www.canadianrentalservice.com

2017M E DIA PLAN N I NG

GUIDE

Canadian Rental Service is written specifically for Canadian rental operators. Each issue profiles a prominent rental store and features high-quality editorial on issues relevant to the Canadian market. This encourages rental people to enhance their business and purchase new products. Make sure that your ad message reaches them when they are evaluating purchasing options.

We Reach Your MARKET

Our Readers

Audience Reach – 4,102Canadian Rental Service reaches every known rental house across Canada. Your advertising campaign in Canadian Rental Service magazine – both the printed version and the web version – makes a strong and effective cornerstone for your overall marketing strategy to reach the Canadian rental industry.

GROWING Your Business Canadian Rental Service is owned by Annex Business Media, an independent company publishing 40 business-to-business titles using its own state-of-the-art Komori press and distribution centre. One phone call, and we’ll handle all of your marketing needs:

• Display advertising• Online advertising• Buyers guide, print and online• 2017 calendar of events in the industry• Custom publishing• Inserts and outserts• Custom printing: product catalogues, brochures, direct mail pieces,

posters, flyers and much more!• Layout and design services available

Are involved in renting equipment and products to contractors, road builders and homeowners. Typical products include construction equipment, general tools, lawn and garden products, computer software, and party products.

Canada’s original voice of the rental industry was established in 1976.

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Ed Cosman-sales manager • 1-888-599-2228 ext. 276 • ecosman@annexweb.comPat Flannery-editor • (226) 931-0545 • pflannery@annexweb.com

www.canadianrentalservice.com

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Sep. 14 • CRA ON GOlf • TRehAveN, ON

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Jan. 12 - 14 • Landscape Ontario CongressJan. 12 - 14 • Special Event Show - Anaheim, Calif.

New Year’s Day

Easter Sunday

Victoria Day

Memorial Day

Father’s Day

Good Friday

Mother’s Day

Labour Day

Canada Day

Independence Day

Civic Holiday

Thanksgiving Day

Christmas Day Boxing Day

Halloween

Jan 19 - 21 • Manitoba Ag Days

Jan 20 • CRA Ontario

Jan. 22 - 23 • BC Regional Trade Show

Jan 26 • ALQ Meeting

Feb. 2 - 5 • World of Concrete

Feb. 12 - 13 • Atlantic Regional Trade Show

Family Day/Islander Day Feb 17 - 21 • BC Home & Garden Show

Feb. 21 - 24 • The Rental Show

Feb 23 • ALQ Meeting Feb 24 - 25 • Buildex Vancouver

March 4 - 5 • Prairie Regional Trade Show

March 8 - 9 • Canadian Rental Mart

March 15 - 16 • Buildex Edmonton St. Patrick’s Day March 18 - 20 • Atlantic Home Show

March 22 - 23 • Quebexpo

April 11 - 17 • BAUMA Munich

St. George’s Day

April 26 • ALQ Ladies’ Night

June 8 - 9 • European Rental Association Convention

June 15 - 17 • Canada’s Farm Progress Show

National Aboriginal Day Fete National/Discovery Day

Nunavut Day

Aug 17 • ALQ Golf Event

Oct 19 - 21 • GIE & Expo Louisville

Nov 22 - 25 • BAUMA China

Dec 12 - 15 • BAUMA India

September 13 • CRA Ontario Golf

Easter Monday

Remembrance Day

1.800.268.1918 norseman.ca

CONSTRUCTION CHALLENGES CAN BE

DEMANDINGArctic Heater Ducts | WeatherShield Enclosures | Insulated Blankets

Norseman can meet that demand – our products are trusted to perform in the most demanding environments.

BC: 1-800-818-1199 ON: 1-866-360-6616 QC: 1-877-664-1515

800.387.0008 (CANADA) • 800.969.5561 (U.S.A.) • PEARLABRASIVE.COM

INNOVATION • QUALITY • CONSISTENCY

HEXPIN™ SURFACEPREPARATION SYSTEM

EASY HAMMER®

TROLLEY

5 Adjustable Positions

WORKS WELL WITH:• Bosch® 11335K• Milwaukee® 5337-21• Makita® HM1317CB/

HM1307CB• Hitachi® H65SD2• Dewalt® D25960K

IMPROVED TILE STRIPPER

P2 PRO-V™ BLADES

PearlCanadaCalenderAd1116_Layout 1 10/1/15 1:49 PM Page 1

800-268-0148 www.wengercorp.com/stagetek

SCREAM FOR THE BAND – NOT AT YOUR STAGING.❏ SIMPLE SET UP ❏ INCREDIBLY STRONG❏ LIGHTWEIGHT DECKS ❏ SAFE❏ VERSATILE ❏ RUGGED ENGINEERING❏ FROM A COMPANY THAT’S BEEN BUILDING

STAGING FOR OVER 60 YEARS

✓

✓

✓

✓

✓

✓

✓

GREAT PRODUCTS WITH A NAME RENTAL CUSTOMERS KNOW.

www.toro.com/rental

Toro CRS 2016 calendar.indd 1 2015-10-15 2:59 PM

Phone: 757-689-2146 3409 Chandler Creek Road

Virginia Beach, VA 23453

SALESEXPERT TEAMLOCAL SUPPORT

FINANCELEASING AND FINANCE SOLUTIONS

SERVICETECH SUPPORT,WARRANTY & MORE

www.haulot te-usa.com3409 Chandler Creek Road

Virginia Beach, VA 757-689-2146

START IT UP

KubotaEngine.com/Generate

YOUR SUPERIOR SOURCE...One touch

recording to USB Footage

CounterMonitor cover/

sun shield

Heavy duty steel frame

Snap lock tool connectors

TRI-MAX cable for a complete line of highly profitable, rental rugged drain cleaning machines designed specifically for the rental market... all backed with industry leading product quality, superior service and support.

1-800-833-1212 w w w. e l e c t r i c e e l . c o m

Distributed in Canada by 1-800-818-1199

NEW

LEADING EDGE HEAVY EQUIPMENTMANUFACTURING AND DISTRIBUTION

(800) 433-1382 | www.mmdequipment.com | Email: sales@mmdequipment.com

Mobile Generators Inverter Generators Indirect Fired/Oil Heaters Air Compressors

AND • Indirect Oil Fired Heaters • Compactors • Light Towers

1 800 661 WARM (9276) • CANTHERMHEATERS.COM

Portable Energy

Dynapac

Aftermarket Service

Construction Tools

Atlas Copco Construction Equipment Canada

Increase Fleet Availability

With Dependable Atlas Copco Equipment and Service

800-465-4777www.atlascopco.ca

ICSDIAMONDTOOLS.COM

ICS 680ES GAS POWER SAW

RENT THE BEST.

Hilti. Outperform. Outlast.

For more information please contact your local Hilti representative. You can also reach us at www.hilti.ca or 1-800-363-4458.

Rental Magazine Calendar FINAL.indd 1 2015-10-28 1:39 PM

RENTAL &CONSTRUCTIONPUMPSAS A WORLD LEADER OF SUBMERSIBLE PUMPS, TSURUMI OUTLASTS THE COMPETITION IN PUMP LIFE, PRODUCT OFFERING AND COST SAVINGS.

BUILT FOR WORK

tsurumicanada.com 1 866 449-6484

HUSQVARNA CONSTRUCTION PRODUCTS2077 Bond Street • North Bay, Ontario P1B 4V7 • 800-461-9589

www.husqvarnacp.ca

GENERATORSPLATE COMPACTORS

One source for Construction, Power and Lighting SolutionsMQ LAVAL, QUEBEC4110 Industrial Street

Laval, Quebec, H7L 6V3(ph) 877.963.4411

MQ CALGARY, ALBERTAMetro Logistics4888 72 Avenue SECalgary, Alberta T2C 3Z2(ph) 403.203.5725 Ext. 222

THE PERFECT UPSELL | BOOST RENTAL REVENUE

1-866-588-2637WWW.WESTERN-GLOBAL.CA

Rental 2016 Calendar.indd 1 2015-11-06 9:14 AM

SALES MANAGEREd Cosmanecosman@annexweb.com519.429.5199

EDITORPatrick Flannerypflannery@annexweb.com226.931.0545

Company on the Move – $5,600A great way to tell our readers (your customers) about your latest company developments and innovations.Two-page spread

Wall Calendar – $1,400The December issue will feature a pull-out wall calendar. It lists all the significant dates for the rental industry for the coming year. Plan to include your ad message!6 1/2" x 2 3/4"

Full Colour1X 3X 6X 9X

Full Page 4,029 3,945 3,827 3,7662/3 Page 3,437 3,367 3,293 3,2231/2 Page (Island) 3,378 3,305 3,233 3,1631/2 Page 3,073 3,014 2,951 2,8631/3 Page 1,907 1,866 1,825 1,7821/4 Page 1,609 1,573 1,537 1,5001/6 Page 475 460 435 425

Advertising your products through positioning in a multitude of platforms will ensure that you are constantly in front of our loyal readers (your customers), which will increase your opportunity to be at the top of their purchasing short list.

The best way to brand your company and market your products with Canadian Rental Service is to invest in an integrated media plan. What better way to extend your reach each month than to reinforce your print ads with an interactive website – with its flexible, engaging, cutting-edge multimedia features. Business-to-business magazines coupled with user-friendly, interactive websites motivate and help your desired audience find out more about you. Being part of the online community at canadianrentalservice.com will do just that – and more.

2017 Print Advertising Rates

Integrated Advertising

Print + Mail Promotion – $2,400Single sheet insert (8 1/2'' x 11'')September issue only.Printed two sides

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Ed Cosman-sales manager • 1-888-599-2228 ext. 276 • ecosman@annexweb.comPat Flannery-editor • (226) 931-0545 • pflannery@annexweb.com

www.canadianrentalservice.com

deceMber 2016Sunday Monday TueSday WedneSday ThurSday Friday SaTurday

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July 2016Sunday Monday TueSday WedneSday ThurSday Friday SaTurday

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auguST 2016Sunday Monday TueSday WedneSday ThurSday Friday SaTurday

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ocTober 2016Sunday Monday TueSday WedneSday ThurSday Friday SaTurday

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Sep. 14 • CRA ON GOlf • TRehAveN, ON

SepTeMber 2016Sunday Monday TueSday WedneSday ThurSday Friday SaTurday

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

Jan. 12 - 14 • Landscape Ontario CongressJan. 12 - 14 • Special Event Show - Anaheim, Calif.

New Year’s Day

Easter Sunday

Victoria Day

Memorial Day

Father’s Day

Good Friday

Mother’s Day

Labour Day

Canada Day

Independence Day

Civic Holiday

Thanksgiving Day

Christmas Day Boxing Day

Halloween

Jan 19 - 21 • Manitoba Ag Days

Jan 20 • CRA Ontario

Jan. 22 - 23 • BC Regional Trade Show

Jan 26 • ALQ Meeting

Feb. 2 - 5 • World of Concrete

Feb. 12 - 13 • Atlantic Regional Trade Show

Family Day/Islander Day Feb 17 - 21 • BC Home & Garden Show

Feb. 21 - 24 • The Rental Show

Feb 23 • ALQ Meeting Feb 24 - 25 • Buildex Vancouver

March 4 - 5 • Prairie Regional Trade Show

March 8 - 9 • Canadian Rental Mart

March 15 - 16 • Buildex Edmonton St. Patrick’s Day March 18 - 20 • Atlantic Home Show

March 22 - 23 • Quebexpo

April 11 - 17 • BAUMA Munich

St. George’s Day

April 26 • ALQ Ladies’ Night

June 8 - 9 • European Rental Association Convention

June 15 - 17 • Canada’s Farm Progress Show

National Aboriginal Day Fete National/Discovery Day

Nunavut Day

Aug 17 • ALQ Golf Event

Oct 19 - 21 • GIE & Expo Louisville

Nov 22 - 25 • BAUMA China

Dec 12 - 15 • BAUMA India

September 13 • CRA Ontario Golf

Easter Monday

Remembrance Day

1.800.268.1918 norseman.ca

CONSTRUCTION CHALLENGES CAN BE

DEMANDINGArctic Heater Ducts | WeatherShield Enclosures | Insulated Blankets

Norseman can meet that demand – our products are trusted to perform in the most demanding environments.

BC: 1-800-818-1199 ON: 1-866-360-6616 QC: 1-877-664-1515

800.387.0008 (CANADA) • 800.969.5561 (U.S.A.) • PEARLABRASIVE.COM

INNOVATION • QUALITY • CONSISTENCY

HEXPIN™ SURFACEPREPARATION SYSTEM

EASY HAMMER®

TROLLEY

5 Adjustable Positions

WORKS WELL WITH:• Bosch® 11335K• Milwaukee® 5337-21• Makita® HM1317CB/

HM1307CB• Hitachi® H65SD2• Dewalt® D25960K

IMPROVED TILE STRIPPER

P2 PRO-V™ BLADES

PearlCanadaCalenderAd1116_Layout 1 10/1/15 1:49 PM Page 1

800-268-0148 www.wengercorp.com/stagetek

SCREAM FOR THE BAND – NOT AT YOUR STAGING.❏ SIMPLE SET UP ❏ INCREDIBLY STRONG❏ LIGHTWEIGHT DECKS ❏ SAFE❏ VERSATILE ❏ RUGGED ENGINEERING❏ FROM A COMPANY THAT’S BEEN BUILDING

STAGING FOR OVER 60 YEARS

✓

✓

✓

✓

✓

✓

✓

GREAT PRODUCTS WITH A NAME RENTAL CUSTOMERS KNOW.

www.toro.com/rental

Toro CRS 2016 calendar.indd 1 2015-10-15 2:59 PM

Phone: 757-689-2146 3409 Chandler Creek Road

Virginia Beach, VA 23453

SALESEXPERT TEAMLOCAL SUPPORT

FINANCELEASING AND FINANCE SOLUTIONS

SERVICETECH SUPPORT,WARRANTY & MORE

www.haulot te-usa.com3409 Chandler Creek Road

Virginia Beach, VA 757-689-2146

START IT UP

KubotaEngine.com/Generate

YOUR SUPERIOR SOURCE...One touch

recording to USB Footage

CounterMonitor cover/

sun shield

Heavy duty steel frame

Snap lock tool connectors

TRI-MAX cable for a complete line of highly profitable, rental rugged drain cleaning machines designed specifically for the rental market... all backed with industry leading product quality, superior service and support.

1-800-833-1212 w w w. e l e c t r i c e e l . c o m

Distributed in Canada by 1-800-818-1199

NEW

LEADING EDGE HEAVY EQUIPMENTMANUFACTURING AND DISTRIBUTION

(800) 433-1382 | www.mmdequipment.com | Email: sales@mmdequipment.com

Mobile Generators Inverter Generators Indirect Fired/Oil Heaters Air Compressors

AND • Indirect Oil Fired Heaters • Compactors • Light Towers

1 800 661 WARM (9276) • CANTHERMHEATERS.COM

Portable Energy

Dynapac

Aftermarket Service

Construction Tools

Atlas Copco Construction Equipment Canada

Increase Fleet Availability

With Dependable Atlas Copco Equipment and Service

800-465-4777www.atlascopco.ca

ICSDIAMONDTOOLS.COM

ICS 680ES GAS POWER SAW

RENT THE BEST.

Hilti. Outperform. Outlast.

For more information please contact your local Hilti representative. You can also reach us at www.hilti.ca or 1-800-363-4458.

Rental Magazine Calendar FINAL.indd 1 2015-10-28 1:39 PM

RENTAL &CONSTRUCTIONPUMPSAS A WORLD LEADER OF SUBMERSIBLE PUMPS, TSURUMI OUTLASTS THE COMPETITION IN PUMP LIFE, PRODUCT OFFERING AND COST SAVINGS.

BUILT FOR WORK

tsurumicanada.com 1 866 449-6484

HUSQVARNA CONSTRUCTION PRODUCTS2077 Bond Street • North Bay, Ontario P1B 4V7 • 800-461-9589

www.husqvarnacp.ca

GENERATORSPLATE COMPACTORS

One source for Construction, Power and Lighting SolutionsMQ LAVAL, QUEBEC4110 Industrial Street

Laval, Quebec, H7L 6V3(ph) 877.963.4411

MQ CALGARY, ALBERTAMetro Logistics4888 72 Avenue SECalgary, Alberta T2C 3Z2(ph) 403.203.5725 Ext. 222

THE PERFECT UPSELL | BOOST RENTAL REVENUE

1-866-588-2637WWW.WESTERN-GLOBAL.CA

Rental 2016 Calendar.indd 1 2015-11-06 9:14 AM

Ad Sizes

Publication Trim Size 8" x 10-7⁄8"Full Page Bleed Size 8-1 ⁄4" x 11-1 ⁄8"Full Page Live Area 7" x 10"2/3 Page 4-5 ⁄8" x 10"1/2 Page Horizontal 7" x 5"1/2 Page Island 4-5 ⁄8" x 7-1 ⁄2"1/2 Page Vertical 3-3 ⁄8" x 10"1/3 Page Square 4-5 ⁄8" x 5"1/3 Page Vertical 2-1 ⁄8" x 10"1/4 Page Vertical 3-3 ⁄8" x 5"1/6 Page 3-1/2'' x 3-1/3''

1/2 PageHorizontal

1/3 PageSquare

1/2 PageIsland

Full Page8” x 10-7⁄8”(trim size)

2/3Page

1/3PageVert. 1/4

PageVert.

1/2Page

X20emVert.

For technical specifications and FTP information please contact bcomer@annexweb.com

E-BlastExclusive $1,575* E-Connect data capture included

Digital Media Products Your marketing dollars are more precious than ever and positioning your message where your customers are seeing it daily is key to advertising success.Our digital advertising options will put your message in front of an engaged audience that is your prime target market. Our digital offerings allow our advertisers to reach all sectors of the rental industry. Or, you can specifically target each of these to reach your marketing goals. Interactive, engaged, qualified!

Website Display/Banner Rates

1X 3X 6X 9X 12XWallpaper $ 1,000

Leaderboard $ 945 $ 898 $ 851 $ 803 $ 756

Big Box $ 735 $ 698 $ 662 $ 625 $ 588

* Web rates are per month/per delivery

up to 4X 5-9X 10-14X 15-19X over

20X

Video Advertising $ 700

E-News $ 525 $ 499 $ 473 $ 446 $ 420

E-Blast $ 1,575 $ 1,496 $ 1,418 $ 1,339 $ 1,260

Digital Ad-Vantage $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050

Custom-Built Microsites – $3,500Sole sponsorship includes:Leaderboard and Big BoxAdvertorial Content/Sponsored ContentVideo Hosting

Weekly E-News Sponsorship (Per Delivery)Banner $400Sponsored Content $550

* Now Mobile Friendly* Contact for details and sizing.* E-Connect data capture included

Digital Advertising

Online Advertising

Website Display Advertising • Wallpaper, Leaderboard, Big Box, Skyscraper,

Button ads on specific, topical pages• Online Buyers Guide, Digital Version Sponsorship• Daily Video Sponsorship

Online Video & Video Production • Let our professional production team create your

video promotion• Post your video on our home page or “Supplier Video

and Promotions” page, reaching and engaging your prime target market

Lead Generation With E-Connects• Capture lead-generating data with sponsorship of our

weekly e-newsletter or e-blasts to reach over 2,200 e-mail subscribers!

Custom-Built Microsites• Custom content focusing on relevant and specific topics

Digital Inserts• Showcase your product brochure or promotional piece

on our Supplier Video and Promotions page

EDITION EDITORIAL TOPIC ADVERTISING FEATURE

BOOKING DEADLINE

February Landscaping/Lawn Care 2017 Show Preview Dec. 9

March Party and Outdoor Events Literature Review Jan. 27

April Excavators Annual Buyers GuideFREE logos for advertisers March 3

May Concrete Equipment $1850 Polybag Promotion March 24

June Compaction Equipment April 28

August Skid Steers Top 10 Under 402-for-1 ad special June 23

September Annual Heater Review CRA Membership DirectoryPrint and mail promotion July. 28

October Lifts and Handlers Aug. 25

December Computer Software Review Pull-out wall calendar Oct. 27

2017 Editorial Calendar

Sales Manager Account Coordinator Editor

Ed Cosman E-mail: ecosman@annexweb.comDirect Line: 519-429-5199Tel: 1-888-599-2228, ext. 276Fax: 1-888-404-1129

Barb ComerE-mail: bcomer@annexweb.comDirect Line: 1-519-429-5176Tel: 1-888-599-2228, ext. 235Fax: 1-888-404-1129

Patrick FlanneryE-mail: pflannery@annexweb.comTel: 226-931-0545Fax: 1-888-404-1129

Mailing Address:

P.O. Box 530, 105 Donly Drive South, Simcoe, ON N3Y 4N5 Tel: 1-519-428-3471 Fax: 1-888-404-1129

Contact Information38 CANADIANRENTALSERVICE | September 2013

heateR ShowCaSe

your winter profits depend on great heating solutions. Find them here!

QUALITy AND DEPENDABILITy

8www.ces-sales.comCES (Construction Equipment Solutions) continues to provide quality heating products as well as service parts and technical assistance to the Canadian rental industry. CES carries a complete line of heating products for all your heating applications and fuel choices, including propane, natural gas, electric, and oil fired units. As well, it supplies units that are direct-fired, indirect-fired and infra-red as well as convection. The Val 6 heaters are designed with the highest of quality and dependability in mind. The Val 6 radiant heat is able to heat an object without heating the air and loosing efficiency at the same time. The Val 6 heaters are not affected by wind or cold ambient temperatures the same way forced air heaters are. Not only are the Val 6 heaters eco-friendly, releasing only one to two parts per million of carbon

monoxide, but they are able to convert almost 100 per cent of their fuel to energy. This makes the Val 6 a very efficient form of heating.

CES also offers the full line of Marley Engineered heating products. The TBX series mobile warmer comes in two sizes. The mobile warmers have a thermostat with a positive off and fan-only positions with a range from 40 to 100 F. Ten-inch wheels allow for easy rolling over obstacles on a jobsite to the spot where heat is required. Marley offers a complete line of electrics from 1,300 Watts up to 100,000 BTU.

SAVES WEAR AND TEAR

8www.serioustoaster.comThe Serious Toaster ground thawing system is fast, thawing ground 1.6 inches per hour. It is easy to set up as two men can move it. The Toaster can be used in series or in such custom configurations as circles, squares or tees. There is no need to clear ice and snow

before using the system. The safe design with no open flame means you can place Serious Toasters anywhere. Users can save money by exposing utilities and save wear and tear by not using equipment in frost conditions. Serious Toasters are stackable so multiple units store and transport easily. Because they have minimal moving parts, there is little maintenance required.

UNIFORM HEAT DELIVERy

8www.thawzall.com Thawzall’s THC250 uses patented HeatZone technology that delivers heat more uniformly with five separate zones at 600 feet each. It thaws more quickly, cures more evenly and saves a minimum 24 gallons of fuel per day over its competitors. The THC250 includes a rugged boiler with a top draft flow for cleaner burns and more efficient fuel usage. No annual de-sooting is required.

The heater is designed to be easy to use with a newly designed control box located on the rear passenger side. The new power-in/power-out and freewheeling feature for reel operation with dynamic brake make this a strong hydronic heater offering.

PORTABLE AND FLExIBLE

8www.flagro.caFlagro Industries is pleased to introduce the new FVO-75TRFC series indirect-fired heater trailer for 2013. This oil-fired heater trailer includes a 180-gallon fuel tank, providing a continuous run time of 30 hours before re-fuelling is necessary. The fully welded steel fuel tank includes 100 per cent full fuel containment. The trailer includes a 4-inch C-channel bumper for fuel tank protection, dual 3,500 lb axles and is U.S. Department of Transportation-approved. The powerful reverse-inclined blower and Riello burners provide 130 F

CRS_SEPT13.indd 38 2013-08-23 10:53 AM

Editorial

ColumnsNew Products

The sworn statement of circulation showing readership breakdown by province is available - simply request a copy from Ed Cosman.

We Surveyed Our Readership in 2016...

62.5%of our readers have contacted advertisers directly from Canadian Rental Service ads!

85.4%of our readers indicate they have direct purchasing influence within their organization; your message will be reaching your target audience!

100%of our readers rated Canadian Rental Service from Excellent to Good overall!

94.7%indicate Canadian Rental Service meets the needs of their industry!

Statistics are based on responses to our May 2016 readership knowledge survey.

10,772is the average

readership of each issue, including

pass along!

To learn more about data from our readership insights program, contact

Ed Cosman I Sales Manager I 519.429.5199 I ecosman@annexweb.com

Here are some key results: