mediafutures

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chris meade if:book new media futures

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Presentation by Chris Meade,Director of if:book, londonat the Media Futures ConferenceJuly 2009

TRANSCRIPT

Page 1: Mediafutures

chris meade if:book new media futures

Page 2: Mediafutures

booklovers are in denial

they like to think they live in a book-lined world.

actually even the bookiest read mostly in bed,on the toilet, on the bus

books have been kicked out of the front room and sent up to bed

meanwhile even my mum is multimedia

Page 3: Mediafutures

e-readers are boring

but they prove that books are an

experience that happen in our heads,

the book a souvenir of our visit

Page 4: Mediafutures

a book is…

a symbol of freedom

a container of culture

a conversation

a bounded entity

a constantly changing

form - from papyrus to

codex to paperback

and beyond

Page 5: Mediafutures

book groups

think they’re defending free

reading against the screen

but have turned books into

experiences that take a month

and end in a meal

Page 6: Mediafutures

what matters?

• sole authorship sometimes• freedom of expression• playfulness• reader writer relationship• range of possibilities• depth of engagement• “switching off and curling up with…”

Page 7: Mediafutures

compelling content

seeking out the harry potter, sergeant pepper, ulysses, persuasion, the wire

of transliterature

Page 8: Mediafutures

imagination & digitisation

“Blake was always using new technologies, often abusing technologies, not for the sake of an interest in the technology per se, but what he could use it for. He believed that, rather like learning a language… if you speak a different language maybe you ask different questions. And the language of the digital age is one that Blake would have pursued.”

- Tim Heath, Blake Society

Page 9: Mediafutures
Page 10: Mediafutures
Page 11: Mediafutures

if:book’s fictional stimulus

& the motfothotbook

• www.songsofimaginationanddigitisation.net

• www.thegoldennotebook.org

• www.futureofthebook.org.uk/jacob/readernew.html

• www.futureofthebook.org.uk/tim/book.html

Page 12: Mediafutures

if:book

www.futureofthebook.org.uk