media operations

8/8/2019 media operations

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MEDIA & ENTERTAINMENT

NEWS X

Submitted By:

Salil Wadhawan(A1802009358)

Vandana Rathore(A1802009043)

Talha Ahsan(A1802009044)

Tanya Arora(A1802009343)


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OPERATIONAL REVOLUTION

HIGH DEFINITION

y News Xis India's firstHDTVready channel.

y High-definition

television (orHDTV, or just HD)refers to video having resolutionsubstantially higher thantraditional television systems.

y HD has one or two millionpixels per frame, roughly five times

that of SD. EarlyHDTVbroadcasting used analogtechniques, but todayHDTVis digitally broadcast using videocompression.

HD videos


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ON SCREEN GRAPHICS

y The format adopted by thechannel is minimalist on-screen graphics and activity.

y A refreshing change from thesplurge ofanimations/graphics whichfill more than 50% of thescreen on competingchannels.

y News pace is also smooth andregulated.

y The channel is rated the most

watched English newschannel byTAM.


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WEBSITE

y News Xwebsitecontains the daily

news along withVideo Clips and LiveStreamVideos on its

website.

y These news clips and

live stream videos arealso in HD.


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News X Live

Stream

News XVideo Clips


WEBSITE


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INTERNET TELEVISION

Internet television allows the users

to choose the program or theTV

show they want to watch from anarchive of programs or from a

channel directory. The two formsof

viewing Internet television are

streaming the content directly to amedia player or simply

downloading

the program to the user'scomputer.


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FUTURE OPERATIONAL REVOLUTION

INTERACTIVE TELEVISION

Interactivetelevision (generally

known as ITVor sometimesas ITVwhen used as branding)

describes a number oftechniques

that allow viewers to interact

with television content as they

view it.


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DGFT (RECENT AMENDMENTS)A. 100% foreign investment allowed subject to:

y All future laws on broadcasting and no claim of any privilege or protectionby virtue of approval accorded.

y No undertaking any broadcasting from Indian soil without Government

approval.B. Satellite Broadcasting

y T.V. Channels irrespective of the ownership or management control touplink from India provided they undertake to comply with the broadcast(programme and advertising) code.

C. Setting uphardware facilities, such as up linking,HUB, etc.

y Private companies incorporated in India with permissibleFII/NRI/OCB/PIO equity within the limits (as in the case of telecom sectorFDI limit up to 49% inclusive of both FDI and portfolio investment) to setup linking hub (teleports) for leasing or hiring out their facilities tobroadcasters.


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DGFT (RECENT AMENDMENTS)D. Cable Network

y Foreign investment allowed up to 49% (inclusive of both FDI andportfolio investment) of paid up share capital. Companies withminimum 51% of paid up share capital held by Indian citizens areeligible under the Cable Television Network Rules (1994) to provide

cableTVservices.

E.Direct-to-Home

y Company with a maximum of foreign equity includingFDI/NRI/OCB/FII of 49% would be eligible to obtain DTH License.

Within the foreign equity, the FDI component not to exceed 20%.

F. Terrestrial TV

y No private operator is allowed in terrestrial TVtransmission.


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GOVERNMENT POLICIES

1. Duties, structure/concessions applicable to IT sector toextend to broadcast industry as technology isconverging.

2. Exemption from service tax on advertisement revenuesimilar to that given to print sector.

3. Removal of anomalies on service tax on subscription.

4. Fringe Benefit Tax may be at same level as in

pharmaceuticals and computer software industry to giverelief to TVnews channels.

5. Inclusion of Broadcasting Industry in section 72A of theIncome-Tax Act, 1961 to provide for carry over ofdepreciation and losses incases of merger and

acquisition of companies.


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GOVERNMENT POLICIES

6. Soft loans may be made available to broadcast industry fordigitalization. Creation of national fund for total digitalization/zeropercent import duty on equipment import for 5 years/zero percentexcise duty for local production.

7. Government of India may recommend to State Governments to haveuniform entertainment duty on cable/DTH services.

8. Set up special entertainment zones/TVcities for software productionand higher export earnings.

9. GOI to support quality training facilities in universities/institutesaround the country for HR development of media/ entertainmentindustry.


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CONTRIBUTION

Salil Wadhawan Operational Revolutions,DGFT,GOVTPOLICIES

Vandana Rathore DGFT,GOVTPOLICIES

Talha Ahsan DGFT,GOVTPOLICIES

Tanya Arora DGFT,GOVTPOLICIES

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