media studies as coursework guidebook 2013

8/13/2019 Media Studies as Coursework Guidebook 2013

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Media Studies AS CourseworkChecklist and Guide

"re%aration 'ork

(ou will hae a series of lessons to %re%are )ou for )our AS coursework*

+hese will hel% )ou learn the codes and conventionsused to make magazines a%%eal to aparticular audience*

+he) will hel% )ou deelo% the learning skills of noticing, questioning, planningandimagining*

+he) will also hel% )ou deelo% practicalskills for using Photoshopsoftware*

"re%aration for )ou coursework is in three %arts:

,earning -a$its +heme Content

.oticing!/uestioning*

How to analyse magazine covers ,a)out! design! colours!fonts0t)%ogra%h)! codes andconventions! genre! targetaudience! connotations anddenotation! still1image narrative%hoto1mani%ulation! regulation!

%u$lishing houses! $rand identit)and adertising %rofile 2,34*

"ractical Photoshop asics Setting u%! im%orting! cutting!magic wand! eraser! text tool!sha%e tools! colour %icking! $asiceffects incl* dro% shadows andglows*Create %art of a chea% +5 ,istingsmagazine coer*

"ractical !a"ing photographs "ractice taking %hotgra%hs andim%roing them $) com%aring themto good %ractice*

Camera angles! lighting!"lanning6magining

Production process overview "re1%roduction tasks #esearch! planning! feed$ackProductiontasks Codes! editing! %hotosho%"ost1%roduction tasks 7eed$ack! evaluation! reision

Once )ou hae com%leted )our %re%aration lessons! )ou will $egin working on)our coursework on )our own although )our teacher will $e a$le to guide )ou and )ouma) take adice from )our friends and )our %rogress %artner*

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7oundation "ortfolio 8 Coer! Contents and #ou$le "age S%read

"RE1"RO#9C+6O.

#esearchtasks 2; marks48 all the following tasks need to $e %rinted for )our folder*

rief$Main task: the front %age! contents and dou$le %age s%read of a new music magazine

* 9sing %ower%oint or "rezi! do a close analysis of three magazine F#%&!'%()#*choosing two from the music genre and one from a contrasting gemre* Make sure )oucom%are the contrasting genre! commenting on differences*

9se as man) %ro%er technical terms for the conentional features as )ou can $ut also tr)to ex%lain how the) hae $een used on each %articular coer* Comment on the t)%e ofstories that are in the magazine and consider audience theor) 2eg Stuart -allatz


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0ar"ing 'riteriafor the "resentation of the Research and "lanning

-evel 124 mar"s

"lanning and research eidence will $e com%lete and detailed

+here is excellent research into similar %roducts and a %otential target audience

+here is an excellent leel of care in the %resentation of the research and %lanning

+ime management is excellent*

-evel 3 1215 mar"s as a6ove to 7proficient8 levels9

-evel 2 : 11 mar"s as a6ove to 76asic8 levels9

-evel 1 4 ; mar"s as a6ove to 7minimal8 levels9

,eel 'hich descri%tors $est fit )our workDComment on each of the descri%tors se%aratel)*

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"RE1"RO#9C+6O.

Planningtasks 2; marks48 all the following tasks can $e %rinted for )our folder andshould $e u%loaded to )our (olasite*

* Create mood6oardsof as man) exam%les of magazine coers! contents %ages and#"S for this genre as )ou can fit on one %ower%oint slide* On a second slide! %ut commentsa$out the main similarities and differences 8 eg colours! how man) images0%eo%le on the%age! size of mastheads and an)thing else that seems releant*

"ur%ose: to identif) the main conentions of this magazine genre*,earning -a$its: noticing*

&* Create a target audience profilefor a t)%ical reader of )our magazine* +he) need an

age! gender and a list of their $u)ing ha$its for media %roducts and an)thing else releant! egfashion* 'hat adertising $rands might want to adertise to this demogra%hicD

"ur%ose: to identif) who would $u) this magazine genre*,earning -a$its: imagining! linking*

@* Create a conceptfor )our magazine! including genre of music! %otential targetaudience! 9S" 2eg mainl) exclusies or industr) gossi% or music genre niche not coered $)another magazine4* 'ho is )our "u$lishing -ouse 2eg Bauer! 6"C! Conde .ast etc4D (ou caneither tr) to deign a magazine for a niche market that does not currentl) exist or com%etedirectl) with an existing magazine for a %u$lishing house that does not hae a similar titlealread)*

"ur%ose: to define and sha%e )our thinking for the rest of the %roFect*,earning -a$its: imagining! organising! $ringing together*

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deadlines* Allow )ourself enough time to $uild )our work using "hotosho% and for %ossi$le re1shoots*

"ur%ose: to organise )ourself and hel% )our time management*

I* "re%are a pitchusing the a$oe information and %resent this 2either er$all) or with

%resentation software4 to a grou% of students* +his ma) $e )our Boardroom grou% or the wholeclass* +ake feed$ack from the grou% on )our ideas*

;* 'rite a short ris" assessmentfor an) location work inoling other %eo%le*"ur%ose: to consider health and safet) issues*

* "re%are a $rief contractfor )our model2s4 indicating the %ur%ose for which )our wantthe %hotogra%hs! where the) will $e %u$lished and giing clear dates and locations for whenthe %hoto1shoot will take %lace* (our model should sign a co%) of the contract for )ou*

"ur%ose: to hel% ensure the) do not let )ou down on the da)*

&* +ake some photographsfor )our coer! contents and #"S %age designs* Make sure)ou take %lent) of shots for each final image* #on


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0ar"ing 'riteriafor the "resentation of the Research and "lanning

-evel 124 mar"s

+here is excellent organisation of actors! locations! costumes or %ro%s

+here is excellent work on shotlists! la)outs! drafting! scri%ting or stor)$oarding

+here is an excellent leel of care in the %resentation of the research and %lanning

+ime management is excellent*

-evel 3 1215 mar"s as a6ove to 7proficient8 levels9

-evel 2 : 11 mar"s as a6ove to 76asic8 levels9

-evel 1 4 ; mar"s as a6ove to 7minimal8 levels9

(ou should refer to the marking criteria and estimate what leel of achieement )our researchwork has reached*

,eel 'hich descri%tors $est fit )our workDComment on each descri%tor se%aratel)*

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0ar"ing 'riteriafor the "roduction

(ou should refer to the marking criteria and estimate what leel of achieement )our%roduction has reached*

Print Production

-evel 1 423 mar"s+he work for the main task is %ossi$l) incom%lete* +here is minimaleidence in the work of the creatie useof an) releant technical skills such as:

-evel 2 235 mar"s+here is eidence of a 6asicleel of a$ilit) in the creatie use of some of the following technical skills:

-evel 3 3; mar"s+here is eidence of proficiencyin the creatie use of man) of the following technical skills:

-evel :4 mar"s+here is eidence of e/cellencein the creatie use of most of the following technical skills:

"roducing material a%%ro%riate for the target audience and task

showing understanding of conentions of la)out and %age design

showing awareness of the need for ariet) in fonts and text size

accuratel) using language and register

using 6C+ a%%ro%riatel) for the task set

a%%ro%riatel) integrating illustration and text

shooting a ariet) of material a%%ro%riate to the task set

mani%ulating %hotogra%hs as a%%ro%riate to the context for %resentation! including cro%%ing andresizing*

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,eel 'hich descri%tors $est fit )our workD

Boardroom Meetings for Production

Edn &


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E5A,9A+6O.

Ealuation task 2&; marks48 u%load the finished magazine coer! contents %age anddou$le %age s%read to )our $log or )olasite*

=ou must evaluate your wor" digitally* (ou should include a ariet) of formats including "ower%oint!'ord documents! "rezi and ideo* (ou should answer at least one of the ?uestions $) %resenting tocamera )ou could also film )ourself %resenting a %ower%oint or "rezi*

#igital communication means not writing a traditional essa)* (ou should include detail screen shots of )ourwork and make close reference to them*

.-- of the following questions must 6e addressed in the evaluation:

6n what wa)s does )our media %roduct use! deelo% or challenge forms and

conentions of real media %roductsD

-ow does )our media %roduct re%resent %articular social grou%sD

'hat kind of media institution might distri$ute )our media %roduct and wh)D

'ho would $e the audience for )our media %roductD

-ow did )ou attract0address )our audienceD

'hat hae )ou learnt a$out technologies from the %rocess of constructingthis %roductD

,ooking $ack at )our %reliminar) task! what do )ou feel )ou hae learnt in

the %rogression from it to the full %roductD

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0ar"ing 'riteria

(ou should refer to the marking criteria and estimate what leel of achieement )our researchwork has reached*

-evel 124 mar"s)/cellentskill in the use of a%%ro%riate digital technolog) or 6C+ in the ealuation*)/cellentunderstanding of issues around audience! institution! technolog)! re%resentation! forms and

conentions in relation to %roduction*)/cellenta$ilit) to refer to the choices made and outcomes*)/cellentunderstanding of their deelo%ment from %reliminar) to full task*)/cellenta$ilit) to communicate*

-evel 3 1215 mar"sProficientskills

-evel 2 :11 mar"sasicskill

-evel 1 4; mar"s0inimalskill

,eel 'hich descri%tors $est fit )our workD

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Boardroom Meetings for )valuation

#ate Adice gien and )our notes on %rogress

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A""E.#6K 8 Suggestions for creatie %resentation through new digital media L 6C+

)ssentials

(olasite 8 )our work must $e %resented on a (olasite with each ke) section accessed

$) a different ta$ 8 eg -ome! Research L "lanning! "re1%roduction! #iar)! 7inal

"roducts! Ealuation* >ee%id 8 (outu$e downloader*

(outu$e 8 )ou will need an account to u%load )our films

5imeo 8 an alternatie to (ou+u$e %referred $) %rofessional filmmakers 8 might $e

faster to u%load! de%ending on )our connection

"rezi 8 more effectie for %resentation than %ower%oint*

Slideshare 8 )ou need to u%load "ower%oints and 'ord documents to a hosting site so

that )ou can em$ed them in )our (olasite* Alternaties include Scri$d! Slide rocket and#ocStoc*

Presenting #esearch and Planning

"rezi 8 more effectie for %resentation than %ower%oint*

"owtoon 8 like GoAnimate $ut $etter for %resentation material 8 allows )ou to add

images and text*

Glogster 8 $rings together a ariet) of images and text in a we$ %oster

Sto% motion 8 make )our own sto% motion %resentation of words with white$oards or

%ost1it notes adding a word at a time and an) other detail )ou can draw*

6Moie 8 for creating white$oard or %ost1it animations

/R Codes 8 all adertising com%anies are using these to for marketing 1 ensure )ou are

using /R codes in )our marketing cam%aign* "hotostor) 8 create a isual stor)! creatie wa) to %resent )our work*

Animoto 8 another %hotostor) maker*

GoAnimate 8 useful for %resenting interiew or ox1%o% answers $) making cartoon

characters s%eak the words of an interiewer and interiewee*

Ktranormal 8 similar to GoAnimate

5oki 8 similar to GoAnimate

5oicethread 8 for commenting on trailers! %osters! magazines etc

'allwisher 8 online comment wall

,inoit 8 online comment

'ordle or +agxedo 8 for %resenting ke)words! eg for anal)sing answers to research

?uestions*

Ca%zles 8 %resents text! ideo %ictures in a line format*

)valuation(ou can use an) of the a$oe$ut also:

+iki1+oki 8 good for %roiding a timeline of )our research and %lanning %rocess $ut

re?uires su$scri%tion*

Screen ca%ture:

Screencast1o1matic: allows )ou to ca%ture the %rocess of using ideo editing softwareand to descri$e the tools and the reasons $ehind )our editing decisions

Ning 8 as a$oe

Camtasia0CamstudioEdn &


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Year 12 Media Studies

Magazine CourseworkTask completed Checklist

Checkpoint 1

30thJanuary 2014

Analysis of magazines Have I uploaded the analysis of front

cover, contents pae and dou!le pae

spread"

#hat are the differences !et$een

different maa%ine prices"

#here are maa%ines sold"

Have I created a &uestionnaire and

uploaded the results"

Half Term

Home$ork

1'th( 22nd)e!ruary

2014

Planning start

*itch my maa%ine

*roduction schedule

Character castin report

+ocation coutin report

Have I created a pitch for my maa%ine"

Have I produced a production schedule"

Have I auditioned several models and$ritten a report a!out my chosen models"

Have I taken pictures of several different

locations and $ritten a report a!out my

chosen location-s."

Checkpoint 2

2/th)e!ruary 2014

All Research and Pitch

completed

Have I uploaded

y analysis of maa%ines

*rice comparison chart

aa%ines are sold report"

aa%ine *itch

Checkpoint 3

'tharch 2014

All Planning completed Have I uploaded the follo$in

#ho is my taret audience"

*roduction schedule

asthead typoraphy

Colour schemes

ketches!lock desin of all maa%ine

paes

Character castin

+ocation scoutin

udetin

)ocus roup feed!ack on ideas

5aster Home$ork

2'tharch61/th7pril

2014

Production Completion Have I taken all the pictures for my )ront

pae, contents pae and dou!le pae

spread"

Have I ot my final masthead"

Have I ot my final main feature title"

Have I ot my final sell lines"

Have I ot my final puff"

Have I ot my final cover stories"

media studies as coursework guidebook 2013

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