media package (1)
TRANSCRIPT
MEDIA PACKET
4/26/2014 Youth Empowerment Society: Wheels to Build “Wheel-a-thon”
WHEELS TO BUILD IS A FAMILY AND FRIENDS
ORIENTED “WHEEL- ATHON” DESIGNED TO
PROMOTE AWARENESS TO THE GROWING
RATE OF HOMELESS YOUTH IN THE CITY OF
BALTIMORE AND BRING TOGETHER LOCAL
BUSINESSES AND ORGANIZATIONS IN SUPPORT
OF Y.E.S.
MEDIA PACKET
Page 1
MEDIA PACKET Y O U T H E M P O W E R M E N T S O C I E T Y : W H E E L S T O B U I L D “ W H E E L - A - T H O N ”
TABLE OF CONTENTS
Backgrounder
Page 2
Demographic Breakdown
Page 3
Media List
Page 4
News Release
Page 5
Event Flyer
Page 6
Sponsor List
Page 7
Sponsor Letter
Page 8
Race Day Packet
Pages 10-23
MEDIA PACKET
Page 2
B A C K G R O U N D E R
About
Youth Empowered Society is a nonprofit organization geared towards providing homeless youth in the
Baltimore, M.D. area with a safe haven where they can receive basic life necessities, counseling, and resources
to assist getting them back on their feet in their time of need. Y.E.S. target audiences are youth between the
ages of 14 to 25.
Organization Mission
Founded and operated by formerly homeless youth and their sponsors, the mission of the Youth Empowerment
Society Drop-in center is to provide a safe place to allow homeless youth temporary shelter and provide
basic necessities such as clothing, supplies, food, showers, etc. Y.E.S. seeks to establish supportive relationships
and provide guidance to the youth so they learn and exercise independent living skills, work amongst peers
that relate to their current situation and advocate for policies that are responsive to the needs of homeless
youth.
Organization Vision
All Baltimore youth will be able to easily access the resources necessary to achieve stable housing and
become healthy, successful adults.
General Information
Baltimore Homeless Youth Initiative (BHYI), a coalition of community and government agencies and committed
individuals that seek to fill critical gaps in care for unaccompanied homeless youth, saw the need for an
inclusive and resourceful drop-in center for youth. Founded in 2012, BHYI Youth Leaders established the first
Drop-In Center, located in the center of the city, which is a neutral area away from East and West Baltimore
gang territory. The faculty is ran by BHYI Youth Leaders, young adults with experiences of homelessness that
help youth better relate, vent and find out about resources and information to improve their situations and
better themselves. The organization is also working on activities, such as a YouTube channel of short films
about youth homelessness that will give youth opportunities to have their voices heard and improve policies
and programs that affect youth
MEDIA PACKET
Page 3
D E M O G R A P H I C B R E A K D O W N
This event will help advocate Y.E.S. and their efforts to decrease the number of young homeless individuals.
“Wheels to Build” will also publicize the Y.E.S. program and accept monetary donations from sponsors to
extend the hours of the Y.E.S. drop in center. A wheel-a-thon is the same concept as a marathon with the
exception that the participants are required to complete the race on wheels; meaning skates, roller blades,
long boards, wheelchairs and scooters. Now many ask, "Who would want to complete a marathon on skates."
The idea behind this event is quite unique. The participants are asked to complete the wheel-a-thon on a
piece of equipment with wheels to represent the one of adversities faced by all homeless youths… that is the
feeling of constantly moving place to place with little to no mental or emotional support.
Any and everyone are eligible to participate in the “Wheels to Build Wheel-a-thon.” Friends, family
members, organizations, co-workers, children, adults etc. from all backgrounds are all encouraged to come
out and participant in this wonderful event to raise money for a great cause.
Projected Participants Sample: 500
Urban/ Rural Urban 430
Other 70
Gender Male 253
Female 247
Region Baltimore Metropolitan Area 367
Other Areas 133
Education Elementary or less 51
Secondary 94
College/ University & above 355
Age 9-24 167
25-49 290
50 & above 43
MEDIA PACKET
Page 4
M E D I A L I S T
MEDIA PACKET
Page 5
N E W S R E L E A S E
2315 North Charles (1st Floor)/ Baltimore, M.D. 21218
NEWS RELEASE Contact Information:
March 28, 2014 Harriet Smith
410-235-7744
Say YES to Wheeling Your Way to the Finish Line!
Awareness of Youth Homelessness and to Raise Funds
(Baltimore, M.D.)500 competitors will compete in the Youth Empowered Society (YES) 1st annual 5k “wheel-
a-thon” set on April 26, 2014 in Baltimore. The Wheels to Build fundraiser will attract Baltimore’s local
community members, homeless youth, and local organizations to promote awareness about Baltimore’s
homeless youth problem. Y.E.S goal is to raise $500,000 from this event. Proceeds will go towards Y.E.S
efforts to continue developing their programing , improving their resources and extending their hours of
operation.
Unlike competing in ordinary marathons by foot, contestants will complete the marathon on wheels. They
have the option to race using wheelchairs, scooters,roller blades, skates,skates boards, and long boards.
Adults registration fee is $30 and for kids 13 and under the cost is $15.Children under the age of 5 participate
for free. They also have the choice to compete as a group for representation of an organization. The
commitment goal for organizations is $1,000.
The race will begin at 9:00 a.m. Participants will start at Howard Peters Hawlings Conservatory and continue
the course along the Jones Falls Trail until they reach the finish line at Cylburn Aboretum. Contestants have
one hour and fifteen minutes to complete the race.
Sponsors for the event businesses such as Gatorade, PNC Bank, Whole Foods and Baltimore’s own Ravens
football team.
Founded in 2012, Youth Empowered Society is a nonprofit organization geared towards providing homeless
youth in the Baltimore, M.D. area with a safe haven where they can receive basic life necessities, counseling,
and resources to assist getting them back on their feet in their time of need. Y.E.S helps youth between the
ages of 14 to 25.
-###-
MEDIA PACKET
Page 6
E V E N T F L Y E R
MEDIA PACKET
Page 7
S P O N S O R L I S T
MEDIA PACKET
Page 8
S P O N S O R L E T T E R
2315 North Charles Street Baltimore, Maryland 21218
7/1/2013
«AddressBlock»
Dear___________:
Community youth homeless advocacy group, Y.E.S. will be holding their first 5k
“wheel-a-thon” on April 26, 2014. Wheels to Build is a family and friends
oriented “wheels-a-thon” designed to promote awareness to the growing rate of
homeless youth in the city of Baltimore and bring together local businesses and
organizations in support of Y.E.S.
The city of Baltimore is currently facing a major issue with the city's homeless rate
continuing to climb each year. Youth Empowered Society is a nonprofit
organization geared towards providing homeless youth in the Baltimore, MD
area with a safe haven where they can receive basic life necessities, counseling,
and resources to assist getting them back on their feet in their time of need.
We are seeking your help to raise money for this very worthy cause. Companies
have provided cash sponsorship, as well as prizes for winning participants. We
would appreciate any contribution that your business or organization might see
fit to make. 100% of sponsorship donations go directly to the Youth Empowered
Society Drop-In Center.
Please contact Harriett Smith at (410) 235-7744 with inquiries about becoming
a Marathon sponsor. Thank you for your help and generosity.
Sincerely,
Y.E.S.
MEDIA PACKET
Page 9
Become a 2014
MARATHON SPONSOR
Get your message in front of hundreds of Marathon attendees and spectators, plus audience in the weeks leading up the event.
EVENT TITLE SPONSOR- $2,000
Company name and logo fully integrated with name of event in all press and promotions
Company logo and link on the event website and social media sites
Verbal sponsor acknowledgment during event
Tickets to the event to entertain clients or employees
Company/ Organization advertisement in the Marathon Race Day Packets
HOURLY SPONSOR- $150/HOUR
Own an hour of the Marathon
Speakers will integrate your organization/company throughout the hour (mentions, a live commercial,
wearing t-shirts with your logo, etc.)
Company/ individual logo listed in Marathon Race Day Packet
Hours will be chosen on a first come, first serve basis
RACE DAY WINNING PRIZES- VARIES
Perhaps you have products, services or gift certificates you would like to donate as prizes for winning
participants. Items will be on display during the race prior to the announced winners.
Company/ Individual name listed in Race Day Packets
Company/ Individual name listed on company website and event social media sites
A donation in any amount would be sincerely appreciated. It is for the kids, after all. 100% of sponsorship
donations go directly to the Youth Empowered Society.
MEDIA PACKET
Page 10
MEDIA PACKET
Page 11
MEDIA PACKET
Page 12
MEDIA PACKET
Page 13
MEDIA PACKET
Page 14
MEDIA PACKET
Page 15
MEDIA PACKET
Page 16
MEDIA PACKET
Page 17
MEDIA PACKET
Page 18
MEDIA PACKET
Page 19
MEDIA PACKET
Page 20
MEDIA PACKET
Page 21
MEDIA PACKET
Page 22