PT. Profescipta Wahana Tehnik

DIGITAL PRESENCE STRATEGY

MEDIA PLACEMENT

DIGITAL MEDIA PLACEMENT

DIPSTRATEGY.COM

Digital Media Placement is an art of placing advertisement in various digital media to gain optimum awareness and/or action

from the targeted audience

DIPSTRATEGY.COM

DIGITAL ASSET

LIFECYCLE

Strategy & Prototyping

RequirementRequirement gathering will involve an in depth discussion to structured client’s need

Strategy will be deployed in accordance to the primary need and other enhancement possibility

Design & DevelopmentGO LIVE

Development will be conducted in accordance to the strategy and timeline

Online Buzz &

Marketing

Every website/online event will need an initial buzz to jumpstart its existence

Content providing & maintenance

To maintain its existence, a website need to have a steady and proper content update

Data AnalysisReport and Analysis will be provided in regular base to help determine the result and next action plan

DIPSTRATEGY.COM

DIGITAL MEDIA PLACEMENT

Direct Placement

Cost per Impression

(CPM)

Cost per Click

(CPC)

Programmatic Buying

CPA

Single Site Display Network

Awareness

Leads

Action

Google SEM,

Facebook Ads

DIPSTRATEGY.COM

DIRECT PLACEMENTDirect placement is a mechanism for advertiser to deal directly with publisher one by one

Publisheri.e Kompas.com,

Google SEM, Facebook

Advertiser

Based on Duration

Impression relies on the traffic of the site

Cost per Click, Cost per Impression

Impression relies on the targeted audience volume

DIPSTRATEGY.COM

Exchange

DISPLAY NETWORK

Publisher

Advertiser Publisher

Publisher

PublisherPublisher

Impression relies on the accumulated traffic of the targeted sites

Display network use an exchange system that allow advertiser to place ads on multiple publisher

Cost per Click, Cost per Impression

DIPSTRATEGY.COM

PROGRAMMATIC BUYINGProgrammatic buying use exchange system that allow advertiser to place ads on multiple publisher, and advance tracking system to target and re-target the audience

Exchange

Publisher

Advertiser Publisher

Publisher

PublisherPublisher

Cost per Click, Cost per Impression

Although spread in multiple publisher, the ads will only displayed for targeted audience profile

DIPSTRATEGY.COM

COST PER ACTION (CPA)Other display network mechanism that allows advertiser to only pay for action that has been generated by the ads

Market Place

Publisher

Advertiser Publisher

Publisher

PublisherPublisher

Ads will be placed in the marketplace and various publisher can pick it up, depends on the

content similarity and bid value

Publisher page Brand submission page Thank You page

DIPSTRATEGY.COM

Sales / Acquisition

Ads Market Place

COST PER ACQUISITIONPay per leads/acquisition mechanism, based on sales percentage or flat rate

Publisher

Advertiser

Plus Point• Only pay per acquisition• Simple cost vs benefit

calculation• Additional SEO benefit• High CTR• High conversion

Minus Point• Low awareness• Long term activation

Publisher

Publisher

Impression doesn’t matter anymoreWhat matter is how many acquisition it

generate

DEEPLY THANKS

a subsidiary of ProfesciptaPT. Profescipta Wahanateknik

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Jakarta 13150P +62 21 858 0515F +62 21 858 1561