Media Under Indy/PatKane

NEWS, CITIZENSHIP AND NETWORKS POST-INDY

TELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY

MEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY

www.patkane.info

Monday, 8 April 13

PWC’s Global E&M report 2012-2016

By 2016....Biz-to-biz - up 4.3%, total market $97.6bnConsumer/edu book publishing - up 0.6%, total spend $115.7bnConsumer magazine publishing - up 1.3%, total spend $80.2bnFilmed entertainment - up 3.1%, total market $99.7bnInternet access, wired & mobile - up 9.3%, total market $493.4bnNet advertising, wired & mobile - up 15.9%, total market $188.1bnTV ads - up 6.6%, total market $254.7bnTV subscription/licence fee - up 6.2%, total market $290.6bnOut of home ads - up 5.0%, total market $40.8bnVideo games - up 7.2%, total market $83.0bnand...

Monday, 8 April 13

PWC’s Global E&M report 2012-2016http://www.pwc.com/gx/en/global-entertainment-media-outlook/index.jhtml

By 2016....Biz-to-biz - up 4.3%, total market $97.6bnConsumer/edu book publishing - up 0.6%, total spend $115.7bnConsumer magazine publishing - up 1.3%, total spend $80.2bnFilmed entertainment - up 3.1%, total market $99.7bnInternet access, wired & mobile - up 9.3%, total market $493.4bnNet advertising, wired & mobile - up 15.9%, total market $188.1bnTV ads - up 6.6%, total market $254.7bnTV subscription/licence fee - up 6.2%, total market $290.6bnOut of home ads - up 5.0%, total market $40.8bnVideo games - up 7.2%, total market $83.0bnand...

Newspaper publishing - down (in EMEA & US): 0.5%, from $30.5bn 2012 - to $29.7bn in 2016Indonesia up $11.2bn, Argentina up $11.9bn, India up $9.6bn- so it depends on broadband penetration being high or low in a country as to whether free commercial news grows or declines

Monday, 8 April 13

Media Under Indy/Pat Kane

NEWS, CITIZENSHIP AND NETWORKS POST-INDY

WE KNOW HOW BAD IT IS FOR THE PRESS...- FOR EVERY $1 GAINED IN DIGITAL REVENUE, $16 IS LOST IN PAPER (PEW)- MY FAVOURITE PAPER GUARDIAN LOST $70M (ON REV OF $300M) 2012.. WITH 4,591,357 READING GLOBALLY ON THE OPEN WEB. IT’S GAINING “REACH”...BUT LOSING CASH.IN SCOTLAND...- SUNDAY HERALD: Between December 2011 and December 2013, it dropped from 28,800 to 24,900. At that rate... 000.0 in mid 2020’s (and gone before then)- OTHERS: losing between 2000 and 4000 every two years.

Monday, 8 April 13

Media Under Indy/Pat Kane

WILL PURELY COMMERCIAL MODELS GUARANTEE A DIVERSE AND FREE PRESS IN SCOTLAND? NO.

DO WE REGARD A DIVERSE AND FREE PRESS AS NECESSARY TO THE FUNCTIONING OF DEMOCRACY? YES.

IS AN VOLUNTEER ARMY OF CITIZEN BLOGGERS GOING TO FILL THE GAP? NOT ON THEIR OWN. BUT...

Monday, 8 April 13

Media Under Indy/Pat Kane

LIKE EDUCATION, OR HEALTH, OR THE ARTS, SHOULD WE REGARD JOURNALISM AS “A PUBLIC GOOD”?

IF SO, DOES JOURNALISM “NEED AN INSTITUTIONAL STRUCTURE THAT COMPORTS WITH ITS NATURE AS A PUBLIC GOOD”(ROBERT MCCHESNEY)

STRUCTURE HAS TO BE MORE PLURALTHAN A BBC OR ITN...BUT UNDER OPEN WEB, HOW? WHAT?

Monday, 8 April 13

Media Under Indy/Pat Kane

CITIZENSHIP NEWS VOUCHERS (MCCHESNEY)

PUBLIC/DELIBERATIVE FUND FOR JOURNALISM (HIND)

TAX BREAKS FOR NEWS FOUNDATIONS/NON-PROFITS

DIRECT PUBLICATION SUBSIDY (LIKE FRANCE, SCANDINAVIA)

WHAT COULD A SCOTTISH STATE DO?

McCluskey Report not best precedent for Scottish media regulation...But we should investigate existing practice/poss schemes. A “Media Commission” after a YES vote

Monday, 8 April 13

Media Under Indy/Pat Kane

Wings Over Scotland: raised £30,084 from 30,000 unique readers in March ’13

£4047: 1 day of Scotsman/ Herald a week, for a year

£3901: 1 Daily Record a week

£5200: DR/SM every day for a year

[OPEN DEMOCRACY: REACHED £250K TARGET]

WHAT COULD “INDY-CULTURE” ENCOURAGE?

A future “Scottish News commons” (David Eyre?)

News Co-ops? (Dave Boyle?)

mediapart: paywall,60k subscribers, 40 staff - hardcore investigations

What McCitoyens might want? Monday, 8 April 13

Media Under Indy/PatKaneTELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY

Btwn 2 episodes of Borgen on TiVO...

Always an advert for this, also

on BBC4...

COULD AN “SBC” PART-ENABLE AN “SBO” - “SCOTTISH BOX OFFICE”?

We have enough writing/dramatic/production talent...Here, or in the diaspora...Shouldn’t an English-language speaking nation be hugely ambitious about what it could produce?

Monday, 8 April 13

Media Under Indy/PatKaneTELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY

HOW SHOULD AN INDY SCOTTISH STATE SUPPORT TELLING OUR STORY TO THE WORLD?INDRA ADNAN: NATION-BRAND AND SOFT POWER BEST EXECUTED BY COUNTRY BEING INTENSELY, AUTHENTICALLY ITSELF - NOT PROPAGANDISING

More stories about the sharp edges of Scottish power, money, inequality, legacy in

the world - not less, or “softer”Monday, 8 April 13

Media Under Indy/PatKaneTELLING STORIES AND PLAYING GAMES, TO OURSELVES AND THE WORLD: CONTENT POST-INDY

“GRAND THEFT AUTO 5 (MADE IN LEITH) WILL BE LARGEST ENTERTAINMENT LAUNCH IN HISTORY” (Brian Baglow, #csopen)BUT it’s “The art of making bullet holes”...Could a Scottish indy state “pick a winner” around “convergence” between games and other art forms/media? Like Euro film foundations of 70’s/80‘s? Or MIT Media Lab 80’s/90’s? Not just doing an “us-too”, but creating new genres?

Special plea Iain M

Banks “The Culture” our

ultimate online game

world...

Monday, 8 April 13

Media Under Indy/PatKaneMEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY

Maybe impending Scottish State should be LESS ambitious - or at

least more wait-and-see - about the nature of

copyright and IP under independence...

“The migration of cultural content online goes on unabated.... The battle over IP rights, monetisation of the net and the tension between content creators and distributors is what consumes the creative hub of London. Scotland has to get engaged in this debate and we must stake our place in the ever shifting sands of this new environment” Pete Wishart, SNP MP

Monday, 8 April 13

Media Under Indy/PatKaneMEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY

Should an indy Scotland enforce tougher IP laws than neighbours on music/content/software? No!

Monday, 8 April 13

Media Under Indy/PatKaneMEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY

Open web has civic, democratic and collective benefits we must defend...NOT structured to be a marketplace (ARPA/Berners-Lee/hacker-built). But WILL support certain kinds of of business (eg, Kiltr as Scottish platform, or live/net events - use ubiquity to lead to scarcity)

<---- SCOTTiSH FOOTBALL BLOGGERS

Monday, 8 April 13

Media Under Indy/PatKaneMEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY

Indy Scot should adopt “media ecology” model - there can be different environments, values,

ways of doing things - does not need to be “one micropayment IP regime to rule them all”

Convenient, functional, pleasurable apps/services & consumer digital devices are where rights-revenue is

Monday, 8 April 13

Media Under Indy/PatKaneMEDIA ECOLOGY OR MURDOCHLAND? “IP” POST-INDY

Let’s not allow these dots to get any more joined- up...

Monday, 8 April 13

Media Under Indy/PatKane

THANK YOU FOR LISTENING!

@THEPLAYETHIC, @THOUGHTLAND

www.thoughtland.info

www.patkane.info

playethical at gmail dot com

Monday, 8 April 13