mediafutures
DESCRIPTION
Presentation by Chris Meade,Director of if:book, londonat the Media Futures ConferenceJuly 2009TRANSCRIPT
chris meade if:book new media futures
booklovers are in denial
they like to think they live in a book-lined world.
actually even the bookiest read mostly in bed,on the toilet, on the bus
books have been kicked out of the front room and sent up to bed
meanwhile even my mum is multimedia
e-readers are boring
but they prove that books are an
experience that happen in our heads,
the book a souvenir of our visit
a book is…
a symbol of freedom
a container of culture
a conversation
a bounded entity
a constantly changing
form - from papyrus to
codex to paperback
and beyond
book groups
think they’re defending free
reading against the screen
but have turned books into
experiences that take a month
and end in a meal
what matters?
• sole authorship sometimes• freedom of expression• playfulness• reader writer relationship• range of possibilities• depth of engagement• “switching off and curling up with…”
compelling content
seeking out the harry potter, sergeant pepper, ulysses, persuasion, the wire
of transliterature
imagination & digitisation
“Blake was always using new technologies, often abusing technologies, not for the sake of an interest in the technology per se, but what he could use it for. He believed that, rather like learning a language… if you speak a different language maybe you ask different questions. And the language of the digital age is one that Blake would have pursued.”
- Tim Heath, Blake Society
if:book’s fictional stimulus
& the motfothotbook
• www.songsofimaginationanddigitisation.net
• www.thegoldennotebook.org
• www.futureofthebook.org.uk/jacob/readernew.html
• www.futureofthebook.org.uk/tim/book.html
if:book
www.futureofthebook.org.uk