By Ha Tong

Tracking and mearsurableOnline / offline channelPromotion mix

MessageCampaign ObjectiveTarget Audience

Personal Selling personal meetings, telemarketing, e-mails, and correspondenceAdvertising magazines, newspapers, television, websites, city buses, etc.Direct Marketing direct mail, e-mailSales Promotion coupons, product samples, point-of-purchase displaysPublic Relations a campaign to encourage businesses to donate computers toschools, donating to hospitals, donating to a cause

CPD (Cost Per Duration) chi phí hiển thị trong khoảng thời gian cụ thể

CPM (Cost Per Mill / Cost Per Thousand Impression) chi phí cho một

nghìn lần hiển thị

CPC (Cost Per Click) chi phí mỗi lần click

PPE (Page Post engagement) lượt tương tác (like, share, comment)

AD operation (ad ops) người giám sát, điều hành hệ thống ads trên digital marketing

Television Website Facebook

SearchEmailYoutube

Booking TVC Pop-up Logo

Consumer advice/

using products programs

Simple informationPanel

Traditional banner ads In-line Ads

Pop–up Ads

Page Post Engagements Page Likes

Website ConversionsClicks to Websites

Offer ClaimsEvent ResponsesApp Installments

Skippable Video Ads Non-Skippable Video Ads

Display Ads Overlay Ads