Media Pack 2017

The B2B magazine for the global spa and wellness industry.

Read by spa owners, directors, hoteliers and key influencers around

the world, our new name reflects the magazine’s reach and influence.

World Spa & Wellness magazine will keep spa professionals up to date

with the latest international news, trends and developments. It will be

the only magazine in its sector to be independently audited by ABC.

This means that as an advertiser you can be sure of the magazine’s

reach and effectiveness.

Each issue will see 6,000 copies printed and a minimum of 4,500 will be mailed to all UK spas as well as all leading spa and hotel groups

worldwide. Additional copies will be distributed at key industry events.

The magazine is also available digitally on the website and as an app

to read on your tablet or smartphone. World Spa & Wellness has a

strong online presence, with a regularly updated website and e-news

emailed to more than 48,862 readers across Europe, the Middle East, Africa and Asia every week.

Core market

Spa owners

Investors

Hoteliers

Spa directors

Spa managers

Geographic reach, online edition UK 24,783

Europe 14,642

Middle East & Africa 3,456

Asia & Australasia 2,620

ROW 3,361

*The UK circulation includes spa therapists and days spas. All other circulation is at investor, owner and senior management level.

consciousHow to overcome the challenges of

retailing skincare for the body

WORDS AMANDA PAULEY

BODYCARE:RETAILING

online at professionalspawellness.com

28

Docteur Renaud and

Kleraderm in the

UK, explains: “There

are fewer body products

that can be linked to treat-

ments such as massages and

therefore fewer opportunities to

retail,” she says.

Client connection To successfully retail body

products, Harvey says, you need to

think about how you approach

your clients, as customers can feel

out of depth when presented with

products they are unfamiliar with.

Instead of giving them the hard sell,

or doing the complete opposite and

giving them too much space, work

on earning their trust with an

informative but easy-going chat.

Jean-Christophe Samyn, director of

Caudalie for the UK and Ireland,

explains that it’s also important to

make a connection with clients.

Retailing can be a real money-spinn

er but for many

therapists it’s the most challenging part of the job.

Convincing a client that they need to use professional

products at home can be a tough feat, especially when it

comes to the body. But why is this retail segment often

overlooked? One reason, as Marian Harvey, managing director of

Thalgo UK tells me, is that it’s the face that’s in focus today. “In the 80s

body was really on-trend. There was a huge explosion in fitness with

gyms, step classes and health farms and people were having wraps and

slimming treatments. But in recent years people have been focusing far

more on the face,” she says.

Massage remains by far the most popular spa treatment, which is

great for treatment sales but not necessarily for retail. “People see

massage as a relaxing treat with no need to back it up with a homecare

product, so therapists find it difficult to retail off the back of it,” Harvey

explains. British skincare brand Ila says that product sales in this

category also suffer from the body being less instantly visible than the

face. “People tend to focus on taking care of what can be seen, i.e. the

face, which means the body comes second,” says a spokesperson for

the brand. Jayne Wilkinson, trainer for BeautyLab London, agrees that

this makes bodycare a secondary concern for many consumers.

“I think clients’ logic is that they can cover up their body but their face

is more exposed,” she says.

The fact that brands’ bodycare selection tends to be more limited

than their offering for the face can also be a factor, as Karen

Wadman, training manager for Skin Evolution, which distributes

BODY

BODYCARE:RETAILING

online at professionalspawellness.com

“Body treatments tend to be

about relaxation and in this

atmosphere therapists might

find it difficult to switch the

customer into a ‘willing-to-buy’

mood. But a relaxed customer

may be more open to buying”

29

“For facial recommendations it’s about

results but for successful body retail it’s all

about the experience and how the client

feels. It’s much more of an emotional

purchase and you really need to play on

that,” he says. Samyn recommends using

fragrance in the treatment room to stimulate

the senses, having products by the till to

build interest and finding the right time to

discuss homecare. “For example, give your

client ample time after the treatment to get to

know the products, to smell, touch and feel

them, before discussing prices.”

And remember, selling takes time. Nathalie

Fischer, international trainer at Babor,

believes it’s all about using the environment

to your advantage. “Body treatments tend to

be about relaxation and in this atmosphere

some therapists might find it difficult to

switch the customer into a ‘willing-to-buy’

mood. But a relaxed customer may be more

open to buying an indulgent body product to

re-live the treatment experience at home.”

The right recommendations Harvey suggests that the biggest mi

stake

you can make is using jargon or being too

scientific. You have to talk to the client on a

level they’ll understand. “Talk about what

these products will do for the body:

slimming, toning, firming, tightening,

these are the keywords

customers want to hear,” she

says. “You have to explain the

technology. For example, how

will it treat their cellulite? How

will it aid poor circulation?”

Wilkinson emphasises the

importance of educating clients

on the products and their efficacy.

“Education is key, so that clients

understand what they need and are

reassured that the products they are

recommended will achieve the

desired results,” she says.

Understanding which approach to

take with clients is key to successful

retailing. “With facial products

we see a difference in the

mirror, whereas for the body

it’s about feeling a difference,”

says Nicci Anstey, global

training and education director

at Elemis. “If a therapist can educate on the importance of treating the

body as a whole, it’s easier for a client to understand how the products

support each other.”

Many therapists find it hard to suggest more than one product for

fear of coming across as pushy. “I think some therapists are frightened

of proposing a programme because it means a large investment in body

products,” says Harvey. “If you’re talking about slimming products, for

example, you often need to sell three or more to get the best results and

the customer needs to continue that regime for several weeks.” Ila says

the fact that the effects of body products are often less immediate is

also a factor: “The results are effective but it takes more than one

occasion to see a change and therapists find it easier to sell products

with instant results,” the spokesperson says.

Knowledge is sales Harvey recommends swotting up on

the products you’re

selling so you have a detailed understanding of the

ingredients, how often they need to be used, and aspects

such as texture and application. “This will gain the

customer’s trust and help them feel more comfortable

buying from you,” she says. “I try to use analogies too,

such as ‘you wouldn’t let your car go without oil and it’s the

same with your body’.”

Personal experience of the products you’re

recommending is, Wadman says, a definite

advantage. “We always encourage therapists to

use the products themselves and suggest that

they try and compare a quality bodycare

product with an off-the-shelf supermarket

version,” she says. “This helps give staff real

experience to draw on, which boosts their

confidence and helps them retail more

effectively.”While the retailing of body products st

ill

lag behind products for the face, the fact

that consumers are becoming more body-

conscious means the outlook is promising.

“We’re definitely seeing increased interest in

things like dry body oil. There are now more

and more brands launching this kind of

product and consumers understand the

concept better,” Samyn says. It seems

body products might not be the

poor retail relation of face care

for much longer.

Pools and water features

are something every spa needs to

have but installing and updating them can be

costly and

complicated. We spoke to three experts about

innovative

recent projects they have worked on; for insig

ht on the

challenges spas may face, creative solutions to b

e found and ways to

make your spa’s wet facilities stand out. If you’re a

hotel in the process of

putting a spa into your premises, an existing spa

looking to update your

pool area or a newbuild in the planning stages, t

hese cases studies on

original projects involving pools and other water f

eatures are for you.

Three spa designers and consultants give Professional

Spa & Wellness

the inside story on one of their most creative water p

rojects

Aquatic originality

POOLS & WATER FEATURES:

Case Studies

31Professional Spa & Welln

ess | September/October 2016

The

Dor

my

Hou

se S

pa p

ool,

desig

ned

by S

parc

stud

io

31-34 PSW SEPT16 Pools & Water.indd 31

23/08/2016 10:00

54

ANGIE PETKOVICEXPERT VIEW

online at professionalspawellness.com

Surveys and questionnaires are incredibly valuable but seriously underrated tools of the trade that spas simply don’t use enough. Many of you probably have a “did you enjoy your day?” style questionnaire, asking for feedback on the facilities, food, staff and treatments, but do you actually use the feedback wisely or could you be doing more with the results?Surveys can be used for pretty much anything: for feedback on your existing products and services, guidance on what else you should be doing, customer opinion on ideas you’re hoping to implement, and constructive criticism. If you are really savvy, you can also develop questionnaires that don’t tell you about your own spa at all, but instead identify what your customers are looking for and how they want it delivered, giving you an idea of what could be suitable additions to your offering. However, before you go crazy asking millions of questions and annoying your

Feedback FUNNELMarketing expert Angie Petkovic explains what a well-thought-out survey can do to enhance your business

customers, you need to identify what you want from the surveys because if they don’t actually tell you anything and don’t support your aims, they are next to useless.

Survey savvy For example, if you want views on a new product you’re trialling then make the questions about that product. If you want to get rid of an existing product range and replace it with new ones, ask about the new product options, not the one you currently have. Once you’ve pinpointed what your aim is with the survey you need to draft questions that will meet that aim. If it helps, start with

REGULAR SECTIONS

Online and in print, World Spa & Wellness brings you:

NEWS Independent and exclusive reports on upcoming projects, legislation and market changes and the latest on the decision-makers in the global spa and wellness industry.

TRENDS Analysis and opinion on new treatments, products and equipment and the shifts in consumer spending habits shaping the global spa and wellness market.

BUSINESS ADVICEInput from leading spa directors, owners, group directors and brand owners, providing readers with practical knowledge, strategies and ideas to help them successfully drive revenue.

PRODUCTS AND EQUIPMENTIn-depth features delivering facts and figures that equip spas with the information necessary to select the right equipment, treatments and products for their business.

THOUGHT LEADERSAccess to the leading minds in the market through interviews with top-level spa professionals, expert columns and comprehensive business case studies.

Magazine

“There is no hard and fast rule and it does vary from business to business, but we tend to see renovations after 10-12 years,” says Graeme Banks, design director at Barr+Wray. Gerard McCarthy, sales director at Dalesauna, adds that “as a rule of thumb, when it comes to the type of equipment we would supply you would probably be looking at about eight to 10 years, in terms of shelf life”. Meanwhile Sue Harmsworth, founder of Espa, says that while the company is also seeing redesigns come up after about a decade, this is affected by how you build your spa to begin with.

“A spa is operational 12 hours a day and gets hammered by traffic and usage far more than a hotel room, for example, so if you don’t have good-quality finishes to begin with, you’re

31

online at professionalspawellness.com

TOP: T Spa at Grand Hotel Tremezzo, an Espa project CIRCLE: A thermal experience created by Barr+WrayLEFT: A private spa suite at Hotel Jagdhof in Austria, on which Medical Spa & Wellness Group worked

DESIGN: RENOVATIONS

A combination of everyday wear and tear and the dating of décor and features means any long-running spa will eventually need a design touch-up, whether in the form of smaller decorating tweaks or a complete facilities overhaul. But how do you know when to refurbish and how much to change, and how do you carry out renovation work with minimum disruption to your guests and minimum loss of revenue to the business? Experts say that while there is no rule for how often a spa design needs to be updated, dependent as it is on the size and concept of the spa and the traffic it sees, there is a pattern.

& REFRESHRedesigns are a tricky business: how often are they necessary, how much should you change and how do you carry them out successfully? We find out from the experts WORDS NORA ELIAS

DESIGN: RENOVATIONS

online at professionalspawellness.com

“If the spa closes guests will go elsewhere and they may not return. However, if you stay open guests will be

inconvenienced and you run the risk of alienating them”

Beverly Bayes, director of UK design firm Sparcstudio, agrees that taking your time in planning the project before getting started is likely to pay off down the line. “Allowing plenty of time to plan the spa refurbishment in detail can minimise the amount of time the spa or a certain area is closed for,” she says. “If you allow a long period for planning there is a lot that can be prefabricated off-site and brought in, which reduces disruption and the amount of time you’re closed for.”

Manufacturing off-site and shipping items in is a system frequently used by Medical Spa & Wellness Group, previously known as Schletterer. “When we conduct a renovation various elements are prefabricated in our construction plant, so that a large part of renovations can be performed during the night,” says the company’s founder Heinz Schletterer. “Consequently guests are not disturbed and with this method even bigger renovations can be completed after closing, or the closing time can be kept extremely short.”

Open for business? Whether or not to close during a redesign can be a tough decision, one on which opinion differs. “It’s a difficult one and it

32

ABOVE: One of the spa suites at Hotel JagdhofRIGHT: The spa at Hotel Zürserhof in Austria, worked on by Thermarium

going to need to refurbish quicker,” she says. “I always try to explain that to my clients, and we use a lot of hard finishes in our spas because they’re more durable. We’ve worked on some very high-quality spas that are 15 years old and still looking good, whereas if you’ve used a design model with cheaper finishes, you’re looking at five, maybe six years.”

Planning points To get your redesign right you should, explains Rolf Glantz, head of architecture and design at Klafs, ensure you make the changes that are right for your business. “The planning phase should start with the question: what will the USP of my spa be?” he says. “The challenge for redesign projects is to focus on ideas that are suitable to the [concept] of the spa. Whatever you do should redefine the positioning of your spa.” Planning your project carefully and putting realistic time frames and budgets in place is also key to successful renovation work. “Time is an important element; don’t underestimate how long things will take,” McCarthy says. “Don’t underestimate the disruption the work will cause and build a little bit of comfort into your timescale, so you’re not promising users that the spa will be open on a certain date and then disappointing them.” Adrian Egger, managing director of Thermarium, agrees that thorough planning is key. “Redesign needs to be seen as just as, if not even more, complex than developing a new concept,” he explains. “You have limited possibilities, limited time and usually limited investment. A redesign needs to be planned properly and carefully to become a success.”

BELOW: The spa reception at the Royal Crescent hotel in Bath, UK, a Spa Creators redesign

While certainly not a new phenomenon, pigmentation has gained skincare traction over the past few years, with a growing number of women in particular expressing concern with and seeking treatment for pigmentation issues. With machine-based treatments being a key treatment option for this category of skin conditions, which includes hyperpigmentation, we spoke to some of the leading machine and skincare brands on the market about what causes pigmentation, who it affects and how to treat it. “Hyperpigmentation has become a much more common concern to clients,” says Dr Ros Debenham, medical director of Radiance MediSpa

in the UK, who works with peels by Spanish skincare brand Sesderma to treat the condition. “We are seeing clients who grew up in the 1960s and 70s, when being tanned was in vogue but awareness of the importance of sun protection was less known. As a result, many clients rarely used sun creams and were often big users of sunbeds, which has led to pigmentation and photoageing.”

Kirsty Turnbull, clinic manager and trainer at Lynton Lasers, agrees that “the number one

MACHINESPigmentation

34 Professional Spa & Wellness | November/December 2016

Machine-made We look at the what, why and how of pigmentation and what machine-based treatments can do to address the concern

WORDS NORA ELIAS

“ Consumers are becoming less tolerant of imperfections and more likely to seek corrective treatment ”

cause of pigmentation is exposure to sunlight,” but says there are a number of other reasons too. “We also see many clients with melasma or pigmented birthmarks and with pigmentation for hormonal reasons, such as the contraceptive pill or pregnancy,” she says.

Louise Taylor, director of Aesthetic Technology which manufacturers the Dermalux LED phototherapy system, says the client group that has treatment for pigmentation is a diverse one.

“It’s older clients who present with the effects of sun damage but also younger clients with freckles that may be perceived as unattractive,” she says. “And clients with Mediterranean, Asian or African skin tones are always a high- risk group for hyperpigementation as these skin types naturally have more active melanin.”

Consumer consciousness Skincare brand Elemis, whose machine-based Biotec Anti-Pigment Brightener facial addresses the concern, pinpoints a lifestyle factor that today lies behind many health and

skincare concerns as a key culprit. “Stress is the most common modern day reason,” says Elemis’ global training and education director Nicci Anstey. “Hyperpigmentation has historically been something more mature skin types get but these days it’s far more stress related,” she says. “The impact of stress stimulates enzyme production, the skin produces melanin and the amount becomes imbalanced, leaving pigmentation on the skin.”

Taylor believes the growing demand from consumers for hyperpigmentation treatments may be more a result of a shift in consumer awareness than a rise in the condition itself. “Today’s consumers are more image conscious than ever before; fuelled by the media and the range of easily available skincare products and treatments,” she says. “It’s unlikely that hyperpigmentation is more of a concern than it was five years ago. However, consumers are becoming less tolerant of imperfections and more likely to seek corrective treatment.”

Turnbull also highlights consumer consciousness as a key driver. “More people are now aware that they don’t have to just slap on heavy makeup to cover pigmentation or discolouration and that there is now the technology to deal with these issues

effectively,” she says. “People are generally just more aware of their skin.” Sharon Hilditch, founder and director of Crystal Clear, says this higher consumer awareness has had an impact the company has really noticed. “We have seen a drop in hyperpigmentation from sun damage as people are far more aware of the risks associated with not protecting their skin,” she explains.

Protect and restore There are a number of machine-based technologies to treat pigmentation, including ultrasonic peeling, micro-channeling, ultrasound, microdermabrasion and photorejuvenation. Caci training manager Jane Probitts comments that “Over the years I have seen hyperpigmentation become one of consumers’ main skin concerns”. She recommends orbital skin resurfacing and ultrasonic peeling with the Caci Ultra, Ultimate and Syngery systems as a way to address the issue; reducing pigmentation via “boosted cell renewal, blood circulation and tissue healing”.

“You can see a difference after just a few treatments but it’s advisable to have a course of 10-15 treatments to achieve long-lasting skin results,” she says. “You will see optimal results with two to three sessions for five weeks and then regular monthly maintenance.” Probitts also stresses the importance of highlighting the increased need for sun protection after treatment. “Following skin rejuvenation treatments, a minimum of SPF30 should be used as the skin will be more reactive to UV rays and this could be counterproductive to combating hyperpigmentation,” she says. Fiona Brackenbury, head of education at Carita, which treats pigmentation with the Cinetic Lift Expert machine, also says clients should take extra care after treatments. “I would advise no sun exposure after the Carita White Ideal Cinetic Lift Expert treatment and to wear an SPF50 if you’re serious about treating pigmentation,” she says. The treatment incorporates ultrasound technology, LED micro massage and a double exfoliation and Brackenbury adds that “If the client is on any medication that could cause sensitivity to UV rays then I would recommend them to avoid sun exposure even with an SPF.” This advice is reinforced by Hilditch, who says: “Certain medication and skin conditions can lead to hyperpigmentation so clients should ensure they’re aware of the side-effects of their medication and that they manage skin conditions such as eczema and dermatitis.”

Treat and prevent The Ellipse brand offers skin rejuvenation for hyperpigmentation across all its systems and Ellipse clinical specialist Chanele Rosa says it’s “a relatively common reason people have an Ellipse treatment, about 30% worldwide”. The company’s approach to treating hyperpigmentation entails “heating the pigment to 70°C, causing it to shatter and work its way through the upper layers of the skin to then shed off within the skin’s natural cell turnover [cycle] of seven to 10 days”. Rosa advises spas to make clients aware that the initial effect of treatment could be that the pigmentation seems worse. “Clients should expect their pigmentation to appear darker before it sheds with the skin cell turnover,” she says. “After that, the pigmentation will look lighter or have been completely removed.” The ideal situation for clients would, of course, be to prevent pigmentation issues from developing in the first place. For that, Anstey has the following advice: “Don’t attack breakouts and cause yourself pigmentation scarring, don’t forget the effects of the sun even in a car, on a train or [in winter], and go for regular skin consultations”. Turn the page for some of the leading pigmentation treatment systems

MACHINESPigmentation

35Professional Spa & Wellness | November/December 2016

48

THERMAL AREASCultural differences

Professional Spa & Wellness | November/December 2016

Heated differences How geography and culture impact thermal traditions

and why it matters for your spa

WORDS NORA ELIAS

49

THERMAL AREASCultural differences

Professional Spa & Wellness | November/December 2016

Cultural differences exist in

every area of life and while

they usually don’t present

insurmountable obstacles, they’re

always something to be aware

of. One of the main places in which they can

manifest themselves in spas is the thermal

zone. Spa-goers in different parts of the world

have diverging preferences when it comes to

what the space should include, how the

facilities should be used and what their key

attraction and benefits are.

Every spa should have a certain cultural sensitivity but it’s especially

relevant if your location means you have a diverse global clientele or if

you’re about to embark on a project in a market that is new to you.

“There are important differences between regions when it comes to

spa concepts, which means some heat experiences are more important

in one region than in another, and it’s essential to respect the cultural

characteristics in order to create a successful concept,” says Frank

Strobel, director of international sales at thermal provider Klafs.

Certain thermal features are a staple of almost any spa, regardless of

location – most notably the sauna and steam room. However, that

doesn’t mean that features in the thermal suite don’t vary in prevalence

and popularity as a result of a range of factors, including geography.

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Features 2017JANUARY/FEBRUARYProfessional Beauty London preview Spa concept and design focusMale grooming PR deadline: 18/11/16AD deadline: 08/12/16

MARCH/APRILFitness Product focus: Pools and water features PR deadline: 16/01/17AD deadline: 06/02/17

MAY/JUNEMachine treatments Product focus: Nails feature PR deadline: 16/03/17AD deadline: 05/04/17

JULY/AUGUST Skincare – face Product focus: Furniture and couches PR deadline: 22/05/17AD deadline: 12/06/17

SEPTEMBER/OCTOBERSkincare – body Product focus: Uniforms, robes and towelsPR deadline: 24/07/17AD deadline: 14/08/17

NOVEMBER/DECEMBERThermal suites Product focus: Software PR deadline: 27/09/17AD deadline: 17/10/17

JANUARY/FEBRUARYProfessional Beauty London preview Spa concept and design focusMale grooming PR deadline: 18/11/17 AD deadline: 08/12/17

WORLD SPA & WELLNESS BUYERS GUIDE 2018A complete reference of all spa suppliersPR deadline: 16/12/17 Ad deadline: 11/01/18

They include the World Spa & Wellness Convention Middle East and World Spa Wellness Convention London, both in February; Spatec Europe; Spatec Middle East; Global Wellness Summit; Professional Beauty Delhi in June; Professional Beauty Johannesburg, Professional Beauty Mumbai and Professional Beauty Ireland, all in September; and Professional Beauty North (UK) in October.

THE MAGAZINES WILL BE DISTRIBUTED TO KEY INTERNATIONAL EVENTS THROUGHOUT THE YEAR.

57

INTERVIEWDiane Nettleton, Gaia Spa

Professional Spa & Wellness | November/December 2016

Earthy and artistic

Diane Nettleton, director of the Nettleton Group, explains the ambitious vision behind the company’s latest project, Devon’s creative but grounded Gaia Spa WORDS NORA ELIAS

57-59 PSW NOV/DEC16 Spa Profile.indd 57

25/10/2016 14:23

Spa in a cold climate

43

SPA PROFILEThe Well

Professional Spa & Wellness | No

vember/December 2016

Norwegian super spa The Well bri

ngs a new scale

of wellness experience to the Nor

dics

WORDS NORA ELIAS

43-45 PSW NOV/DEC16 Spa Profile.in

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25/10/2016 14:08

Digital MediaEMAILS

E-SHOTSOffer-led dedicated email about your company sent to 42,216 professionals.

E-NEWSLETTERSWeekly e-newsletter emailed to a database of 48,862 professionals.

Sponsorship packages include:

• Exclusive promotion

• Banner, which links to your website

• Your story and one image, which links to worldspawellness.com

• Your story on the World Spa & Wellness homepage for one week

• Pushed through social media

MEDIA

VIDEO OF THE MONTHExclusive feature on the homepage of World Spa & Wellness website which links to your website for one month.

ADVERTISING

SKYSCRAPERSAvailable on the website homepage and repeated on the majority of pages throughout the site.

SPONSORED FEATUREYour brand’s news will be promoted on the website homepage linking to a dedicated page.

SPONSORED PRODUCT POSTYour brand’s news will be promoted on the website homepage linking to a dedicated page.

Events

THE LEADING NETWORKING EVENT FOR CEOs AND OWNERS OF SPAS, HOTELS AND WELLNESS CENTRES. The World Spa & Wellness Convention 2017 will put your business in front of hundreds of senior decision makers in the spa industry. Sponsoring this unique event will help you to grow your business, make important contacts at a senior level and raise brand awareness.

TO BE HELD AT THE TOBACCO DOCK LONDONLaunched in 2012, the World Spa & Wellness Awards recognise the achievements of spas around the globe, honouring hotels and resort spas in Western Europe & Scandinavia, Middle East & North Africa, North & South America and Asia & Australasia. One of the leading honours in the industry, the awards acknowledge excellence of care, service and standards and aim to inspire spas around the world and serve to raise global industry standards.

26 -27 February, ExCeL London

Sunday 26 February

Advertising RatesMAGAZINE ONE OFF FOUR ISSUES ALL SIX ISSUES

Double page spread £2900 £2570 £2240

Full page £1750 £1550 £1350

Half page £970 £850 £730

Quarter page £625 £540 £455

UK advertisers should add VAT to the above rates

ONLINE 3 INSERTIONS 6 INSERTIONS 12 INSERTIONS

E-newsletter £1150 £1050 £950

E-shots £1150 £1050 £950

Skyscraper ad on the website £550 £490 £445

Video of the month £500 one off

Sponsored Feature £750 one off

Sponsored Product Post £750 one off

All rates exclude VAT and 3, 6 & 12 insertions are priced per month.

Contact UsPUBLISHER Mark MoloneyManaging Directormark@professionalbeauty.co.uk

MAGAZINE ADVERTISING Max Laurence-GutteridgeSponsorship Managermax@worldspawellness.com

EDITORIAL Nora Elias Eve OxberryEditor Head of Editorialnora@worldspawellness.com eve@worldspawellness.com

MARKETING Chloe SkiltonHead of Global Marketingchloe@worldspawellness.com

Telephone: +44 (0)207 351 0536

52

FITNESS: HOTELS

online at professionalspawellness.com

partly because the gym has often been a

neglected part of the offering. “What we find a

lot of the time is that the spa is this incredible

part of the hotel experience but as soon as

those double doors swing open and the spa

becomes the gym, that doesn’t continue and it

just becomes a bland room with a couple of

treadmills and an exercise bike,” says Andy

Dunn, multi-regional account manager,

hospitality, for EMEA at health and fitness

supplier Life Fitness.

David Diehl, global director of hospitality

sales for US fitness brand Precor, agrees that

many operators still fail to tie spa and fitness

together as closely as they could. “I think

there is an opportunity there that for the

most part isn’t fully exploited,” he says. “In

many cases there is a missed opportunity to

communicate potential spa opportunities to

the fitness audience.” Andrew Gibson, vice

Professional Spa & Wellness discovers how fitness

is faring in hotels, and why a gym-spa link-up is in everyone’s interest

WORDS NORA ELIAS

FIGHTINGfit

Spas and fitness centres are both conce

rned with wellbeing,

with making people look and feel better, creating a natural link

between the two areas. And with many hotels, particularly at

the higher end of the spectrum, now featuring both a spa and

a gym, a close relationship between them would seem natural.

“Hospitality wellness is an opportunity to catch people when they most

need a break from or to continue a routine and that encompasses both

fitness and spa,” says Paul Morris, director of home and hospitality at

Technogym UK, of the connection between the two fields.

James Blower, international hospitality manager, EMEA at fitness

equipment provider Matrix, agrees.” You can have the pain and torture in

the gym, so to speak, and then the relaxation and pleasure in the spa,” he

says. “And you have more massages if you exercise more frequently

because obviously you’re knocking your body about a bit so the pains

come quicker. Massages can help relieve that tension and put you back to

full fitness so you can then go to into the gym and work hard again.”

Partnering upThere has, however, not always been a c

lose partnership between the spa

and fitness elements of hotel leisure. This, the fitness industry believes, is 53

FITNESS: HOTELS

online at professionalspawellness.com

president, spa and wellness, FRHI Hotels &

Resorts, which includes the Raffles, Fairmont

and Swissotel brands, says: “The issue of

better interaction between the fitness staff

and the spa is still at the early stages for most

of the hospitality business.”

However, while Blower says that “the gym is

still sometimes classed as an after-thought, as

something you can just put anywhere and

shrink the budget for,” he adds that hotels are

now beginning to catch on to the fact that they

need to invest in their gyms “if they want to

keep making that revenue”. This is an

experience shared by fitness brands across

the board. “Before, hotels would say, ‘yes

we’ve got a gym,’ and you would get there and

it would just be a treadmill and a rack of

dumbbells but we’re now increasingly seeing

fitness rooms become more experiential,”

Dunn says. “Hotels are spending more and more mo

ney

on both their spa and fitness facilities. Five

years ago the gym was often just a checkbox,

something for the general manager to tick so

the hotel could say they had one – but now it’s

a really sought-after amenity in a property,” he comments. “In general,

everyone is becoming aware of [the value of combining the two] and

starting to think about how to bring spa and fitness together to create this

fantastic offering.”

Fitness drivers Morris says he’s seen a noticeable shift

in attitudes since he stepped into

his current role at Technogym five years ago. “There’s definitely been a

change in that time and although [the extent to which the spa and the

gym are connected] varies between properties, it’s become apparent, as

time has passed, that they are in general working much more closely

together,” he says. “Before, the two were very much seen as two separate

entities with two different teams, but now we’re seeing that the two are

coming together, which makes sense.”

One sign of this, Morris says, is that a growing number of hotels are now

assigning the hotel and the spa to the same head of department. “We’re

now often dealing with a leisure and spa manager or director who is the

same person, which is an example of the fact that hotels are recognising

the link,” he says. “So it’s not even just a case of the spa and the gym

working together, they are actually the same team, with one person who

has the skillset to manage both areas given joint responsibility.”

One driver behind this is, the brands say, an increasingly competitive

market, populated by customers who expect the very best in all hotel areas.

“There is fierce competition out there but if we can help the hotel provide

first-class fitness facilities, that will [help ensure] that people keep coming

back and aren’t tempted to try somewhere new up the road instead,”

Morris says. Dunn similarly comments that: “the traveller is demanding

more and more from the fitness facility”.

The expecation of top-level fitness facilities is, Diehl

says, coming from several key markets. “One aspect that

is driving this is the ability to attract a millennial

customer. The most profitable guests from the spa and

wellness perspective are often younger, and 50% of

travellers today are under 44, so there is quite a bit of

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From glittering polishes and natural shades to bright eye-catching colours: our guide to the autumn/winter nail trends

LEGENDS OF THE FALL

NAILS: Autumn/Winter Trends

47Professional Spa & Wellness | September/October 2016

Autumn. In many parts of the world the days are getting shorter, darker and colder without a decent stretch of time off until Christmas. So far, so depressing. On the plus side, autumn visuals are worth getting excited about, even if the weather is not. Autumn/winter fashion

is always more exciting than spring/summer. Edgier and more creative it displays greater originality, and the season’s nails are equally dynamic. The AW16 nail trends offer a diverse blend of styles, textures and shades that let you create a look for every occasion. Regardless of the age, fashion leaning and budget of your nail clients, this season’s collections will have something for them.

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NAILS: Autumn/Winter Trends

Professional Spa & Wellness | September/October 2016

STARRY STARRY NIGHT With autumn/winter collections spanning the party-filled Christmas and New Year’s season, it’s no surprise that all that glitters features heavily throughout the ranges. Sparkling in black and gold are Bio Sculpture’s Jewelled Opulence and LCN’s Agent Fine Sensation while Pitter Patter from All That Jazz’s wedding-themed winter collection Happily Ever After shines in silver and black, Artistic’s Pur-suit of Happiness shimmers in amber and Let’s Party from Gellux comes in showstopper gold.

theme also makes an appearance in the deep purple Date Night and mocha Picture Perfect, and is carried through in its autumn collection The Homecoming (also centred around weddings), as seen in the silky maroon Over the Threshold and magenta Together Forever. Taking its name from LA’s iconic Mulholland Drive, California-based Orly’s autumn/winter collection offers a more muted take on the shimmering trend; from the camel-coloured Million Dollar Views, speckled rust Meet Me at Muholland and metallic Party in the Hills. Cuccio’s

interpretation of the trend is smooth colours with a metallic glint, as seen in the cerise Femme Fatale, dark blue Private Eye and lilac Touch of Evil.

Proving that all colours look good with the glimmering touch are LCN’s pastel pink, white and golden Diamond Tiara; Leighton Denny’s opulently glittering Tinseltown; and the Gellux range, sparkling in light orange All That Glitters, peach Glitz and tutti fruit pink Glam. All That Jazz’s glittering

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