Analysis of Results. AEL Media

Who did I ask?

Millie17Student

Stuart 18At University

Joey 17 Student

Niall 16Student

Niamh 15Student

Harriet 18Final year at college

Charlie 17Student

The audience I am we questioned are the E bracket as this seemed to us the most appropriate this is more than the income bracket of B who are our urban intelligence.

The urban intelligence are fairly intellectual, as they are starting out with graduate jobs or they are just our of university.

Audience

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Q1: did you enjoy watching our opening sequence and why?

This then shows us that we have successfully managed to target our primary and secondary audience within our opening sequence. We asked them why they enjoyed the opening sequence.

Niamh: I enjoyed it because it was well made.Joey: it had a good use of humorCharlie: It was fun and exciting to watch.Stuart: I enjoyed the style and the split screens. Niall: It was full of humor Harriet: I found it funny Millie: I loved the concept of the opening sequence.

The reference to the split screens shows us that our audience is postmodern audience and that they are used to the stylistic constructed qualities within the media today.

Q2-Can you relate to the main character Harry?

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We wanted our secondary audience of the boyfriends and the males to be able to relate to the main character Harry. We wanted Harry to be able relate to harry and how he is awkward around Flo and how he is to deal with the situation. As our production company are Working Title we wanted to appeal to

the more sophisticated audience. We did this by having our Unique Selling Point by making our main character a male. This would then target the secondary audience of the males, but because working title are 67% owned by Universal we needed to appeal to the income bracket C2-E, we did this by then having girls as well as boys as main characters but the main protagonist is a male. We wanted there to be a USP as we wanted to reflect working titles independence, but the appeal of the unsophisticated audience dominated over our more sophisticated audience of income bracket B-C2.

Q3-Do you think the age gap of 15-24 years old is correct for this film and why?

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We chose the age gap of 15-24 because we feel as though our film would appeal to students throughout school, college and university. But when we showed the focus group our film they felt as though 24 is too old, this then shows us that we have then made our age gap to wide, this then tells us that we should make our age gap from 15-19 and have the 20-14 year olds part of the secondary audience. But others feel that our film successfully targets the teenagers.

Knowing this then helps us understand what we should do for our marketing campaign and who we should target it to. This has helped us understand who our film is suited for.

Q4-Who would you go see this film with? Niamh: I would go see it with my girl friends because we enjoy to watch Romanic comedies. Joey: I would go see it with my friends because I have a mixture of boys and girls in my friendship group. Charlie: I would most likely see the film with my girlfriendStuart: I will go see the film with my girlfriend because she is a girl. Niall: Friends because going to see the film with you family would be awkward.Harriet: I would go see it with my friends as it was girly.Millie: I would go see it with my friends because we enjoy girly films. By looking at these results you can see that we have successfully target our primary audience of 15-24 year old girls. But we have also managed to target our secondary audience of the boyfriends and friends of the girls. We can also apply the hypodermic syringe theory that the audience are passive. Here most of our audience said they would go see the film with their friends, which means that they have taken in our message that friendship is important in life. As Niall said he wouldn’t go see the film with his family disproves what we thought that B income bracket mums going to see the film with their daughters. This then shows us that we weren’t sophisticated enough to target the older more sophisticated audience.

Q5-Do you think the locations chosen were suitable?

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As working title are 67% owned by universal we need to target the income bracket of C2-E we wanted a traditional family home. The quirky décor and homely feel which will target our audience who associate with a traditional English family home. Our main location is where Harry, Flo, Sophie, and Oscar are chilling out before they go to a party which is what teenagers do at our age. But our location also fulfills the common convention in Working title and that is the representation of the upper middle class which is the income bracket of B-C1 when this is only a small section of society.

We wanted our outside scenes to connote the freedom from the stresses of teenage life, on one of the main stresses is relationships, which is one of the main themes we touch upon within our media.

Q6-Do you think the costumes suited the personalities of the characters?

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We wanted the girls to be in more casual clothing to show that they are comfortable in the company of the boys. But when they go to get ready for the party they make an effort because there will be people. It is unlikely that the girls would wear joggers to a party. Flo and Sophie are still going to make an effort when they go out to a house party so they wouldn’t wear full length dresses which then means that they will wear comfortable but still dressy clothing.

The clothes that the girls are wearing are the latest trend so the audience may want to take inspiration from the film. Oscars outfit shows that he I cool and edgy and it shoes that he takes pride in their appearance. We have chosen for Harry to wear a burgundy this then shows that he likes to wear expensive clothing and brands and wants to look good for the girls aka Flo.

Q7-Do you think the title ‘Go With Flo’ suited the film?

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The people we asked said that they like the name of our opening sequence because the like the play on words and the pun. They also feel as though that this then shows them that our film is romantic comedy.

Harriet: I like the name because it is catchy. Joey: I like it because it is a clever pun and links in with the humor of the production.Charlie: I think its really clever.Stuart: I don’t understand the name because I haven’t seen the rest of the film yet. Niall: I don’t understand what it means.Harriet: I really like the name because you can tell who the main characters are straight away. Millie: It helps me understand who the main character is and it then shows you who Harry is interested in.

The title then narrated and highlights who the main protagonist is. This then makes it clearer for the less sophisticated teenage audience who, in a film, are looking for identification and not complexity.

Q8- Do you think the title ‘Go With Flo’ suited the film.

Q9- After watching the opening sequence, did it make you interested in what happens between Harry and Flo’s relationship?

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In our opening sequence we didn’t want to tell out audience the whole story, we wanted there to be a sense of mystery about what happens because Harry is narrating over the top being the Subjective narrative doesn’t know weather or not Flo and him will get together or not. By having harry as the subjective narrative and this creates the enigma as it is only his perspective of the situation which the audience will be directly told.

Q10-Do the shot types allow you to connect with the characters?

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We wanted the audience to have personal identity with the characters. We wanted the shots to show the connection between the characters but I also wanted the audience to be able to relate with the characters and see the connection between them. by having the tracking when the four of them are sitting on the sofa and are individually introduced.

This then lets the audience get to know the relationship between the four, and it then lets them see who they are more like within the relationship. I then lets you see the emotions the individuals are going through. The tracking also shows the connection between the four of them on the sofa

Q11-Do you think the soundtrack we have chosen suits the film?

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Harriet: I love the song! And I love the cover, the song is light hearted and fits in with the romantic theme. Joey: the title of the song is ‘better together’ and it shows the relationship between Flo and Harry. Charlie: I love the song and its catchy and I really enjoy then new version. Millie: I love it because the lyrics are perfect for the film.

We wanted the song to represent the relationship between the friends, but we didn’t want it to be a love ballad we wanted it to be fun and catchy. The soundtrack also appeals to the young, less sophisticated teenage audience because it promises a new equilibrium at the end of the film, rather than challenging a Hollywood convention

Q12- Are you allow to read all the speech bubbles

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When we were editing the video we had some trouble with the length of the speech bubbles. We had to get people to come and watch the video to see if the credits were on the screen for long enough, and if the speech bubbles were able to read. 6/7 people were able to read the bubbles which then meant to us that we had finally had the right length. But Niall wasn’t able to read the bubbles, but this then means the some people read slower or quicker than others.

Q13- Do you like the idea of split screens and speech bubbles?

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When we first started making our opening sequence we had trouble because it wasn’t very interesting. But also the actors we first chose weren't very good and didn’t take it seriously, and weren't able to turn up to a shoot. So we decided to change actors. When we did this our new actors took it more seriously, but it still wasn’t very interesting.

We then started looking through the effects on Final Cut Pro X and saw cross hatch. We wanted to incorporate this and came up with the idea of comic book style. We then incorporated this and this then made it more interesting and fun to watch. The genre hybridity with the comic book style is then an example of bricolage. Bricolage is mixing references to appeal to a postmodern audience.

Q14-Do you understand the relationship between the four friends?

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In the opening sequence Oscar and Sophie like each other and Flo and Harry likes each other. But they don’t want to ruin the friendship. To make sure that people understood the relationship statuses between the friends we added in hearts to show to the audience who likes who.

But by also having the subjective narrative over the top it then helps the audience then understand what is happening in the opening sequence. But it then also tells the audience the story before the film had started. All the elements of make the narrative obvious this is then appealing to the less sophisticated audience.

‘We have been friends since we were young, and its been that way since I can remember’

Q15-What do you think the message of the film is? Throughout the opening sequence the message is that friendship is the most important thing which then made the audience want to see the film with their friends.

Harriet: I feel as though that throughout the opening sequence the main message is that love and friendship are the most important thing. Millie: I think that the message of the film is that Harry fancies FloNiamh: I think the message is the romance between Harry and FloJoey: I think the message is friendship is before love. Charlie: I feel the message is friendship. Stuart: I think the message is a romantic comedy meets a comic book. Niall: I think that the message of the story I that when you like someone you should tell her.

Q16-Is there anything which we could have improve on, or changed?

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As a group we wanted to know what we could have done better so we can improve for next year so we can improve our skills. The only feedback we got to improve was to make the speech bubbles a bit longer. When we were in the filming process we did go through some trouble. We had to re-film and start again because we were let

down by our first set of actors. And when we had finally started editing we found that the opening sequence was boring. So we wanted a new way to make the opening sequence more interesting. The comic book style the lets us target our secondary audience of the males, but it also adds an interesting twist onto our opening sequence.

Q17- Do you think the shot types enable a connection between the relation ship of the characters and why?

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Throughout the opening sequence we wanted to show the connection and strong relationship between the group of friends, and Harry and Flo. And an example of this is when the four friends are sitting on the sofa we track across and introduce the audience to the characters.

By doing this it then lets the audience have personal interaction with the Characters, but also entertainment and it offers the teenagers escapism from the daily stresses of teenage life. This is shown in the establishing shot showing Harry sitting in the park in an extreme long shot showing Harry’s freedom from his stresses in he teenage life with his love life and school life.