 04.06

20 23.05 31.05 11.06

21 30.05 07.06 18.06

22 06.06 14.06 25.06

№ approval of the ad layout sheet

ready-made ad materials

Market launch (tuesday)

23 14.06 21.06 09.07

24 04.07 12.07 23.07

25 18.07 26.07 06.08

26 25.07 09.08 20.08

27 08.08 16.08 27.08

28 15.08 23.08 03.09

29 22.08 30.08 10.09

30 29.08 06.09 17.09

31 05.09 13.09 24.09

32 12.09 20.09 01.10

33 19.09 27.09 08.10

34 26.09 04.10 15.10

35 03.10 11.10 22.10

36 10.10 18.10 29.10

37 17.10 25.10 05.11

38 24.10 01.11 12.11

39 31.10 08.11 19.11

40 07.11 15.11 26.11

41 14.11 22.11 03.12

42 21.11 29.11 10.12

43 28.11 06.12 17.12

44 05.12 13.12 24.12

Schedule for magazine issues in 2013

sChedule

M e d i a k i t – 2 01 3


editorial calender for 2013

22.01 № 1 Last year ratings. results of the year

29.01 № 2 Women power

05.02 № 3 High society calender. Parties

12.02 № 4 Love issue. Gifts. siHH exhibition

12-28.02 sPeCiaL Man issUe

19.02 № 5 Most desired grooms rating. about Him + MiCaM section

26.02 № 6 Oscar academy awards. Guest editor

05.03 № 7 FasHiOn issUe + BeaUty issUe (2 sides, 2 first covers)

12.03 №8 sPeCiaL FasHiOn issUe. Cover + 1/2 cover

19.03 №9 shopping issue

26.03 №10 sPeCiaL WeDDinG issUe

2.04 №11 sPeCiaL KiD’s issUe

09.04 №12 aCCessOries issUe

16.04 №13 sPeCiaL BeaUty issUe. (BiG siZe + GraZia BeaUty Party)

23.04 №14

30.04 №15 Celebrity gossips

14.05 №16 Body

21.05 №17 travel

28.05 №18 Gadgets

4.06 №19 Charity

11.06 №20 FOOD issUe

18.06 №21 Beach

25.06 №22 MOVies issUe. MOsCOW FiLM FestiVal. Guest editor

9.07 №23 summer parties

23.07 №24 Psychlogy

6.08 №25 new season preview

20.08 №26 sPeCiaL KiD’s issUe.

27.08 №27 MiCaM exhibition

3.09 №28 sPeCiaL FasHiOn issUe

10.09 №29 JeWeLry issUe

17.09 №30 italian issue

24.09 №31 interior issue

01.10 №32 Germany issue

8.10 №33 aCCessOries issUe

15.10 №34 shopping: coats and fur accessories

22.10 №35 russian fashion. Guest editor

29.10 №36 sPeCiaL FUr issUe

5.11 №37 top stylists. Personal shopping

12.11 №38

19.11 №39 sPeCiaL BeaUty issUe

26.11 №40 Hollywood

3.12 №41 JeWeLry issUe

10.12 №42 GiFts sPeCiaL issUe + BiG siZe

17.12 №43 Last minutes gifts

24.12 №44 special new year issue. all guest editors

editOrial Calender

M e d i a k i t – 2 01 3

publishing magazine marketing advertising sChedule editOrial Calender COntaCtsteChniCal speCifiCatiOnsteChniCal speCifiCatiOns

technical specificaTions

ACTUAl sIZe: 225 х 295 mm

All ADVeRTIsInG mATeRIAls supplied must be

accompanied with a CD. a printout of the adver-

tisement or a colour proof must accompany the

digital file. a contract colour proof must accompany

the digital file. it must be 100% of final size. also,

it must be signed and include the publication date

in the magazine. the printout must be the same

as the electronic version of the advertisement. re-

member that a colour printout is not a colour proof.

Files must be delivered on CDr compact disks (isO

9660). all disks must be labeled with the follow-

ing information: magazine title, issue(cover date),

advertiser.

DIsks ARe sToReD for no longer than six months

after their delivery to the advertising sales depart-

ment. Disk should contain only the necessary files.

ads must be archived in .sit, .zip or .rar formats.

Fonts in ads to be kept on MaC s and distributed

or resent in the future, must be archived in .sit

format.

fIle foRmATs

1. Macintosh-formatted:

• adobe illustrator (ePs, version up to and including

10.x, with fonts in curves and embedded images);

• adobe inDesign (version up to and including

Cs3) – with fonts in curves;

• adobe Photoshop (tiF, version up to and includ-

ing Cs3).

2. PC-formatted:

• adobe illustrator (ePs, version up to and including

10.x, with fonts in curves and embedded images);

• adobe Photoshop (tiF, version up to and includ-

ing Cs3).

Unit triM siZe BLeeD siZe (BLeeD area OF 5 mm)

2/1 (spread) 450 х 295 mm 460 х 305 mm

1/1 (page) 225 х 295 mm 235 х 305 mm

1/2 (horizontal) 225 x 147.5 mm 235 x 157.5 mm

1/2 (vertical) 112.5 x 295 mm 122.5 x 305 mm

1/3 (horizontal) 225 x 98.3 mm 235 x 108.3 mm

1/3 (vertical) 79.6 x 295 mm 89.6 x 305 mm

M e d i a k i t – 2 01 3


irina ragulina Sales [email protected]

anastasia Kruglinskaya Special Projects [email protected]

Darya GrebenuykSales Department [email protected]

3, Polkovaya st., bld. 1, Moscow, 127018 russiatel. +7 (495) 232 32 00, Fax +7 (495) 232 17 61

elena razumova Publisher [email protected]

Julia nemtsovaSales [email protected]

svetlana nikulinaSales [email protected]

www.graziamagazine.ru

contact infotatiana Markevich PR & Marketing [email protected]

anneta reshetova PR & Marketing [email protected]

ekaterina Bykonya PR & Marketing [email protected]

evgeniya savchenko Sales DirectorInternet [email protected]

mediakit-2013 - Журнал grazia · * 1 week. the text is composed of up to 3000 characters with...

Documents