media pack 2018 - opi · website and start driving audience engagement to your products and...
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Connecting the business products world
Media Pack 2018
About usNow in its 27th year, OPI continues to be the business supplies industry’s go-to source for news, analysis, research, information, education and networking. With a portfolio that includes the sector’s most essential and influential publications and research reports, a market leading website, global events and resources such as marketing, recruitment and a contract publishing service, OPI has become a trusted name in more than 110 countries throughout the world.
OPI magazine reaches over 11,000 senior decision-makers at the leading resellers of business supplies worldwide, including:ADVEO, ALSO, Amazon, Askul, Auchan, Basics Office Products, BPGI, Bureau Vallée, Büromarkt Böttcher, Carrefour, Corwell, EOSA, Essendant, EVO Group, Fiducial Office Solutions, HiTouch Business, Services, Independent Stationers, Interaction, Kaut-Bullinger, Lyreco, Metro, Novexco, Office Depot, Officeworks, Printus/OTTO Office, Shoplet, Soennecken, SPOT Group, SP Richards, Staples, Supplies Network, Tesco, TriMega, Walmart, Waltons, Warehouse Stationery, WB Mason, plus thousands more.
Circulation
11%
4%
45% 40%
98% of readers state OPI is a trusted source of industry news and intelligence
66% of readers use the information provided by OPI to influence their business decisions
64% of readers are more aware of the brands in our industry as a result of reading OPI
printed copies distributed in North America6,000+
printed copies distributed in Europe5,000+
PrintOPI Magazine brings the latest news and hot topics from around the world to business products professionals. Its in-depth coverage of the industry, from financial results and channel updates to interviews with the most senior players, attracts a readership of the highest calibre.
JANUARY l Health & Well-being Speciall Big Interview: Amazon Businessl Paperworld PreviewAdvertising Deadline: 24 November
FEBRUARY l Focus: Office Technologyl Focus: Writing Instruments l Paperworld Interviewl EOPA/OPI Partnership PreviewAdvertising Deadline: 5 January
MARCHl Vendor Speciall Vendor Big Interviewl Paperworld ReviewAdvertising Deadline: 6 February
APRILl Focus: Paperl Focus: Education/Back-to-schooll OPI Partnership & EOPA Reviewl ISSA/INTERCLEAN Amsterdam PreviewAdvertising Deadline: 8 March
MAYl Breakroom Speciall OPI European
Forum PreviewAdvertising Deadline: 6 April
JUNEl Focus: Visual Communicationsl Focus: Traditional OPAdvertising Deadline: 9 May
JULY/AUGUSTl Technology Solutions Speciall Focus: Furniture l OPI European Forum Reviewl SP Richards ABC Preview l NAOPA Preview Advertising Deadline: 14 June
SEPTEMBERl Jan/san Speciall EPIC Preview l ISSA/INTERCLEAN North America InterviewAdvertising Deadline: 1 August
OCTOBERl Focus: Mailing & Packaging l Focus: Stamping l Top 100l NAOPA & ABC Review l OPI Global Forum PreviewAdvertising Deadline: 6 September
An OPI supplement covering sustainability and CSR in the business supplies industry
Advertising Deadline: 25 October
NOVEMBERl EPIC Reviewl Focus: MRO/PPE/Safetyl Focus: Imaging Supplies/MPS/Print Advertising Deadline: 5 October
OPI Magazine
Green Thinking Supplement
2018 Editorial Calendar
Advertising Rates – Monthly cost per AdvertisementOPI advert packages Full circulation Europe only USA/Rest of World Full Page Half Page Full Page Half Page Full Page Half PageSeries booking x 10 $5,600 $3,100 $3,200 $1,800 $3,800 $2,100Series booking x 6 $6,700 $3,700 $3,800 $2,100 $4,200 $2,300Series booking x 3 $7,600 $4,200 $4,200 $2,300 $5,000 $2,600Single insertion $8,400 $4,600 $4,800 $2,600 $5,600 $2,900 Platinum Partner Programme Price on Request
2018 Rates & Print Specifications
BONUSDISTRIBUTION
SP Richards ABC
ARTWORKFiles should be supplied as press-quality PDF (or 300dpi CMYK JPEGs) to size, including crop marks and page image bleed.
Eda SismanogluOperations & ProductionEmail: [email protected]: +44 20 7841 2950
Technical Details
SEND TO
SIZESSingle pageTrim size: 277mm x 200mm (10 7/8” x 7 7/8”) portrait
Double page spreadTrim size: 277mm x 400mm (10 7/8” x 15 3/4”) landscape
Half pageHorizontal trim size: 166mm x 126mmVertical trim size: 81mm x 258mm
Please add 4mm (5/32”) image bleed
around all edges
of readers recommend that colleagues read OPI85%
BONUSDISTRIBUTION
ISSA/INTERCLEAN Office Choice
EPIC
BONUSDISTRIBUTION
OPI European Forum
BONUSDISTRIBUTION
OPI Global ForumBig Buyer
BONUSDISTRIBUTION
Paperworld (Frankfurt)
BONUSDISTRIBUTION
OPI Partnership & EOPA
BONUSDISTRIBUTION
ISSA/INTERCLEAN Amsterdam
Digitalopi.net and OPI App editions provide a gateway to real-time reporting through a unique multichannel platform. Our digital media portfolio offers global editorial coverage, media and innovative advertising solutions on mobiles, PCs and tablets. OPI Digital is continually evolving to maintain and enhance its effectiveness through the use of new technologies.
2018 Rates (monthly) Dimensions (pixels) Global North America EUSkyscrapers 160 x 756 $3,450 $2,450 $2,100Top Leaderboard 728 x 90 $2,950 $2,100 $1,875Homepage Banners 600 x 120 $2,950 $2,100 $1,875Buttons 300 x 250 $2,450 $1,750 $1,500
Deliver your message on the industry’s leading news and analysis website and start driving audience engagement to your products and services. opi.net averages 60,000 monthly page impressions with 26,000+ visitors, 15,000 of these being unique.
Website: opi.net
Daily eNews Service
2018 Rates (monthly) Dimensions (pixels) Leaderboard 600 x 60 $2,900Bottom Banner 400 x 80 $1,750Button 160 x 300 $1,350Featured Video $1,350
Online AdvertorialsA softer approach to traditional email blasts, OPI will host your content on opi.net and market it to our customer base using the daily eNews service.One month opi.net & two weeks on eNews $3,500
App EditionReaching over 5,000 professionals, the iOS and Android mobile/tablet OPI App is the perfect way to reach decision-makers using the latest in digital ad technology.Ads inc video or pic gallery $1,500 App Sponsor $1,000Banner $750
VideoOne week showcase on opi.net & daily eNews $1,500Sponsorship of OPI TV content POA
app edition distribution5,000+
average monthly visitors to opi.net26,000+
of readers state that OPI is their preferred industry publication81%
average monthly page impressions60,000+
The OPI newsletter provides over 11,000 readers with original analysis on breaking industry news and information five times per week.OPI delivers daily and weekly newsletters to a subscribed global audience of senior OP executives and industry members. Both timely and targeted in their execution, they offer a powerful way to engage with our industry. Offering a myriad of advertising opportunities, these requested newsletters enable advertisers to benefit from impression and click-through data.
EventsOPI’s global reach attracts unbeatable audiences to a portfolio of events where delegates come together to be educated and enjoy unrivalled networking. Influential players from around the world regularly attend OPI’s forums, awards dinners and other specifically-focused events held in the US and Europe.
OPI Partnership was launched in 2014 to assist larger as well as emerging vendors in meeting and discussing with Europe’s lead-ing resellers how to develop long-term strategic relationships. OPI Partnership is a senior level invitation-only event where vendors and resellers meet for two days of back-to-back bespoke C-level meetings. Partnership 2018 will be held at the Okura Hotel in Amsterdam, Netherlands. 5 - 7 March 2018
Global Forum In May 2009 OPI launched the first CEO Forum for the business products industry. It was an international gathering for senior executives and provided a rare opportunity to discuss the state of the industry and examine together our universal challenges. The Global Forum 2018 is an invitation-only event and will be held in Chicago, USA. 11 - 13 November 2018
European ForumTo help in these challenging times, OPI also hosts a European Forum for senior executives in the business products industry. This Forum focuses more directly on the uniqueness and the issues of the European market. It is an invitation-only event and in 2018 will be held in London, UK. 5 - 7 June 2018
European Office Products Awards (EOPA)Now in their 16th year, the annual European Office Products Awards (EOPA) are firmly established as the ultimate accolade for businesses operating in Europe. Recognising commercial performance, innovation and professionalism, these awards give you a unique platform to promote your achievements and stand out from the competition. The EOPA celebration dinner takes place during the OPI Partnership event at the Okura Hotel in Amsterdam, Netherlands. 6 March 2018
North American Office Products Awards (NAOPA)Now in their 9th year, the annual North American Office Products Awards (NAOPA), organised by OPI in association with SP Richards, aim to find and reward the leading business supplies dealers and vendors operating in North America. The NAOPA will be held as part of SP Richards’ ABC event in San Antonio, USA. 19 - 22 August 2018
of attendees rated OPI Partnership as either ‘excellent’ or ‘good’100%
PARTNERSHIP2018
GlobalForum2018
For more information on OPI events, please
visit www.opi.net/events
2,400+ delegates attended events organised by OPI in 2017
OPI Partnership
Contact Information
Ewan Dickson VP – EMEA Tel: +44 20 7841 2954 Mobile: +44 7809 501 932 Email: [email protected]
AdvertisingChris Turness VP – North America & UK Tel: +44 20 7841 2953 Mobile: +44 7872 684 746 Email: [email protected]
ProductionEda SismanogluOperations & ProductionTel: +44 20 7841 2950Email: [email protected]
Ad Deadlines
Heike DieckmannEditor Tel: +44 20 7841 2950 or +44 1462 422 143 Email: [email protected]
Steve HilleardCEO Tel: +44 20 7841 2940 Mobile: +44 7799 891 000 Email: [email protected]
OPI, 2nd Floor, 112 Clerkenwell Road London EC1M 5SA, UKwww.opi.netConnecting the business products world
of readers find the advertising in OPI
useful and relevant40%of readers state that OPI covers
the relevant topics in our industry94%
December/January 2017/18, Issue 27524 November 2017
February 2018, Issue 276 5 January 2018
March 2018, Issue 277 6 February 2018
April 2018, Issue 278 8 March 2018
May 2018, Issue 2796 April 2018
June 2018, Issue 2809 May 2018
July/August 2018, Issue 281 14 June 2018
September 2018, Issue 282 1 August 2018
October 2018, Issue 283 6 September 2018
November 2018, Issue 2845 October 2018
December/January 2018/19, Issue 28522 November 2018
Green Thinking 25 October 2018
Corporate MembershipOPI Corporate Membership is a new membership package created for OPI’s most loyal customers. It includes some of the leading services they can normally take advantage of, but is now being offered as an annual package at a significantly reduced rate.
Digital membership (online only) $150 (per member)Premium membership (online and print edition) $299 (per member)Annual State of the Industry report $1,200 European OP Awards Dinner ticket $450OPI Executive Dinner or Lunch $350European or Global Forum ticket $3,700+ 2 nights’ accommodation $72020% discount on bespoke research20% discount on published research 20% off executive recruitment services30% discount on extra forum tickets
BronzeMembership
SilverMembership
GoldMembership
Club OPIMembership
Annual $600SAVE $299
Annual $2,800SAVE $1,147
Annual $6,000SAVE $4,195
Annual $9,000SAVE $6,410
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For comparison purposes; Normal price
up to $6,500 with our specialist membershipsSAVE
5+ 10 25 50
* Can be transferred to one colleague if the member is not available, or if it is more appropriate for an associate to participate
VIP MembershipOPI’s VIP programme gives key executives access to a host of new value-added services that are exclusive to VIP members. Membership is highly personalised and offers substantial discounts on a variety of OPI products and services.
Cost of Annual Membership$899
Exclusive Benefits One Premium Subscription worth $299: includes OPI Magazine in hardcopy (10 issues per year) plus unrestricted access to all opi.net content online and via the OPI App
Exclusive invites to all OPI VIP Executive Lunches and Dinners in North America and Europe, plus one guest invite (non-colleague) for each eventThese high-level discussion and networking functions are only available to OPI VIP members and are held twice a year in each of three markets: the USA, UK and Germany. A modest attendance fee to cover food/drink is only charged if the event is not sponsored
Invitation to join the OPI CEO Forum group on LinkedIn
Priority breaking news alerts – most important news stories delivered directly to your inbox the moment they are verified by the OPI editorial team
Exclusive access to a quarterly focus group or roundtable discussion (hosted conference call) on hot industry topics – only available to OPI VIP members*
Personalised assistance to effect introductions to key contacts in the OPI database (maximum four per year)
10% discount off the published registration fee for selected OPI events:*n Global Forum (discount worth $350)n European Forum (discount worth €350)n European Office Products Awards dinner
15% discount against the published cost of selected OPI products (can be used by the company and not just the individual member):n Digital advertising (banner ads, daily news sponsorship,
online product directory, etc)n Research – published reports or bespoke projectsn Executive recruitment servicesn Training
Dedicated account manager to ensure you receive maximum benefit from your VIP Membership
Daily news stories emailed in full every day – no need to click on each story and visit opi.net. Quick and easy information, exclusively for time-pressed VIP members