media monitors pakistan

Services Presentation

Presented by

Jawwad Rizvi & Team

April 2010

Introduction

• We are glad to introduce our media monitoring company under the brand ‘Media

Monitors’. This new version of Automated Media Monitoring technology is developed by

our 6 years related experienced R&D team which has initially introduced first computerized

media tracking services in year 2003 in Pakistan.

• Our Company’s expertise includes:

– Advertisement Tracking: Keeping commercial airtime/space auditing and complete

verifiable data to the industry.

– Content Monitoring : Relate to monitor the non-commercial part of

transmission /publications.

– Media Archiving: Long term search able Record keeping of Media Assets on

electronic and print media.

Team Introduction

Jawwad Rizvi, a visionary, is the founder of first computerized and automated Media Monitoring company, and has operated the company for 6 years as Director and COO. He has a vast 14 years experience of Marketing and Media Advertising which includes 4 years at Unilever Pakistan, 1 year abroad and 3 years in an ad agency. He has again put his vision and creativity in the enhancement of technology to innovate unique and useful media solutions. Mainly, he looks after marketing, operations and product development in the team. Jawwad Rizvi

Adnan Zaidi, being the architecture and researcher in the team is leading the project on core technical side. He is MS/M.Phil in Network Security and BS in Computer Science. His endeavors has resulted as a remarkable technology in motion. He has conducted vast research in last 6 years on Media related technologies. His knowledge in Multimedia and Digital Signal Processing has converted the computerized technology into automated solution for industry.

Adnan Zaidi

Akbar Naqi is a Masters in Business Administration and a qualified accountant. He has more than 10 years of diversified experience of managing both Media and IT companies. He was General Manager of Daily Times a leading English daily and subsequently Chief Operating Officer of Worldcall’s broadband division (WTL). As GM Daily Times he was responsible for the rolling out of its edition from Karachi and as COO of WTL he rolled out Pakistan’s most advanced CATV head ends at Multan, Faisalabad, Gujranwala and Islamabad. Akbar Naqi

Our Services‘an extra mile offer’

Media Monitoring is needed to Optimize the Media Investments

MEDIA RESEARCHMEDIA MONITORING

MEDIA PLANNING PROCESS

Viewership or Channels Ratings

Prompt Reach Audit

Cost AnalysisCPM/CPRP

Audience Behavior Studies

Competitive Intelligence

Audit Planned Vs Actual

Media Spend

Prevention from Media Clutter

Industry Media Consumption

Behavior

Commercial Media MonitoringAdvertisers & Media Buyers Interest

Advertisers need the Commercial Monitoring Data and Reports to plan and track the execution of their advertisement campaigns. This data provide them complete and current market knowledge for planning and prevent the campaign from droppage and deviation.

•Media Owners need it to keep their sales and marketing teams update with the competition market activity.

• Tracking Data is also required to reconcile the Billing to remove the errors before invoicing to the clients.

• Reconciliation of billing with tracking data minimize the possibility of disputes with client, as they also check their billing clearance with Deviation Report or Tracking Data.

Commercial Media Monitoring Media Owners (TV Channels) Interest

Audience Pool

Client Pool Ad

verti

sing

Rev

enue

Finance &

Recovery

Broadcast &

CTS ProductionMarketing

MIS&

ResearchRatings

& Monitoring

AudienceBehaviorStudies

Monitoring or Commercial

Tracking

Private Production

Houses

Lowest

Low

Medium

Highest

High

Inte

rnal

Fu

nctio

ns

Exte

rna

l Su

ppor

t

TV Channel Business Model

• Spots Audit

• Spots Deviation

• Position Clutter

• Competition

• Category Analysis

• Ads Video

• Billing Audit

• Missing Clients

• Clutter Analysis

• Content Analysis

• Industry Analysis

• Programs Video

• Ads Video

• Programs Video

• Campaign Reports

• Reference Library

Media Monitoring Services

Advertisers Media Buyers Media Channels

Creative Agency

• Spots Audit

• Spots Deviation

• Position Clutter

• Client Competition

• Industry Analysis

• Ads Video

Commercial Media Monitoring Basic Customers and Services

Difference of Report Delivery Method

Reports Media Monitors Competition

Spot Transmission Report Available Online. Manually extracted from Server and emailed to client in Excel Sheet.

Category Data Available Online. Manually compiled on Excel Sheet to email to client.

Industry Data Available Online. Manually extracted from Server and emailed or dispatched on CD to client in Excel Sheet.

Deviation Report or Spot Audit

It is compiled through a Software and uploaded Online.

Manually compiled after converting client’s Media Plan in required format.

Proof of Transmission Available Online like Youtube portal (current plus limited back dated, more than standard can be uploaded on request)

In shape of Recording Clips sent to clients on DVDs (per DVD one day one channel).

New Ad Videos Available Online (upto limited quantity and period).

Provided on DVDs.

Customize Analysis and Reports

Manually compiled and uploaded to website/FTP or emailed to client in desired format.

Manually compiled and emailed or dispatched on CD to client in desired format.

Technology‘Making the difference’

Automated Monitoring TechnologyNEW VERSION

Media Monitors : Automated (New Version/Linux Platform)

Competition : Computerized (Obsolete / Windows Platform)

1. Automated Software based Ad Tracking System Software based Ad Tracking but not automated

2. Operators are only required to enter name and log airing time of every program and its parts. Through Brand Directory the advertisements are recognized and entered into database automatically. Operators only label every NEW ad entry to update the Brand Directory.

By retrieving recording clips in Scanning software, every operator enter name and log airing time of every program, mid-break and advertisement. Means every step involves Human which consume time and carries accuracy issues.

3. Automatic Quality Control software needs less human interaction. Due to automatic Video Matching technology 96% data is accurate at the level of scanning. QC process increase the accuracy to 99.98%

After Scanning, a team of Quality Controllers check every program, mid-break and advertisement entry with the help of a Quality Analysis software. However at least 3% entry accuracy errors remain in data. This is an additional Human efforts.

4. Reporting Servers can upload subscribed reports and data on FTP servers which will be retrieved by the users through a web interface. In Linux platform there is minimal possibility for viruses and hacking, therefore Website “downtime” is comparatively less.

To prevent the Server from viruses and hackers (due to common windows platform) Reports are generated manually offline from database servers and then exported into MS Excel to email to client.

5. Through web based service (e.g. YouTube) the transmission and data can be verified online. No need to keep DVDs because our company keeps Video and Data for long periods.

To provide proof of transmission, 24 hour recording and data is burned on DVDs to provide to clients and channels, which creates library handling problems.

Difference of Technology

Basic Process StepsAutomated Media Monitoring (TV)

1• Receiving Transmission

A complete head-end setup receive all Satellite and Terrestrial TV Channels.

2• Capturing Transmission

Channels are tuned into PCs through TV Tuner Cards and a software record the transmission and extract the features on HDD of the PC.

3• Transmission Scanning

Operators punch timings and names of all Programs, Mid-breaks only. All Advertisement spots are recognized and punched automatically through Brand Directory Server..

4

• New Ad Benchmarking and QC Date PostingExperienced Operators check every entry in data i.e. Program Names, Mid-break sequence, brand name and ad caption of all spots (by playing every ad).

5

• ReportingPreset Reports and Data automatically uploaded on FTP Servers for online usage of clients. For customized Analysis and Deviation Reports, skilled data operating staff will work and email/deliver online to clients.

6

• Data Production and Transmission BackupTransmissions are kept on SAN Archival Servers automatically and long term record keeping will be kept on DVDs for future use. On need basis transmission or clips recording are dispatched on DVDs to client.

New Version

Steps for Redundancy and DRAutomated Media Monitoring (TV)

1• Dual Sources for Receiving Transmission

Parallel to our in-house Head-end to receive Satellite Channels, we have dedicated connectivity with a Leading Cable TV Provider’s Head-end (WorldCall) on Fiber Optic.

2• Dual Capturing of Transmission

There are two dedicated PCs for Dual Recording of Transmission and each connected to two different sources of Transmission Signal, Electric Phases and UPS.

3

• Quad Backup of Transmission Recording As 2 PCs. are dedicated for Dual Recording , we have run-time Backup Storage on in-house NAS and another co-located Storage Server 10 KM away from office which is connected on Dark Fiber Core.

4

• Up to the Mark Storage SolutionAs we are keeping our Recording and Reporting Data on Tera Byte HDD on all primary and Backup sites installed on NAS and Rack-mount Servers therefore the irretrievability of Recording is much Faster and secure in comparison of DVDs Backup which are usually handled manually.

5

• Online ReportingWe have setup our Reporting Server in an ISP co-location therefore the availability of Online Reports will be optimum and as backup we have in-house Reporting Server set on separate Internet IP

New Version

Basic Process Time (Optimized)Automated Media Monitoring (65 TV Channels Operations)

AM (Night to Noon)

PM (Noon to Night)

12

6

39

12

6

39

AM (Night to Noon)

PM (Noon to Night)

AM (Night to Noon)

PM (Noon to Night)

12

6

39

12

6

39

12

6

39

12

6

39

Reco

rdin

gSc

anni

ngQ

ualit

y C

heck

Day 1 Day 3Day 2

12 Hrs. 12 Hrs.

Repo

rting

12

6

39

12

6

39

12

6

39

12

6

39

3 Hrs. 9 Hrs.

2 Hrs. 10 Hrs.

12

6

39

2 Hrs.

New Version

Reduces the factors which effects the Delivery

• Comparatively, Heavy Transmission does not effect the scanning process time as it’s 70% workload is processed on Server Machines (automatic).

• Work planning is done on the basis of ‘Employee Histogram‘ and the entries mainly limited to Program and Mid-breaks.

• Absence of staff can be managed easily as work load is not huge and there is availability of time to prepare data and reports within the immediate next day after transmission date.

• In case of extreme shortage of manpower, the Scanning (Program & Mid-Breaks labeling) process may be bypass and only spot transmission (time log) can be uploaded to reporting site.

• New Employee does not take much time to learn and become well practiced on data entry.

New Version

Picture Tour to Our Setup

Fiber Optic Connectivity

Dual Gensets (115 KVA)Redundant UPS (40 KVA)

Systematic Distribution of 3 Phases with Safety


Server Racks

Intel Blade Modular Server

Rack-mount Servers and NAS

Cisco Network


Recording Lab with full redundancy (Capacity to record 160 channels)


Head-end

Systematic Cabling Recording PCs Racks


Data Processing Lab

Basic Process Steps of CompetitionComputerized Media Monitoring (TV)Obsolete

1 •Receiving Transmission A complete head-end setup receive all Satellite and Terrestrial TV Channels.

2•Capturing Transmission

Channels are tuned into PCs through TV Tuner Cards and a software record the transmission on HDD of the PC.

3•Transmission Scanning

Operators scan 24 hours transmission and punch timings and names of all Programs, Mid-breaks, and All type of Advertisement spots sequentially.

4•QC Date Posting

Experienced Operators check every entry in data i.e. Program Names, Mid-break sequence, brand name and ad caption of all spots (by playing every ad).

5•Reporting

By extracting data from main database through Reporting Applications, data and reports are emailed to clients.

6•Data Production and Transmission Backup

On need basis or as per subscription, transmission recording are dispatched on DVDs. Transmission are also kept in DVD archive for future use.

Basic Process Time of Competition (Normal)Computerized Media Monitoring (65 TV Channels Operations )Obsolete

AM (Night to Noon)

12

6

39

12

6

39

PM (Noon to Night)

12

6

39

12

6

39

12

6

39

AM (Night to Noon)

PM (Noon to Night)

AM (Night to Noon)

PM (Noon to Night)

12

6

39

12

6

39

12

6

39

12

6

39

12

6

39

12

6

39

12

6

39

Reco

rdin

gSc

anni

ngQ

ualit

y C

heck

Day 1 Day 3Day 2

9 Hrs. 12 Hrs. 9 Hrs.


12 Hrs. 12 Hrs.

12

6

39

3 Hrs.

Repo

rting

AM (Night to Noon)

12

6

39

12

6

39

PM (Noon to Night)

12

6

39

12

6

39

12

6

39

AM (Night to Noon)

PM (Noon to Night)

AM (Night to Noon)

PM (Noon to Night)

12

6

39

12

6

39

12

6

39

12

6

39

12

6

39

12

6

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12

6

39

Reco

rdin

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ualit

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heck

Day 1 Day 3Day 2



12 Hrs. 12 Hrs.

12

6

39

3 Hrs.

Repo

rting

Basic Process Time of Competition (Medium)Computerized Media Monitoring (65 TV Channels Operations )Obsolete

AM (Night to Noon)

12

6

39

12

6

39

PM (Noon to Night)

12

6

39

12

6

39

12

6

39

AM (Night to Noon)

PM (Noon to Night)

AM (Night to Noon)

PM (Noon to Night)

12

6

39

12

6

39

12

6

39

12

6

39

12

6

39

12

6

39

Reco

rdin

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ualit

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heck

Day 1 Day 3Day 2


6 Hrs. 12 Hrs.

12 Hrs. 12 Hrs.

12

6

39

3 Hrs.

Repo

rting

Basic Process Time of Competition (Optimum)Computerized Media Monitoring (65 TV Channels Operations )Obso

lete

The factors which effects the Delivery

• Heavy Transmission i.e. carrying more than normal number of advertisement in 24 hours like in Ramazan, Eid, New Year, and sports events. This derail the delivery timelines and takes minimum 1 week to come on standard timeline.

• Inappropriate ‘work planning’ i.e. improper assigning of TV channels to data entry operators not only delay the delivery but also effect the data accuracy because of total ‘Human’ dependency.

• Absence of staff due to weather, strikes, education and health matters also delay the timelines.

• More quantity of New Employees who are not well practiced on data entry makes the operations slow and creates accuracy issues.

Obsolete

Our BEE Philosophy

BackupEfficiency

Ease

Efficiency

Ease

• Quality and High Accuracy through Image Processing Technology

• Delivery, Compare to Competition, with 70% less human resource, delivering the data 60% faster in time

Backup• 100% Backup of Transmission Signal • 100% Backup of Recording PCs• 100% Backup of Power (2 Gensets/4 UPS)• 400% Backup of Recording Clips• 100% Backup of Reporting Sites

• Reporting Customization according to client needs

• Online Access all Reports and Analysis anywhere, anytime, online

Competition

Your Questions

Thank You

media monitors pakistan

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